Umlando kaChrysler

I-Chrysler yinkampani yezimoto yaseMelika ekhiqiza izimoto zabagibeli, amaloli eveni nezinye izinto. Ngaphezu kwalokho, inkampani ibambe iqhaza ekukhiqizeni imikhiqizo ye-elekthronikhi neyezindiza. Ngo-1998, kwaba nokuhlanganiswa noDaimler-Benz. Ngenxa yalokho, kwasungulwa inkampani yakwaDaimler-Chrysler.

Ngo-2014, uChrysler waba yingxenye yezinkathazo zezimoto zase-Italy iFiat. Ngemuva kwalokho inkampani ibuyele kuBig Three of Detroit, okubandakanya neFord neGeneral Motors. Kuyo yonke le minyaka, umenzi wezimoto uhlangabezane nokwehla nokwenyuka okusheshayo, kulandelwa ukuma kanye nezingozi zokuqothuka. Kodwa i-automaker ihlala izalwa kabusha, ayilahli ubuntu bayo, inomlando omude futhi kuze kube namuhla igcina isikhundla esiphambili emakethe yezimoto zomhlaba.

Umsunguli

Umsunguli wale nkampani ungunjiniyela nosomabhizinisi uWalter Chrysler. Wayidala ngo-1924 ngenxa yokuhlelwa kabusha kwenkampani "Maxwell Motor" kanye ne "Willis-Overland". Oomakhenikha bekuyintandokazi ka-Walter Chrysler kusukela ebuntwaneni. Wasuka umsizi womshayeli waya kumsunguli wenkampani yakhe yezimoto.

UChrysler wayengakha umsebenzi omuhle kwezokuthutha ngezitimela, kepha ukuthengwa kwemoto kwangena endleleni. Imvamisa, ukuthengwa kwemoto kuhlanganiswa nokuqeqeshwa kokushayela. Endabeni kaChrysler, konke kwakuhlukile, ngoba wayenesithakazelo esikhulu hhayi ikhono lokuzimela ngokuzimela imoto, kodwa izici zomsebenzi wayo. Umakhenikha wayiqaqa ngokuphelele imoto yakhe emininingwaneni emincane, wayeseyihlanganisa. Wayefuna ukufunda konke ubuqili bomsebenzi wakhe, ngakho-ke wawaqaqa wawahlanganisa kaninginingi.

Ngo-1912, kwalandela umsebenzi e-Buick, lapho umakhenikha onekhono eqala ukuzibonakalisa khona, wakwazi ukufeza ukukhula komsebenzi ngokushesha, kodwa ngenxa yokungavumelani nomongameli wokukhathazeka, okwaholela ekuxoshweni kwakhe. Ngalesi sikhathi, wayesenedumela lokuba umakhenikha onolwazi futhi wathola kalula umsebenzi e-Willy-Overland njengomeluleki, kanti uMaxwell Motor Car naye wayefuna ukusebenzisa izinkonzo zikamakhenikha.

UWalter Chrysler ukwazile ukukhombisa indlela engajwayelekile yokuxazulula ubunzima benkampani. Uphikelele ekutheni akhiphe uhlobo olusha ngokuphelele lwemoto. Ngenxa yalokho, iChrysler Six yavela emakethe yezimoto ngo-1924. Izici zemoto ngamabhuleki wokubacindezela esondweni ngalinye, injini enamandla, uhlelo olusha lokuhambisa uwoyela nesihlungi sikawoyela.

Inkampani yezimoto isekhona kuze kube namuhla futhi ayizamukeli izikhundla zayo. Imibono engajwayelekile futhi emisha yomsunguli isabonakala ezimotweni ezintsha zakwaChrysler namuhla. Izinkinga ezithile zezezimali eminyakeni yamuva zithinte isikhundla sikaChrysler, kepha namuhla kungashiwo ukuthi umenzi wezimoto ubuyise isikhundla esizinzile. Ukufakwa kwezinjini ezisezingeni eliphakeme ezimotweni, ukunakwa okukhulu kubuchwepheshe obusha kuyizinhloso eziyinhloko zenkampani namuhla.

