Land Rover

Okuqukethwe Umlando we-FounderEmblemCar kumamodeli Inkampani yakwaLand Rover ikhiqiza izimoto ezisezingeni eliphezulu ezihlukaniswa nekhono elikhulayo lokunqamula izwe. Iminyaka eminingi, lo mkhiqizo ulondoloze idumela lawo ngokusebenza ezinguqulweni ezindala futhi wethula izimoto ezintsha. ILand Rover ithathwa njengophawu oluhlonishwa umhlaba wonke ngocwaningo nentuthuko yokunciphisa ukukhishwa komoya. Akuyona indawo yokugcina ehlala izindlela ezihlanganisiwe nezinto ezintsha ezisheshisa ukuthuthukiswa kwayo yonke imboni yezimoto. Umsunguli Umlando wesisekelo somkhiqizo uxhumeke eduze negama likaMaurice Carrie Wilk. Wasebenza njengomqondisi wezobuchwepheshe we-Rover Company Ltd, kodwa umqondo wokudala uhlobo olusha lwemoto wawungeyena owakhe. ILand Rover ingabizwa ngebhizinisi lomndeni, njengoba umfowabo omdala womqondisi uSpencer Bernau Wilkes wasisebenzela. Wasebenza ebhizinisini lakhe iminyaka engu-13, wahola izinqubo eziningi futhi waba nomthelela omkhulu ku-Maurice. Abashana bomsunguli nomlamu wakhe babamba iqhaza kukho konke, futhi uCharles Spencer King wadala iRange Rover edume kakhulu. I-Land Rover brand yavela ngo-1948, kodwa kuze kube ngu-1978 yayingabhekwa njengophawu oluhlukile, kusukela ngaleso sikhathi izimoto zakhiqizwa ngaphansi komugqa we-Rover. Singasho ukuthi iminyaka enzima yangemva kwempi yaba nesandla ekuthuthukisweni kwezimoto ezintsha kanye nobuchwepheshe obuyingqayizivele. Ngaphambilini, i-Rover Company Ltd yayikhiqiza izimoto ezinhle futhi ezisheshayo, kodwa ngemva kokuphela kwempi, zazingadingeki ngabathengi. Imakethe yasekhaya yayidinga ezinye izimoto. Iqiniso lokuthi akuzona zonke izingxenye eziyisipele kanye nemishini ebikhona nakho kwaba neqhaza. Khona-ke uSpencer Wilks wayezama ukuthola ukuthi angalayisha kanjani wonke amabhizinisi angasebenzi. Abazalwane baqhamuke nombono wokwakha imoto entsha ngephutha: UWillys Jeep uqhamuke epulazini labo elincane. Ngaleso sikhathi, umfowabo kaSpencer omncane wayengakwazi ukuthola izingxenye zemoto. Abazalwane babecabanga ukuthi bangakha imoto eshibhile ehamba kuzo zonke izindawo eyayizodingeka nakanjani kubalimi. Babefuna ukuthuthukisa imoto futhi bahlele izinguquko ezihlukahlukene, bezama ukubona kusengaphambili konke ukushiyeka kanye nezinzuzo zomsebenzi wabo. Ngaphezu kwalokho, ngaleyo minyaka uhulumeni wenza ukubheja okukhulu ekukhiqizeni izimoto. Yileyo moto eyaba yisibonelo sohlelo oluzayo, olwaluhloselwe ukunqoba imakethe yomhlaba. UMfoweth’ uMaurice noSpencer baqala umsebenzi eMeteor Works. Phakathi nempi, izinjini zemishini yezempi zakhiqizwa lapho, ngakho-ke kusele insimu eningi ye-aluminium, eyasetshenziselwa ukudala i-Land Rover yokuqala. Idizayini yemoto ibonakale imfushane kakhulu, ama-alloys asetshenzisiwe awazange abonakale ekugqwaleni futhi akwenze kwaba nokwenzeka ukushayela imoto ngisho nangaphansi kwezimo ezimbi kakhulu. 1947, futhi kakade ngo-1948 wethulwa embukisweni. Izimoto zazizincisha kakhulu, zilula futhi zithengeka, ngenxa yokuthi umphakathi wazinaka. Ezinyangeni ezi-3 ngemuva kokwethulwa kokukhiqizwa okuphelele, amaLand Rovers okuqala ashayela ezifundazweni ezingama-68. Ngaphezu kwakho konke, amaphoyisa ayethanda imoto, njengoba yayiqinile futhi inamandla, ifinyelela isivinini esifinyelela kumakhilomitha angu-75 ngehora. Ekuqaleni, izelamani zakwaWilkes zabona i-Center Steer njengenketho emaphakathi yokubasiza ukuba badlule ezikhathini ezinzima. Yiqiniso, phakathi neminyaka embalwa, i-prototype yokuqala yakwazi ukudlula amanye ama-Rover sedans, ngaleso sikhathi asevele edumile. Ngenxa yokuthengisa okuphezulu kanye nenzuzo encane, abasunguli bomkhiqizo baqala ukwethula ubuchwepheshe obusha nezindlela ezithuthukisiwe ezimotweni, okuvumela i-Land Rover ukuthi ihlale iqinile futhi iqinile njengangaphambili. Ngo-1950, kwavezwa okuhlukile ngesistimu yokushayela yasekuqaleni, yingakho imishini yayivame ukusetshenziselwa izidingo zebutho. Ezimotweni zempi, zazilula kakhulu, ngoba zingangena ezimweni ezingalindelekile. Ngo-1957, iLand Rover