Umlando wohlobo lwemoto iMazda

Inkampani yaseJapan iMazda yasungulwa ngo-1920 nguJujiro Matsudo eHiroshima. Umsebenzi wehlukene, njengoba inkampani igxile ekukhiqizeni izimoto, amaloli, amabhasi namakhumbi. Ngaleso sikhathi, imboni yezimoto yayingahlangene nhlobo nenkampani. UMatsudo wathenga i-Abemaki, eyayisonqenqemeni lokuqothuka, waba umongameli wayo. Le nkampani yaqanjwa kabusha ngokuthi i-Toyo Cork Kogyo. Umsebenzi oyinhloko ka-Abemaki kwakuwukukhiqiza izinto zokwakha zokhuni lukakhokho. Ngemva kokuzicebisa ngokwezimali kancane, uMatsudo wanquma ukushintsha isimo senkampani abe esembonini. Lokhu kufakazelwa ngisho nokushintsha kwegama lenkampani, lapho igama elithi "ukhokho" lisusiwe, okusho ukuthi "ukhokho". Ngakho-ke sibona ushintsho olusuka emikhiqizweni kakhokho ukuya emikhiqizweni yezimboni njengezithuthuthu namathuluzi omshini.

Ngo-1930, esinye sezithuthuthu ezikhiqizwe yinkampani sawina lo mjaho.

Ngo-1931 kwaqalwa ukwenziwa kwezimoto. Ngaleso sikhathi, izimoto ezihlongozwayo zenkampani bezihlukile kulezi zesimanje, esinye sezici ukuthi zikhiqizwa ngamasondo amathathu. Lezi bekunguhlobo lwezikuta zemithwalo ezinomthamo omncane wenjini. Ngaleso sikhathi, zazifuneka kakhulu, ngoba kwakunesidingo esikhulu. Cishe ama-200 ayizinkulungwane zamamodeli anjalo akhiqizwa cishe iminyaka engama-25.

Kungaleso sikhathi lapho igama elithi "Mazda" lahlongozwa ukuba lisho uhlobo lwemoto, oluvela kunkulunkulu wasendulo wengqondo nokuzwana.

Ngesikhathi seMpi Yesibili Yomhlaba, eziningi zalezi zimoto ezinamasondo amathathu zazenzelwe ibutho laseJapan.

Ukuqhunyiswa kwamabhomu e-athomu eHiroshima kubhubhise ngaphezu kwengxenye yale ndawo yokukhiqiza. Kepha kungekudala inkampani yaqala kabusha ukukhiqiza ngemuva kokululama okusebenzayo.

Ngemuva kokushona kukaJujiro Matsudo ngo-1952, indodana yakhe uTenuji Matsudo wangena esikhundleni sokuba ngumongameli wenkampani.

Ngo-1958, kwethulwa imoto yezentengiselwano yokuqala enamasondo amane, kwathi ngo-1960 kwaqala ukukhiqizwa kwezimoto ezithwala abantu.

Ngemuva kokwethula ukukhiqizwa kwezimoto zabagibeli, inkampani yanquma ukunaka kakhulu inqubo yokuvuselela izinjini ezijikelezayo. Imoto yokuqala yabagibeli enalolu hlobo lwenjini yethulwa ngo-1967.

Ngenxa yokwakhiwa kwezikhungo ezintsha zokukhiqiza, inkampani yahlaselwa yimali kwathi ikota lamasheya latholwa ngabakwaFord. Ngokulandelayo, iMazda yathola ukufinyelela kwezentuthuko yezobuchwepheshe yakwaFord futhi ngaleyo ndlela yabeka isisekelo sesizukulwane samamodeli akwaMazda esizayo.

Ngo-1968 nango-1970 iMazda yangena ezimakethe zaseMelika nezaseCanada.

