Umlando wohlobo lwemoto yakwaHyundai
Emakethe yezimoto, iHyundai inendawo ehlonishwayo ngokuthengisa izimoto ezinokwethenjelwa, ezinhle nezintsha ngamanani aphansi. Kodwa-ke, le yi-niche eyodwa lapho umkhiqizo ugxile khona. Igama lenkampani livela kwamanye amamodeli we-locomotives, imikhumbi, amathuluzi emishini, kanye nobunjiniyela kagesi.
Yini esize umenzi wemoto ukuthi athandwe kangaka? Nayi indaba yomkhiqizo onophawu lwangempela, ozinze eSeoul, Korea.
Umsunguli
Le nkampani yasungulwa esikhathini sangemva kwempi - ngo-1947 ngusomabhizinisi waseKorea uChon Chu Yong. Ekuqaleni bekuyindawo yokusebenzela izimoto encane. Kancane kancane, lakhula laba yisibambiso saseNingizimu Korea esinezithameli eziningi zabazithandayo. Inkosi encane yayihlanganyela ekulungisweni kwamaloli enziwe aseMelika.
Isimo ezweni sibe nomthelela ekutheni lo somabhizinisi waseKorea ukwazile ukuthuthukisa ibhizinisi lakhe lobunjiniyela nokwakha. Iqiniso ngukuthi umongameli, obekuthi ngazo zonke izindlela asekele izinguquko kwezomnotho, uPark Jong Chi, weza kuleli bhodi. Inqubomgomo yakhe yayihlanganisa nokuxhaswa ngemali okuvela kumgcinimafa kahulumeni walezo zinkampani, ngokombono wakhe, ezazinombono omuhle, futhi abaholi bazo babehlukaniswe ngamakhono akhethekile.
UJung Zhong uthathe isinqumo sokuzuza umongameli ngokuthatha ukubuyiselwa kwebhuloho eSeoul, elacekelwa phansi ngesikhathi sempi. Yize kube nokulahleka okukhulu nezikhathi ezibekiwe eziqinile, iphrojekthi yaqedwa ngokushesha ngokwanele, okuthakazelisa inhloko yezwe.
IHyundai yakhethwa njengenkampani eyinhloko enikezela ngezinsizakalo zokwakha emazweni amaningana anjengeVietnam, i-Southeast Asia neMiddle East. Ithonya lomkhiqizo lakhula, lakha isisekelo esiqinile sokwakha ipulatifomu yomkhakha wezimoto.
Umkhiqizo ukwazile ukudlulela ezingeni le- "automaker" kuphela ekupheleni kuka-1967. IHyundai motor yasungulwa ngesisekelo senkampani yokwakha. Ngaleso sikhathi, inkampani yayingenaso isipiliyoni ekukhiqizeni izimoto nhlobo. Ngalesi sizathu, amaphrojekthi wokuqala womhlaba wonke ahlotshaniswa nokukhiqizwa kwezimoto ngokubambisana ngokwemidwebo yomkhiqizo weFord auto.
Lesi sitshalo sakha izinhlobo ezinjengemoto njenge:
- UFord Cortina (isizukulwane sokuqala);
- IFord Granada;
- IFord Taurus.
Lezi zinhlobo zisuswe kulayini womhlangano waseKorea kwaze kwaba yingxenye yokuqala yawo-1980.
Isifanekiselo
Kukhethwe ibheji njengophawu lwezimoto olwahlukile lweHyundai, manje olufana ncamashi nohlamvu H, olubhalwe lutshekele kwesokudla. Igama lomkhiqizo lihumusha njengokuhambisana nezikhathi. Ibheji elikhethwe njengesibonakaliso esikhulu ligcizelela lesi simiso.
Umbono ubumi kanje. Abaphathi benkampani bafuna ukugcizelela ukuthi umenzi uhlala ehlangana namakhasimende akhe maphakathi. Ngalesi sizathu, amanye ama-logo abonisa abantu ababili: ummeleli wenkampani ephethe izimoto ezihlangabezana nekhasimende bese exhawula.
Kodwa-ke, ilogo yokuqala evumela umenzi ukuthi ahlukanise imikhiqizo yakhe ngemuva kwezimpawu ze-analog zomhlaba kwakuyizinhlamvu ezimbili - i-HD. Lesi sifinyezo esifushane besiyinselele kwabanye abakhiqizi, bathi, izimoto zethu azimbi kakhulu kunezakho.
