Umlando wohlobo lwemoto yakwaGeely
Imakethe enamasondo amane igcwele zonke izinhlobo zemikhiqizo, enezintambo ezisukela ezimotweni ezijwayelekile kuya kumamodeli wobuciko nokunethezeka. Umkhiqizo ngamunye ulwela ukunaka abashayeli ngezixazululo ezintsha nezangempela.
Abenzi bezimoto abadumile bafaka iGeely. Ake sihlolisise umlando walo mkhiqizo.
Umsunguli
Le nkampani yasungulwa ngo-1984. Umsunguli wayo wayengusomabhizinisi waseChina uLi Shufu. Ekuqaleni, e-workshop yokukhiqiza, lo somabhizinisi osemncane wayephethe ukwenziwa kweziqandisi, kanye nezinsimbi zabo.
Ngo-86, inkampani yayivele inegama elihle, kepha eminyakeni emithathu nje kamuva, iziphathimandla zaseChina zaphoqa bonke osomabhizinisi ukuthi bathole ilayisense ekhethekile yokwenza lolu hlobo lwezimpahla. Ngalesi sizathu, umqondisi osemusha washintsha kancane iphrofayili yenkampani - yaqala ukukhiqiza izinto zokwakha nezinto zokuhlobisa zokhuni.
U-1992 kwaba unyaka oyingqophamlando wokuthi uGeely abe semgwaqweni osesimweni sokwenza izimoto. Ngalowo nyaka, isivumelwano sasayinwa nenkampani yaseJapan iHonda Motors. Amashabhu wokukhiqiza aqala ukukhiqizwa kwezinto zokuhamba ngezithuthuthu, kanye namamodeli anamasondo amabili ohlobo lwaseJapan.
Ngemuva kweminyaka emibili nje kuphela, isithuthuthu sikaGeely sahola phambili emakethe yaseChina. Lokhu kunikeze indawo enhle yokuthuthukisa amamodeli wesithuthuthu sangokwezifiso. Eminyakeni emihlanu ngemuva kokuqala kokubambisana ne-Honda, lo mkhiqizo usuvele unendawo yawo yokusakazwa okuhle kwezithuthuthu nezithuthuthu. Kusukela kulo nyaka umnikazi wenkampani wanquma ukuthuthukisa injini yakhe, eyayinama-scooter.
Ngasikhathi sinye, lo mqondo wazalelwa ukungena embonini yezimoto. Ukuze abathandi bezimoto bahlukanise imoto yanoma iluphi uhlobo, inkampani ngayinye iba nelogo yayo.
Isifanekiselo
Ekuqaleni, isibonakaliso seGeely sasiyisimo sendilinga, ngaphakathi lapho kwakukhona iphethini elimhlophe ngemuva okwesibhakabhaka. Abanye abashayeli babone iphiko lenyoni kulo. Abanye babecabanga ukuthi uphawu lomkhiqizo lwaluyisigqoko seqhwa sentaba ngokumelene nesibhakabhaka esiluhlaza.
Ngo-2007, inkampani yethula umncintiswano wokwenza i-logo ebuyekeziwe. Abaqambi bakhethe inketho ngama-rectangles abomvu namnyama afakwe kuhlaka lwegolide. Leli bheji lifana namatshe ayigolide asikwe.
Esikhathini esingengakanani esidlule, le logo yashintshwa kancane. Imibala "yamatshe" ishintshile. Manje ziluhlaza okwesibhakabhaka nezimpunga. Uphawu lwangaphambilini belukhonjiswa kuphela ezimotweni zikanokusho nakumaSUV. Kuze kube manje, wonke amamodeli wesimanje wakwaGeely anebheji ebuyekeziwe elimpunga.
Umlando wemoto kumamodeli
Umkhiqizo wesithuthuthu wakhipha imoto yawo yokuqala ngo-1998. Le modeli yayisuselwa endaweni yesikhulumi eyayivela kwi-Daihatsu Charade. IHuaqing SRV hatchback yayinokukhethwa kukho okubili kwezinjini: injini eyisilinda emithathu yomlilo yangaphakathi enomthamo wamasentimitha angama-993, kanye ne-analogue yamasilinda amane, kuphela umthamo wayo ophelele owawuyi-1342 cubic metres. Amandla amayunithi ayengu-52 no-86 amandla amahhashi.
Kusukela ngo-2000, umkhiqizo ukhiphe enye imodeli - MR. Amakhasimende anikezwa izinketho zomzimba ezimbili - i-sedan noma i-hatchback. Imoto ekuqaleni yayibizwa ngokuthi iMerrie. Eminyakeni emihlanu kamuva, imodeli yathola isibuyekezo - injini engu-1,5-litre yafakwa ngaphansi kwesigqoko sezokuthutha.
