I-KAMA TYRES: igciwane lishanele kanjani phakathi nesizini
Ibhizinisi lezimoto liyize, elingakwazi ukwenza imisebenzi egcwele, abakhiqizi nabathengisi bezingxenye ezisele babukeka bejabule, kodwa ukwehla kwesidingo nakho kuzwakala lapha - abanikazi bezimoto bahlezi ekhaya. Mayelana nomthelela wentwasahlobo yamanje emakethe yamasondo, mayelana nethemba lokuthuthukiswa kwayo kanye nezintandokazi zabathengi ku-interview noTimur Sharipov, kanye. mayelana. Umqondisi Omkhulu we-Kama Trading House, uphiko Lwebhizinisi LamaTire le-Tatneft Group KAMA TYRES.
Isimo se-COVID-19 silithinte kanjani ibhizinisi lamasondo?
Ezifundeni eziningi, amathayi awele esigabeni sezinto ezibalulekile. Iziphathimandla ziyaqonda ukuthi ukunakekelwa okufika ngesikhathi kwezobuchwepheshe kanye nesevisi yezimoto kuyisihluthulelo sokusebenza kahle kwezinsizakalo ezibalulekile emphakathini, abakhiqizi nabahlinzeki bezimpahla ezibalulekile, ezokuthutha kanye nempahla kanye namanye amabhizinisi.
Ngakho-ke, umsebenzi wethu, njengomunye wabakhiqizi bamathayi abakhulu baseRussia, ukusekela ozakwethu namakhasimende ethu ngokubanikeza imikhiqizo esezingeni ngesikhathi, sibheke zonke izindlela zokuhlanzeka ezidingekayo.
UMashi uze waba irekhodi kithi mayelana nokuthengiswa emakethe yesibili kanye nokuthunyelwa kwamanye amazwe. Kodwa asakhi izibikezelo ezinethemba - siphila futhi siyashintsha kanye nezimo zemakethe.
Ingabe isidingo samasondo sishintshile kubasebenzisi bokugcina?
Isikhathi sokushintsha amathayi ebusika singaphambi kokujwayelekile kulo nyaka, kodwa umsebenzi womthengi uphansi ngo-Ephreli, okulindeleke uma kubhekwa isimo samanje. Lokhu kuphinde kuxhumene nesidingo sokuhlala ekhaya - lapha singakhuluma ngesidingo se-pent-up. Kuyafaneleka futhi ukucatshangelwa ushintsho ekuziphatheni kwabathengi oseluvele lwenzekile, lapho ukonga okunengqondo kuba isisusa esikhulu sokuthenga.
Ngakho-ke, ezimweni zamanje, umkhiqizo olungile ngokwesilinganiso senani lekhwalithi uzodingeka. Yile parameter esihlale sigxile kuyo lapho sithuthukisa amamodeli amasha futhi sakha uhla lwamathayi, ngakho-ke ama-brand Viatti, KAMA angatholakala kaningi phakathi kwabaholi bezilinganiso zokuthengisa.
Uma sikhuluma ngemakethe yamasondo eloli, khona-ke ithinteka kakhulu yisimo sezinkampani zamaloli. Isibalo sezokuthutha emigwaqweni yezwe sehlile. Ukugeleza kwe-Logistic akushintshile hhayi eRussia kuphela, kodwa nasemhlabeni, kufaka phakathi mayelana nezinyathelo zokuphepha ezithuthukisiwe. Lokhu akukwazi kodwa ukuthikameza ukuthengisa. Ngesikhathi esifanayo, sibona isithakazelo sokuhlehliswa kabusha kwamasondo ensimbi yonke. Le sevisi ikuvumela ukuthi unwebe impilo yesevisi futhi uthuthukise kakhulu izindleko ze-1 km yokugijima.
Yiziphi izitayela ezibalulekile emakethe yamasondo namuhla?
Isidingo sokuthenga online siyakhula, kepha lokhu akuhlangene ne-coronavirus. E-Russia kuphela, isabelo sokuthengisa okunjalo siphindeke kabili eminyakeni emihlanu edlule. Ngakho-ke, ngonyaka odlule sethule isitolo sethu se-inthanethi i-KamaTyres.Shop*. Ngokusho kochwepheshe, ngemuva kokuzihlukanisa, umkhuba wokuthenga nge-inthanethi uzoqhubeka. Abathengi bajwayele ukuthi ukuthenga ku-inthanethi ngisho nesigaba esinjengamathayi kulula, kuyasebenza futhi kuzosindisa isikhathi ekulethweni.
Ngokwezibikezelo zochwepheshe (ngokuvumelana ne-Auto Tire Market 2020), ukukhula kwemakethe yamasondo yomhlaba wonke eminyakeni emihlanu ezayo bekumele kube cishe ngo-2,1%. Ngisho nokulungiselwa okwenzekayo emhlabeni manje phakathi nalolu bhubhane, le ngxenye yezomnotho inesikhundla esiqinile.
Ngokuqondene nengxenye ye-B2B, imakethe yamasondo ensimbi enziwe kabusha iye yathuthuka eRussia iminyaka engu-20, futhi manje izwakala ngokucacile kunangaphambili. Izinkampani zezokuthutha zifuna ukukhulisa izindleko futhi zishintshele emathayini afundiwe kabusha. Njengoba ngokwenza lokhu kukhulisa insiza yomkhiqizo cishe izikhathi ezi-3 (ku-KAMA, amafreyimu we-KAMA PRO). Ngesikhathi esifanayo, izindleko zingaphansi kuka-40% -50% kunokuthengwa okusha. Futhi ngemuva "kokwenza kahle okuphuthumayo" ngemuva kwalolu bhubhane, inkambiso yamathayi anjalo izoqhubeka - ekuphumeni kwalesi "sivunguvungu", abaningi ngeke babuyele ekuthengeni okubiza kakhulu. Ngempela, ngokwezici zokusebenza, amathayi ensimbi aphindwe kabusha awekho ngaphansi kwamasha, futhi intengo iphansi.
* I-Kama Trading House Limited Liability Company. Ikheli elisemthethweni: 423570, Russian Federation, Republic of Tatarstan, Nizhnekamsk esifundeni, g. Nizhnekamsk, Promzon Territory, AIK-24 isakhiwo, ihhovisi 402. OGRN 1021602510533.
