Umlando wohlobo lwemoto iSsangYong

ISsangYong Motor Company ingeyenkampani ekhiqiza izimoto yaseNingizimu Korea. Le nkampani igxile kakhulu ekukhiqizeni izimoto, amaloli namabhasi. Indlunkulu itholakala edolobheni laseSeoul. Le nkampani yazalwa ngenqubo yokuhlangana nokutholwa kwabantu abaningi ezinkampanini ezahlukahlukene, okwabeka isisekelo esiqinile sokukhiqiza.

Le nkampani yaqala ngonyaka we-1963, ngenkathi inkampani ihlela kabusha izinkampani ezimbili zaba yiNa Dong hwan Motor Co, obekucaciswa kakhulu ngayo ukukhiqizwa kwezimoto ezingekho mgwaqo eMelika. Le nkampani iphinde yakha amabhasi namaloli.

Ngo-1976 kwaba nokunwetshwa kwezinhlobo zokukhiqizwa kwezimoto, kwathi ngonyaka olandelayo - kwashintshwa igama kwaba yi-Dong A Motor, eyasheshe yalawulwa yi-SsangYong kwathi ngo-1986 yashintsha igama layo futhi yaba yi-SsangYong Motor.

USsangYong ube esethola uKeohwa Motors, ongumkhiqizi wezimoto ongekho emgwaqeni. Ukukhishwa kokuqala ngemuva kokutholwa kwakuyi-Korando SUV enenjini enamandla, nayo eyasiza ekutholeni udumo lwenkampani emakethe, kanye nokwenza ukuthi idume futhi idonse ukunakwa kukaDaimler-Benz, isigaba saseJalimane seMercedes- Benz. Ukusebenzisana kube nezithelo ezinhle njengoba kwethulwe ubuchwepheshe obuningi beMercedes-Benz nezindlela zokukhiqiza zeSsangYong. Futhi ngo-1993, ulwazi olutholakele lwafakwa kwi-Musso SUV, eyathola ukuthandwa okukhulu. Ngokuzayo, isizukulwane esithuthukisiwe sale modeli sakhululwa, ikhwalithi ephezulu yezobuchwepheshe yenza ukuthi sikwazi ukunqoba amahlandla ambalwa emjahweni wokugijima eGibhithe.

Ngo-1994, kwavulwa esinye isitshalo lapho kwakhiwa khona imodeli entsha enosayizi omncane u-Istana.

Ekuqaleni kuka-1997, inkampani yalawulwa yiDaewoo Motors, kwathi ngo-1998 iSsangYong yathola iPanther.

Ngo-2008, inkampani yabhekana nezinkinga ezinkulu zezezimali, okwaholela ekuqothulweni kwayo futhi eminyakeni embalwa kamuva, ukuhweba kwenkampani kwaqala. Izinkampani eziningi zilwele ukuthola amasheya akwaSsangYong, kodwa ekugcineni atholwe ngabakwaMahindra & Mahindra, inkampani yaseNdiya.

Kulesi sigaba, inkampani isezingeni eliphakeme laseNingizimu Korea ekukhiqizeni okuzenzakalelayo. Ungumnikazi wezigaba eziningana emazweni e-CIS.

Isifanekiselo

Lona kanye igama lomkhiqizo we-SsangYong ekuhumusheni lisho ukuthi "Ama-Dragons Amabili". Umqondo wokwenza ilogo ehlanganisa leli gama usuka enganekwaneni endala emayelana nezelamani ezimbili zikadrako. Ngamafuphi, indikimba ye-semantic ithi la madrako amabili abe nephupho elikhulu, kodwa ukuze alifeze, ayedinga amagugu amabili. Eyodwa kuphela eyayishoda, futhi bayinikwa unkulunkulu wasezulwini. Sebezuze amatshe amabili, bafezeka iphupho labo.

Le nganekwane ihlanganisa isifiso senkampani sokuqhubekela phambili.