Ngonyaka olandelayo (2001), lo mkhiqizo uqala ukukhiqiza izimoto ngaphansi kwelayisense njengomenzi wezimoto ozimele obhalisiwe. Ngenxa yalokhu, uGeely uba umholi phakathi kwama-Chinese brand brand.
Nazi ezinye izinto ezibalulekile emlandweni womkhiqizo waseChina:
- 2002 - kwasayinwa isivumelwano sokubambisana noDaewoo, kanye nenkampani yokwakha izinqola yase-Italy iMaggiora, eyeka ukubakhona ngonyaka olandelayo;
- 2003 - ukuqala kokuthunyelwa kwezimoto kwamanye amazwe;
- 2005 - okokuqala ebamba iqhaza embukisweni ohlonishwayo wezimoto (iFrankfurt Motor Show). OoHaoqing, Uliou noMerrie baziswa kubashayeli bezimoto baseYurophu. Ungumkhiqizi wokuqala waseChina owenza imikhiqizo yakhe itholakale kubathengi baseYurophu;
- 2006 - I-Auto Show eDetroit, e-USA nayo yethule izinhlobo ezithile zeGeely. Ngasikhathi sinye, umphakathi wethulelwa ukwakhiwa kokudluliswa okuzenzakalelayo neyunithi yamandla elitha elinamandla amahhashi angama-78;
- 2006 - ukuqala kokukhiqizwa kwamamodeli athandwa kakhulu - iMK. Eminyakeni emibili kamuva, i-sedan enhle yavela emakethe yaseRussia. Imodeli ithole injini engu-1,5 litre enamandla angu-94 wamandla wehhashi;
- I-2008 - Imodeli yeFC yethulwe eDetroit Auto Show, isedan enkulu kakhulu kunangaphambili. Iyunithi ye-1,8 litre (amandla wehhashi ayi-139) ifakwe egumbini lenjini. Imoto ikwazi ukufika ngejubane elikhulu elingu-185 km / h;
- 2008 - izinjini zokuqala ezinikezwa ukufakwa kwegesi zivela kulayini. Ngasikhathi sinye, kusayinwa isivumelwano neYulon sokuthuthukiswa ngokuhlanganyela nokwakhiwa kwezimoto ezisebenza ngogesi;
- 2009 - inkampani ephethwe ngokukhethekile ekukhiqizeni izimoto zikanokusho iyavela. Ilungu lokuqala lomndeni nguGeely Emgrand (EC7). Imoto yomndeni evulekile ithole ama-elekthronikhi asezingeni eliphezulu nezesekeli, lapho yanikezwa izinkanyezi ezine ngesikhathi sokuhlolwa yiNCAP;
- 2010 - inkampani ithola isigaba seVolvo Cars kwaFord;
- 2010 - umkhiqizo wethula imodeli ye-Emgrand EC8. Imoto esezingeni lebhizinisi ithola imishini esezingeni eliphakeme yezinhlelo zokuphepha ezisebenza zodwa;
- Ngo-2011 - endaweni yesikhala sangaphambi kweSoviet, inkampani engaphansi kwe- "Geely Motors" ivela - itoho elisabalalisa ngokusemthethweni inkampani kulezo zizwe zeCIS;
- I-2016 - i-brand Lynk & Co entsha ivela, umphakathi ubone imodeli yokuqala yomkhiqizo omusha;
- I-2019 - Ngokwesisekelo sokubambisana phakathi komkhiqizo waseChina nomenzi wezimoto waseJalimane uDaimler, kumenyezelwa ukuthuthukiswa okuhlangene kwezimoto zikagesi kanye namamodeli we-premium hybrid. Umsebenzi ohlanganyelwe waqanjwa njengeSmart Automobile.
Namuhla, izimoto zaseChina zithandwa ngenxa yenani lazo eliphansi (uma kuqhathaniswa nezimoto ezifanayo ezivela kweminye imikhiqizo efana neFord, Toyota, njll.) Kanye nemishini eminingi.
Ukukhula kwenkampani kubangelwa hhayi kuphela ukwanda kokuthengisa ngokungena emakethe ye-CIS, kepha futhi kungenxa yokuthathwa kwamabhizinisi amancane. IGeely isivele inezimboni zezimoto eziyi-15 nezimboni eziyi-8 zokwenza u-gearbox nezimoto. Izindawo zokukhiqiza zitholakala emhlabeni wonke.
Ekuphetheni, sinikeza ukubuyekezwa kwevidiyo komunye wama-premium crossovers avela kumkhiqizo waseChina:
