Chrysler

Okuqukethwe UmsunguliI-EmblemUmlando womkhiqizo wezimoto kumamodeli I-Chrysler yinkampani yezimoto yaseMelika ehlanganyela ekukhiqizeni izimoto zabagibeli, amaloli kanye nezingxenye. Ngaphezu kwalokho, inkampani ibambe iqhaza ekukhiqizeni imikhiqizo ye-elekthronikhi neyezindiza. Ngo-1998, kwaba nokuhlanganiswa noDaimler-Benz. Ngenxa yalokho, kwasungulwa inkampani yakwaDaimler-Chrysler. Ngo-2014, uChrysler waba yingxenye yeFiat yezimoto zase-Italy. Khona-ke inkampani yabuyela kuBig Detroit Three, ehlanganisa neFord neGeneral Motors. Phakathi neminyaka yokuba khona kwayo, umenzi wezimoto uye wabhekana nokwehla nokwenyuka okusheshayo, okulandelwa ukumiswa kanye nobungozi bokuqothuka. Kodwa i-automaker ihlale izalwa kabusha, ayilahlekelwa ubuntu bayo, inomlando omude futhi kuze kube yilolu suku igcina isikhundla esihamba phambili emakethe yezimoto zomhlaba wonke. Umsunguli Umsunguli wenkampani ungunjiniyela kanye nosomabhizinisi uWalter Chrysler. Wayidala ngo-1924 ngenxa yokuhlelwa kabusha kwenkampani "Maxwell Motor" kanye "Willis-Overland". Oomakhenikha bekuyintandokazi ka-Walter Chrysler kusukela ebuntwaneni. Wasuka umsizi womshayeli waya kumsunguli wenkampani yakhe yezimoto. UChrysler ubengaba nomsebenzi omuhle embonini yezitimela, kodwa ukuthenga imoto kwamphazamisa. Ngokuvamile, ukuthenga imoto kuhlangene nokufunda ukushayela. Endabeni kaChrysler, konke kwakuhlukile, ngoba wayengenasithakazelo ekwazi ukushayela imoto yedwa, kodwa ezicini zomsebenzi wakhe. Umakhenikha wayidiliza ngokuphelele imoto yakhe waze wayihlanganisa yonke imininingwane. Wayefuna ukufunda zonke izinto ezicashile zomsebenzi wakhe, ngakho wayewuqaqa ephindelela futhi wawuhlanganisa. Ngo-1912, kwalandela umsebenzi e-Buick, lapho umakhenikha onekhono eqala ukuzibonakalisa khona, wakwazi ukufeza ukukhula komsebenzi ngokushesha, kodwa ngenxa yokungavumelani nomongameli wokukhathazeka, okwaholela ekuxoshweni kwakhe. Ngalesi sikhathi, wayesenedumela lokuba umakhenikha onolwazi futhi wathola kalula umsebenzi e-Willy-Overland njengomeluleki, kanti uMaxwell Motor Car naye wayefuna ukusebenzisa izinkonzo zikamakhenikha. UWalter Chrysler ukwazile ukukhombisa indlela engajwayelekile yokuxazulula ubunzima benkampani. Uphikelele ekukhishweni kwemodeli entsha yemoto. Ngenxa yalokho, i-Chrysler Six yavela emakethe yezimoto ngo-1924. Imoto inamabhuleki e-hydraulic esondweni ngalinye, injini enamandla, uhlelo olusha lokuhlinzeka ngowoyela nesihlungi sikawoyela. Inkampani yezimoto ikhona kuze kube yimanje futhi ayizivumi izikhundla zayo. Imibono engavamile futhi emisha yomsunguli isabonakala ezimotweni ezintsha zakwa-Chrysler namuhla. Izinkinga ezithile zezezimali eminyakeni yamuva ziye zathinta isikhundla sikaChrysler, kodwa namuhla singasho ukuthi i-automaker ibuyele esikhundleni esizinzile. Ukufakwa kwezinjini ezisezingeni eliphakeme ezimotweni, ukunaka kakhulu ubuchwepheshe obusha yizinhloso eziyinhloko zenkampani namuhla. I-Emblem Ngokokuqala ngqa, uphawu lwe-Chrysler, olufana