I-Mazda

Содержание ОсновательЭмблемаИстория автомобильного бренда Mazda Японская компания Mazda была основана в 1920 году Джуджиро Мацудо в Хиросиме. Umsebenzi wehlukene, njengoba inkampani igxile ekukhiqizeni izimoto, amaloli, amabhasi namakhumbi. Ngaleso sikhathi, imboni yezimoto yayingahlangene nhlobo nenkampani. UMatsudo wathenga i-Abemaki, eyayisonqenqemeni lokuqothuka, waba umongameli wayo. Le nkampani yaqanjwa kabusha ngokuthi i-Toyo Cork Kogyo. Umsebenzi oyinhloko ka-Abemaki kwakuwukukhiqiza izinto zokwakha zokhuni lukakhokho. Ngemva kokuzicebisa ngokwezimali kancane, uMatsudo wanquma ukushintsha isimo senkampani abe esembonini. Lokhu kufakazelwa ngisho noshintsho egameni lenkampani, lapho igama elithi "ukhokho" lisusiwe, okusho ukuthi "ukhokho". Ngakho-ke sibona ushintsho olusuka emikhiqizweni kakhokho ukuya emikhiqizweni yezimboni njengezithuthuthu namathuluzi omshini. Ngo-1930, esinye sezithuthuthu ezikhiqizwe yinkampani sawina lo mjaho. Ngo-1931, ukukhiqizwa kwezimoto kwaqala. Ngaleso sikhathi, izimoto eziklanywe yile nkampani zazihlukile kwezesimanje, esinye sezici ukuthi zazikhiqizwa ngamasondo amathathu. Lezi kwakuwuhlobo lwezithuthuthu ezithwala impahla ezinomthamo wenjini encane. Ngaleso sikhathi, isidingo sabo sasisikhulu, njengoba kwakunesidingo esikhulu. Cishe izinkulungwane ezingama-200 zalezi zinhlobo zakhiqizwa cishe iminyaka engama-25. Kungaleso sikhathi lapho igama elithi "Mazda" lahlongozwa ukuba lisho uhlobo lwemoto, oluvela kunkulunkulu wasendulo wengqondo nokuzwana. Ngesikhathi seMpi Yesibili Yomhlaba, eziningi zalezi zimoto ezinamasondo amathathu zazenzelwe ibutho laseJapan. Ukuqhuma kwamabhomu e-athomu e-Hiroshima kwacekela phansi imboni yokukhiqiza ngaphezu kwengxenye. Kodwa ngokushesha inkampani yaqala kabusha ukukhiqiza ngemuva kokululama okusebenzayo. Ngemuva kokushona kukaJujiro Matsudo ngo-1952, indodana yakhe uTenuji Matsudo wangena esikhundleni sokuba ngumongameli wenkampani. Ngo-1958, kwethulwa imoto yezentengiselwano yokuqala enamasondo amane, kwathi ngo-1960 kwaqala ukukhiqizwa kwezimoto ezithwala abantu. Ngemva kokwethula ukukhiqizwa kwezimoto zabagibeli, inkampani yanquma ukunaka kakhulu inqubo yokuvuselela izinjini ezijikelezayo. Imoto yokuqala yabagibeli enalolu hlobo lwenjini yethulwa ngo-1967. Ngenxa yokuthuthukiswa kwamakhono amasha okukhiqiza, inkampani yezwa igalelo lezezimali futhi ingxenye yesine yamasheya yatholwa ngabakwaFord. Ngokulandelayo, i-Mazda yazuza ukufinyelela ekuthuthukisweni kwezobuchwepheshe kwaFord futhi ngaleyo ndlela yabeka isisekelo sesizukulwane samamodeli weMazda azayo. Ngo-1968 nango-1970 iMazda yangena ezimakethe zaseMelika nezaseCanada. IMazda Famillia ibe yimpumelelo ezimakethe zamazwe ngamazwe, kulandela igama layo ukuthi le moto iwuhlobo lomndeni. Le moto ithole ukuthandwa hhayi eJapan kuphela, kodwa nangaphandle kwezwe. Ngo-1981, inkampani yaba enye yezinkulu eJapane embonini yezimoto, ingena emakethe yezimoto yase-US. Ngawo lowo nyaka, imodeli ye-Capella iyimoto engcono kakhulu evela kwamanye amazwe. Inkampani ithenge isiteki esingu-8% kwaKia Motor yabe isishintsha igama yaba yiMazda Motor Corporation. Ngo-1989 kwakhululwa iMX5 eshintshwayo, eyaba yimoto ethandwa kakhulu enkampanini. Ngo-1991, inkampani yawina umjaho odumile weLe Mans ngenxa yokugxila kwawo ekuthuthukiseni amandla we-rotary. I-1993 idume ngokungena kwenkampani emakethe yasePhilippines. Ngemuva kwenhlekelele yezomnotho yaseJapan, ngo-1995, abakwaFord bakhulisa amasheya abo afinyelela ku-35%, okwaba namandla okulawula ukukhiqizwa kweMazda. Lokhu kudale ubunikazi benkundla yomibili imikhiqizo. Unyaka we-1994 wawuphawulwe ngokwamukelwa kwe-Global Environmental Charter, umsebenzi wawo okwakuwukuthuthukisa i-catalyst eyanikezwa umphumela wokuqeda amandla. Ukutholwa kukawoyela ezinhlotsheni ezahlukene zepulasitiki kuwumgomo woMqulu, futhi kwavulwa amafektri eJapane naseJalimane ukuze kufezwe lokho. Ngo-1995, ngokwenani lezimoto ezikhiqizwa yile nkampani, kwabalwa cishe izigidi ezingama-30, eziyi-10 zazo ezohlobo lweFamilia. Ngemuva kuka-1996, inkampani yethula uhlelo lwe-MDI, inhloso yalo bekuwukwakha ubuchwepheshe bezokwazisa ukuvuselela zonke izigaba zokukhiqiza. Le nkampani inikezwe isitifiketi se-ISO 9001. Ngo-2000, iMazda yenza intuthuko kwezokumaketha ngokuba yinkampani yezimoto yokuqala ukusebenzisa uhlelo lokuphendula amakhasimende nge-Intanethi, olube nomthelela omuhle kakhulu ekukhiqizweni okuqhubekayo. Ngokwezibalo zango-2006, ukukhiqizwa kwezimoto namaloli kunyuke cishe ngo-9% uma kuqhathaniswa neminyaka edlule. Inkampani iyaqhubeka nokuthuthuka kwayo. Kuze kube yilolu suku, usaqhubeka nokubambisana neFord. Le nkampani inamagatsha emazweni angu-21, kanti imikhiqizo yayo ithunyelwa emazweni angu-120. Umsunguli uJujiro Matsudo wazalwa ngo-Agasti 8, 1875 eHiroshima emndenini womdobi. Usozimboni omkhulu, umsunguli nosomabhizinisi. Kusukela ebuntwaneni, wayenemicabango ngebhizinisi lakhe. Lapho eneminyaka engu-14 wafundela umsebenzi we-blacksmithing e-Osaka, futhi ngo-1906 iphampu yaba yinto yakhe yokusungula. Ube esethola umsebenzi endaweni yokusungula njengomfundi ovamile, osheshe abe ngumphathi wefekthri efanayo, eshintsha i-vector yokukhiqiza ibe amaphampu edizayini yakhe. Khona-ke wasuswa esikhundleni sakhe futhi wavula imboni yakhe ukuze aqeqeshelwe amakhono ahlomile, lapho kwakukhiqizwa khona izibhamu zebutho laseJapane. Ngaleso sikhathi, wayengumuntu ocebile ozimele, okwamvumela ukuba athenge imboni engasenamali eHiroshima ngemikhiqizo kakhokho. Ukukhiqizwa kukakhokho ngokushesha kwaphela futhi uMatsudo wagxila ekukhiqizeni izimoto. Ngemuva kokuqhuma kwebhomu le-athomu phezu kweHeroshima, lesi sitshalo sathola ukubhujiswa okukhulu. Kodwa ngokushesha yabuyiselwa. UMatsudo wabamba iqhaza elikhulu ekwakhiweni kabusha komnotho wedolobha kuzo zonke izigaba zempi. Le nkampani ekuqaleni yayigxile ekukhiqizeni izithuthuthu, kodwa ngokuhamba kwesikhathi yashintsha i-spectrum yaba yizimoto. Ngo-1931, ukuntwela kwenkampani yemoto yabagibeli kuqala. Ngesikhathi sokuwohloka komnotho wale nkampani, ingxenye yesine yamasheya yathengwa ngabakwaFord. Ngemva kwesikhathi esithile, le nyunyana yaba negalelo ekuhlukaniseni ingxenye enkulu yamasheya kaMatsudo kanye nokuguqulwa kweToyo Kogyo ibe yiMazda Motor Corporation ngo-1984. UMatsudo washona eneminyaka engu-76 ngo-1952. Ube negalelo elikhulu embonini yezimoto. I-Emblem Uphawu lwe-Mazda lunomlando omude. Ibheji eminyakeni ehlukene belinomumo ohlukile. I-logo yokuqala yavela ngo-1934 futhi yahlobisa inzalo yokuqala yenkampani - amaloli anamasondo amathathu. Ngo-1936, kwasungulwa uphawu olusha. Kwakuwumugqa owenza ukugoba phakathi, okuwuhlamvu uM. Kakade kule nguqulo, umqondo wamaphiko wazalwa, nawo awuphawu lwejubane, ukunqotshwa kokuphakama. Ngaphambi kokukhishwa kwenqwaba yezimoto zabagibeli ngo-1962, lolu phawu lwalufana nomgwaqo omkhulu onemizila emibili nolayini ohlukanisayo. Ngo-1975, uphawu lwanqunywa ukuba lususwe. Kodwa kuze kusungulwe entsha, kwaba khona nje esikhundleni logo ngegama elithi Mazda. Ngo-1991, isifanekiselo esisha senziwa kabusha, esifanekisela