yayifakwe izinjini zikadizili, imizimba eqinile kanye nophahla oluyisivikelo, yaphinde yasebenzisa ukumiswa kwentwasahlobo - lawo mamodeli manje aziwa kangcono nge-Defender. Uphawu Umlando wokwenziwa kophawu lwe-Land Rover ungase ubonakale uhlekisa. Ekuqaleni, yayinesimo seqanda esiphindaphinda ithini lesardadi. Umklami womkhiqizo ube nesidlo sasemini, wasishiya kudeskithophu yakhe, wabe esebona ukuphrinta okuhle. I-logo yenziwe ngendlela elula ngangokunokwenzeka, imfushane futhi iyalondoloza, kodwa ngesikhathi esifanayo iyabonakala kakhulu. Ilogo yokuqala yayinombhalo we-sans-serif olula kanye nemihlobiso eyengeziwe. Abasunguli bebefuna ukukucacisa ukuthi izimoto zakwaLand Rover zicacile futhi zifinyeleleka kalula. Kwesinye isikhathi amagama athi "SOLIHULL", "WARWICKSHIRE" nelithi "ENGLAND" avela ku-voids. Ngo-1971, uphawu lwaba unxande ngokwengeziwe, futhi amagama abhalwa kabanzi futhi eshanela. Ngendlela, kwakuyile fonti ehlala inophawu. Ngo-1989, i-logo yaphinde yashintsha, kodwa hhayi kakhulu: ideshi yafana nezimpawu zokuqala zokucaphuna. Abaphathi bakwaLand Rover nabo bebefuna ukuthi lo mkhiqizo uhlotshaniswe nezinhlelo zezemvelo. Ngo-2010, ngemuva kokuvuselelwa kabusha kweLand Rover, umbala wegolide wanyamalala kuyo: yathathelwa indawo yisiliva. Umlando wemoto kumamodeli Ngo-1947, i-prototype yokuqala yemoto ye-Land Rover yayibizwa ngokuthi i-Center Steer, futhi ngonyaka olandelayo wethulwa embukisweni. Imoto yayinokunambitheka kwezempi ngenxa yezici zayo ezinhle zobuchwepheshe. Yiqiniso, imodeli yavinjelwa ngokushesha emigwaqweni yomphakathi, njengoba izici zayo zokuphatha nokuklama zingaba yingozi kwabanye abashayeli. Kusukela ngo-1990, imodeli ibizwe ngokuthi i-Defender, eye yathuthukiswa futhi yacwengwa phakathi neminyaka embalwa. Ngokushesha kwethulwa imodeli enomzimba we-Station Wagon enezihlalo eziyisikhombisa. Kubonakale ukufudumeza kwangaphakathi, i-upholstery ethambile, izihlalo zesikhumba, i-aluminium yezinga eliphezulu nokhuni kwasetshenziswa ekukhiqizeni. Kodwa imoto yabonakala ibiza kakhulu, futhi ngenxa yalokho ayizange idume. Ngo-1970, iRange Rover yavela neBuick V8 kanye nokumiswa kwentwasahlobo. Imoto yethulwa eLouvre njengesibonelo kanye nenkomba yemboni ethuthuka ngokushesha. Emakethe yaseNyakatho Melika, imodeli yayibizwa ngokuthi i-Project Eagle, futhi yaba impumelelo yangempela. Imoto yashesha yafinyelela kumakhilomitha angu-160 ngehora, futhi ngenxa yalokho, iRange Rover yaseNyakatho Melika yadalwa. Yayihloselwe abashayeli bezimoto abacebile, ngakho imodeli yakudala ifakwe ubuchwepheshe obuphambili kakhulu. Ngawo-1980, i-Discovery yaphuma emgqeni womhlangano, imoto yomndeni eyaba yinganekwane. Yayisuselwe kuRange Rover yakudala kodwa yayilula futhi iphephile. Ngo-1997, inkampani yathatha ingozi futhi yakha imodeli encane yomugqa ngaleso sikhathi - i-Freelander. Umphakathi wenze ihlaya ukuthi manje iLand Rover isiqalile ukukhiqiza izinto eziyisikhumbuzo, kodwa nemoto encane isimtholile umthengi wayo. Ngonyaka ngemva kokwethulwa, kwadayiswa okungenani izimoto ezingu-70 000, futhi kuze kube ngu-2002, i-Freelander yayibhekwa njengemodeli edume kakhulu futhi ethengiwe emakethe yaseYurophu. Ngo-2003, idizayini yabuyekezwa, yengezwa kuma-optics amasha, ukulungisa amabhampa kanye nokubukeka kwekhabini. Ngo-1998, umhlaba wabona i-Discovery Series II. Imoto ikhishwe nge-chassis engcono, kanye nenjini ye-diesel ethuthukisiwe kanye nesistimu yomjovo. Ngo-2003, i-New Range Rover yaphuma emgqeni womhlangano futhi yaba edayisa kakhulu ngenxa yomzimba wayo we-monocoque. Ngo-2004, kwakhululwa i-Discovery 3, eyasungulwa iLand Rover kusukela ekuqaleni. Kwabe sekufika iRange Rover Sport, eyaqala ukubizwa ngemoto ehamba phambili kuzo zonke izinhlobo zeLand Rover. Wayenokusebenza okuhle kakhulu okuguquguqukayo, ukuphatha okuhle kakhulu, imoto ingashayela ngaphandle komgwaqo ngaphandle kwezinkinga. Ngo-2011, inkampani yethula i-Range Rover Evoque crossover ezinguqulweni eziningana, yenzelwe ngqo ukushayela ezindaweni zasemadolobheni.