Ilogo yemoto. Hlola umlando nencazelo yamalogo ezimoto zomkhiqizo odumile.

Ngamunye wethu (kungakhathaliseki ukuthi singabalandeli bemboni yezimoto noma cha) uhlukanisa amalogo emikhiqizo yezimoto - okungenani aziwa kakhulu. Nokho, bangaki kithi abawazi ngempela umlando wabo? Uma singabuza lo mbuzo esithangamini esijwayelekile, isibalo sezandla eziphakanyisiwe singehla kakhulu. Kuyadabukisa, ngoba yonke ilogo yemoto inesizinda sayo, kanti ezinye zazo zinezindaba ezijabulisa kakhulu.

Yiphi? Thola esihlokweni. Yifunde futhi uzofunda okwengeziwe mayelana nezinhlobo zezimoto zakho eziyintandokazi. Kamuva, uzokwabelana ngayo nabangani bakho abathanda izimoto njengawe (nathi).

Ilogo ye-Alfa Romeo - umlando wendalo

Uma sihlele umncintiswano wamalogo ezimoto athakazelisa kakhulu, i-Alfa Romeo ngokungangabazeki ibiyowina indawo yokuqala. I-logo yalolu hlobo ivele igqame ngemuva kwabanye, futhi ihluke kwezinye izimfihlakalo.

Ibonisa isiphambano esibomvu kungemuva elimhlophe (kwesokunxele) kanye nenyoka ebambe indoda emlonyeni (kwesokudla). Kuvelaphi lokhu kuxhumana?

Nokho, lokhu sibonga omunye wabasebenzi inkampani - Romano Cattaneo. Indaba ithi wasungula ilogo ye-Alfa ngesikhathi elinde ithilamu esiteshini sase-Piazza Castello eMilan. URomano ugqugquzelwe ifulege ledolobha (isiphambano esibomvu) kanye nejazi lezingalo lomndeni wakwaVisconti (inyoka) owabusa iMilan phakathi neNkathi Ephakathi.

Kuyathakazelisa ukuthi kwakunemibono eminingana mayelana nokufanekiselwa kwejazi lezikhali. Abanye baphikisa ngokuthi inyoka idla indoda (ezinye izinkolelo zithi lona yindoda endala, abanye ... ingane). Kanti abanye bathi isilo asidli, kodwa sikhafula umuntu, okuwuphawu lokuphindukuzalwa nokuhlanzwa.

AmaNtaliyane ahlala ethembekile embonweni wawo, ngoba ilogo ayizange ishintshe nhlobo phakathi neminyaka.

Ilogo ye-Audi - umlando wophawu

"Izindandatho ezine ziyamangalisa," kusho abalandeli bomkhiqizo. Nakuba amanye ama-logo e-Audi exhunywe kuma-Olympics (uphawu lufana kakhulu, ngemva kwakho konke), kunendaba ehlukile ngemuva kwamasongo ezimoto zaseJalimane.

Uhlobo luni?

Uzothola impendulo yalo mbuzo ngo-1932. Kungaleso sikhathi lapho izinkampani zezimoto ezine yangaleso sikhathi (Audi, DKW, Horch neWanderer) zahlanganiswa zaba yi-Auto Union. Kwakuwukusabela esimeni esibi somnotho esahlasela umhlaba ngasikhathi sinye. Izindandatho ezine zophawu zifanekisela izinkampani ezine esezihlanganise kabusha uhlobo lwe-Audi.

Lona kanye igama elithi "Audi" nalo linendaba ethakazelisayo.

Ithathwe ku-August Horch, owasungula inkampani yezimoto "August Horch & Cie". Nokho, ngemva kwesikhathi esithile, iziphathimandla zenkampani zanquma ukumxosha. U-August akazange adikibale wabe esesungula enye inkampani, nayo abefuna ukuyisayina negama lakhe. Ngeshwa, inkantolo yathola ukuthi wayengakwazi ukusebenzisa igama elifanayo, ngakho u-August walihumushela olimini lwesiLatini. "Horch" ngesiJalimane kusho "ukulalela", okungukuthi "Audi" ngesiLatini.

