Avela kanjani ama-logo ezinhlobo zezimoto zomjaho ezidumile?

Uphawu ngokungangabazeki oluhlukanisa wonke umkhiqizi womkhiqizo wuphawu lwalo oluhlukile. Ngenxa yalokhu, engxenyeni yomzuzwana, sibheka kuphela ibheji ku-hood, singakwazi ukubona imoto yomkhiqizi othile. Ngokuvamile iqukethe izinto ezihlobene nenkampani, umlando wayo kanye nokuqala kwemisebenzi yayo. Njengoba nje ukubukeka kwezimoto kushintsha, kanjalo nokwakheka kwelogo, kanye nefonti noma umumo osetshenzisiwe. Le nqubo yenza uphawu lube lwesimanjemanje, nokho, kufanele kuqashelwe ukuthi lezi zinguquko ngokuvamile zincane futhi zihlelwe ngokwanele ukuvumela umsebenzisi ukuthi ahlobanise uphawu nohlobo lwemoto ngaphandle kwezinkinga. Ngakho-ke ake sibheke ukuthi amalogo omkhiqizo wezimoto zomjaho avele kanjani eminyakeni edlule.

Mercedes

Enye yezimpawu eziphawuleka kakhulu emhlabeni "inkanyezi" edumile eyabelwe iMercedes. Umsunguli wale nkampani - uGottlieb Daimler ngo-182 wadweba inkanyezi eposini eliqondiswe kumkakhe, emchazela ukuthi ngelinye ilanga uzophakama ngaphezu kwemboni yakhe futhi abalethele injabulo nokuchuma. Inkanyezi inezandla ezi-3, ngoba uDaimler uhlele ukuthuthukiswa kwenkampani ngezindlela ezintathu: ukukhiqizwa kwezimoto, izindiza nezikebhe. Nokho, lokhu akuzange kungene ngokushesha kulogo yenkampani.

Ekuqaleni, igama elithi "Mercedes" kuphela lalisetshenziswa, lizungezwe ellipse. Inkanyezi yavela ku-logo kuphela ngo-1909, ngesicelo samadodana kaGottlieb, ngemva kokufa kwakhe. Ekuqaleni yayigolide ngombala, ngo-1916 igama elithi "Mercedes" lengezwa kuyo, futhi ngo-1926 i-laurel wreath, eyayisetshenziswa ngaphambili uhlobo lweBenz, yalukwa ibe yi-logo. Lokhu kube umphumela wokuhlangana phakathi kwezinkampani zombili. Ngo-1933, ukubukeka kwe-minimalistic kwabuyiselwa - inkanyezi emnyama encane yahlala ingenayo imibhalo nezimpawu ezengeziwe. Uphawu lokuhweba lwesimanje luyinkanyezi encane esiliva enamaphoyinti amathathu ezungezwe irimu elihle. Noma ubani ongathanda ukubona i-logo ngamehlo akhe futhi azame i-iconic Mercedes uyamenywa ukuba agibele ngemuva kwesondo noma esihlalweni somgibeli. IMercedes AMG.

BMW

Ilogo ye-BMW igqugquzelwe wuphawu lokuthengisa lwe-Rapp Motorenwerke, ukukhathazeka kukaKarl Rapp, omunye wabasunguli be-BMW. Eminyakeni eminingi kamuva, kwanqunywa ukuthi ugqozi kufanele lufunwe ekuqaleni kokudalwa kwenkampani, lapho ikhethekile ekukhiqizeni izindiza. I-logo bekufanele ibe nophephela abazungezayo, imibala yefulegi laseBavaria. Ibheji le-BMW alikashintshi kakhulu ngokuhamba kweminyaka. Umbala wombhalo kanye nefonti ushintshiwe, kodwa umumo nohlaka olujwayelekile akushintshile ngokuhamba kweminyaka. Amandla Wokuhlola Ukusebenza kwe-BMW E92 kwelinye lamathrekhi omjaho ahamba phambili ePoland!

