Ingabe iMercedes-Benz ingakwazi ukuthenga i-Aston Martin?

Isizukulwane esisha i-Vantage asikaze sisebenze kusukela yethulwa.

Ukuthenga imoto yezemidlalo ngokuvamile kuwumvuthwandaba weminyaka yokusebenza kanzima ubeka isisekelo sempumelelo ukuze ukwazi ukusabalala emotweni ongaziqhenya ngayo ngempela. Ukuthenga inkampani yezimoto zezemidlalo kuyafana.

Imicimbi yaleli sonto yokushintsha kobuholi buka-Aston Martin (uTobias Moers we-AMG ethatha indawo ka-Andy Palmer njenge-CEO) izoshintsha ingcebo yomkhiqizo waseBrithani osenkingeni. Kodwa ingabe zihloselwe ukwenza i-Aston Martin ibe yisiphakamiso esikhangayo seMercedes-Benz sokuthenga okungase kube khona esikhathini esizayo?

Lezi zinkampani ezimbili zixhunywe kusukela ngo-2013, lapho u-Aston Martin enikeza umdondoshiya waseJalimane u-Daimler ingxenye engavoti engamaphesenti angu-11 enkampanini yaseBrithani njengengxenye yesivumelwano sokusebenzisa izinjini ezakhiwe nge-AMG, ukuthutha kanye nezinhlelo zikagesi zeVantage neDBX yamanje.

Lokhu kubeka inkampani engumzali i-Mercedes ebhokisini ukuze ikwazi ukusizakala ngezindleko eziphansi zamanje ze-Aston Martin, okuphakamisa ukuthi ingase ibone ukukhanya ekupheleni komhubhe.

Kungani u-Aston Martin esenkingeni?

Ngenkathi ubhubhane lwe-coronavirus selushaye kanzima imboni yezimoto, ikakhulukazi eYurophu, iqiniso elibuhlungu ukuthi u-Aston Martin wayesenkingeni kudala ngaphambi kwesimo esiphuthumayo sezempilo emhlabeni. Ngo-20, ukuthengiswa komkhiqizo kwehle ngamaphesenti angaphezu kuka-2019 njengoba amamodeli asanda kuqhathaniswa neVantage kanye ne-DB11 ahlulekile ukuhambisana nabathengi bezimoto zezemidlalo.

Akumangalisi ukuthi ukuthengisa okungekuhle kube nomthelela omubi enanini lenkampani, njengoba uMnu Palmer ethula uphawu lokuhweba ngo-2018. Kusukela lapho, intengo yamasheya ngezinye izikhathi yehle ngo-90%. Ngaphandle kwenkampani yabazali enkulu ukusiza ukuyikhipha ngebheyili ngezikhathi ezinzima, umkhiqizo wawusenkingeni enkulu yezezimali ekupheleni kuka-2019.

Faka usozigidi waseCanada u-Lawrence Stroll ukuze uzame futhi ulondoloze umkhiqizo. Uhole umfelandawonye owatshala u-£182 million (AU$304 million) ukuze athole ingxenye engamaphesenti angu-25 enkampanini, wathatha indima yokuba usihlalo omkhulu futhi ngokushesha waqala ukwenza izinguquko endleleni ibhizinisi elaliqhutshwa ngayo.

Ubani uLawrence Stroll?

Labo abangawazi umhlaba webhizinisi wemfashini kanye ne-Formula 60 cishe abalazi igama likaMnu. Stroll. Ingane eneminyaka engu-2 ubudala iqongelele ingcebo engaphezu kuka-$XNUMX wezigidigidi ngokufaka imali kweminye yemikhiqizo yemfashini edumile emhlabeni edinga usizo. Yena kanye nozakwabo ebhizinisini basize ukushintsha u-Tommy Hilfiger noMichael Kors babe amabhrendi omhlaba futhi baceba kule nqubo.

UMnu. Stroll ungumshisekeli wezimoto oshisekayo ongumnikazi we-Ferraris embalwa ephezulu, okuhlanganisa i-250 GTO ne-LaFerrari, kanye nethrekhi yomjaho i-Mont-Tremblant e-Canada. Lolu thando lwezimoto ezisheshayo lwenza ukuthi indodana yakhe uLance ibe umshayeli weFormula One noWilliams futhi ekugcineni umdala uStroll wathenga iqembu elidonsa kanzima iForce India F1, waliqamba kabusha ngokuthi iRacing Point futhi waqoka indodana yakhe njengomshayeli.

Ngokuthatha kwakhe i-Aston Martin, umemezele izinhlelo zokuguqula i-Racing Point ibe imvunulo yefekthri ye-British F1 brand ukuze iqhudelane ne-Ferrari kanye ne-Mercedes-AMG emzileni. Lokhu kufanele kunikeze inkundla efanele yomhlaba wonke ukusiza ukuqala ukwakha kabusha isithombe nevelu ye-Aston Martin.

UMnu. Stroll uphinde waqinisekisa u-CEO wamanje we-Mercedes-AMG F1 u-Toto Wolff ukuthi ajoyine i-consortium yakhe futhi wathola ingxenye ye-4.8% ku-Aston Martin, okwaholela emahlebezi okuthi uzoshiya iqembu laseJalimane ukuze ahole iphrojekthi ye-Aston Martin F1.