nophawu, lwavela ku-Chrysler Six. Igama lenkampani lidlule isitembu ngokunganaki. Njengabanye abakhiqizi bezimoto abaningi, uphawu luyashintsha ngezikhathi ezithile. UChrysler ubuyekeze ilogo ngeminyaka yama-50s, ngaphambi kwalokho yahlala ingashintshiwe iminyaka engaphezu kwengama-20. Uphawu olusha lwalubukeka njenge-boomerang noma amarokhethi anyakazayo. Ngemva kweminye iminyaka engu-10, uphawu lwathathelwa indawo inkanyezi enamaphuzu amahlanu. Ngama-80s, abaklami banquma ukushiya kuphela umbhalo we-Chrysler, ugxile ekusetshenzisweni kwamafonti ahlukahlukene. Ukuzalwa kabusha kuka-Chrysler ngeminyaka yawo-90s kwakuhambisana nokubuyela kuphawu lwangempela. Manje abaklami banikeze amaphiko ku-logo, bengeza amaphiko amabili ekuphrintiwe, atholakala ezinhlangothini zalo. Ngawo-2000, uphawu lwaphinde lwashintsha lwaba inkanyezi enamaphuzu amahlanu. Ngenxa yalokho, ilogo yazama ukuhlanganisa zonke izinhlobo zophawu ezazingaphambili. Phakathi nendawo kunombhalo we-Chrysler kungemuva eliluhlaza okwesibhakabhaka omnyama, futhi amaphiko esiliva amade atholakala ezinhlangothini zawo. Amafomu acwengekile, umbala wesiliva unikeza umusa esibonakalisweni futhi uhlanganisa ifa elikhulu lenkampani ekulo. Uphawu lwe-Chrysler lunencazelo ejulile kakhulu. Ngesikhathi esifanayo ifunda inhlonipho ngefa lenkampani, elibonisa amaphiko, kanye nesikhumbuzo semvuselelo incwadi ye-Chrysler ekhumbuza ngayo. Abaklami batshale kulogo yenkampani incazelo edlulisa wonke umlando womenzi wezimoto, egxile ekuguquleni amaphuzu kanye nezikhathi ezibalulekile. Umlando womkhiqizo wezimoto kumamodeli weChrysler wethulwa okokuqala ngo-1924. Lokhu kwenziwe ngendlela engajwayelekile ngenxa yokwenqaba kwenkampani ukubamba iqhaza embukisweni. Isizathu sokwenqaba kwaba ukuntuleka kokukhiqizwa ngobuningi. Ngemva kokupaka imoto endaweni yokwamukela izivakashi e-Commodore Hotel futhi ethakasela izivakashi eziningi, uWalter Chrysler ukwazile ukukhulisa izinga lokukhiqiza lafinyelela ezimotweni ezingu-32. Ngemva konyaka kwethulwa entsha "Chrysler Four serial 58" imoto, ngaleso sikhathi ithuthukiswe isivinini. Lokhu kwavumela inkampani ukuthi ithathe isikhundla esiphambili emakethe yezimoto. Ngo-1929, inkampani yaba yingxenye ye-Big Detroit Three. Ukwenziwa njalo intuthuko okuhloswe ngayo ukuthuthukisa imishini yemoto, ukwandisa umthamo wayo kanye nesivinini esiphezulu. Ukuma okuthile kwabonwa phakathi neminyaka Yokuwohloka Okukhulu Komnotho, kodwa phakathi neminyaka embalwa ngemva kwalokho, inkampani yakwazi ukudlula izimpumelelo zayo zangaphambili ngokwezinga lokukhiqiza. Kukhishwe imodeli ye-Airflow, ene-windshield egobile kanye nomzimba owenziwe kahle. Phakathi neminyaka yempi, amathangi, izinjini zezindiza, amaloli ezempi, nezinganono zezindiza kwaphuma emigqeni yenkampani. UChrysler wakwazi ukwenza imali enhle eminyakeni edlule, okwamvumela ukuthi atshale izigidigidi ezimbalwa ekuthengeni izitshalo ezintsha. Ngawo-50, i-Crown Imperial yethulwa ngamabhuleki ediski. Ngalesi sikhathi, uChrysler