Intuthuko ezimakethe zomhlaba yiMazda Famillia, esivele egameni uqobo kuyalandela ukuthi le moto iwuhlobo lomndeni. Le moto iye yathola ukuthandwa hhayi kuphela eJapane, kodwa futhi nangaphandle kwezwe.

Ngo-1981, le nkampani yaba ngomunye wabakhulu eJapan embonini yezimoto, yangena emakethe yezimoto yase-US. Ngonyaka ofanayo, imodeli yeCapella iyimoto ehamba phambili kakhulu engenisiwe.

Inkampani ithenge isiteki esingu-8% kwaKia Motor yabe isishintsha igama yaba yiMazda Motor Corporation.

Ngo-1989 kwakhululwa iMX5 eshintshwayo, eyaba yimoto ethandwa kakhulu enkampanini.

Ngo-1991, inkampani yawina umjaho odumile weLe Mans ngenxa yokugxila kwawo ekuthuthukiseni amandla we-rotary.

I-1993 idume ngokungena kwenkampani emakethe yasePhilippines.

Ngemuva kwenkinga yezomnotho eJapan, ngo-1995, iFord yanweba isibalo sayo saba ngu-35%, okwathi lapho kwaba namandla okuphelele ekukhiqizeni iMazda. Lokhu kudale ubunikazi besikhulumi sayo yomibili le mikhiqizo.

Unyaka we-1994 wawuphawulwe ngokwamukelwa kwe-Global Environmental Charter, umsebenzi wawo okwakuwukuthuthukisa i-catalyst eyanikezwa umphumela wokuqeda amandla. Ukutholwa kukawoyela ezinhlotsheni ezahlukene zepulasitiki kuwumgomo woMqulu, futhi kwavulwa amafektri eJapane naseJalimane ukuze kufezwe lokho.

Ngo-1995, ngokwenani lezimoto ezikhiqizwa yile nkampani, kwabalwa cishe izigidi ezingama-30, eziyi-10 zazo ezohlobo lweFamilia.

Ngemuva kuka-1996, inkampani yethula uhlelo lwe-MDI, inhloso yalo bekuwukwakha ubuchwepheshe bezokwazisa ukuvuselela zonke izigaba zokukhiqiza.

Le nkampani inikezwe isitifiketi se-ISO 9001.

Ngo-2000, iMazda yenza intuthuko kwezokumaketha ngokuba yinkampani yezimoto yokuqala ukusebenzisa uhlelo lokuphendula amakhasimende nge-Intanethi, olube nomthelela omuhle kakhulu ekukhiqizweni okuqhubekayo.

Ngokwezibalo zango-2006, ukukhiqizwa kwezimoto namaloli kunyuke cishe ngo-9% uma kuqhathaniswa neminyaka edlule.

Le nkampani iyaqhubeka nokuthuthuka kwayo. Kuze kube namuhla, iyaqhubeka nokubambisana neFord. Le nkampani inamagatsha emazweni angama-21, futhi imikhiqizo yayo ithunyelwa emazweni angama-120. 

Umsunguli

UJujiro Matsudo wazalwa ngo-Agasti 8, 1875 eHiroshima emndenini womdobi. Usomabhizinisi omkhulu, umsunguli nosomabhizinisi. Kusukela ebuntwaneni, waqala ukucabanga ngebhizinisi lakhe. Lapho eneminyaka engu-14 wafunda ukwenziwa kwensimbi e-Osaka, kwathi ngo-1906 ipompo laba yinto yakhe yokuqala.

Ngemuva kwalokho uthola umsebenzi esikhungweni somsebenzi njengomfundi olula, osazoba ngumphathi walesi sitshalo esifanayo, eshintsha i-vector yokukhiqiza yaba amaphampu wedizayini yakhe. Wabe esuswa esikhundleni futhi wavula ifektri yakhe yokwenza ubuchwepheshe obuhlomile, okhiqiza izibhamu zebutho laseJapan.

