Umlando wohlobo lweLand Rover

ILand Rover ikhiqiza izimoto ezisezingeni eliphakeme ezinekhono langaphandle komgwaqo. Sekuyiminyaka eminingi lo mkhiqizo ugcina isithunzi sawo, usebenza ezinhlotsheni ezindala futhi wethula izimoto ezintsha. ILand Rover ithathwa njengomkhiqizo othenjiwe emhlabeni jikelele ocwaningweni nasekuthuthukisweni ukunciphisa ukukhishwa komoya. Akuyona indawo yokugcina ehlala izindlela ze-hybrid nezinto ezintsha, ezisheshisa ukuthuthukiswa komkhakha wonke wezimoto. 

Umsunguli

Umlando wokusungulwa kwalo mkhiqizo uhlobene kakhulu negama likaMaurice Carrie Wilk. Usebenze njengomqondisi wezobuchwepheshe eRover Company Ltd, kepha wona umqondo wokwakha uhlobo olusha lwemoto bekungewona owakhe. ILand Rover ingabizwa ngebhizinisi lomndeni, njengoba umfowethu omdala womqondisi, uSpencer Bernau Wilkes, wasisebenzela. Usebenze ecaleni lakhe iminyaka eyi-13, wahola izinqubo eziningi futhi waba nomthelela omkhulu kuMaurice. Abashana bomsunguli wakhe kanye nomlamu wakhe babambe iqhaza kukho konke, noCharles Spencer King wadala iRange Rover yodumo ngokulinganayo.

Umkhiqizo weLand Rover wavela emuva ngo-1948, kodwa kwaze kwaba ngo-1978 wawungathathwa njengophawu oluhlukile, kusukela lapho izimoto zazenziwa ngaphansi komugqa weRover. Singasho ukuthi iminyaka enzima yangemva kwempi yanikela kuphela ekwakhiweni kwezimoto ezintsha nobuchwepheshe obuyingqayizivele. Phambilini iRover Company Ltd ibikhiqiza izimoto ezinhle nezisheshayo, kepha ngemuva kokuphela kwempi, bezingadingeki kubathengi. Imakethe yasekhaya ibidinga ezinye izimoto. Iqiniso lokuthi akuzona zonke izingxenye nezinqubo ezazikhona nalo lidlale indima. Ngemuva kwalokho uSpencer Wilkes uzame ukuthola ukuthi angawalayisha kanjani wonke amabhizinisi angasebenzi. 

Abazalwane bathola umqondo wokwakha imoto entsha ngengozi: UWillys Jeep uvele epulazini labo elincane. Ngemuva kwalokho umfowabo omncane kaSpencer akatholanga izingxenye zemoto. Abazalwane babecabanga ukuthi bangakha imoto ebiza yonke indawo enezindleko eziphansi impela ezofunwa kakhulu ngabalimi. 

Babefuna ukwenza ngcono imoto futhi baqala ukuguqulwa okuhlukahlukene, bezama ukubona konke ukungalungi nezinzuzo zomsebenzi wabo. Ngaphezu kwalokho, kuleyo minyaka uhulumeni wenza iqhaza elibonakalayo ekukhiqizeni izimoto. Kwakuyileyo moto eyaba yisibonelo sobubanzi besimodeli esizayo, obabumiselwe ukunqoba imakethe yomhlaba. Abafowethu uMaurice noSpencer baqala ukusebenza eMeteor Works. Ngesikhathi sempi, izinjini zemishini yempi zakhiqizwa lapho, ngakho-ke insimu eningi yahlala ensimini, eyasetshenziselwa ukwakha iLand Rover yokuqala. Ukwakheka kwemoto kuvele kwaba nge-laconic kakhulu, ama-alloys asetshenzisiwe awazange aqale ukugqwala futhi avunyelwe ukushayela imoto ngisho nangaphansi kwezimo ezimbi kakhulu.Isibonelo sokuqala ngqa sathola igama lokusebenza iCenter Steer, saqedwa ngo-1947, kanti ngo-1948 bese kwethulwa embukisweni. Izimoto bezinzima kakhulu, zilula futhi zingabizi, umphakathi ubanakile. Ezinyangeni ezintathu ngemuva kokwethulwa komkhiqizo ogcwele, iLand Rovers yokuqala yaya emazweni angama-3. Amaphoyisa athande imoto kunakho konke, ngoba ibinzima impela futhi inamandla, ifinyelela isivinini esifinyelela kumakhilomitha angama-68 ngehora.

Ekuqaleni, abafowethu bakaWilkes babona iCenter Steer njengenketho ephakathi yokuyisiza ukuba ibhekane nezikhathi ezinzima. Nokho, ngokuhamba kweminyaka embalwa, sibonelo wokuqala wakwazi ukundlula ezinye sedans Rover, okuyinto ngaleso sikhathi zase kakade ethandwa. Ngenxa yokuthengisa okuphezulu nenzuzo ephansi, abasunguli balo mkhiqizo baqala ukwethula ubuchwepheshe obusha nezindlela ezithuthukile ezimotweni zabo, bevumela iLand Rover ukuthi ihlale iqinile futhi iqinile. Ngo-1950 kwethulwa izinhlobo ezahlukahlukene zohlelo lokushayela lwangempela, yingakho izimoto zazivame ukusetshenziselwa izidingo zebutho. Ezimotweni zamasosha, zazilula kakhulu, ngoba zazingangena ezimweni ezingalindelekile. Ngo-1957, iLand Rover yayinezinjini zikadizili, izidumbu eziqinile nophahla oluhlanganisiwe, futhi yasebenzisa nokumiswa kwentwasahlobo - lezo zimodeli sezaziwa kangcono njengeDefender.