UMnu. Stroll ngokusobala unesifiso sokuvelela futhi unomlando (wokuxolela i-pun) wokubuyisela kabusha amabhrendi angasebenzi kahle.

Ingabe uMnu Moers angayenza i-Aston Martin ikhange kwaMercedes?

Nakuba isikhathi sikaMnu uPalmer sizophela, umsebenzi wakhe omuhle wokwakha kabusha umkhiqizo awukwazi ukubukelwa phansi. Ngesikhathi sakhe, uhole ukwethulwa kwezinhlobo zakamuva zeVantage neDB11, kanye neDBS SuperLeggera. Iphinde yethula uhlobo lwe-'Second Century Plan', oluzobona kwethulwa i-SUV yokuqala ngqa, i-DBX, kanye nomugqa omusha wezimoto ezinkulu ezinenjini ephakathi nendawo. Isiqongo salo mndeni omusha wezimoto ezinenjini emaphakathi kuzoba iValkyrie, imoto edalwe ingwazi ye-F1 design u-Adrian Newey njengengxenye yobudlelwano buka-Aston Martin neqembu leRed Bull Racing F1.

UMnu. Moers manje usezobophezeleka hhayi kuphela ekwethuleni i-DBX kanye nezimoto zemidlalo esezingeni eliphakathi, kodwa futhi nokwandisa ukuthengiswa kweVantage kanye ne-DB11 kanye nokwenza ngcono inzuzo yenkampani.

Yingakho aqashwa nguMnu. Stroll, ngoba yilokho akwenza kwa-AMG - wandise ububanzi, wandise ukukhiqiza futhi enze ibhizinisi libe nenzuzo enkulu, njengoba uMnu Stroll echaza esikhangisweni somsebenzi sikaMnu. Moers.

“Ngijabule ukwamukela uTobias ku-Aston Martin Lagonda,” kusho uStroll. “Ungumholi wezimoto onethalente elikhethekile futhi ofakazile onomlando omude weminyaka e-Daimler AG, esinobambiswano olude noluyimpumelelo lwezobuchwepheshe kanye nezohwebo esibheke ngabomvu ukuqhubeka.

“Kuwo wonke umsebenzi wakhe, uye wandisa ububanzi bemikhiqizo, waqinisa umkhiqizo futhi wenza inzuzo engcono. Ungumholi ofanelekayo we-Aston Martin Lagonda njengoba sisebenzisa isu lethu lebhizinisi ukuze sifinyelele amandla ethu aphelele. Izifiso zethu ngenkampani zibalulekile, zicacile futhi zihambisana nokuzimisela kwethu ukuphumelela kuphela.”

Ibinzana eliyisihluthulelo kulesi sicaphuno libhekisela esifisweni sikaMnu. Stroll "sokuqhubeka" ubambiswano noDaimler. Ngaphansi kobuholi bukaMnu. Palmer, u-Aston Martin waqala ukusebenza ngenjini entsha ye-V6 ene-turbocharged kanye nokuhanjiswa kwe-hybrid ukuze kungene izinjini ze-AMG kumamodeli azayo, okunikeze uhlobo lokuzimela.

Lokhu kubuza umbuzo, ingabe uMnu Stroll ufuna ukujulisa ubuhlobo bakhe noDaimler ngethemba lokuthi umdondoshiya wezimoto waseJalimane uzomthenga, amnike imbuyiselo ekutshaleni kwakhe futhi enezele olunye uhlobo lwemoto emndenini wakwaDaimler?

I-Aston Martin ingalingana kahle kune-AMG, ivumele uhlobo lomkhiqizo ukuthi luhehe iqembu elicebe kakhulu lamakhasimende ukwedlula iMercedes okwamanje. Ngokwethiyori, lokhu kuzokwenza futhi ukonga okukhulu ngezinjini ezisebenza kahle kakhulu nezinkundla zamamodeli e-AMG azayo.

Kuyaphawuleka ukuthi ngesikhathi abakwaMercedes bekhipha umbiko kwabezindaba bememezela ukushintshwa kukaMnu. Moers kwa-AMG, usihlalo wakwa-Daimler u-Ola Kellenius wawuncoma umsebenzi wakhe futhi akazange aphumele obala aveze inzondo ekuhambeni komholi wenkampani ophumelele kangaka.

“UTobias Moers uhole i-AMG impumelelo enkulu futhi sithanda ukumbonga kakhulu ngakho konke akuzuzile kwaDaimler,” kusho isitatimende. “Sinemizwa ehlukene ngokushiya kwakhe. Ngakolunye uhlangothi, silahlekelwa umphathi ophezulu, kodwa ngesikhathi esifanayo siyazi ukuthi ulwazi lwakhe luzobaluleka kakhulu ku-Aston Martin, inkampani esinobambiswano olude noluyimpumelelo. "

Angakanani amathuba okuthi ubudlelwano bukhule eminyakeni ezayo? Kungenzeka kakhulu ukuthi ukuqokwa kukaMnu. Moers kuyisinyathelo sikaMnu. Stroll sokusondela kuDaimler, ngoba kungenzeka ukuthi uthenge i-Aston Martin esikhathini esizayo. Buka lesi sikhala...