Ngokusobala, lo mbono wavela kumsunguli ngendodana eneminyaka eyishumi ubudala.

Ilogo ye-BMW - umlando wendalo

I-BMW (i-German Bayerische Motoren Werke, noma i-Bavarian Motor Works) isayina izimoto zayo ngophawu olwaziwa yiwo wonke umuntu iminyaka engaphezu kwengu-90. Ukudayela okuyindilinga okuluhlaza okwesibhakabhaka nokumhlophe, i-bezel emnyama kanye negama elithi “BMW” kusho ukuthi siseyigugu langempela embonini yezimoto kuze kube namuhla.

Kodwa lo mbono welogo yemoto yaseBavaria uvelaphi?

Kunemibono emibili ngalokhu. Eyokuqala (eyaziwa kangcono) ithi uhlobo lwelogo lufanekisela uphephela ojikelezayo wendiza. Incazelo ezwakalayo inikezwe ukuthi inkampani yaqala njenge-Rapp-Motorenwerke futhi ekuqaleni yakhiqiza izinjini ze-aero.

Ngokombono wesibili, isihlangu esine-bi-blue sifanekisela ifulegi laseBavaria, ekuqaleni okuyibhodi le-chess lale mibala. Nokho, le thesis iyaphikisana ngandlela-thile.

Kungani?

Ngoba ngenkathi kwakhiwa ilogo ye-BMW, ​​umthetho wophawu lwentengiso waseJalimane wawukwenqabela ukusetshenziswa kwamajazi ezikhali noma ezinye izimpawu zezwe. Ngakho-ke, abamele inkampani yaseBavaria bathi isihlangu esinemibala emibili silingisa i-propeller yendiza nokuthi ukufana nefulegi laseBavaria "kuyaqondana ngokuphelele."

I-Citroen logo - umlando wophawu

Ungakholwa ukuthi iPoland ibe negalelo elikhulu ekubonakaleni kophawu lwalolu hlobo lwemoto? I-logo ye-Citroen yadalwa umsunguli wenkampani, u-Andre Citroen, unina wayengumPolish.

U-Andre ngokwakhe wake waya ezweni e-Vistula, lapho, phakathi kwabanye, wavakashela amafekthri e-Łódź ayebhekene nokukhiqizwa kwezindwangu. Wavele wathakasela ubuchwepheshe begiya lamazinyo ophahleni abubona lapho. Kwamjabulisa kakhulu kangangokuthi wanquma ukuthenga ilungelo lobunikazi.

Ngokuhamba kwesikhathi, wayithuthukisa kancane. E-Poland, wabona amagiya okhuni, ngakho wawadlulisela endaweni ehlala isikhathi eside - insimbi.

Kumelwe ukuba u-André wakwazisa ngempela lobu buchwepheshe ngoba lapho kuziwa ekukhetheni uphawu lwe-Citroen, wavele waba nombono. Izinhlamvu ezimbili ezihlanekezelwe "V" ozibona kulogo yomkhiqizo ziwuphawu lwamazinyo ophahleni. Into efanayo eyabonwa u-Andre ePoland.

Enguqulweni yokuqala, uphawu lweCitroen lwaluphuzi futhi luluhlaza okwesibhakabhaka. Futhi kuphela ngo-1985 (emva kweminyaka engu-64) washintsha imibala yakhe ibe isiliva nokubomvu, eyaziwa namuhla.

Ferrari logo - umlando kanye nencazelo

Ihhashi elimnyama elingemuva eliphuzi, uphawu lwenganekwane yezimoto zase-Italy, alivamile kunoma ubani. Nokho, akuwona wonke umuntu owaziyo ukuthi umlando Ferrari logo uhlehlela emuva eMpini Yezwe I.

Omunye uhlobana kanjani nomunye? Sesivele sihumusha.