Isifanekiselo

Indaba engemuva kophawu lweLand Rover ingahle ibonakale ihlekisa. Ekuqaleni, yayinomumo ovundlile owawuphinda ikani lesardadi. Umklami walo mkhiqizo wayedla isidlo sasemini, wawushiya edeskini lakhe, wayesebona umbhalo omuhle. I-logo yenziwa yaba lula ngangokunokwenzeka, iyilaconic futhi iyalondoloza, kodwa ngesikhathi esifanayo iyabonakala kakhulu. 

I-logo yokuqala ibinombhalo olula we-sans serif typeface nokuhlobisa okungeziwe. Abasunguli bebefuna ukubeka kucace ukuthi izimoto zeLand Rover ziyaqondakala futhi ziyafinyeleleka ngangokunokwenzeka. Kwesinye isikhathi amagama athi “SOLIHULL”, “WARWICKSHIRE” kanye ne- “ENGLAND” avele kulawo mazwe.

Ngo-1971, isibonakaliso saba ngunxande kakhulu futhi amagama abhalwa ebanzi kakhulu futhi eshanela. Ngendlela, le fonti ethile yahlala iyigama lomkhiqizo.

Ngo-1989, ilogo yashintsha futhi, kodwa hhayi kakhulu: udwi wafana namamaki wokucaphuna woqobo. Abaphathi beLand Rover bafuna nokuthi lo mkhiqizo uvuse izinhlangano nezinhlelo zemvelo.

Ngo-2010, ngemuva kokuvuselelwa kabusha kweLand Rover, umbala wegolide wanyamalala kuyo: yathathelwa indawo yisiliva.

Umlando wemoto kumamodeli 

Ngo-1947, uhlobo lokuqala lweLand Rover lwabizwa ngeCenter Steer, kwathi ngonyaka olandelayo lwethulwa embukisweni. Amasosha ayithandile imoto ngenxa yezici zayo ezinhle zobuchwepheshe. Kuliqiniso, imodeli ivinjelwe ngokushesha emigwaqeni yomphakathi, ngoba ukuphatha kwayo kanye nezakhiwo zayo kungaba yingozi kwabanye abashayeli. Kusukela ngo-1990, imodeli iye yabizwa ngokuthi i-Defender, ethuthukisiwe futhi yahlanjululwa eminyakeni eminingana.

Isiteshi iWagon, imodeli yezihlalo eziyisikhombisa, yethulwe kungekudala. It has a ingaphakathi eshubile, entofontofo ethambile, izihlalo lesikhumba, eliphezulu aluminium kanye nezinkuni kwakusetshenziswa ekukhiqizeni. Kodwa imoto yabiza kakhulu, ngakho-ke ayizange ithandwe.

Ngo-1970, kwaqhamuka iRange Rover ne-Buick V8 nemithombo yekhoyili. Imoto yethulwe eLouvre njengesibonelo nenkomba yomkhakha okhula ngokushesha. Emakethe yaseNyakatho Melika, imodeli yayibizwa nge-Project Eagle, futhi kwaba yintuthuko yangempela. Imoto yashesha ngamakhilomitha angama-160 ngehora, futhi ngenxa yayo, inkampani yeRange Rover yaseNyakatho Melika yadalwa. Yayihloselwe abashayeli abacebile, ngakho-ke imodeli yakudala yafakwa ubuchwepheshe obuphambili kakhulu. Ngawo-1980, Ukutholwa kwasuswa kulayini womhlangano, imoto yomndeni eseyibe yinganekwane. Yayisuselwa ku-Range Rover yakudala, kepha elula futhi ephephile. 

Ngo-1997, inkampani yabeka engcupheni futhi yakha imodeli encane kunazo zonke kusukela kulayini ngaleso sikhathi - iFreelander. Kwakunamahlaya emphakathini ukuthi manje iLand Rover iqale ukukhiqiza izikhumbuzo, kepha nemoto encane yathola umthengi wayo. Ngonyaka ngemuva kwesethulo, kwathengiswa okungenani izimoto ezingama-70, kwathi ngo-000 iFreelander yathathwa njengemodeli edume kakhulu futhi ethengiwe emakethe yaseYurophu. Ngo-2002, lo mklamo wavuselelwa, wanezela ku yokukhanya entsha, ushintsho bumpers nokubukeka ingaphakathi.

Ngo-1998, izwe labona iDiscovery Series II. Imoto ikhishwe nge-chassis engcono, kanye nezinhlelo ezithuthukisiwe zikadizili nemijovo. Ngo-2003, iNew Range Rover yasuka entanjeni yomhlangano, eyaba yithengisa kakhulu kumzimba we-monocoque. Ngo-2004, kwatholakala i-Discovery 3, iLand Rover eyayiyithuthukisa kusukela ekuqaleni. Ngemuva kwalokho kwaqhamuka iRange Rover Sport - yabizwa ngemoto ehamba phambili kunayo yonke yomkhiqizo weLand Rover. Wayenomsebenzi omuhle kakhulu onamandla, ukuphatha kahle, imoto yayingahamba ngaphandle komgwaqo ngaphandle kwezinkinga. Ngo-2011, inkampani yethula iRange Rover Evoque crossover ngokuhlukahluka okuningi, yathuthukiswa ngokukhethekile ngokushayela emadolobheni. Imoto ikhombise ukonga ngangokunokwenzeka ukwehlisa inani lokukhishwa kwe-CO2 emoyeni.