Isifanekiselo

Ngokokuqala ngqa, kwavela uphawu lweChrysler olufana nophawu kuChrysler Six. Igama lenkampani lidlule isitembu ngokungafanele. Njengamanye ama-automaker amaningi, isibonakaliso siyashintshwa ngezikhathi ezithile. UChrysler uvuselele i-logo kuma-50s kuphela, ngaphambi kwalokho iminyaka engaphezu kwengu-20 yahlala ingashintshiwe. Uphawu olusha lwalufana ne-boomerang noma amarokhethi ahambayo. Ngemuva kweminye iminyaka eyi-10, isibonakaliso sathathelwa indawo inkanyezi enamaphoyinti amahlanu. Ngama-80s, abaklami banquma ukushiya kuphela izinhlamvu zeChrysler, begxile ekusetshenzisweni kwamafonti ahlukene. 

Ukuzalwa kabusha kukaChrysler ngeminyaka yama-90 kwakuhambisana nokubuyela esifanekisweni sokuqala. Manje abaklami banikeze ilogo amaphiko, bengeza amaphiko amabili kuphrinta atholakala ezinhlangothini zawo. Ngama-2000, isibonakaliso saphinde sashintsha saba inkanyezi enamaphoyinti amahlanu. Ngenxa yalokhu, ilogo yazama ukuhlanganisa zonke izinhlobo zezimpawu ezazikhona ngaphambili. Phakathi nendawo kunophawu lwegama lweChrysler olubhekene nesizinda esimnyama esiluhlaza okwesibhakabhaka, futhi luzungezwe ngabafinyeleli besiliva abade. Ubujamo obuthuthukisiwe, umbala wesiliva ungeza umusa kubheji futhi uqukethe ifa elikhulu lenkampani.

Uphawu lukaChrysler lunencazelo ejulile kakhulu. Ngasikhathi sinye ifunda inhlonipho ngefa lenkampani, elikhombisa amaphiko, nesikhumbuzo sokuvuselelwa okukhunjulwa ukubhalwa kukaChrysler. Abaqambi babeka incazelo ku-logo yenkampani edlulisa wonke umlando we-automaker, igxile ezindaweni zokujika nezikhathi ezibalulekile.

Umlando womkhiqizo wezimoto kumamodeli

I-Chrysler yethulwa okokuqala ngo-1924. Lokhu kwenziwe ngendlela engajwayelekile ngenxa yokwenqaba kwenkampani ukubamba iqhaza embukisweni. Isizathu sokwenqaba kwaba ukuntuleka kokukhiqizwa ngobuningi. Ngemva kokupaka imoto endaweni yokwamukela izivakashi e-Commodore Hotel futhi ethakasela izivakashi eziningi, uWalter Chrysler ukwazile ukukhulisa izinga lokukhiqiza lafinyelela ezimotweni ezingu-32. Ngemva konyaka kwethulwa entsha "Chrysler Four serial 58" imoto, ngaleso sikhathi ithuthukiswe isivinini. Lokhu kwavumela inkampani ukuthi ithathe isikhundla esiphambili emakethe yezimoto.

Ngo-1929, inkampani yaba yingxenye yeBig Three of Detroit. Izintuthuko zenziwa njalo ukuthuthukisa imishini yemoto, ukukhulisa amandla ayo nesivinini esiphezulu. Ukuntengantenga okuthile kwabonwa phakathi neminyaka yoKuwohloka Okukhulu Kwezomnotho, kepha eminyakeni embalwa ngemuva kwalokho inkampani yakwazi ukufeza impumelelo yayo eyedlule mayelana nokukhiqiza. Imodeli ye-Airflow ikhishwe, ebonakala ngefasitela eligobile kanye nomzimba ohlanjululwe.

Phakathi neminyaka yempi, amathangi, izinjini zezindiza, amaloli ezempi, nezibhamu zezindiza zaqhamuka olayini benkampani. UChrysler ukwazile ukwenza imali enhle kule minyaka edlule, okwenze ukuthi kube lula ukutshala izigidigidi eziningana emafemini amasha.

