I-OOMI: Ukuphila emhlabeni omuhle lapho i-oatmeal inambitheka kangcono

Ikhofi, itiye noma iphalishi linambitheka kangcono esitsheni esiyingqayizivele, esihlotshiswe ngesandla, esenziwe endaweni yohlobo lwasePoland. Yilokhu kanye okunikezwa abadali be-AOOMI.

Agnieszka Kowalska

“Izitsha zobumba ze-ÅOMI zidalwe abantu abazwela kakhulu futhi abanomthwalo wemfanelo (…) Ithimba lethu lihlanganisa abantu abangadli imifino, abanikazi bezilwane ezifuywayo kanye nomama abafuna izingane zabo ziphile emhlabeni omuhle,” kubhala umdidiyeli womkhiqizo uPatricia Shimura muva nje kubhala. Lo mlayezo ubalulekile futhi waziswa amakhasimende namuhla. Amantombazane (ngoba ikakhulukazi adala i-ÅOOMI) anakekela ukuthi apakisha kanjani amaphakheji awo, asebenzisane nezinkampani zasendaweni nezitolo zabaklami abancane, futhi nabalingani abakhulu njenge-AvtoTachki, bahlela ukuthengiswa kwezitsha ezinokukhubazeka okuncane (ukuze bangalahli lutho) izinhlangano zosizo ezixhasayo. "Esikhathini esizayo, ngingathanda ukuthatha esinye isinyathelo - ukwakha isisekelo sami kanye nenkundla esekela ubuciko bendawo," kusho uPatricia. - Ukuhambela emazweni akude, ngabona ukuthi bangaki abadali abenza izinto ezinhle, kodwa abanalo amaphrojekthi wesimanje kanye nokukhuthazwa. Ngicabanga ukuthi amakhasimende ethu, anokunambitheka okuhle kakhulu, azokujabulela.

Ngabe isimo sezulu sohlobo oluncane saba kanjani isikhathi esinzima ngo-2020?

Impela, kunomphakathi oqinile ozungeze i-ÅOOMI. UPatricia wakuzwa ngesikhathi sodlame, lapho ukuthengiswa kwendawo yokudlela (ebivame ukubala amaphesenti angama-80 akho konke ukubhuka) kwehla. Amakhasimende angawodwa awazange adumaze - ayehlala ethenga izitsha zawo ezizithandayo ze-ceramic ukuze inkampani ikwazi ukuphila.

Ngo-2020, i-ÅOMI yengeza izimonyo namakhandlela avela ezinkampanini eziyintandokazi zasePoland, uju, okusanhlamvu nekhofi kusuka kumarosa aphambili kuya kumasethi kaKhisimusi. Bangakwazi ukunakekela isimo sengqondo esihle. I-ceramics yabo iphelele kulokhu. Ilula futhi iyajabulisa iso, kodwa isebenza futhi ayiphelelwa isikhathi ngesikhathi esifanayo. Inento eyenza ikhofi, itiye noma isoso sikatamatisi inambitheke kangcono emkhunjini oyingqayizivele okhiqizwa endaweni wuhlobo lwasePoland. Amaqoqo e-AOOMI afaka izinkomishi, amapuleti nezitsha ngosayizi abahlukahlukene. “Sikhuthaza amakhasimende ethu ukuthi azenzele amasethi, axube imibala, ajabule ngawo,” kusho uPatricia.

I-ÅOMI ceramics - i-porcelain stoneware eyenziwe ngezandla

Isici ngasinye senziwe nge-porcelain stoneware futhi sihlotshiswe ngesandla. Ama-prototypes enziwa endaweni yokusebenzela e-Auschwitz bese ethunyelwa efektri yobumba enobungane. Izinyanga ezimbalwa, amantombazane azama ukufaka izitsha ukuze anikeze izitsha iphethini yesici. Umphumela onamabala ufinyelelwa, isibonelo, ngesixubho.

Ngaphandle kwesisekelo esimnyama nesimhlophe, kukhona nemibala. Enye yezintandokazi zabo ipinki evusa inkanuko, enyama esheshe yazuza izinhliziyo zabathengi.