Phakathi neMpi Yezwe I e-Italy, umshayeli wendiza onekhono uFrancesco Baracca wanomsindo. Waduma njengo-ace wasezulwini, owayengalingani naye ezimpini zasemoyeni. Ngeshwa, akazange aphile ukuze abone ukuphela kwempi. Izitha zamdubula ngo-June 19, 1918, okungukuthi, ekupheleni kwalezi zingxabano. Nokho, wayesadunyiswa njengeqhawe lesizwe, futhi abantu bakhumbula ngaphezu kwakho konke umniningwane owodwa - ihhashi elimnyama, uBarakka alipenda ohlangothini lweqhawe lakhe.

Kulungile, kodwa lokhu kuhlangene ngani nomkhiqizo weFerrari? - uyabuza.

Nokho, u-Enzo Ferrari, umsunguli wenkampani, wahlangana nabazali bomshayeli wendiza ngo-1923. Kusukela kuyise kamufi, wezwa ukuthi akanamathisele uphawu lwehhashi elimnyama ezimotweni zakhe, ngoba lokho kuzomlethela inhlanhla. U-Enzo wasilandela iseluleko. Ngengeze ingemuva eliphuzi kuphela ngendlela yesihlangu kanye nezinhlamvu "S" kanye "F" (kusuka ku-Scuteria Ferrari, umnyango wezemidlalo wenkampani).

Ilogo ishintshile kancane ngokuhamba kweminyaka. Esikhundleni sehawu, lalimise okwenxande elinemibala yefulegi lase-Italy phezulu. Futhi izinhlamvu "S" kanye "F" ziye zashintsha igama lomkhiqizo.

Indaba yomshayeli wendiza yatshelwa ngu-Enzo Ferrari ngokwakhe, ngakho-ke asinasizathu sokungayikholelwa. Zonke izinkomba zithi ihhashi elimnyama lilethe inhlanhla ngempela ingwazi yemboni yezimoto yase-Italy.

Ilogo ye-FIAT - umlando wokudala

Isithombe ngu-Ivan Radic / Wikimedia Commons / CC BY 2.0

Akuwona wonke umuntu owaziyo ukuthi igama elithi FIAT empeleni liyisifinyezo se-Fabbrica Italiana di Automobili Torino (Isitjalo Sezimoto sase-Italian eTurin). Le nkampani yasungulwa ngo-1899. Ngaleso sikhathi, iziphathimandla zakhe zagunyaza umdwebo wephosta onesitembu segolide elinegama eliphelele lenkampani ekhoneni eliphezulu kwesokunxele.

Ibheji elifanayo laliwuphawu lokuqala lwe-FIAT.

Nokho, eminyakeni emibili kamuva, abaphathi benkampani banquma ukusebenzisa isifinyezo se-FIAT esikhundleni segama eligcwele. Ekuqaleni, lo mbhalo wawuhambisana nemihlobiso ehlukahlukene, kodwa ngokuhamba kwesikhathi zayekwa kancane kancane, kwaze kwaba yilapho lo mbhalo wawuhlala ungemuva nomngcele onemibala.

Umbala wangemuva ushintshe izikhathi ezimbalwa. Uphawu lwegolide lokuqala lwalulandelwa ngoluhlaza okwesibhakabhaka, bese kuba osawolintshi, bese kuba luhlaza okwesibhakabhaka futhi. Futhi kusukela ngo-2006, i-FIAT izethule kungemuva elibomvu.

Umbhalo kuphela owasala ucishe ufane - nohlamvu lwangempela "A" olusikwe kancane ngakwesokudla.

Kuyathakazelisa ukuthi ngo-1991 inkampani yanquma ukushiya ngokuphelele i-logo ngesifinyezo segama lenkampani ukuze ihambisane nephrojekthi entsha. Kwakukhona imigqa yesiliva eyi-oblique eyisihlanu kungemuva eliluhlaza okwesibhakabhaka. Nokho, ngemva kweminyaka engu-8, wabuyela egameni elithi FIAT.

Hyundai logo - incazelo kanye nomlando

Uma ucabanga: "linda, i-Hyundai inohlamvu olutshekile H kulogo yayo, yini ekhethekile?" akukho okungaphezu kohlamvu lwezinhlamvu.

Nokho, njengoba kwenzeka, sonke sasinephutha.

