Umlando weMazda - Mazda
Yini engashiwo ngeMazda? Hhayi kakhulu, ngoba akukho muntu ocubungula imininingwane yempilo yanoma yimuphi umenzi wezimoto. Phakathi naleso sikhathi, lo mkhiqizo wajikeleza isikhathi eside, uhlanganiswe ngokuqinile nge-kimono njenge-geisha, wabe eseya eYurophu, egqoke i-satin mini blouse ene-neckline futhi ekhazimulayo. Yaqala kanjani-ke yonke le ndaba?
Akunzima ukuqagela ukuthi bambalwa abakhiqizi bezimoto abaqala ukwenza izimoto, futhi iMazda yayinjalo. Ngo-1920, kwasungulwa inkampani ebizwa ngokuthi i-Toyo Cork Kogyo. Kodwa wenzeni ngempela? Ukukhiqizwa kwensimbi? Izidakamizwa zibhebhetheka? Ibhokisi - nje lenze i-cork flooring. Futhi lokhu kwakwanele ukuze athole imali eyanele eyamvumela ukuba athatheke ekukhiqizeni izimoto.
Ngo-1931, kwakhiqizwa imoto yokuqala "Mazda". Sekukonke, bekungeyona imoto engu-66% - bekuyi-trunk enamasondo amathathu nje. Ithengise amayunithi angama-1960 ngonyaka wokuqala, ngakho-ke sacabanga ngokuthumela ngaphandle. Kwakhethwa izwe lapho abantu abaningi abamamathekayo belinde imoto enjalo - eChina. Naphezu kokuphumelela kwemoto yokuqala, i-Mazda kwadingeka ilinde isikhathi eside, kuze kube ngu-360. U-R4 wagcina usunamasondo angu-2, injini encane engu-356cc 3.1 kanye nomzimba abantu abaningi base-Europe ababecabanga ukuthi ibhodwe le-geraniums ngoba lalincane kakhulu. Ngakolunye uhlangothi, amaJapane angena ngaphakathi ngaphandle kwezinkinga, futhi ubukhulu bemoto encane bunenzuzo eyodwa enkulu - yayidla kuphela u-100l / XNUMXkm, okwakuyinzuzo enkulu ngesikhathi sokuvuselela umnotho waseJapane. Nokho, uguquko lwangempela lwaluseza.
Njengoba wazi, iMazda okwamanje iyona kuphela ekhiqiza izimoto emhlabeni ehlola izinjini ezijikelezayo ze-Wankel. Waba nesithakazelo ekukhiqizeni kwabo ngo-1961 - wangena esivumelwaneni ne-NSU kanye noFelix Wankel ngokwakhe - phela wayesaphila ngaleso sikhathi. Inkinga, nokho, yayiwukuthi la mayunithi athile ayesadinga ukuphothulwa, futhi uFelix Wankel wayesephelelwe yimibono futhi wayengazi ukuthi enzeni ngawo. I-NSU yakhiqiza imoto yokuqala emhlabeni ene-Wankel-powered ngo-1964, kodwa yonakaliswe kangangokuthi amaJalimane afunda kuyo amagama amasha, anoshukela. I-Mazda yanquma ukungajahi futhi yasebenza ekuklanyeni iminyaka, kuze kube yilapho ekugcineni, ngo-1967, kwasungulwa iyunithi engakwazi ukuncintisana nama-motor "avamile". Ibonakale iqinile futhi yaqala ukuvela kwenye yamamodeli amahle kakhulu womkhiqizi, i-110S Cosmo Sport. I-1967 yayibalulekile kumkhiqizo ngesinye isizathu - yilapho kwaqala khona ukuthengiswa kwe-Mazda eYurophu. Kodwa yini elandelayo?
Ngo-1972, uMasayuki Kirihara wagibela indiza waya eJalimane. Futhi kwakungelona neze iholidi, wathola isiqondiso esisodwa esicacile esivela kwaMazda - wayezokwakha indawo yokuthengisa lapho. Kwamthatha isikhathi, kodwa wagcina ephumelele - futhi lokhu kungenxa yokuthi iMazda izinza eJalimane ngokwethulwa kwe-RX-70 ngasekupheleni kweminyaka engu-7. Le moto yayinezinketho ezinkulu zokucushwa, injini ye-rotary ayizange ishise uphethiloli, kodwa yayidla ngama-hectoliters futhi ngesikhathi esifanayo yanikeza injabulo yokushayela okungekho emhlabeni. Nokho, isikhathi sabadayisi bangempela sasiseza.
Ngama-80s, inethiwekhi yomthengisi waseJalimane yachuma, ngakho-ke ngo-1981 kwanqunywa ukuthi kuvulwe ihhovisi elengeziwe eBrussels. Ngamafuphi, bekufanele ibheke ezandleni zabasabalalisi abazimele baseYurophu. Futhi kwakukhona okuningi okulawulwayo - amaJalimane athandana namamodeli amasha angu-323 no-626. Ukuthengisa okukhulu kwakusho imali enkulu, futhi imali enkulu yayiyiholide e-Abu Dhabi noma ukuthuthukiswa kobuchwepheshe - ngenhlanhla, umkhiqizo wakhetha lokhu kokugcina. kwathi ngo-1984 kwaba ngowokuqala ukuqala ukuthengisa izimoto ezine-catalytic neutralizer. Ngaphezu kwalokho, inkampani yandisa inqolobane yayo eHitdorf futhi yethula isevisi yezingxenye eziyisipele yamahora angama-24. Akunzima ukuqagela ukuthi leli bekuyisu elihle lokumaketha - ngenxa yalokho, ukuthengiswa kwezimoto e-Europe kuphindeke ngaphezu kokuphindwe kabili kule minyaka eyishumi. Nokho, ngo-XNUMX, izinto zazingasemnandi kangako.
