Isithuthuthu sikagesi: I-Harley-Davidson yethula ngokusemthethweni uhlobo lwayo olusha lwe-LiveWire

I-LiveWire ebizwa ngokuthi isithuthuthu sikagesi sokuqala i-Harley-Davidson, manje i-LiveWire isiwumkhiqizo ohlukile ophethe ukuthuthukisa amamodeli esikhathi esizayo womkhiqizi.

Emkhakheni kagesi, u-Harley-Davidson uyaqhubeka nokushintsha. Ngemva kokwethulwa kwe-serial 1, uhlobo olusebenza ngokukhethekile emgqeni walo wamabhayisikili kagesi ngonyaka odlule, umenzi wenze ngokusemthethweni ukwakhiwa kwesigaba esihlukile samabhayisikili kagesi. Izobizwa ngokuthi i-LiveWire, eyamenyezelwa ngoNhlolanja odlule ngesikhathi kwethulwa uhlelo lwesu lwe-Hardrive. Ireferensi yesithuthuthu sokuqala sikagesi esikhiqizwe yilolu hlobo.

I-Harley-Davidson izokwethula ngokusemthethweni uhlobo lwayo olusha lwe-LiveWire ngoJulayi 8 futhi inikeze imininingwane ngezinhlelo zayo zezinyanga neminyaka ezayo. ” Ngokwethula i-LiveWire njengohlobo lwezimoto ezisebenza ngogesi ngokugcwele, sisebenzisa ithuba lokuhola nokuchaza imakethe yezimoto zikagesi. ” Lokhu kushiwo yi-CEO yomkhiqizo waseMelika uJochen Seitz.

Empeleni, uhlobo olusha lwe-LiveWire luzosebenza njengenhlangano ezimele. Ngokuvumelana nezimo kwesiqalo, izothuthukisa umugqa wemikhiqizo eyingqayizivele, incike ekwazini kwenkampani engumzali ezindaweni ezithile, ikakhulukazi engxenyeni yezimboni.

Mayelana nokusabalalisa, i-LiveWire ithembisa uhlelo oluxubile. Ngenkathi abathengisi benethiwekhi ye-Harley-Davidson bezothola ithuba lokumela umkhiqizo, isigaba esisha sihlela ukwakha amagumbi ombukiso azinikele. Ukuthengiswa kwedijithali nakho kuzodlala indima ebalulekile ekuthengisweni kwe-inthanethi.  

Ushintsho lwekhava

Iqiniso lokuthi u-Harley-Davidson ulahliwe ukwethula lolu phawu olusha lukagesi liyiphuzu elibalulekile lokuguqula umenzi. Lobu buholi obusha, obuqhutshwa umphathi omusha wenkampani, buhlose ngaphezu kwakho konke ukususa uthuli uphawu ngokungangabazeki oluthathwa njengolwesiko kakhulu ezizukulwaneni ezintsha. Ngakho, inkampani engaphansi kwe-LiveWire, eyisikhali sangempela sokunqoba, izolwela ukuheha amakhasimende amasha.