ilanga. Abaningi bathola ukufana nophawu lweRenault, futhi uphawu lwashintshwa ngo-1994 ngokufinyezwa “kwedayimane” elingaphakathi kwendingilizi. Inguqulo entsha yayiphethe umqondo wamaphiko. Ngo-1997 kuze kube namuhla, kwavela uphawu olwalubhalwe ngohlamvu lwe-M ngesimo se-seagull, olukhuphula kahle umqondo wokuqala wamaphiko. Umlando we-brand yezimoto ze-Mazda Ngo-1958, imodeli yokuqala ye-Romper enamasondo amane yavela ngenjini engama-cylinder amabili eyakhiwe yinkampani enamandla angu-35 amahhashi. Njengoba kushiwo ngenhla, ekuseni embonini yezimoto yenkampani yaqala ngawo-1960. Ngemuva kokukhishwa kwezithuthuthu ezinamasondo amathathu, imodeli yokuqala eyaduma kwaba i-R360. Inzuzo eyinhloko, ukuyihlukanisa namamodeli okuqala, ukuthi yayifakwe injini yamasilinda angu-2 kanye nevolumu engu-356 cc. Kwakuyimodeli yeminyango emibili yohlobo lwasemadolobheni lwenketho yesabelomali. I-1961 bekungunyaka we-B-series 1500 eneloli eline-15-litre yamandla opholile wamanzi. Ngo-1962, i-Mazda Carol yakhiqizwa ngezinhlobonhlobo ezimbili: iminyango emibili nezine. Ungene emlandweni njengenye yezimoto ezinenjini encane engu-4 cylinder. Ngaleso sikhathi, imoto yayibukeka ibiza kakhulu futhi yayidingeka kakhulu. Ngo-1964 kwethulwa imoto yomndeni wakwaMazda Familia. Le modeli ithunyelwe eNew Zealand futhi nasemakethe yaseYurophu. 1967 I-Maza Cosmo Sport 110S yakhishwa okokuqala, ngokusekelwe ku-rotary powertrain eyakhiwa inkampani. Umzimba osezingeni eliphansi udale umklamo wesimanje wemoto. Isidingo emakethe yaseYurophu senyuke kakhulu ngemuva kokuhlola le njini ejikelezayo emjahweni wamahora angama-84 obuse-Europe. Eminyakeni eyalandela, amamodeli anezinjini ezijikelezayo akhiqizwa kabanzi. Cishe amamodeli ayizinkulungwane eziyikhulu asekelwe kule injini akhiqizwa. Izinhlobo ezimbili ezenziwe kabusha zeFamilia zikhishwe, njengeRotary Coupe R100, iRotary SSSedsn R100. Ngo-1971, kwakhululwa i-Savanna RX3, futhi ngemva konyaka i-sedan enkulu kunazo zonke edonsa ngamasondo angemuva i-Luce, eyaziwa nangokuthi i-RX4, lapho injini yayinendawo engaphambili. Imodeli yakamuva ibitholakala ngezitayela ezahlukene zomzimba: i-station wagon, i-sedan ne-coupe. Ngemva kuka-1979, i-Familia eklanywe kabusha, i-RX7, yaba imodeli enamandla kunazo zonke ze-Familia. Wathatha ukusheshisa ku-200 km / h ngeyunithi yamandla angu-105 hp. Ngo inqubo yesimanje le modeli, iningi izinguquko injini, ngo-1985 inguqulo ye-RX7 yakhiqizwa 185 amandla iyunithi. Le modeli yaba imoto yokungenisa yonyaka, ithola lesi sihloko ngesivinini sokuqopha eBonneville, isheshisa ku-323,794 km / h. Ukuthuthukiswa kwemodeli efanayo enguqulweni entsha kwaqhubeka kusukela ngo-1991 kuya ku-2002. Ngo-1989, kwethulwa isabelomali esinezihlalo ezimbili i-MX5. Umzimba we-aluminium nesisindo esincane, injini engu-1,6 litre, ama-anti-roll bars kanye nokumiswa okuzimele kubonise isithakazelo esikhulu kumthengi. Imodeli yayihlale ithuthukiswa futhi kwakukhona izizukulwane ezine, ezokugcina ukubona umhlaba ngo-2014. Isizukulwane sesine semoto yomndeni wakwaDemio (noma i-Mazda2) yathola isihloko semoto yonyaka. Imodeli yokuqala yakhululwa ngo-1995. Ngo-1991 kwakhululwa i-Sentia 929 sedan kanokusho. Amamodeli amabili iPremacy and Tribute akhiqizwa ngo-1999. Ngemva kokungena kwenkampani e-commerce, ngo-2001 kwaba nokwethulwa kwemodeli ye-Atenza kanye nokuthuthukiswa okungaqediwe kwe-RX8 ngeyunithi yamandla ejikelezayo. Kwakuyinjini yeRenesis eyaqanjwa ngokuthi Injini Yonyaka. Kulesi sigaba, inkampani igxile ekukhiqizeni izimoto, izimoto zezemidlalo.