Ukuqala kwakungekubi kangako. Ngo-1991, i-787B prototype yaba ukuphela kwedizayini yaseJapane ukunqoba Amahora angu-24 e-Le Mans. Ngaphezu kwalokho, i-MX-5, eyayilinde imvume ka-Yamamoto yokukhiqiza iminyaka engu-10, yangena ebhizinisini - i-roadster encane, encane, engenakwenzeka ngokuphelele ukuthi wonke umuntu onamandla azwelana nayo. Nokho, iqiniso laliwukuthi le moto yayikhazimula. Kwakubonakala, kwashayela ngokumangalisayo, kwakunezinjini ezinamandla - kwakwanele ukuthandwa abantu abasha, abacebile, futhi imodeli ngokwayo yaba yi-hit emakethe. Kodwa-ke, ukuthengiswa okuphelele komkhiqizo kusawa, ngoba izimoto zazingekho izizukulwane ezintsha ezanele. Inkampani inqume ukulwa nalokhu ngokwandisa inethiwekhi yayo. Ngo-1995, kwavula ihhovisi elimele ePortugal, lenza izinguquko ezithile ekusebenzeni kwamagatsha aseYurophu, futhi ekugcineni yakha i-Mazda Motor Europe GmbH (MME), eyaqala ukusebenza nayo yonke impi "yonke" yabasebenzi abangu-8. Kanye nomnyango wezokuthutha, konke kwakumi ngomumo ukuze kuqale ukunqotshwa kweYurophu. Noma wayecabanga kanjalo.
Kwakukhona izindawo eziningi ezizimele ngokuphelele eZweni Elidala ezidayisa izimoto zakwaMazda. Babenabaphathi babo, amalungelo abo kanye nekhofi emshinini wekhofi, okwakudingeka bazithengele wona. Inkampani yanquma ukuthola lezi zakhiwo ezizimele ukuze idale inethiwekhi enkulu futhi ngesikhathi esifanayo ihlanganise ukuthengisa, ukumaketha, i-PR nakho konke okunye okuye kwaphila impilo yayo kuze kube manje. Konke kwaqala ngombono we "Zoom-Zoom" kanye nokudalwa kwamahhovisi amasha ngo-2000 - okokuqala e-Italy naseSpain, futhi ngemva konyaka eFrance, Great Britain naseSweden. Kuyahlekisa, kodwa yize cishe zonke izinkampani zezimoto sezigxile e-Europe futhi zizwana kahle, iMazda yayizama ukuphusha izindololwane esixukwini ukuze ingene emgodini. Kodwa-ke, wakwenza ngokucophelela - abantu abangu-8 abaqala ukusebenza e-Mazda Motor Europe GmbH bakhula baba ngaphezu kwe-100. Futhi hhayi phakathi kwabo - abasebenzi abaningi abasha baqashwa, amahhovisi amasha avulwa e-Austria naseDenmark, kwakhululwa amamodeli amasha ngokuphelele. owethulwe - ngo-2002, i-Mazda 6, eyakhiwe ngokombono we-Zoom-Zoom, futhi ngemva konyaka, i-Mazda 2, i-Mazda 3 kanye ne-RX-8 Renesis eyingqayizivele enenjini ye-Wankel ngaphansi kwe-hood. Kulesi siphithiphithi sentuthuko nokunwetshwa kweYurophu, imininingwane eyodwa encane kufanele ikhulunywe - imodeli ye-MX-5 yangena ku-Guinness Book of Records ngo-2000 njenge-roadster ethengiswa kakhulu kunazo zonke. Kuhle, kodwa liphi ihhovisi lethu lasePoland?
Ngaleso sikhathi, wawusuvele ubone izimoto zakwaMazda ezintsha ezazihamba emigwaqweni yethu, ngakho kwakudingeka zivele ndawana thize. Yebo - ekuqaleni kuphela iMazda Austria ethumele izimoto ezimakethe zaseNingizimu neYurophu Ephakathi. Ngaphezu kwalokho, wenze umsebenzi oncomekayo ngayo, njengoba enyuse ukuthengiswa kwemikhiqizo ngo-25%. Kwadingeka silinde kuze kube ngu-2008 ku-Mazda Motor Poland, kodwa kwakuyisikhathi esihle - ngokushesha sathola izandla zethu ezizukulwaneni ezintsha ze-Mazda 2 ne-Mazda 6 ezivele ngonyaka odlule, kanye ne-Responsible Zoom-Zoom esanda kwethulwa. . uhlelo lokuthi ezimotweni ezintsha bekumele zehlise ukusetshenziswa kukaphethiloli futhi kuthuthukiswe ukuphepha. Kokubili ukumelwa kwePoland nabanye abaningi eYurophu babonisa izinguquko lolu hlobo osadlula kuzo phambi kwamehlo ethu. Lokhu kuhle, ngoba cishe zonke izinkampani zezimoto ziye zadlula lesi sikhathi ekhulwini leminyaka elidlule. Njengamanje le nkampani iqashe abantu abangaphezu kuka-1600 8 ezwenikazi lonke kanti iMazda Motor Europe, eyaqala inabasebenzi abangu-280, manje inabasebenzi ababalelwa ku-XNUMX. Lesi isibonelo esihle sokuthi kungenzeka noma yini, ngisho nokushintsha inkampani yokubeka ukhokho ibe inkampani ethuthukayo yezimoto.