Porsche

Ilogo ye-Porsche isekelwe phezu kwejazi lezikhali ze-People's State of Württemberg ngesikhathi se-Weimar Republic kanye ne-Nazi Germany. Leli ijazi lezikhali elalisebenza kulezi zifunda ngaphambi kweMpi Yezwe Yesibili. Inezimpondo zenyamazane kanye nemigqa emnyama nebomvu. Ihhashi elimnyama, noma empeleni ihhashi lensikazi, lifakwa ejazini lezikhali, eliboniswe ejazini laseStuttgart, idolobha lapho isitshalo sikhona. IPorsche. Ilogo yenkampani ihlale ingashintshile iminyaka eminingi. Eminye imininingwane yenziwe yaba bushelelezi kuphela futhi ukushuba kombala kwanda.

Lamborghini

I-logo ye-Italian concern Lamborghini nayo ayishintshile ngokuhamba kweminyaka. Umsunguli - Ferruccio Lamborghiniinkunzi yezinkanyezi yakhetha lesi silwane ukuze ihlonze uhlobo lwaso. Lokhu kwaphinde kwasizwa uthando lwakhe lokulwa nezinkunzi zaseSpain, akubona eSeville, eSpain. Imibala ilula kakhulu, i-logo ngokwayo i-minimalistic - sibona ijazi lezikhali kanye negama elibhalwe ngefonti elula. Umbala osetshenzisiwe wawuyigolide, ufanekisela ukunethezeka nengcebo, futhi umnyama, obonisa ubuhle nobuqotho bomkhiqizo.

Ferrari

Abathandi bezimoto babona ilogo ye-Ferrari njengesithonjana somkhiqizo wemoto esidume kakhulu emhlabeni. Sibona ihhashi elimnyama likhahlela ingemuva eliphuzi, elinegama lomkhiqizo ngezansi kanye nefulegi lase-Italy ngaphezulu. Ihhashi livele ophawini ngokuphikelela kwabazali beqhawe lase-Italy, u-Count Francesco Baracca. Walwa e-Italian Air Force eMpini Yezwe I. Wayengumshayeli wendiza wase-Italy onekhono ngokwedlulele owapenda ihhashi elimnyama ohlangothini lwendiza yakhe, okwakuyijazi lezingalo lomndeni wakhe.

Ngo-1923, u-Enzo Ferrari wahlangana nabazali bakaBaracchi esifundeni saseSavio, abajabula kakhulu ngokunqoba kwabo emncintiswaneni, babamema ukuba bafake uphawu indodana yabo eyayike yalusebenzisa ezimotweni zabo. AbakwaFerrari bavumelana nesicelo sabo, futhi ngemva kweminyaka engu-9, ibheji lavela ku-hood ye-Scuderia. Isihlangu sasiphuzi, okwakufanele sifanekisele i-Modena - idolobha lakubo ka-Enzo, kanye nezinhlamvu S no-F, ezibonisa Scuderia Ferrari... Ngo-1947, uphawu lwaba nezinguquko ezincane. Zombili izinhlamvu zashintshwa zaba iFerrari futhi nemibala yefulegi lase-Italy yengezwe phezulu.

Njengoba ubona, ama-logo ezinhlobo ezidumile zezimoto zomjaho avele ngamazinga ahlukene. Ezinye izinkampani, njengeLamborghini, zikhethe isiko, zakhetha ukungaphazamisi ilogo eklanywe ngumdali oyinhloko. Abanye, ngokuhamba kwesikhathi, baye benza izimpawu zabo zibe zesimanje ukuze zivumelane kangcono nezitayela zamanje. Kodwa-ke, kufanele kuqashelwe ukuthi inqubo enjalo ivame ukuhlukanisa abathengi babe abasekeli nabaphikisi bomklamo omusha.