Ngokwencazelo yale nkampani, u-“H” ogwegwile empeleni abantu ababili abaxhawulana. Le engakwesobunxele (enyakazayo) ifanekisela umkhiqizi, lowo ongakwesokudla (enyakazayo) - ikhasimende. Lokho ngamunye wethu akuphatha njengohlamvu "H" kubonisa ngempela ubudlelwano phakathi kwenkampani nomshayeli.

Ubani owayengacabanga, akunjalo?

I-Logo Mazda - umlando kanye nezimpawu

AmaJapane kwaMazda afakazele eminyakeni edlule ukuthi awakwazi ukunquma ngophawu oluthile. Iphrojekthi ngayinye entsha yayibukeka ihluke ngokuphelele kuneyangaphambili, nakuba umbono ojwayelekile wakhiwa ngokushesha.

Uphawu lokuqala lwe-Mazda (1934) lalimane liyigama lenkampani elinesitayela. Enye (kusukela ngo-1936) kwakuyincwadi ethi "M", lapho abaklami bahlanganisa nejazi lezikhali likaHiroshima (idolobha lapho inkampani yazalelwa khona), okungukuthi amaphiko. Lesi sakamuva sasifanekisela isivinini nokushesha.

Olunye ushintsho lwenzeka ngo-1959.

Lapho izwe libona imoto yokuqala yomgibeli i-Mazda (phambilini eyayingamaJapane ayehlanganyela ekukhiqizeni amathuluzi omshini nezimoto ezinamasondo amathathu), incwadi yokuklama ethi “M” ebhalwe embuthanweni yaba uphawu lwayo. Ngo-1975, inkampani yashintsha logo yayo futhi, kulokhu nge "Mazda" egcwele in a layout entsha. Usayisebenzisa nanamuhla.

Ngo-1991, kwavela omunye umbono. Kwakuyisimo sedayimane esiyindilinga, okwakufanele sifanekise amaphiko, ilanga kanye nesiyingi sokukhanya.

Imibono efanayo yasetshenziswa abaklami ngo-1998, lapho kuvela uphawu lokugcina, okuyinto inkampani isebenzisa kuze kube yilolu suku. Umbuthano, futhi kuwo kukhona amaphiko, okwenza samuntu ukuthuthukiswa nokulwela ikusasa.

Ngokuthakazelisayo, lona kanye igama elithi "Mazda" alivelanga ndawo. Ivela ku-Ahura Mazda, unkulunkulu wasendulo wekhwalithi, ukuhlakanipha nokuhlakanipha.

Mercedes logo - umlando kanye nencazelo

Abanikazi beMercedes bathi: "ngaphandle kwenkanyezi, akukho ukugibela." Futhi akumangazi, ngoba izimoto ezihlonishwa kakhulu ziyisici somkhiqizo waseJalimane.

Kodwa inkanyezi ekuphawu lwenkampani yavelaphi?

Umqondo wawo wawuvela emadodaneni kaGottlieb Daimler, umsunguli weDaimler. Indaba ithi kwakuyinkanyezi enjalo u-Gottlieb ayipenda phezu komnyango wendlu yakhe ekhadini leposi elikhangisa idolobha laseDeutz (lapho ayesebenza khona ngaleso sikhathi). Emuva, wabhalela umkakhe ukuthi ngesinye isikhathi inkanyezi enjalo yayilenga emnyango wefektri yakubo.

Izingalo ezintathu zenkanyezi bekufanele zifanekisele ukubusa kwenkampani yesikhathi esizayo emhlabeni, emoyeni namanzi ngezimoto.

Ekugcineni, uGottlieb akazange asebenzise umqondo we-logo, kodwa amadodana akhe awenza. Lo mbono bawudlulisele ebhodini lenkampani elamukela ngazwi linye. Ngenxa yalokhu, kusukela ngo-1909, izimoto zeMercedes zisayinwe nale nkanyezi.

Futhi kufanele, ngoba ngaphambi kwalokho, uphawu lomkhiqizo lwalunegama elithi "Mercedes" kuhlaka lwe-oval.

