Ukuqhathanisa amathayi ebusika "Matador" kanye "Cordiant"
Okuqukethwe
I-Cordiant yinkampani yasekhaya ebikhiqiza amathayi kusukela ngo-2005 futhi ingumholi ekuthengisweni kwezitolo ezinkulu nezitolo. Ukwakhiwa kwenhlanganisela yenjoloba yekhwalithi ephezulu kwathathwa kubakhiqizi abahamba phambili emazweni ahlukene.
Amathayi e-Matador kanye ne-Cordiant athandwa kakhulu ngabashayeli. Imikhiqizo yalaba bakhiqizi ihlangabezana nezindinganiso zekhwalithi ephezulu futhi ihluke kancane ekusebenzeni. Ngakho-ke, kunzima kubashayeli ukuba banqume ngokushesha ukuthi yimaphi amathayi asebusika angcono: Matador noma Cordiant.
Ukufana Komkhiqizo
Amathayi aseSlovenia ohlobo lweMatador kanye neCordiant yasekhaya (ngokwezici ezimenyezelwe zabakhiqizi) anezici ezilandelayo ezijwayelekile:
- ukumelana nokugqoka okuphezulu;
- ukumelana kahle nokushisa okudlulele kanye nemvula;
- ukubamba okuthembekile emgwaqeni;
- amathayi afaneleka ehlobo, ubusika kanye nenkathi engasebenzi.
Izici ezihlukile zomkhiqizo ngamunye
Ake siqhathanise amathayi ebusika "Matador" kanye "Cordiant" futhi siphawule umehluko wabo oyinhloko.
Amathayi Cordiant Snow Cross
Uhlobo lweMatador luvela eSlovakia. Waqala ukukhiqiza amasondo emoto ngobuningi eRussia ngo-2013 esitshalweni saseKaluga. Ekwakhiweni, kusetshenziswa inhlanganisela yenjoloba eminyene ekhethekile, enikeza ukuqina okukhulu kumathayi. Inqubo enjalo yezobuchwepheshe inikeza izinzuzo ezithile ku-Matador ngaphezu kwemikhiqizo yasekhaya:
- impilo ende yesevisi (ingasebenza iminyaka eyi-10);
- ukubamba okuphelele emigwaqweni eyomile;
- ukuzinza okuthembekile nokulawulwa emgwaqeni ngesivinini esikhulu semoto;
- ukusetshenziswa kukaphethiloli kuphansi kunezimoto ezinamasondo aseRussia (nakuba umehluko awudluli amagremu ayi-150 ngekhilomitha eyi-100).
I-Cordiant yinkampani yasekhaya ebikhiqiza amathayi kusukela ngo-2005 futhi ingumholi ekuthengisweni kwezitolo ezinkulu nezitolo. Ukwakhiwa kwenhlanganisela yenjoloba yekhwalithi ephezulu kwathathwa kubakhiqizi abahamba phambili emazweni ahlukene. Amathayi e-Domestic Cordiant anezinzuzo ezilandelayo kunemikhiqizo yaseSlovenia:
- Ama-grooves e-Hydro-evacuation kwirabha achitha kalula ukungcola nomswakama, okuqinisekisa ukudonsa okuthembekile ezindaweni ezimanzi zemigwaqo. Ngakho-ke, lapho lina, ibanga lokubhuleka lemoto alinyuki, futhi ukuhamba kwayo kuhlala kuphezulu njengasesimo sezulu esomile.
- Iphethini yokunyathela okuthambile ithobisa ukudlidliza futhi inciphisa umsindo. Amathayi awakhiphi umsindo neminye imisindo ephazamisa ukushayela.
Isici esihlukile se-Cordiant izinhlobonhlobo zemigqa yomkhiqizo. Uhlobo lwaseRussia lukhiqiza amathayi azo zonke izinhlobo zezimoto: kusuka ezimotweni kuya ezintweni zezolimo nezokundiza. Iminyango yezempi nayo iyala la mathayi, okubonisa izinga eliphezulu lokuthembeka kwenjoloba. Imikhiqizo yaseSlovenia yeMatador ihloselwe kuphela amabhasi, izimoto namaloli.
Yikuphi okungcono: "Matador" noma "Cordiant"
Zombili lezi zinhlobo zine-niche engxenyeni yamasondo esabelomali futhi zithandwa ngabashayeli baseRussia.
Ngentengo
Irabha yasekhaya ishibhile kunomncintiswano waseYurophu ngo-10-15%. Uma sicabangela ukuthi noma yimuphi umkhiqizo wangaphandle ungaphansi kwezintela ezithile, khona-ke zombili izinhlobo zisezingeni elifanayo ngokwezindleko zamathayi ngokwawo.
Ngekhwalithi
Ekwenziweni kwezinhlanganisela zenjoloba, i-Matador ne-Cordiant basebenzisa ubuchwepheshe obusha kanye nezinto ezisezingeni eliphezulu kuphela.
Nge-assortment
Onjiniyela be-Cordiant bakhiqiza ama-projektha akhethekile ezitayela ezahlukene zokushayela: ezemidlalo, ukushayela okweqile noma kwedolobha. Umkhiqizi wamathayi waseSlovenia unokukhethwa okuncane kokuhamba ezimweni ezithile, kodwa anezinhlobonhlobo zamathayi ehlobo.
Ezokuphepha
Abakhiqizi bazo zombili izinkampani bacabangela izici ezingavamile zemigwaqo yaseRussia nesimo sezulu, ngakho-ke i-Matador ne-Cordiant izinyawo zinikeza ukubamba okuphezulu kunoma iyiphi indawo yomgwaqo, ukugijima okubushelelezi nokuhamba kahle kwemoto ngisho nangesivinini esikhulu.
Amathayi
Ukuqhathanisa isondo lasebusika | ||
Izici | Uphawu lwentengiso | |
| Matador | I-Cordiant | |
| Uhlobo lwerabha | Kunzima | Uthambile |
| Ukubamba okuphezulu nebanga elifushane lokubhuleka | Endaweni eyomile | Emgwaqeni omanzi |
| Inkomba yomsindo nokudlidliza | Middle | Okuncane |
| Ubuningi bempilo yesevisi (iminyaka) ngokuhambisana nemithetho yokusebenza | 10 | 7 |
| I-assortment yomugqa | Izimoto, amaloli namabhasi | Zonke izinhlobo zemishini, okuhlanganisa nezimoto zezolimo |
Ukuze uqonde ukuthi yimaphi amathayi asebusika angcono, i-Matador noma i-Cordiant, ake siqhathanise ukubuyekezwa. Ikakhulukazi imibono eyakhayo ibhalwa ngale mikhiqizo.
Ekuqaleni kuka-2021, u-Cordiant wayengumholi mayelana nenani lezibuyekezo ezinhle kuwebhusayithi yezingxenye ze-auto analytics PartReview: izilinganiso ezinhle ezingu-173, kuyilapho i-Matador yayine-106. Ngokwesilinganiso sezimpendulo ezinhle ezimpendulweni ezingezinhle, amathayi aseSlovenia athola amaphuzu. 4 amaphuzu, kanti amathayi asekhaya athole u-3,9.
Singasho ukuthi zombili izinhlobo ziyalingana ezicini zabo. "Matador" ikuvumela ukuba wonge imali ngenxa ephansi uphethiloli ukusetshenziswa imoto. Ilungele uhambo oluvamile esimweni sezulu esifudumele ngaphandle kwemvula. "I-Cordiant" ifanele abashayeli ukushayela ngokunethezeka nokuphephile emvuleni kanye nesithwathwa esinamandla.
