Umlando welogo ye-Skoda - Skoda
Abukeka kanjani amakhodi ebhrendi ka-Å? Umkhiqizo ube yimpumelelo emakethe yethu kangangokuthi kunzima ukungakwazi. Nabangakaqalwa bazoyibopha mhlawumbe bathi yindingilizi nje into engaziwa ngaphakathi. Pho liyini futhi livelaphi? Umbuzo omuhle!
Uphawu lwe-Skoda belungabukeki njengoba lunjalo namuhla. Ngaphezu kwalokho, singasho ngokuphepha ukuthi esikhathini sokuqala wayeshintsha kakhulu futhi engalindelekile emakhonsathini kuka Madonna. Konke kwaqala ngo-1895. Khona-ke umenzi akazange acabange ukukhiqizwa kwezimoto - wakhetha ukujabulisa abantu ngamabhayisikili nezithuthuthu. Ngakho-ke, uphawu lokuqala kwakuyisondo lebhayisikili elinamaqabunga e-linden ahlanganiswe phakathi kwama-spokes. Yiqiniso, kwakungekho ngaphandle komfanekiso - indima yesondo ayidingi ukuchazwa, futhi umcako ugcizelele umsuka wamaSlavic womkhiqizo. Ku-minimalism yanamuhla, cishe akekho onengqondo elungile ongakhulula uphawu oluyinkimbinkimbi kangaka, kodwa-ke - unganamathisela umsebenzi omncane wobuciko ebhayisikili noma ngesithuthuthu. Kanye ngesikhathi esifanayo, kwakukhona olunye uphawu lokuhweba - owesifazane omuhle wesilisa onamahlamvu e-scythe nama-linden. Lokhu, futhi, kukhomba isitayela se-Art Nouveau.
Isikhathi soshintsho safika eminyakeni eyi-10 kamuva, ngo-1905. Uphawu lweSlavia, olwaluyisondo lebhayisikili, manje seluyisinkwa sejinja. Impela! Ngisho noma ingekho emthethweni, yayibizwa kanjalo ngenxa yokuma kwayo nombala wayo. Ngaphezu kwalokho, kulokhu ibinikezelwe ezithuthuthu kuphela. Ngakolunye uhlangothi, uphawu lukaLaurin & Klement, owesifazane othile onesikela, lwenziwe lwaba lula kakhulu ngoba inkampani yanquma ukungena ezimotweni. Ama-initials abasunguli, ahlanganiswe nama-laurels, aphelela ku-hood yemoto ye-Voiturette A.
Konke kwaphinde kwashintsha ngo-1913. Uphawu oluyindilinga ehlakaniphile lwe-L&K luthathelwe indawo uphawu olukhulu oluyisiyingi olunesitayela oluhlanganisa amagama abanikazi kuphela - u-Laurin & Klement. Ungahlangana nabo emotweni yohlobo lwe-G bese ukhangisa nge-brand yonke indawo. Lesi sikhathi sasithakazelisa ngesinye isizathu. Å koda Pilzno — yebo, kwase kunenkampani eyathatha i-L&K. Ekuqaleni, u-Åkoda wayengenawo amalogo abhalisiwe, ngakho izinhlamvu ezithi "Å" noma "Å Z" embuthanweni zazisetshenziswa - ngaphandle kwemihlobiso eyeqile noma izengezo. Babebukeka kabi ngoba ithenda yokuklama cishe yamenyezelwa emuva enkulisa, kodwa uguquko lwangempela lwelogo lwaluseza.
Ngo-1923, kwavela ilogo eyayimaka ngempela isiqondiso lapho uphawu lwentengiso lwe-Åcodes lwaluzoya khona kamuva. Okusolakala ukuthi akukho lutho - iNdiya elinempakamo, ikhala eliboshiwe kanye nokubukeka okuyiphutha belibangise ndawana thize phezulu. Kodwa-ke, kwakungeyona iNdiya ngokwakhe, kodwa ngalokho ayenakho ekhanda lakhe nalokho ayehlotshaniswa nakho - umnsalo ngaphansi kwengalo yakhe, imicibisholo ngemuva komhlane wakhe nokukhala ayekuthwala kulo lonke elaseMelika. Ekupheleni kuka-1923, kwabhaliswa uhlobo olusasetshenziswa nanamuhla ngaphandle kwezinguquko ezinkulu - umcibisholo oluhlaza okwesibhakabhaka, onamaphiko, mhlawumbe waseNdiya, obhalwe embuthanweni. Ngathi akwanele, naye wayenento engathi yiso. Okuhle kakhulu wukuthi namanje akwaziwa ukuthi ubani oqhamuke nombono ongaka, ubani owagunyaza nokuthi ugqozi luqhamukaphi. Mhlawumbe hhayi kusukela eNdiya eklabalasayo? Into eyodwa eqinisekile - ilogo ibambekile, ngokungafani nophawu lwesibili olwethulwa kamuva nje, ngo-1925. Igama legolide elithi "Akoda" livezwa ku-oval eluhlaza okwesibhakabhaka emnyama futhi lizungezwe i-golden floral motif. Ingabonakala kukhodi 633, kodwa yagcina isusiwe ngo-1934. Umcibisholo onamaphiko wabonakala.
