I-Lexus

Okuqukethwe UmsunguliI-EmblemUmlando womkhiqizo wezimoto kumamodeli we-Lexus Division - igama eliphelele lemoto yakwaLexus - ungomunye wemigqa yezimoto ezingaphansi kwenhlangano yaseJapan iToyota Motor. Ekuqaleni, imodeli yayihloselwe emakethe yaseMelika, kodwa kamuva yathengiswa emazweni angaphezu kuka-90 emhlabeni jikelele. Le nkampani ikhiqiza izimoto ze-premium kuphela, eziqhathaniswa negama lenkampani yakwaLexus - "Lux". Lezi zimoto zathathwa njengezibiza kakhulu, zikanokusho, ezikhululekile futhi ezidelelayo, empeleni, zatholwa ngabadali. Ngesikhathi sombono wokwenza into efanayo, ingxenye yesigaba sebhizinisi yayisivele igcwele imikhiqizo efana neBMW, Mercedes-Benz kanye neJaguar. Noma kunjalo, kwanqunywa ukuthi kwakhiwe i-flagship. Imoto engcono kakhulu etholakalayo ngaleso sikhathi ezimakethe zaseMelika. Kwakufanele kube ntofontofo, ibe namandla, ibe ngaphezu kwezimbangi kukho konke, kodwa ithengeke. Ngakho ngo-1984, kwasungulwa uhlelo lokudala i-F1 (ifulegi 1 noma eyokuqala yohlobo lwayo kanye ne-flagship engcono kakhulu phakathi kwezimoto). Umsunguli u-Eiji Toyoda (Eiji Toyoda) - UMongameli kanye noSihlalo we-'Toyota Motor Corporation' ngo-1983 wabeka phambili umbono wokudala i-F1 efanayo. Ukuze asebenzise lo mbono, waqoka ithimba lonjiniyela nabaklami ababezothuthukisa uhlobo olusha lweLexus. Ngo-1981, wayeka isikhundla sakhe ku-Shoichiro Toyoda futhi waba usihlalo wenkampani. Ngakho-ke, ngo-1983, wayesevele egxile ekwakhiweni nasekuthuthukisweni komkhiqizo we-Lexus nomkhiqizo, esezifunele iqembu elifanelekayo. Uma kucatshangelwa ukuthi uhlobo lweToyota uqobo lwalo luthatha izimoto ezinokwethenjelwa nezingabizi, ukukhiqizwa kwenqwaba okungakaze kube nokungabaza. Manje i-Toyoda kwakudingeka idale uhlobo olungeke luhlotshaniswe nokufinyeleleka nobuningi. Kwakuwumsebenzi wemoto eyingqayizivele njengezinye. UShoiji Jimbo no-Ichiro Suzuki baqokwe onjiniyela abaholayo. Laba bantu base bevele behlonishwa kakhulu futhi behlonishwa, njengonjiniyela abakha uhlobo oludumile. Ngo-1985, kwanqunywa ukuqapha imakethe yaseMelika. Ithimba belinomdlandla kuyo yonke imininingwane, kuze kufike emananini nasekusebenzeni kwamaqembu ahlukene wabathengi. Kwakhethwa amaqembu okugxilwa kuwo, ahlanganisa bobabili abathengi abavela emikhakheni ehlukene yezezimali nabathengisi bezimoto. Uhlu lwemibuzo nezinhlolovo zenziwe. Lezi zifundo zenzelwe ukuhlonza izidingo zabathengi abangahle. Umsebenzi ekuthuthukisweni komklamo we-Lexus nawo awuzange ume. Wenziwa enkampanini yokuklama yaseMelika iToyota, eyayibizwa ngeCalty Design. NgoJulayi 1985 waletha iLexus LS400 entsha emhlabeni. I-Emblem Uphawu lomkhiqizo wezimoto wakwaLexus lwasungulwa ngokusemthethweni nguHunter/Korobkin ngo-1989. Yize kwaziwa ukuthi ithimba lakwaToyota lokuklama ikhono lasebenza kulogo phakathi kuka-1986 no-1989, uphawu lukaHunter/Korobkin belusathandwa. Kunezinguqulo eziningana zombono wesibonakaliso. Ngokwenguqulo ethile, lolu phawu lubonisa igobolondo lasolwandle elilungisiwe, kodwa le ndaba ifana nenganekwane engenasisekelo. Inguqulo yesibili ithi umqondo walolu hlobo lomfanekiso wabekwa phambili ngaleso sikhathi nguGiorgetto Giugiaro, umklami wase-Italy. Uhlongoze ukuveza uhlamvu olubhalwe isitayela “L” kulogo, okungasho ukucolisiswa kokunambitha futhi asikho isidingo semininingwane