Ilogo yePeugeot - umlando kanye nezimpawu

Uphawu lwakwaPeugeot lungolunye lwamadala kakhulu kulolu hlu, kanjalo nenkampani uqobo lwayo. Umlando wayo uhlehlela emuva ku-1810, lapho uJean-Pierre Peugeot ethula imboni yakhe yokuqala eyimishini. Ekuqaleni, babekhiqiza ama-grinders ekhofi, usawoti kanye nopelepele. Kwaze kwaba ngemva kweminyaka ecishe ibe ngu-70 lapho inkampani yaqala khona ukukhiqiza amabhayisikili njalo. Futhi ukwengeza izimoto kule sethi kuwumqondo ka-Armand Peugeot, umzukulu womsunguli.

U-Leo ubelokhu emele inkampani yaseFrance kusukela ngo-1847.

Kungani ibhubesi? Kulula. Le nkampani yasungulwa e-Sochaux, futhi uphawu lwedolobha yileli kati lasendle. Phakathi neminyaka yokuba khona kwayo, ibhubesi lakwaPeugeot selishintshe ukubukeka kwalo izikhathi ezingaphezu kwesisodwa, kodwa lisekhona nanamuhla.

Kuyathakazelisa ukuthi ilogo yokuqala yaklanywa nguJustin Blazer. Ibhubesi lalisetshenziswa njengophawu lwekhwalithi yensimbi ekhiqizwa inkampani.

Ilogo ye-Renault - umlando wokudala

Le nkampani yasungulwa ngo-1898 edolobheni elincane eduze kwaseParis ngabazalwane abathathu: uFernand, uLouis noMarcel Renault. Ngakho-ke, i-logo yokuqala yenkampani yayiyindondo, eyayinezinhlamvu zokuqala zontathu.

Nokho, ngo-1906, abazalwane bayishintsha bayisebenzisa imoto enerimu elifana negiya. Uphawu olusha beluhloselwe ukugqamisa okwenziwa yinkampani, okungukuthi, ukwenza izimoto.

Ngo-1919 yashintshwa yabuyiselwa ku ... ithangi. Lesi sinqumo savelaphi? Hhayi-ke, amathangi akwaRenault aduma ngokuthembeka kwawo enkundleni yempi futhi aba nesandla ekunqobeni kwe-Eastern Front. Cishe inkampani ibifuna ukusizakala ngalesi simo futhi isiguqule sibe yisikhangiso esihle.

Ngo-1923 kwaba nolunye ushintsho. I-logo beyimithende emnyama evalwe embuthanweni namagama athi “Renault” phakathi nendawo. Ngakho-ke, sikhuluma nge-grill eyindilinga, ejwayelekile yezimoto zalolu hlobo.

Kwaze kwaba ngo-1925 lapho kwavela khona idayimane elijwayelekile. Kuye kwaba nezinguquko eziningi zezimonyo eminyakeni ecishe ibe yi-100, kodwa isalokhu ikhona kuze kube yilolu suku.

Skoda logo - umlando kanye nencazelo

Amarekhodi okuqala e-Skoda ahlehlela emuva ku-1869. Khona-ke u-Emil Skoda wathenga imboni yensimbi nezikhali kumnumzane ogama lakhe lingu-Count Waldstein. Nokho, inkampani ayizange isondele ekukhiqizeni izimoto isikhathi eside. Kwaze kwaba ngo-1925 lapho ihlanganiswe noLaurin & Klement (esinye isitshalo sezimoto) lapho iSkoda iqala ngokusemthethweni ukukhiqiza izimoto.

Ngo-1926, kwavela ama-logo amabili enkampani. Elokuqala kwakuyigama elibhalwe isitayela elithi "Skoda" kungemuva eliluhlaza okwesibhakabhaka elinomngcele weqabunga le-bay (elifana ngandlela thize nelogo yakwaFord), kanti elesibili (konke okuluhlaza okwesibhakabhaka) kwakuyiphrofayili yomuntu waseNdiya ophahleni kanye nomcibisholo osemngceleni oyindilinga. . .

