Umlando wohlobo lwemoto yakwaLexus
ILexus Division - igama eligcwele lemoto yakwaLexus - ingenye yemigqa yezimoto eziseJapan Toyota Motor Corporation. Ekuqaleni, imodeli yayihloselwe imakethe yaseMelika, kepha kamuva yathengiswa emazweni angaphezu kwama-90 emhlabeni jikelele.
Le nkampani ikhiqiza izimoto ze-premium kuphela, eziqhathaniswa negama lenkampani yakwaLexus - "Lux". Lezi zimoto zathathwa njengezibiza kakhulu, zikanokusho, ezikhululekile futhi ezidelelayo, empeleni, zatholwa ngabadali.
Ngesikhathi somcabango wokwenza into efanayo, isigaba sezigaba zebhizinisi sasivele sithembekile ngemikhiqizo efana neBMW, iMercedes-Benz neJaguar. Noma kunjalo, kwanqunywa ukuthi kwenziwe i-flagship. Imoto ehamba phambili kunazo zonke etholakala kakhulu ezimakethe zaseMelika ngaleso sikhathi. Kwakufanele ibe ntofontofo, enamandla, ephakeme kunakho konke, kepha engabizi.
Ngakho-ke ngo-1984 uhlelo lwakhiwa ukudala i-F1 (i-flagship 1 noma eyokuqala yohlobo lwayo nokuhamba phambili kwezimoto ezihamba phambili phakathi kwezimoto).
Umsunguli
U-Eiji Toyoda - UMongameli kanye noSihlalo weToyota Motor Corporation ngo-1983, wabeka umbono wokwakha yona le F1. Ukuqalisa lo mbono, waqoka ithimba lonjiniyela nabaqambi ukuthuthukisa uhlobo olusha lweLexus.
Ngo-1981 washiya isikhundla sakhe kuShoichiro Toyoda futhi waba ngusihlalo wenkampani. Ngakho-ke, ngo-1983, wayesevele egcwele ngokugcwele, ekhanda ekwakhiweni nasekuthuthukisweni komkhiqizo kanye nomkhiqizo weLexus, esezitholele iqembu elifanele.
Uma ucabanga ukuthi uhlobo lweToyota uqobo lwalo luthatha izimoto ezinokwethenjelwa futhi ezingabizi kakhulu, ukukhiqizwa kwalo okungakaze kubuzwe. Manje iToyoda bekufanele idale umkhiqizo ongeke uhlanganiswe nokufinyeleleka nobukhulu. Kwakuwumsebenzi wokuhlukile, ngokungafani nanoma yini imoto ehamba phambili.
UShoiji Jimbo no-Ichiro Suzuki baqokwa njengonjiniyela abahola phambili. Noma kunjalo, laba bantu babenokuhlonishwa okukhulu nodumo njengonjiniyela-abasunguli bomkhiqizo odumile. Ngo-1985, kwathathwa isinqumo sokuqapha imakethe yaseMelika. Ithimba lalinentshisekelo kuyo yonke imininingwane, kuze kufike entengweni nasekuhambisaneni kwamaqembu ahlukene abathengi. Kukhethwe amaqembu okugxila kuwo, afaka phakathi abathengi abavela emikhakheni eyehlukene yezezimali nakubathengisi bezimoto. Amaphepha emibuzo nokuvota kwenziwa. Lezi zifundo zenziwa ngenhloso yokuthola izidingo zabathengi abangaba khona. Umsebenzi ekwakhiweni komklamo weLexus awuzange ume. Yayiqhutshwa yinkampani yezokwakha yaseMelika iToyota ebizwa ngeCalty Design. NgoJulayi 1985 waletha umhlaba iLexus LS400 entsha.
Isifanekiselo
Ngokuya ngemininingwane esemthethweni, isibonakaliso semoto yemoto yakwaLexus sakhiwa nguHunter / Korobkin ngo-1989. Yize iqembu lokwakha lobuciko lakwaToyota laziwa ukuthi lasebenza ku-logo phakathi kuka-1986 no-1989, kwakukhethwa uphawu lweHunter / Korobkin.
Kunezinguqulo eziningana zalo mqondo wesibonakaliso. Ngokusho kolunye uhlobo, uphawu lubonisa igobolondo lasolwandle eliyinkimbinkimbi, kodwa le ndaba ifana nenganekwane engenasisekelo. Uhlobo lwesibili luthi umbono wesibonakaliso esinjalo wabekwa phambili nguGiorgetto Giugiaro, umklami wase-Italy. Uphakamise ukuthi kuboniswe uhlamvu olubhalwe ngesitayela "L" ku-logo, okungasho ukucolisiswa kokunambitheka futhi kungabikho sidingo semininingwane ethandekayo. Igama lomkhiqizo liyazikhulumela. Selokhu kukhishwe imoto yokuqala, uphawu alukaze lube noshintsho olulodwa.
