Ssangyong

Okuqukethwe IsibonakalisoUmlando we-SsongYong Cars I-SsangYong Motor Company ingeyenkampani ekhiqiza izimoto yaseNingizimu Korea. Le nkampani igxile ekukhiqizeni izimoto namaloli, kanye namabhasi. Indlunkulu itholakala eSeoul. Le nkampani yazalwa ngenqubo yokuhlanganisa nokutholwa kwenqwaba yezinkampani ezihlukahlukene, okwabeka isisekelo esiqinile sokukhiqiza. Le nkampani ihlehlela emuva ku-1963, lapho inkampani ihlela kabusha izinkampani ezimbili e-Na Dong hwan Motor Co, okucaciswe kakhulu okwakuwukukhiqizwa kwamaSUV ezempi aseMelika. Le nkampani iphinde yakha amabhasi namaloli. Ngo-1976 kwaba nokunwetshwa kwezinhlobo zokukhiqizwa kwezimoto, kwathi ngonyaka olandelayo - kwashintshwa igama kwaba yi-Dong A Motor, eyasheshe yalawulwa yi-SsangYong kwathi ngo-1986 yashintsha igama layo futhi yaba yi-SsangYong Motor. Okulandelayo, i-SsangYong ithola i-Keohwa Motors, umkhiqizi wezimoto ezingekho emgwaqeni. Ukukhishwa kokuqala ngemuva kokutholwa kwakuyiKorando SUV enenjini enamandla, okwasiza ukuzuza udumo lwenkampani emakethe, kanye nokuyenza idume futhi idonse ukunaka kukaDaimler-Benz, ophikweni lwaseJalimane lweMercedes-Benz. . Ukusebenzisana kube nezithelo, njengoba kuvezwe i-SsangYong kubuchwepheshe obuningi be-Mercedes-Benz nezindlela zokukhiqiza. Futhi ngo-1993, isipiliyoni esizuziwe sasetshenziswa ku-Musso SUV eyakhululwa, eyathola ukuthandwa okukhulu. Ngokuzayo, isizukulwane sesimanje salo modeli sakhululwa, ikhwalithi ephezulu yezici zobuchwepheshe yenza kwaba nokwenzeka ukunqoba izikhathi eziningana emjahweni wokugijima eGibhithe. Ngo-1994, kwavulwa esinye isitshalo lapho kwakhiwa khona imodeli entsha enosayizi omncane u-Istana. Ekuqaleni kuka-1997, inkampani yalawulwa yiDaewoo Motors, kwathi ngo-1998 iSsangYong yathola iPanther. Ngo-2008, inkampani yabhekana nezinkinga ezinkulu zezezimali, okwaholela ekuqoqweni kwayo, futhi ngemva kweminyaka embalwa, ukubhida kwenkampani kwaqala. Izinkampani eziningi zalwela ukutholwa kwamasheya akwa-SsangYong, kodwa ekugcineni atholwa yinkampani yaseNdiya iMahindra & Mahindra. Njengamanje, inkampani isezingeni eliphezulu laseNingizimu Korea ezine ekukhiqizeni izimoto. Uphethe izigaba eziningana emazweni e-CIS. Uphawu Lona kanye igama lomkhiqizo we-SsangYong ekuhumusheni lisho ukuthi "Ama-Dragons Amabili". Umqondo wokwenza ilogo ehlanganisa leli gama usuka enganekwaneni endala emayelana nezelamani ezimbili zikadrako. Ngamafuphi, indikimba ye-semantic ithi la madrako amabili abe nephupho elikhulu, kodwa ukuze alifeze, ayedinga amagugu amabili. Eyodwa kuphela eyayishoda, futhi bayinikwa unkulunkulu wasezulwini. Sebezuze amatshe amabili, bafezeka iphupho labo. Le nganekwane ihlanganisa isifiso senkampani sokuqhubekela phambili. Ekuqaleni, izimoto zalolu hlobo zakhiqizwa ngaphandle kwesibonakaliso. Kodwa kamuva, kwavela umbono ekudalweni kwawo, futhi ngo-1968 kwadalwa uphawu lokuqala. Wenze samuntu uphawu lwaseNingizimu Korea elithi "Yin-yang" elenziwe ngemibala ebomvu neluhlaza okwesibhakabhaka. Ngo-1986, igama elithi "Dragons Two" laba uphawu lwe-logo, olufanekisela ukukhula okusheshayo kwenkampani. Kamuva, kwanqunywa ukuthi kwengezwe umbhalo we-SsangYong ngezansi kophawu. Umlando wezimoto ze-SsongYong Imoto yokuqala eyakhiqizwa yile nkampani kwaba yimoto engekho emgwaqeni iKorando Familly, eyakhiqizwa ngo-1988. Imoto yayineyunithi yamandla edizili, futhi kamuva izinguqulo ezimbili zesimanje zale modeli zadalwa ngokusekelwe kumayunithi wamandla weMercedes-Benz nePeugeot. Uhlobo lwesimanjemanje lweKorando aluzange luthole kuphela iyunithi yamandla amakhulu, kepha futhi nokuhanjiswa kudluliselwe kusetshenziswa ubuchwepheshe obuthuthukisiwe. Izimoto bezidingeka ngenxa yentengo ephansi. Kodwa intengo ngokwayo yayingalingani nekhwalithi, eyayiphezulu. I-Musso SUV enethezekile yathuthukiswa ngokuhlanganyela noDaimler-Benz, futhi ifakwe iyunithi yamandla enamandla yakwaMercedes-benz, okwatholwa ngayo ilayisense kwa-SsangYong. Imoto yakhiqizwa ngo-1993. Eminyakeni emibili kamuva, imodeli encane ye-Istana yaphuma emgqeni womhlangano. Ngokusekelwe kuhlobo lwemoto yakwaMercedes-Benz, uSihlalo kanokusho wakhululwa ngo-1997. Le modeli yesigaba esiphezulu bekufanele inakwe abantu abacebile. Ngo-2001, imoto ye-Rexton off-road yabona umhlaba, owadlula ekilasini le-premium futhi wahlukaniswa ngokunethezeka nedatha yobuchwepheshe. Enguqulweni yayo yesimanje, yethulwa ngokuhamba kwesikhathi ngo-2011, umklamo wathuthukiswa kakhulu futhi injini kadizili yayingamasilinda angu-4 futhi ibuswa amandla aphezulu. IMusso Sport, noma imoto yezemidlalo enomzimba iveni, yaqala ukubonakala ngo-2002 futhi yayifunwa ngenxa yokusebenza kwayo kanye nobuchwepheshe obusha. Ngonyaka olandelayo, uSihlalo noRexton bathuthukiswa, futhi umhlaba wabona izinhlobo ezintsha ngokwethulwa kobuchwepheshe obusha. Futhi ngo-2003, kwaklanywa uchungechunge olusha lwe-Rodius olunenqola yesiteshi, lwathathwa njenge-compact minivan, futhi kusukela ngo-2011 lwaqala ukuba ne-macro van yezihlalo eziyishumi nanye kulolu chungechunge, olunemisebenzi eminingi. Ngo-2005, imoto yaseKyron off-road yakhululwa, ithatha indawo ye-Musso SUV. Ngomklamo wayo we-avant-garde, ingadi evulekile, izitimela ezinamandla ezine-turbocharged, wazuza ukunaka komphakathi. I-Actyon yoguquko iphinde yathatha indawo yeMusso, yaqale yathatha indawo yeSUV kwathi kamuva yaba yiMusso Sport ngo-2006.