Njengoba ungase uqagele, iNdiya kanye nomcibisholo (abanye ngokuhlekisa bawuqamba ngokuthi "inkukhu") basinda ekuvivinyweni kwesikhathi kangcono ngoba i-Skoda isayisebenzisa kuze kube namuhla. Idizayini yezithombe kuphela eshintshile ngokuhamba kweminyaka.

Umbuzo ophakamayo: uvelaphi umbono welogo eyinqaba kangaka? Kungani iNdiya elinomcibisholo?

Umsuka wayo uhlotshaniswa nohambo luka-Emil Skoda oluya eMelika. Ngokusobala, umqondisi wakhe ngaleso sikhathi wayengumNdiya, futhi u-Emil ngokwakhe wakhumbula uhambo lwakhe ngomfanekiso weNdiya ogqoke ipulangwe, awulenga ehhovisi lakhe. Ngemva kokufa komsunguli we-Skoda, izithombe ezifanayo zavela emahhovisi abanye abaphathi.

Mhlawumbe omunye wabo waqhamuka nomqondo wokuthi kusetshenziswe isitimela njengophawu lwezimoto. Kwakungubani lowo? Akwaziwa.

I-Subaru logo - incazelo nomlando

I-Фото Solomon203 / Wikimedia Commons / CC BY-SA 4.0

Uma ucabanga ukuthi izinkanyezi kulogo ye-Subaru zifanekisela ikhwalithi, ubunephutha. Lesi sitembu sinemisebenzi emibili:

• I gama le-brand,
• izinkampani zihlanganiswe neFuji Heavy Industries.

Sesivele sichaze ukuthi kwenzekani.

Igama elithi "Subaru" elihunyushwe lisuka ku-Japanese lisho ukuthi "united" noma "Pleiades", okuyigama futhi elinye lamaqoqo ezinkanyezi esibhakabhakeni. Ngakho-ke, abadali banquma ukuthi ngayinye yezinkampani eziyisithupha ezihlanganisiwe izomelelwa inkanyezi.

Ngokuhamba kweminyaka, i-logo ishintshe kancane ukuklama kwayo, kodwa umqondo oyinhloko uhlala.

Toyota logo - incazelo kanye umsuka

Endabeni yakwaToyota, uphawu lwashintsha njalo. Izimoto zokuqala zazinebheji elinegama lesiLatini lenkampani. Khona-ke iToyota yayibizwa nangokuthi iToyota (igama lomnikazi).

Iqiniso elithakazelisayo: ukuguqulwa kohlamvu olulodwa egameni lenkampani kuhlotshaniswa nezimpawu, okubaluleke kakhulu kumaJapane. Igama elithi "Toyoda" ngesiJapane libhalwe ngemivimbo engu-10, kanti "Toyota" inesishiyagalombili kuphela. Ngokusho kwamaJapane, inombolo yesishiyagalombili isho injabulo nokuchuma.

Kodwa emuva kulogo.

Ama-oval esiwaziyo namuhla awazange avele kwaze kwaba ngu-1989. Inkampani ayikaze idalule incazelo yayo ngokusemthethweni, ngakho amakhasimende ngokwawo abeka phambili imibono eminingana. Bakhona:

• ama-ovals ahlanganayo afanekisela ukwethembana phakathi kwenkampani neklayenti, enza samuntu izinhliziyo ezihlanganiswe zibe yinto eyodwa;
• i-logo ifanekisela i-carbon mesh kanye nentambo exhunywe kuyo, okubhekisela esikhathini esidlule senkampani lapho isebenzelana nezindwangu;
• uphawu lumele imbulunga kanye nesondo lokuqondisa, olunikeza ukukhiqizwa kwamazwe ngamazwe kwezimoto ezisezingeni eliphezulu;
• imane ingu-“T”, okuwuhlamvu lokuqala lwegama lenkampani.

Ngokuqondene negama lenkampani, ungathola zonke izinhlamvu kulogo yakwaToyota. Kodwa-ke, lapha futhi asinaso isiqiniseko sokuthi ngabe lokhu bekuyinhloso yabadali noma abalandeli bomkhiqizo bababone lapho.

Incazelo nomlando welogo yeVolkswagen

IVolkswagen ingenye yalezo zinkampani ezingakalushintshi nhlobo uphawu lwayo. Izinhlamvu "V" (kusuka kwelesiJalimane elithi "Volk" okusho isizwe) kanye no-"W" (kusuka kwelesiJalimane elithi "Wagen" okusho imoto) amele uhlobo kusukela ekuqaleni. Ngokuhamba kweminyaka, bathole kuphela ukubukeka kwesimanje.

Umehluko obalulekile kuphela kulogo uvele ekuqaleni kokuba khona komkhiqizo.

Kungaleso sikhathi lapho u-Adolf Hitler ethuma uFerdinand Porsche ukuthi akhiqize "imoto yabantu" eshibhile (okungukuthi iVolkswagen). Bekumele imulise abantu abane futhi ibize amamaki afinyelela ku-1000 XNUMX. Ngakho, uHitler wayefuna ukuthulula ujantshi, owawungasasetshenziselwa ukuthutha abagibeli.

Kusukela iVolkswagen yaqala impilo ngentando ka-Adolf Hitler, lokhu kubonakala kulogo lwayo. Ngakho-ke, uhlobo lwangaphambi kwempi lomkhiqizo lufana ne-swastika enezinhlamvu "VW" phakathi nendawo.

Ngemva kwempi, inkampani yalahla "imihlobiso" ephikisanayo kulogo.

Ilogo yeVolvo - umlando kanye nezimpawu

IVolvo ingenye inkampani eqale ngokunye ngaphandle kwezimoto. Ngisho nangaphambi kokuba igama elithi "Volvo" lamukelwe, yayaziwa ngokuthi i-SKF futhi ihileleke ekukhiqizeni ama-ball bearings.

Wayengomunye wabakhiqizi abakhulu bama-bearings embonini emhlabeni, futhi wenza nama-gearbox, amabhayisikili nezimoto ezilula. Kuphela ngo-1927 imoto yokuqala yaphuma emgqeni womhlangano. Lokhu bekungeke kwenzeke ngaphandle kwabasebenzi baka-Assar Gabrielsson noGustaf Larson, abaqinisekise abaphathi be-SFK ukuthi bangene embonini yezimoto.

I-logo eyaziwa namuhla ivele emotweni yokuqala yomkhiqizo.

Isiyingi esinomcibisholo obheke enyakatho-mpumalanga sibhekisela ophawini lwamakhemikhali lwensimbi, olwaluthandwa kakhulu abaseSweden. Ngaphezu kwalokho, amaRoma asendulo ayesebenzisa uphawu olufanayo ukuze aqoke unkulunkulu wempi - iMars (yingakho sisahlobanisa lesi sitembu nobudoda kuze kube namuhla).

Ngenxa yalokhu, iVolvo yangena emandleni nasensimbi eyake yaduma ngakho iSweden ngesikhathi esisodwa.

Kuyathakazelisa ukuthi umugqa we-diagonal oqedela ilogo wawudingeka ekuqaleni ukuze kugcinwe uphawu endaweni. Ngokuhamba kwesikhathi, kwaba yinto engafaneleki, kodwa abaseSweden bawushiya njengomhlobiso.

Igama ngokwalo alizange livele nje. Ibhodi le-FGC lamukele ngezizathu ezimbili. Okokuqala, igama elithi "volvo" ngesiLatini lisho ukuthi "I roll", ebonisa ngokuphelele ububanzi benkampani ngaleso sikhathi (ama-bearings, njll.). Okwesibili, igama elithi Volvo bekulula ukulibiza futhi lihehe.

Izimpawu zemoto zinezimfihlo zazo

Njengoba ubona, wonke amabhrendi angenhla aqhamuke nombono welogo ngendlela eyingqayizivele. Abanye babenomlando oyihlazo (isibonelo, iVolkswagen), abanye - kunalokho (isibonelo, Ferrari), kodwa sifunda ngesithakazelo kubo bonke ngaphandle kokukhetha. Kazi yini enye efihlwe ezinkampanini zezimoto esizaziyo, uma ucubungula umlando wazo odlule?