Ekuqaleni, izimoto zalolu hlobo zakhiqizwa ngaphandle kwesibonakaliso. Kodwa kamuva, kwavela umbono ekudalweni kwawo, futhi ngo-1968 kwadalwa uphawu lokuqala. Wenze samuntu uphawu lwaseNingizimu Korea elithi "Yin-yang" elenziwe ngemibala ebomvu neluhlaza okwesibhakabhaka.

Ngo-1986, igama elithi "Dragons Two" laba uphawu, okwakufanekisela ukukhula ngokushesha kwenkampani. Kamuva, kwanqunywa ukuthi kwengezwe umbhalo we-SsangYong ngezansi kophawu.

Umlando Wezimoto zeSsongYong

Imoto yokuqala eyenziwe yinkampani kwakuyiKorando Familly off-road car, ekhiqizwa ngo-1988. Imoto ifakwe amandla edizili, futhi ngemuva kwesikhashana, izinguqulo ezimbili zesimanje zalesi simodeli zenziwe ngokususelwa kumayunithi wamandla eMercedes-Benz nasePeugeot.

Uhlobo lwesimanjemanje lweKorando aluzange luthole kuphela iyunithi yamandla amakhulu, kepha futhi nokuhanjiswa kudluliselwe kusetshenziswa ubuchwepheshe obuthuthukisiwe.

Izimoto bezifunwa kakhulu ngenxa yamanani azo aphansi. Kepha intengo uqobo yayingalingani nekhwalithi, eyayiyinhle kakhulu.

ISUV Musso entofontofo yathuthukiswa ngokubambisana neDaimler-Benz, futhi yafakwa amandla kagesi enamandla avela kwaMercedes-benz, eyayinikezwe ilayisense kwaSsangYong. Imoto yakhiqizwa ngo-1993.

Eminyakeni emibili kamuva, imodeli elincane elincane u-Istana iphuma kulayini womhlangano. 

USihlalo kanokusho wakhululwa ngokuya ngohlobo lweMercedes-Benz ngo-1997. Le modeli yesigaba esiphezulu yayifanele ukunakwa ngabantu abacebile.

Ngo-2001, izwe labona imoto i-Rexton off-road car, eyadlulela ekilasini le-premium futhi yahlukaniswa nenduduzo nemininingwane yobuchwepheshe. Enguqulweni yayo yesimanjemanje yethulwa ngokuhamba kwesikhathi ngo-2011, idizayini yathuthukiswa kakhulu futhi injini kadizili, eyayingamasilinda ama-4 futhi ibuswa ngamandla amakhulu, yathuthukiswa kakhulu.

IMusso Sport, noma imoto yezemidlalo enomzimba iveni, yaqala ukubonakala ngo-2002 futhi yayifunwa ngenxa yokusebenza kwayo kanye nobuchwepheshe obusha.

Ngonyaka olandelayo, uSihlalo noRexton bathuthukiswa, futhi umhlaba wabona izinhlobo ezintsha ngokwethulwa kobuchwepheshe obusha.

Futhi ngo-2003, kwaklanywa uchungechunge olusha lwe-Rodius olunenqola yesiteshi, lwathathwa njenge-compact minivan, futhi kusukela ngo-2011 lwaqala ukuba ne-macro van yezihlalo eziyishumi nanye kulolu chungechunge, olunemisebenzi eminingi.

Ngo-2005, imoto yaseKyron engekho emgaqweni yakhululwa, esikhundleni seMusso SUV. Ngomklamo wayo we-avant-garde, ingadi ebanzi, amayunithi kagesi ane-turbocharged, ithole ukunakwa ngumphakathi.

I-Actyon yezinguquko nayo yangena esikhundleni sikaMusso, yaqala yafaka indawo yeSUV kwathi kamuva yalandela imoto yezemidlalo iMusso Sport ngo-2006. Izinhlobo ze-Actyon, ngaphezu kwedatha ephezulu yezobuchwepheshe, zathola inhlonipho ngokwakhiwa kwazo, nengaphakathi nengaphandle lemoto kugcina izimbangi zazo eceleni.