Umlando wemoto kumamodeli
Engxenyeni yesibili ka-1973, onjiniyela benkampani baqala ukusebenza ngemoto yabo. Ngawo lowo nyaka kwaqala ukwakhiwa kwesinye isitshalo - e-Ulsan. Imoto yokuqala yokukhiqizwa kwayo yalethwa ukuzokwethulwa embukisweni wezimoto eTurin. Imodeli yaqanjwa ngokuthi iPony.
Abaqambi besitudiyo sezimoto sase-Italy basebenze kulo msebenzi, futhi umakhi wezimoto osevele esaziwa uMitsubishi, ubukhulu becala, ubesebenza ngemishini yobuchwepheshe. Ngaphezu kokusiza ekwakhiweni kwalesi sitshalo, inkampani ivume ukusetshenziswa kwamayunithi kwiHyundai eyizibulo obekuhlonyiswe ngalo isizukulwane sokuqala uColt.
Intsha yangena emakethe ngo-1976. Ekuqaleni, umzimba wenziwa ngesimo sedan. Kodwa-ke, ngawo lowo nyaka, ulayini wanwetshwa ngeveni eyayigcwaliswa ngendlela efanayo. Ngemva konyaka, uhlelo lwaqhamuka enqoleni, kwathi ngo-80 - i-hatchback eneminyango emithathu.
Imodeli yathandwa kakhulu kangangokuba umkhiqizo wacishe wathatha isikhundla esiphambili phakathi kwabakhiqizi bezimoto baseKorea. Umzimba omncane, ukubukeka okukhangayo nenjini esebenza kahle kwaletha imodeli kumthamo omangalisayo wokuthengisa - ngonyaka wama-85 kwathengiswa amakhophi angaphezu kwesigidi.
Kusukela kwasungulwa iPony, umenzi wezimoto unwebise ububanzi bomsebenzi wakhe, athumela imodeli emazweni amaningi ngasikhathi sinye: iBelgium, iNetherlands neGrisi. Ngo-1982, imodeli yafika e-UK, futhi yaba yimoto yokuqala yaseKorea ukushaya imigwaqo yaseNgilandi.
Ukukhula okuqhubekayo kokuthandwa kwemodeli kuthuthele eCanada ngo-1986. Kube nomzamo wokusungula ukulethwa kwezimoto e-United States, kepha ngenxa yokungahambisani kokukhishwa kwemvelo, bekungavunyelwe, futhi amanye amamodeli asangena emakethe yase-US.
Nakhu ukuthuthukiswa okuqhubekayo komkhiqizo wemoto:
- 1988 - Ukukhiqizwa kweSonata kuqala. Kwavela ukuthi kudume kakhulu kangangokuba namuhla kunezizukulwane eziyisishiyagalombili nezinguqulo eziningana ezisetshenziswe kabusha (mayelana nokuthi i-facelift ihluke kanjani esizukulwaneni esilandelayo, funda ngokubuyekezwa okuhlukile).Isizukulwane sokuqala sathola injini eyayenziwa ngaphansi kwelayisense enkampanini yaseJapan iMitsubishi, kodwa abaphathi benkampani yaseKorea babezama ukuzimela ngokuphelele;
- 1990 - kwavela imodeli elandelayo - Lantra. Emakethe yasekhaya, imoto efanayo yabizwa nge-Elantra. Kwakuyi-sedan enhle enezihlalo ezi-5. Eminyakeni emihlanu kamuva, imodeli yathola isizukulwane esisha, futhi ulayini womzimba wanwetshwa yinqola yesiteshi;
- 1991 - Ukwethulwa kwemoto yokuqala engekho emgwaqeni ebizwa ngeGalloper. Ngaphandle, imoto ibukeka njengesizukulwane sokuqala iPajero, ngenxa yokubambisana okusondele kwalezi zinkampani zombili;
- 1991 - eyayo amandla iyunithi yadalwa, umthamo wayo wawungamalitha ayi-1,5 (ukuthi kungani ivolumu yenjini efanayo ingaba nencazelo ehlukile, funda lapha). Ukuguqulwa kwaqanjwa ngokuthi i-Alpha. Eminyakeni emibili kamuva kwavela injini yesibili - iBeta. Ukwandisa ukuzethemba kuyunithi entsha, inkampani inikeze iwaranti yeminyaka eyi-10 noma amakhilomitha ayi-16 wamamayela;