yokuzenzisa. Igama lomkhiqizo liyazikhulumela. Selokhu kwaphuma imoto yokuqala, uphawu alukaze lube noshintsho olulodwa. Namuhla, izitolo zezimoto nezindawo ezithengisa izimoto zikhiqiza futhi zidayise izimpawu zemibala ehlukene, ngezinto ezihlukene, nokunye, kodwa uphawu lusafana. Umlando womkhiqizo wezimoto kumamodeli Ukwethulwa kohlobo lwezimoto lweLexus kwenzeka ngo-1985 neLexus LS 400 edumile. Ngo-1986, kwadingeka adlule kuma-test drive amaningi, elinye lawo lenzeka eJalimane. Ngo-1989, imoto yavela ezimakethe zokuqala zase-US, okwathi ngemva kwalokho yanqoba yonke imakethe yezimoto zaseMelika ekupheleni konyaka. Le modeli ayifani nezimoto zaseJapan ezakhiqizwa iToyota, ephinde yaqinisekisa ukuthi igxile emakethe yaseMelika. Bekuyi-sedan entofontofo. Umzimba ubufana nezimoto eziklanywe abaklami bezimoto base-Italy. Kamuva, i-Lexus GS300 nayo yashiya umugqa womhlangano, ekuthuthukisweni kwayo uGiorgetto Giugiaro, owaziwa kakade ngokuthuthukisa uphawu lomkhiqizo we-Lexus, wabamba iqhaza ngesiNtaliyane. Ulayini owawuhlonishwa kakhulu ngaleso sikhathi, i-GS 300 3T, wawuvela kubathuthukisi baseCologne bakwaToyota. Kwakuyi-sedan yezemidlalo, eyayihlukaniswa nenjini ephoqelelwe kanye nesimo somzimba esilula. Ngo-1991, inkampani ikhiphe imodeli elandelayo Lexus SC 400 (coupe), cishe ukuphinda ngokuphelele imoto kusukela umugqa "Toyota Soarer", okuyinto, ngemva restylings eziningana, cishe sayeka ukuhluka prototype ngisho ngaphandle. Umlando wezimoto eziphinda isitayela nomfanekiso weToyota awugcinanga lapho. Ngawo lowo 1991, kwakhululwa iToyota Camry, eyathola inguqulo yayo yaseMelika kumugqa weLexus ES 300. Kamuva, ngemva kuka-1993, i-Toyota Motors yaqala ukukhiqiza umugqa wayo okhethekile we-jeep - i-Lexus LX 450 ne-LX 470. Eyokuqala kube inguqulo ethuthukisiwe neyaseMelika yeToyota Land Cruiser HDJ 80, kanti eyesibili yadlula isihlobo sayo iToyota Land Cruiser 100. Womabili amaSUV kanokusho adonsa ngawo wonke amasondo nangaphakathi ntofontofo. Izimoto seziphenduke i-flagship yesigaba esiphezulu phakathi kwama-SUV emphakathini waseMelika. Ngo-1999 kwajabulisa imakethe yaseMelika nge-compact yayo iLexus IS 200, eyakhonjiswa yahlolwa ngonyaka owedlule ekwindla ka-1998. Ngawo-2000, uhlobo lwezimoto ze-Lexus bese lunohlelo oluhle futhi luzinze ezimakethe zase-US. Kodwa-ke, ngo-2000, lolu hlu lwengezwe ngamamodeli amabili amasha ngesikhathi esisodwa - IS300 ne-LS430. Amamodeli angaphambilini abengaphansi kwamazinga ahlukahlukene okuhlelwa kabusha kanye nenani lezinye izinguquko. Ngakho-ke kumamodeli we-indices GS, LS kanye ne-LX, uhlelo lwe-Brake Assist Safety System (BASS), oluthinta amandla okubhuleka, lwenziwa, lwafakwa futhi, ngenxa yalokho, lwaba indinganiso yalezi zinhlobo. Umzamo ngesikhathi sokubhuleka wasatshalaliswa ngokufanele esimweni ngasinye sezulu nesimo samabhuleki. Namuhla, izimoto zakwaLexus zinomklamo ohluke ngokuphelele kanye nephakethe lemishini yemoto ephelele. Banemishini enyakazayo enamandla kakhulu futhi engapheli, yonke imininingwane yamabhuleki, ama-gearbox namanye amasistimu acatshangelwa imininingwane emincane. Ngekhulu lama-21, ukuba khona kweLexus kusho isimo somuntu, isithunzi sakhe kanye nezinga eliphezulu lokuphila. Kulokhu singaphetha ngokuthi umbono wokuqala wabathuthukisi be-Lexus wasetshenziswa ngokugcwele.