Ngaleso sikhathi, wayengumuntu ocebile ozimele, okwamvumela ukuthi athenge isitshalo esibhidlikile eHiroshima ngemikhiqizo yezinkuni ze-balsa. Ngokushesha, ukukhiqizwa kukakhokho kwaba yinto engabalulekile futhi uMatsudo wagxila ekwenzeni izimoto.

Ngemuva kokuqhuma kwebhomu le-athomu phezu kweKheroshima, isitshalo sabhujiswa kakhulu. Kepha yasheshe yabuyiselwa. UMatsudo ubambe iqhaza elibonakalayo ekubuyiseni umnotho wedolobha kuzo zonke izigaba zempi.

Le nkampani ekuqaleni yayigxile ekukhiqizeni izithuthuthu, kodwa ngokuhamba kwesikhathi yashintsha i-spectrum yaba yizimoto.

Ngo-1931, ukuntwela kwenkampani yemoto yabagibeli kuqala.

Ngesikhathi senkinga yezomnotho yenkampani, amasheya wesine athengwa ngabakwaFord. Ngemuva kwesikhashana, le nyunyana yanikela ekuhlukanisweni kwesigxobo esikhulu eMatsudo nokuphindukuzalwa kukaToyo Kogyo waba yiMazda Motor Corporation ngo-1984.

UMatsudo wadlula emhlabeni eneminyaka engama-76 ngo-1952. Waba negalelo elikhulu embonini yezimoto.

Isifanekiselo

Uphawu lweMazda lunomlando omude. Ibheji lalinesimo esihlukile eminyakeni ehlukene. 

I-logo yokuqala yavela ngo-1934 futhi yahlobisa inzalo yokuqala yenkampani - amaloli anamasondo amathathu.

Ngo-1936 kwethulwa isibonakaliso esisha. Kwakungumugqa owenza ukugoba phakathi, okuyinhlamvu M. Kakade kule nguqulo, umbono wamaphiko wazalwa, okuwuphawu lwejubane, ukunqoba kokuphakama.

Ngaphambi kokukhishwa kwenqwaba yezimoto zabagibeli ngo-1962, lolu phawu lwalufana nomgwaqo omkhulu onemizila emibili nolayini ohlukanisayo.

Ngo-1975 kwathathwa isinqumo sokususa uphawu. Kepha kuze kusungulwe entsha, bekukhona ukumiselela ilogo ngegama elithi Mazda.

Ngo-1991, isifanekiselo esisha senziwa kabusha, esifanekisela ilanga. Abaningi bathola ukufana nophawu lweRenault, futhi uphawu lwashintshwa ngo-1994 ngokufinyezwa “kwedayimane” elingaphakathi kwendingilizi. Inguqulo entsha yayiphethe umqondo wamaphiko.

Ngo-1997 kuze kube namuhla, kwavela uphawu olwalubhalwe ngohlamvu lwe-M ngesimo se-seagull, olukhuphula kahle umqondo wokuqala wamaphiko.

Umlando wohlobo lwemoto iMazda

Ngo-1958, imodeli yokuqala yamasondo amane iRomper yavela nenjini eyisilinda emibili eyenziwe yinkampani, yakhiqiza amandla amahhashi angama-35.

Njengoba kushiwo ngenhla, ukuntwela embonini yezimoto yenkampani kwaqala ngawo-1960. Ngemuva kokukhishwa kwezikuta zemoto ezinamasondo amathathu, imodeli yokuqala eyaduma kwaba ngu-R360. Inzuzo enkulu, eyehlukanisa namamodeli woqobo, ukuthi yayihlonyiswe ngenjini engu-2-cylinder nomthamo ka-356 cc. Kwakuyimodeli eneminyango emibili yohlobo lwasemadolobheni lokukhetha isabelomali.

I-1961 bekungunyaka we-B-series 1500 eneloli eline-15-litre yamandla opholile wamanzi.