Kulezi zinsuku, abathengisi bezimoto kanye nabathengisa izimoto bakhiqiza futhi bathengise izifanekiselo ngemibala ehlukene, kusuka ezintweni ezihlukile, njalonjalo, kodwa uphawu lusamile.
Umlando womkhiqizo wezimoto kumamodeli
Ukwethulwa kohlobo lwemoto yakwaLexus kwenzeka ngo-1985 ngeLexus LS 400 edumile. Ngo-1986 kwakudingeka ahlole ama-test amaningi, enye yazo yenzeka eGermany. Ngo-1989, imoto yavela ezimakethe zokuqala zase-US, ngemuva kwalokho yayinqobe yonke imakethe yezimoto zaseMelika ekupheleni konyaka.
Le modeli ayizange nakancane ifane nezimoto zaseJapan ezenziwa yiToyota, ephinde yaqinisekisa ukugxila emakethe yase-US. Kwakuyi-sedan entofontofo. Umzimba wawufana nezimoto ezidizayinwe abakhi bezimoto base-Italy.
Kamuva, iLexus GS300 yasuka entanjeni yomhlangano, lapho kwakhiwa khona uGiorgetto Giugiaro, wase-Italy owayesedume ngokuthuthuka kwakhe kophawu lohlobo lweLexus.
Ulayini ohlonishwa kakhulu ngaleso sikhathi, i-GS 300 3T, waqhamuka kubakhi beToyota baseCologne. Kwakuyi-sedan yezemidlalo eyayinenjini ekhulisiwe nokuma komzimba okuhlelekile.
Ngo-1991, inkampani yakhipha imodeli elandelayo iLexus SC 400 (i-coupe), ecishe yayiphinda ngokuphelele imoto kusuka kulayini weToyota Soarer, okuthi, ngemuva kokuphinda ibuyiselwe kaningana, icishe iyeke ukwehluka kwisibonelo sayo nangaphandle.
Umlando wezimoto eziphinda isitayela nesithombe seToyota awugcinanga lapho. Ngo-1991 ofanayo iToyota Camry yakhululwa, eyathola ukusebenza kwayo kwaseMelika kulayini weLexus ES 300.
Kamuva, ngemuva kuka-1993, iToyota Motors yaqala ukukhiqiza ulayini wayo okhethekile wamaSUV - iLexus LX 450 neLX 470. Eyokuqala yayiyinguqulo yeToyota Land Cruiser HDJ 80 eyayithuthukisiwe neyaseMelika, kanti eyokugcina yadlula eyabo iToyota Land Cruiser 100. Womabili la maSUV kanokusho anamasondo wonke nengaphakathi elintofontofo kakhulu. Izimoto seziphenduke obala besigaba esiphezulu seSUV emphakathini waseMelika.
Ngo-1999 kwajabulisa imakethe yaseMelika nge-compact yayo iLexus IS 200, eyakhonjiswa yahlolwa ngonyaka owedlule ekwindla ka-1998.
Ngawo-2000, uhlobo lwemoto lakwaLexus lwalusele lunohlu oluhlaba umxhwele futhi lwazinza ezimakethe zase-US. Kodwa-ke, ngo-2000, lolu hlu lwanezelwa ngamamodeli amabili amasha ngasikhathi sinye - i-IS300 ne-LS430. Amamodeli wangaphambilini ayengaphansi kwamazinga ahlukahlukene we-restyling nezinye izinguquko eziningi. Ngakho-ke kwizikhombo zezimodeli ze-GS, i-LS ne-LX, i-Brake Assist Safety System (BASS) yenziwa, yafakwa futhi, ngenxa yalokho, yaba yindinganiso yalezi zinhlobo, ezazithinta amabhuleki amabhuleki. I-braking force isatshalaliswa ngokufanele ngesimo sezulu ngasinye kanye nasesibhuleni.
Kulezi zinsuku izimoto zakwaLexus zinomklamo ohluke ngokuphelele futhi onephakheji yemishini ephelele. Banemishini yokunyakaza enamandla kakhulu futhi engapheli, zonke izingxenye zamabhuleki, amabhokisi wamagiya nezinye izinhlelo zicatshangelwa ngemininingwane emincane kakhulu.
Ekhulwini lama-21, ukuba khona kweLexus kusho isimo somuntu, udumo nezinga eliphezulu lokuphila. Ukusuka kulokhu singaphetha ngokuthi umbono wokuqala wabathuthukisi beLexus usetshenziswe ngokuphelele. Manje izimoto zakwaLexus yizona ezihamba phambili phakathi kwemikhiqizo yezimoto ezinesimo.