ugxile ekusunguleni izinto ezintsha. Ngo-1955, i-C-300 yakhululwa, eyayenza yaba yi-sedan enamandla kakhulu emhlabeni. Injini engu-426 Hemi efakwe ku-C-300 isathathwa njengenye yezinjini ezihamba phambili emhlabeni. Emashumini eminyaka alandelayo, inkampani yaqala ukulahlekelwa ngokushesha ngenxa yezinqumo zokuphatha ukuxhamazela. U-Chrysler uhlulekile njalo ukuhambisana namathrendi esimanje. Ukusindisa inkampani ekuweni kwezimali, kumenywe u-Lee Iacocca. Ikwazile ukuthola ukwesekwa kuhulumeni ukuze iqhubeke nokukhiqiza. Ngo-1983, kwakhululwa i-minivan ye-Voyager. Le moto yomndeni yathola ukuthandwa okukhulu futhi yayidingeka kakhulu kubantu baseMelika abavamile. Impumelelo yenqubomgomo elandelwa u-Lee Iacocca yenza kwaba nokwenzeka ukubuyisela izikhundla zangaphambili ngisho nokwandisa isulfure yethonya. Imali ebolekiwe kuhulumeni ibuyiselwe ngaphambi kwesikhathi esibekiwe futhi inkampani yatshala imali ekuthengeni ezinye izinhlobo zezimoto ezimbalwa. Phakathi kwazo kukhona iLamborghini neAmerican Motors engabanikazi bamalungelo oKhozi neJeep. Ekuqaleni kwawo-90, inkampani yakwazi ukugcina isikhundla sayo futhi yandisa imali engenayo. Kukhishwe ama-sedans eChrysler Cirrus kanye ne-Dodge Stratus. Kodwa ngo-1997, ngenxa yesiteleka esikhulu, uChrysler ulahlekelwa kakhulu, okuphoqa inkampani ukuthi ihlangane. Ekuqaleni kwenkulungwane entsha, amamodeli eVoyager kanye neGrand Voyager akhululwa, futhi eminyakeni emithathu kamuva kwavela imoto ye-Crossfire, eyayinomklamo omusha futhi yahlanganisa bonke ubuchwepheshe besimanje. Imizamo esebenzayo yokungena emakethe yaseYurophu yaqala. E-Russia, i-Chrysler yaqala ukudayiswa kuphela ngasekupheleni kwawo-90s. Ngemva kweminyaka engu-10, i-ZAO Chrysler RUS yasungulwa, esebenza njengomthengisi jikelele weChrysler eRussia Federation. Izinga lokuthengisa libonise ukuthi eRussia kukhona ochwepheshe abaningi bemboni yezimoto yaseMelika. Ngemva kwalokho, kukhona ushintsho umqondo izimoto ezikhiqizwa. Manje kugcizelelwa ekwakhiweni okusha kwemoto, kuyilapho igcina izinga eliphezulu lezinjini. Ngakho i-300 2004C yathola isihloko "semoto yokunethezeka engcono kakhulu" eCanada ngonyaka ngemva kokukhululwa. Namuhla, inhloko yomfelandawonye wakwa-Fiat-Chrysler, uSergio Marchionne, ubheja ngokukhiqizwa kwama-hybrids. Kwagcizelelwa ukuthuthukisa ukusebenza kahle kukaphethiloli. Okunye okuthuthukisiwe wuhlobo oluthuthukisiwe olunamagiya ayisishiyagalolunye ozishintshayo. Inqubomgomo yenkampani ihleli ingashintshile maqondana nokuqamba izinto ezintsha. I-Chrysler ayilahlekelwa umhlaba futhi iyaqhubeka nokuhlanganisa iziphakamiso ezinhle kakhulu zobunjiniyela nezobuchwepheshe ezimotweni zayo. I-automaker ibikezela impumelelo emakethe ye-crossover, lapho u-Chrysler ekwazile ukuzuza isikhundla esihamba phambili ngenxa yokugcizelela kwayo ukushayela ngokunethezeka. Manje okugcizelelwa ekukhululweni kwezinhlobo zeRam neJeep. Kukhona ukwehliswa okuphawulekayo kwebanga lamamodeli ngokugcizelela amamodeli aziwa kakhulu emakethe.