Ngawo-50, iCrown Imperial yethulwa ngamabhuleki e-disc. Ngalesi sikhathi, uChrysler ugxile emisha. Ngo-1955, i-C-300 yakhululwa, eyathola isikhundla se-sedan enamandla kunazo zonke emhlabeni. Injini engu-426 Hemi ku-C-300 isabhekwa njengenye yezinjini ezinhle kakhulu emhlabeni.

Emashumini eminyaka alandelayo, inkampani yaqala ukulahlekelwa umhlaba ngokushesha ngenxa yezinqumo zokuphatha ngokuxhamazela. UChrysler uye wehluleka njalo ukuhambisana namathrendi amanje. U-Lee Iacocca wamenywa ukuthi asindise inkampani ekonakaleni kwezezimali. Iphethwe ukuthola ukwesekwa kuhulumeni ukuze iqhubeke nokukhiqiza. IVvanger minivan yakhishwa ngo-1983. Le moto yomndeni yaduma kakhulu futhi yayifunwa kahle kubantu baseMelika abajwayelekile.

Ukuphumelela kwenqubomgomo elandelwa nguLee Iacocca kwenze ukuthi bakwazi ukuthola kabusha izikhundla zangaphambili futhi bandise nesibabule sethonya. Imalimboleko eya kuhulumeni ikhokhwe ngaphambi kwesikhathi futhi inkampani yabeka imali ekuthengeni ezinye izinhlobo zezimoto. Phakathi kwazo kukhona iLamborghini neAmerican Motors, enamalungelo oKhozi neJeep.

Ngasekuqaleni kweminyaka yama-90 inkampani yakwazi ukugcina isikhundla sayo futhi yandisa nemali engenayo. Ama-sedry eChrysler Cirrus neDodge Stratus akhiqizwa. Kepha ngo-1997, ngenxa yesiteleka esikhulu, uChrysler wehlelwa ukulahleka okukhulu, okwenza inkampani ihlangane.

Ekuqaleni kwenkulungwane entsha, amamodeli eVoyager kanye neGrand Voyager akhululwa, futhi eminyakeni emithathu kamuva kwavela imoto ye-Crossfire, eyayinomklamo omusha futhi yahlanganisa bonke ubuchwepheshe besimanje. Imizamo esebenzayo yokungena emakethe yaseYurophu yaqala. E-Russia, i-Chrysler yaqala ukudayiswa kuphela ngasekupheleni kweminyaka engu-90. Ngemva kweminyaka engu-10, i-ZAO Chrysler RUS yasungulwa, esebenza njengomthengisi jikelele weChrysler eRussia Federation. Izinga lokuthengisa libonise ukuthi eRussia kukhona ochwepheshe abaningi bemboni yezimoto yaseMelika. Ngemva kwalokho, kukhona ushintsho umqondo izimoto ezikhiqizwa. Manje kugcizelelwa ekwakhiweni okusha kwemoto, kuyilapho igcina izinga eliphezulu lezinjini. Ngakho i-300 2004C yathola isihloko "semoto yokunethezeka engcono kakhulu" eCanada ngonyaka ngemva kokukhululwa.

Namuhla inhloko yomfelandawonye weFiat-Chrysler, uSergio Marchionne, ubhejela ukukhiqizwa kwezinhlamvu ezixutshiwe. Kwakugxilwe ekuthuthukiseni ukusebenza kahle kwephethiloli. Okunye okuthuthukayo ukudluliswa okuzenzakalelayo okuthuthukile kwamabanga ayisishiyagalolunye. Inqubomgomo yenkampani ihlale ingashintshi maqondana nokwenziwa kwezinto ezintsha. UChrysler akayeki isikhundla sakhe futhi uyaqhubeka nokufaka iziphakamiso ezinhle kakhulu zobunjiniyela nezobuchwepheshe ezimotweni zakhe. I-automaker kulindeleke ukuthi iphumelele emakethe ye-crossover, lapho uChrysler ekwazile ukuthola isikhundla esiphambili ngenxa yokugcizelela kwakhe ukushayela kahle. Manje kugxilwe kumamodeli weRam neJeep. Kube nokuncipha okukhulu ebangeni lemodeli ngokugcizelelwa kumamodeli athandwa kakhulu emakethe. Inhloso yokuvuselela i-30s Airflow Vision sedan enezimo zomzimba ze-aerodynamic.