Ngo-1962, i-Mazda Carol yakhiqizwa ngokuhlukahluka okubili: iminyango emibili nezine. Yangena emlandweni njengenye yezimoto ezinenjini encane engu-4-cylinder. Ngaleso sikhathi, imoto yayibukeka ibiza ngokweqile futhi yayidingeka kakhulu.

Ngo-1964 kwakhululwa imoto yomndeni wakwaMazda Familia. Le modeli yathunyelwa eNew Zealand nasemakethe yaseYurophu.

Ngo-1967 iMaza Cosmo Sport 110S yavela, ngokususelwa kuyunithi yamandla wokujikeleza eyakhiwe yinkampani. Umzimba ophansi, ohlanjululwe wadala ukwakheka kwezimoto zesimanjemanje. Isidingo emakethe yaseYurophu sikhuphuke kakhulu ngemuva kokuthi le njini ejikelezayo ihlolwe emjahweni wamahora angama-84 eYurophu.

Eminyakeni elandelayo, amamodeli anezinjini ezijikelezayo akhiqizwa kabanzi. Kwenziwa amamodeli angaba yizinkulungwane eziyikhulu ngokususelwa kule njini.

Izinhlobo ezimbili ezenziwe kabusha zeFamilia zikhishwe, njengeRotary Coupe R100, iRotary SSSedsn R100.

Ngo-1971, kwakhishwa iSavanna RX3, kwathi ngonyaka owalandela, kwafakwa idrayivu yamasondo angemuva enkulu kunazo zonke, iLuce, eyaziwa nangokuthi yi-RX4, lapho injini yayikhona ngaphambili. Imodeli yakamuva ibitholakala ngezitayela ezahlukene zomzimba: isiteshi wagon, sedan kanye ne-coupe.

Ngemuva kuka-1979 imodeli entsha eyenziwe kabusha evela kuhla lweFamilia, okuyi-RX7, yaba namandla kunawo wonke amamodeli weFamilia. Uthathe ukusheshisa waya ku-200 km / h ngeyunithi yamandla ka-105 hp. Enkambeni yokuvuselela lesi simodeli, izinguquko eziningi enjinini, ngo-1985 kwakhishwa inguqulo ye-RX7 eneyunithi yamandla engu-185. Le modeli yaba yimoto yonyaka engenisiwe, yathola lesi sicoco ngejubane lokuqopha eBonneville, yashesha yafika ku-323,794 km / h. Ukwenza ngcono imodeli efanayo enguqulweni entsha kwaqhubeka kusuka ngo-1991 kuya ku-2002.

Ngo-1989 kwethulwe isabelomali esisesitayeleni esihlala abantu ababili iMX5. Umzimba we-aluminium nesisindo esiphansi, injini engu-1,6 litre, ama-anti-roll bar kanye nokumiswa okuzimele kukhombise intshisekelo enkulu kumthengi. Imodeli yayihlale ivuselelwa futhi kwakukhona izizukulwane ezine, owokugcina wabona umhlaba ngo-2014.

Isizukulwane sesine semoto yomndeni wakwaDemio (noma iMazda2) sathola isihloko seCar of the Year. Imodeli yokuqala yakhishwa ngo-1995.

Ngo-1991 kwakhululwa i-Sentia 929 sedan kanokusho.

Amamodeli amabili iPremacy and Tribute akhiqizwa ngo-1999.

Ngemuva kokungena kwenkampani ku-e-commerce, ngo-2001 kwaba nokwethulwa kwemodeli ye-Atenza kanye nokwakhiwa okungakaqedwa kwe-RX8 ngeyunithi yamandla ojikelezayo. Kwakuyile njini yeRenesis eyathola isihloko esithi Injini Yonyaka.

Kulesi sigaba, inkampani igxile ekukhiqizeni izimoto zabagibeli nezimoto zezemidlalo. Okuza kuqala kuhloswe kakhulu esigabeni esincane naphakathi, ukulahla ukukhiqizwa kwesigaba sokunethezeka isikhashana.