Izinhlobo zezimoto ezikhethwa ngabakwa-Hispanics e-US

Ngokombiko weLatino Leaders Magazine, ezinye zezimoto ezisetshenziswa kakhulu ngabakwaHispanics e-US zenziwa izinkampani zaseJapan ezifana neToyota neHonda, kanti lokhu kungahle kudalwa izinga eliphezulu lohlelo lwezimoto zazo kanye namanani afinyelelekayo.

, kukhona amaphethini okuthenga kwabathengi asengabonakala, futhi i-US Hispanic shopper iyafana. Ngokusho kwabaholi beLatino, umphakathi wamaSpanishi uthanda izinhlobo zamaJapani (ikakhulukazi iToyota neHonda) ephakeme kunabanye, futhi idatha ye-True Car iqinisekisa ukuthi lo mkhuba uqhubekile eminyakeni eyi-10 edlule. Okulandelayo, sizokhuluma kancane mayelana nezimoto ezikhethwa umphakathi wase-Hispanic kuleli zwe:

Yiziphi izinhlobo ezivame ukusetshenziswa ngabathengi baseSpanishi?

Ngaphandle kwezimoto zaseJapan ezishiwo ngenhla (uthole indondo yeDiversity Volume esigabeni seNational Society of Minority Automotive Industry Leadership), enye yezimoto ezidayisa kakhulu zaseHispanics isigaba sokunethezeka - imodeli ye-Lexus IS, Naka, I-Honda Accord iyona efunwa kakhulu phakathi kwe-Hispanics Izinkulungwane zeminyaka. Ngokusho kwedatha evela ku.

Ngakolunye uhlangothi, ngokulandela umkhuba kazwelonke, phakathi kwezintandokazi zezilaleli ze-studio kunikezwa iloli yeveni.

izibalo ezedlule

Ucwaningo olwenziwe yi-website ye-True Cars ngo-2010 lwathola ukuthi ezinye ze iningi lezimoto ezisetshenziswa ngabakwaHispanics e-US yiToyota (19.5%), Honda (13.7%) neNissan (11.9%).; kuyilapho amabhrendi kazwelonke afana neChevrolet athola kuphela u-9.4% kanye neFord 9.3% yokuthengwa kwezethameli esizifundile.

futhi Izinhlobo eziyi-10 ezihamba phambili enziwe eJapan ezithengwe ngabakwaHispanics: Toyota Corolla, Honda Civic, Honda Accord, Toyota Camry kanye neFord F Series.. Ngaphezu kwalokhu, izinhlobo ezikhule kakhulu phakathi kwe-Hispanics ngo-2009 no-2010 kwakuyi-Buick, Hyundai, Cadillac, Kia kanye ne-GMC.

Ngaphezu kwalokho, ngo-2010, abakwa-Hispanics abaneminyaka engu-18 kuya ku-34 (uma kuqhathaniswa nezinye izethameli) bancamela izimoto zakwaMitsubishi kuneNissan, Toyota, Suzuki neHonda.. Ekugcineni, kwafundwa imoto edume kakhulu phakathi kwezilaleli ezifanayo, kodwa uma uyiqhathanisa nezinye izinhlanga, iNissan Sentra, hhayi iToyota Yaris, Nissan Versa, Scion tC, neToyota Corolla.

Kubaluleke kakhulu ukuthi sigcizelele ukuthi umthengi ngamunye unezizathu ezihlukene zokukhetha imoto nokuthi idatha engenhla ibonisa ingxenye encane kuphela yabantu abahloliwe, okuhluke kakhulu kuyo yonke imizwa yegama, ngakho-ke lo mbhalo akufanele kuthathwe njengokujwayelekile, kodwa njenge inkomba yokuthenga amaphethini ezethamelini ezincane esikhathini esidlule.

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