Eminyakeni emihlanu nje, i-ÅOOMI yenze inqubekelaphambili ebonakalayo. Lokhu kubangelwa kakhulu ukuzimisela kukaPatricia. Ungakhohliswa izinkumbulo zakhe zokuthi wakhala kanjani embukisweni wokuqala awuvakashela (wakhungathekiswa isithakazelo sabathengi), noma indlela ubaba, lapho ebona umfanekiso wakhe wokuqala wobumba, wababaza: “Izothengwa ubani. wena? !" . Unamandla futhi lezi zinto ziyamkhuthaza kuphela.

Izinkomishi ze-ÅOOMI zisetshenziswa amakhasimende ukuphuza emazweni angama-50.

Ngemva kokuqeda isikole, engayitholi inyuvesi lapho amakhono awusizo ayezothuthukiswa khona, waqala izifundo zakhe eNgilandi. - Ngikwazile ukwenza umsebenzi wami uphelele ngezinto ezihlukahlukene: izinkuni, insimbi, ipulasitiki, indwangu, izitsha zobumba. Ngiphinde ngafunda okuningi ngemakethe kanye nokuthuthukisa idizayini,” kukhumbula uPatricia. Ngemva kokubuyela ePoland, wathintana nabangane bakhe basesikoleni futhi waqala ibhizinisi lakhe. Amantombazane ayenezithakazelo ezihlukene, ngakho-ke ekuqaleni ukunikezwa kwabo, ngaphezu kwe-ceramics, kwakuhlanganisa nelineni lokulala elinephethini yokuqala kanye nezincwadi. Nokho bazihlalele nezitsha ngoba yizo ezazithandwa kakhulu.

Bahambela imibukiso yokuklama eSeoul, Eindhoven, Milan naseLondon. Izitsha zabo zivele, phakathi kwezinye izinto, emakhasini we-Wallpaper Magazine, i-British Vogue, i-Design Milk. Ayanda amakhasimende avela emhlabeni wonke. Namuhla i-AOOMI ikhona emazweni angaphezu kwe-50 (okuthakazelisayo, ukuthunyelwa okuningi kuya e-Dubai). E-Poland, uzothola izitsha zabo zobumba ezindaweni eziningi zokudlela nezindawo zokudlela.

"Iqoqo lethu elisha lasentwasahlobo lizofaka iphalethi yombala eyehliswe kakhulu kuze kube manje," kumemezela uPatricia. – Izoba nemibala eyisikhombisa, ukusuka kokunsundu okufudumele, opinki ohlanyayo kuya koluhlaza okwesibhakabhaka ebusika. Sizophinde sethule umumo omusha wenkomishi. Esikhathini esizayo esiseduze, sihlela ukwethula izimbiza zezimbali esicelweni sethu, futhi sithumele ingxenye yenzuzo evela ekuthengisweni kwazo ezinhlelweni zokusekela imvelo.

Kusukela ekuqaleni, sigxile ku-minimalism, eyaziswa amakhasimende ethu, ngakho-ke sibheka izitayela zomhlaba ngokude kakhulu, ezishabalala ngokushesha futhi ezingapheli. Ku-Instagram, sihlala silandela ukuthandwa okukhulayo kwezitsha zobumba ezenziwe ngezandla, esijabula kakhulu ngazo.

Ama-o amabili enhlanhla

Igama elithi ÅOOMI lisikhumbuza i-minimalism yaseScandinavia. U-Patricia uyavuma ukuthi u-Å uvela eSweden kanye nokuthakasela kwakhe idizayini yendawo, kodwa igama liwumphumela wokudlala okungahleliwe okunezinhlamvu. Akusho lutho oluqondile, kuzwakala kumnandi, kuzwakala kufudumele. Nakuba... U-Gwyneth Paltrow uphinda i-anecdote yokuthi ngesikhathi efuna igama lenkampani yakhe, othile wameluleka ngokuthi kufanele libe nezinhlamvu ezimbili ezithi "oo", njenge-Google. Ukuthi lokhu kuyibika elihle lempumelelo yezezimali. Ngakho, uGup wazalwa. Ngicabanga ukuthi kukhona okuthile kulokhu.

Ungafunda izihloko eziningi mayelana nezinto ezinhle kuthando engihlobisa futhi ngiluhlobise. Ukukhetha okukhulu kuyatholakala ku-Design by AvtoTachki Zone.

Izithombe ziyizinto ze-AOMI.