Uphawu oluhlukile lwabuyekezwa okokuqala ngo-1993. Lolu usuku olubalulekile - u-Åkoda unezinkinga zezimali, kanti iVolkswagen isebumnyameni ngenani elikhulu ku-akhawunti. Ngenxa yalokhu, wayefuna ukwabelana ngakho. Ikhodi yamukelwa futhi ilogo yashintshwa - okuluhlaza okwesibhakabhaka kwashintsha okuluhlaza okotshani, futhi igama elisha lesitshalo - i-Åkoda Auto - lavela endandeni enesibindi. Phela akuzange kuhlale isikhathi eside.
Ngemva konyaka, kwakungenzeka ukuncoma isibonakaliso esisha somkhiqizi, nakuba izinguquko zazincane - indandatho yaba mnyama, futhi umbhalo othi "Auto" washintshwa nge-laurel. Kodwa-ke, lokhu "ucezu lwemvelo" oluncane aluzange lunambithe wonke umuntu enkampanini, ngoba ngokuzumayo lwashintshwa lwaba "Auto". Kodwa-ke, imibala emisha ye-logo yahlala, futhi, ekugcineni, isahluko esisha emlandweni womkhiqizo kwakudingeka simakwe, njengoba imoto yokuqala ekhiqizwa ngokubambisana neVolkswagen, Felicja, yavela ezinkampanini zezimoto. Yiqiniso, umklamo ohlukile we-logo wadalwa kudala, kodwa kwakungama-90s lapho abantu baqala ukuzibuza ukuthi kungenzeka yini ukuthi babhale kabusha uphawu lube yizici ngazinye zophawu. Futhi yini - uneMercedes, ingabe i-Akoda? Le ndawo isihlonzwe umhlaba wonke kanye nohlu olubanzi lomkhiqizo. Iphiko elinomnikelo ocebile nenqubekelaphambili yobuchwepheshe, kanye nesithombe esinobuhlakani obusha kanye nokunemba kwenketho eyenziwe. Ikakhulukazi ngenxa yokuthi kwaVolkswagen bangene esikhungweni ngisho bengaboni. Kukhona neso - ubuhlakani, nombala oluhlaza - ukukhiqizwa okuhambisana nemvelo. Ingabe kukhona okunye engingakushintsha mayelana nelogo?
Yiqiniso, ama-stylists anobuciko. Ngo-1999, ukubukeka komfanekiso kwavuselelwa, kodwa kulokhu enguqulweni ephrintiwe, izithunzi zanezelwa, ngakho konke kwaba yi-optically convex. Akuwona wonke umuntu owaziyo ukuthi ngo-2005 umenzi wagubha iminyaka engu-100 emakethe. Futhi kwakukhona into yokugubha - ukukhiqizwa kwamabhayisikili nezithuthuthu, bese kuba izimoto, izinkinga zezimali, ikhadi ledebithi elinekhodi yephinikhodi ye-akhawunti ye-Volkswagen, futhi, ekugcineni, impumelelo enkulu. Lokhu kwakudingeka kugujwe, ngakho-ke uphawu lokugubha usuku lwavela - indandatho eluhlaza, ama-laurels abuyile, futhi umbhalo othi "IMINYAKA EYI-100" wathatha indawo yomcibisholo onamaphiko. Kodwa-ke, izimoto zazinokukhangisa okuningi kunezinhlelo zokusebenza ezingokoqobo. Inkathi entsha ekufanekisweni komkhiqizo iqala manje - ngo-2011.
Kusukela ngoMashi, uphawu olusha luzovezwa kumidiya yangaphakathi nengaphandle yomkhiqizo. Ngoba amandla ezinto, umbukiso wanamuhla uyi-minimalism kanye nezingane, okuthi esikhundleni sokuthi: "umama" bamemeze: "mp3" - ilogo yenziwe yesimanje kakhulu futhi yenziwa lula. Umcibisholo oluhlaza ubukeka sengathi uqoshwe epuletini lensimbi, elinendingilizi encane ye-chrome elizungezile elinamagama athi "Å koda" ngenhla. Futhi lokho kuyisiqalo nje - kusukela ngo-2012, wonke amamodeli amasha azofaka uphawu olusha lwesiliva. Yebo, umhlaba uyashintsha, futhi nelogo iyashintsha nayo. Futhi ukucabanga ukuthi konke kwaqala ngowesifazane wesilisa nesondo lebhayisikili...