- Ngo-1992 - kwasungulwa isitudiyo sokuqamba eCalifornia, e-USA. Imoto yokuqala ye-HCD-I yethulwe emphakathini. Ngawo lowo nyaka kwavela ukuguqulwa kwesigqebhezana sezemidlalo (inguqulo yesibili). Le modeli yayinokusakazwa okuncane futhi yayihloselwe labo ababecabanga ukuthi ozakwabo baseYurophu babiza kakhulu, kodwa ngesikhathi esifanayo babefuna ukuba nemoto ehlonishwayo;
- 1994 - enye ikhophi edumile yavela eqoqweni lezimoto - i-Accent, noma njengoba ngaleso sikhathi yayibizwa ngeX3. Ngo-1996, umzimba Coupe ukuguqulwa. Ezimakethe zaseMelika nezaseKorea, imodeli yayibizwa ngeTiburon;
- 1997 - inkampani yaqala ukuheha abathanda iminicar. Abashayeli bezimoto balethelwa iHyundai Atos, eyabizwa ngeNdunankulu ngo-1999;
- 1998 - kwavela isizukulwane sesibili seGalloper, kodwa sinamandla ayo. Ngesikhathi esifanayo, abashayeli bezimoto babenethuba lokuthenga imodeli c - inqola yesiteshi enamandla amakhulu;
- 1998 - Inkinga yezimali yase-Asia, eyayikhubaza umnotho womhlaba wonke, yathinta ukuthengiswa kwezimoto zakwaHyundai. Kodwa yize ukwehla kwezentengiso, lo mkhiqizo ukhiqize izimoto eziningana ezihloniphekile ezitholile amamaki aphezulu kubagxeki bezimoto bomhlaba jikelele. Phakathi kwezimoto ezinjalo iSonata EF, XG;
- Ngo-1999 - ngemuva kokuhlelwa kabusha kwenkampani, kwavela amamodeli amasha, agcizelela isifiso sabaphathi bomkhiqizo ukuphatha kahle izingxenye ezintsha zemakethe - ikakhulukazi itekisi lakwaTrajet;
- 1999 - ukwethulwa kwemodeli emele i-Centennial. Lesi sedan safinyelela ubude bamamitha ama-5, kanti egumbini lenjini kwakukhona u-V omise u-4,5 onomthamo wamalitha angu-270. Amandla ayo afinyelela kumahhashi angama-XNUMX. Uhlelo lokuthuthwa kukaphethiloli lwalunezinto ezintsha - i-injection eqondile ye-GDI (iyini, funda kwesinye isihloko). Abathengi abakhulu babengabamele iziphathimandla zombuso, kanye nabaphathi bokubamba;
- 2000 - inkulungwane entsha yeminyaka ivulelwe inkampani ngesivumelwano esinenzuzo - ukuthathwa komkhiqizo weKIA;
- 2001 - Ukukhiqizwa kwempahla yezentengiso nokuthuthwa kwabagibeli - i-N-1 iqale ezikhungweni zokukhiqiza eTurkey. Ngawo lowo nyaka kwaphawulwa ukuvela kwenye i-SUV - iTerracan;
- 2002-2004. - kunemicimbi eminingana ekhulisa ukuthandwa nomthelela wohlobo lomkhiqizo wezimoto ekukhiqizweni kwezimoto emhlabeni jikelele. Isibonelo, kukhona ukuhlanganyela okusha okuhlanganyelwe neBeijing, ngumxhasi osemthethweni womdlalo webhola ka-2002;
- 2004 - ukukhululwa kweTucson crossover ethandwayo;
- 2005 - ukuvela kwamamodeli amabili abalulekile, inhloso yawo ukukhulisa umbuthano wabalandeli benkampani. Lena yiSantaFe kanye ne-premium sedan Grandeur;
- 2008 - umkhiqizo unwebisa uhla lwemoto ye-premium ngamamodeli amabili kaGenesise (i-sedan ne-coupe);
- Ngo-2009 - Abamele abakwaBrand basebenzise umbukiso wezimoto waseFrankfurt ukukhombisa umphakathi uhlobo olusha sha lwe-ix35;
Ngo-2010, ukukhiqizwa kwezimoto kwanda, futhi manje kwenziwa izimoto zaseKorea ku-CIS. Ngalowo nyaka, ukukhiqizwa kweSolaris emizimbeni ehlukene kwaqala, futhi i-KIA Rio iqoqelwa kuthutha elihambisanayo.
Nayi ividiyo emfushane yokuthi inqubo yokuhlangana kwezimoto zakwaHyundai iqhubeka kanjani: