Umlando wohlobo lomkhiqizo weKIA
I-KIA yaziwa umhlaba kungekudala. Izimoto zavela emakethe ngo-1992 kuphela, kwathi eminyakeni engama-20 kamuva inkampani yaba ngumkhiqizi wezimoto othandwa kakhulu wesikhombisa. Ngezansi umlando oningiliziwe womkhiqizo.
Umsunguli
Le nkampani yaqala ukusebenza ngoMeyi 1944 ngegama elibhalisiwe elithi "KyungSung Precision Industry" (ukuhumusha okunzima: imboni yokunemba). Isiqubulo sizwakale futhi sizwakala silula: "Ubuciko bokumangaza". Ekuqaleni komsebenzi wakhe, inkampani yayingazibandakanyi nezimoto, kodwa amabhayisikili nezithuthuthu. Ngaphezu kwalokho, ihlanganiswe ngesandla. Manje lo mkhiqizo, uhlanganiswe neminye imikhiqizo, usesikhundleni sesihlanu emakethe yomhlaba.
Eminyakeni eyishumi kamuva, ngawo-10, inkampani yaqanjwa kabusha yaba igama layo - KIA Industries. Futhi ngemuva kweminyaka eyishumi, inkampani ivumela ngokusemthethweni ukukhiqizwa kwezithuthuthu ezinegama elithi Honda C1950. Ngo-100-1958, ukukhiqizwa kwezithuthuthu ezinamasondo amathathu kwaqala, ukuthuthuka kwazo nokuthengisa okuphezulu kwenza kwaba nokwenzeka ukudala imoto yokuqala yohlobo lwayo.
Ngawo-1970, kwakhiqizwa imoto yokuqala. Kubantu bendawo, imoto yathola isimo "sabantu" - yaba imoto yokuqala ethengwa izikhathi ezingaphezu kwesigidi. Imishini yayinkulu, igcwele. Ngemva kweminyaka eyishumi, i-KIA ikhipha imodeli entsha kasayizi ohlangene. Ekuqaleni kweminyaka engamashumi ayisishiyagalombili, inkampani yayibhekene nenkinga enkulu yezezimali. Ngalesi sikhathi, inkampani idale imodeli ye-Pride ngokubheja ngentengo ephansi yemoto - $ 7500. Ngo-1987, inkampani iya phesheya futhi ithengisa ingxenye yemishini eCanada, bese kuthi e-USA.
Futhi manje kufika iminyaka yama-1990. Ngendlela enhle. Ukukhiqizwa okukhulu kwezimoto zochungechunge lweSephia kwaqala ngonyaka we-1992 - "kwakuqoshwe" ngokuphelele, kudalwe ngaphakathi endlini. Ekupheleni kweminyaka eyinkulungwane, lo mkhiqizo ujoyina iHyundai Motor Group.
Cishe iminyaka eyi-10, i-KIA ikhiqize imishini edaliwe ngobuningi, ngaphandle kwezinguquko ezibonakalayo nezinto ezintsha emhlabeni. Konke kwashintsha ngo-2006 ngokufika kukaPeter Schreier kule nkampani. Ungumlobi wezimoto, umqambi, nomholi wenguquko embonini yezimoto. Kwatshalwa imali eningi ekuthuthukiseni izinhlobo zezimoto ezintsha nokungena kwazo ezimakethe zakwamanye amazwe. Ngemuva kwalokho, kukhonjiswe imoto eyenzelwe ngokukhethekile izethameli zaseNtshonalanga. Izinhlobo zokuqala ze-KIA Sous zithole umklomelo wokuklanywa kwemishini esezingeni eliphezulu futhi yesimanje. Isihloko somklomelo sithi Red Dot Design Award.
Ngo-2009, i-KIA Motors Rus yadalwa, futhi nokulethwa kwezimoto eRussia kwasungulwa. Ngemuva konyaka, kwavulwa ifektri e-USA - yaphawulwa kanjena isikhumbuzo sokuthengiswa kwezimoto: iminyaka eyi-15. Isikhungo sokuqala seBeat2017 sivulwa ngo-360. Ivumela amakhasimende ukuthi ajwayelane nezinhloso, izinhloso zomkhiqizo, izinhloso, amamodeli amasha enkampani futhi aphuze ikhofi elimnandi.
Isifanekiselo
Isibonakaliso sanamuhla silula: sikhombisa futhi sisho igama lenkampani - i-KIA. Kepha kukhona okuhlukile. Uhlamvu "A" lukhonjiswa ngaphandle kolayini ovundlile. Akunasizinda esinikeziwe salokhu - le yindlela eyenziwe ngayo ngumqambi futhi yilokho kuphela. I-logo ivame ukuvezwa ngezinhlamvu zesiliva ngemuva okungemnyama, noma ngamagama abomvu ngemuva okumhlophe. Kumishini - inketho yokuqala, kumadokhumenti, kuwebhusayithi esemthethweni - inketho yesibili.
Le nkampani inemibala emibili yezinkampani: obomvu nomhlophe. Kuze kube ngawo-1990, kwakungekho ukunikezwa okusemthethweni kwemibala ku-KIA, futhi ngemuva kwalokho kwavela futhi kwaba nelungelo lobunikazi ngophawu. Abathengi bahlobanisa okumhlophe nobumsulwa nokwethembana, kuyilapho abomvu bemelela ukuthuthukiswa komkhiqizo okuqhubekayo. Isiqubulo esithi “Ubuciko Bokumangaza” sigcwalisa umbala obomvu futhi sakha isithombe jikelele seKIA yeklayenti.
Umlando womkhiqizo wezimoto kumamodeli
Ngakho-ke inkampani yasungulwa ngo-1944, kepha ukukhiqizwa kwezimoto kwaqala ngemuva kwesikhathi.
1952 - Ibhayisikili lokuqala lemvelaphi yaseKorea. Umhlangano wezandla, ifektri ibingazenzeli.
1957 - isikuta sokuqala esihlanganiswe ngesandla.
Okthoba 1961 - Ukukhiqizwa kweMisa kwezithuthuthu ezisezingeni eliphakeme.
NgoJuni 1973 - ukuphothulwa kokwakhiwa kwefektri, okuzokwenza esikhathini esizayo izimoto zokuhweba kwasekhaya nakwamanye amazwe.
NgoJulayi 1973 - kwethulwa ifektri ukukhiqizwa ngobuningi benjini kaphethiloli yezimoto ezizayo.
Ngo-1974 - iMazda 323 idalwa esitshalweni esidaliwe - ngaphansi kwesivumelwano neMazda. I-KIA ayinayo imoto yayo okwamanje.
Okthoba 1974 - ukwakhiwa nokuhlanganiswa kwemoto ye-KIA Briza. Kubhekwa njengemoto egcwele abagibeli be-subcompact egcwele. Kusukela ngaleso sikhathi kuqhubeke, inkampani igxile ekukhiqizeni kwefektri yezimoto futhi ngaphezu kwalokho inaka ukuhlangana kwezithuthuthu.
Novemba 1978 - Ukwakhiwa kwenjini ephezulu yedizili esezingeni eliphezulu.
Ngo-Ephreli 1979 - abasebenzi kanye nochwepheshe bazi kahle ukuhlangana kwe- "Peugeot-604", "Fiat-132".
1987 - ukwenziwa kwemodeli eshibhile yemoto yokuziqhenya. Uhlobo lwayo bekuyiMazda 121. Izindleko zemoto kwakungu- $ 7500. Imodeli isathengiswa ngentengo efanayo, kepha ngamanani amancane (njengoba kwakhiqizwa ezinye izimoto).
Amamodeli ayinhloko ka-1991 - 2 ayethulwa eTokyo: iSportage neSephia. Uhlobo lweSefiya - iMazda 323. Izimoto zithathwa njengezimoto ezingekho emigwaqweni ezihamba ngemuva noma ngamasondo onke. Izimoto zeminyaka engu-2 ziklonyeliswe ngomklomelo othi "Best Car of the Year". Eminyakeni eyi-10 kamuva, uSefia wabhekwa njenge "Imoto Ephephe Kakhulu Embonini".
1995 - ukukhiqizwa ngobuningi kweKIA Klarus (Kredos, Parktown). Imoto ibinomzimba ohlanjululwe ngezinga eliphansi lokuhudula ngamandla. Isibonelo - Mazda 626.
1995 - KIA Elan (aka KIA Roadster) wakhonjiswa eTokyo. Imoto edonsa ngamasondo angaphambili enezinjini ezingama-1,8 no-16 litre.
1997 - ifektri yomhlangano wezimoto iKIA-Baltika yavulwa eKaliningrad.
1999 - imodeli entsha yemoto ye-KIA Avella (Delta) yavela.
1999 - imibukiso yama-minivans iKIA Carens, Joice, Carnival.
2000 - kwethulwa ama-sedans amaningi iVisto, iRio, iMagentis. Isibalo semindeni yemoto sesifinyelele ku-13.
Kusukela ngo-2006, uPeter Schreier ubelokhu ethuthukisa ukwakhelwa kwezimoto kule nkampani. Izinhlobo ze-KIA zihambisana ne-radiator grille, manje eseyaziwa nge- "grin of a tiger".
2007 - KIA Cee'd car released.
Le nkampani inezimboni eziyi-11, abasebenzi abayizinkulungwane ezingama-50 nenzuzo yaminyaka yonke engama- $ 44 million.
