Kusho ukuthini uphawu lweVolkswagen
Igalofu, Polo, Beetle. Abashayeli abaningi bengqondo bazifaka ngokuzenzakalelayo iVolkswagen. Futhi lokhu akumangazi, ngoba ngo-2019 inkampani ithengise izimoto ezingaphezu kwezigidi eziyi-10. Kwakuyirekhodi eliphelele kuwo wonke umlando womkhiqizo. Ngakho-ke, emhlabeni wonke, i-"VW" eyinkimbinkimbi embuthanweni iyaziwa ngisho nalabo abangalandeli izinto ezintsha zezwe lezimoto.
I-logo yomkhiqizo onedumela lomhlaba wonke ayinencazelo ekhethekile efihliwe. Ukuhlanganiswa kwezinhlamvu isifinyezo esilula segama lemoto. Kuhunyushwe kusuka kusiJalimane - "imoto yabantu". Le ndlela yenzeke kanjena.
Umlando wendalo
Ngo-1933, u-Adolf Hitler wabeka umsebenzi ku-F Porsche noJ. Verlin: sidinga imoto efinyeleleka kubantu abavamile. Ngaphezu kwesifiso sakhe sokuzuza ukuthandwa yizikhonzi zakhe, uHitler wayefuna ukunikeza "iJalimane elisha" ama-pathos. Ngenxa yalokhu, izimoto bekufanele zibuthelwe endaweni entsha yezimoto eyenzelwe le njongo. Ekuphumeni okuphuma kulayini womhlangano, bekuzotholwa "imoto yabantu".
Ehlobo lika-1937, inkampani yesikweletu esilinganiselwe yasungulwa ukuthuthukisa nokukhiqiza imoto entsha. Ekwindla yonyaka olandelayo, yaqanjwa kabusha ngokuthi iVolkswagen eyaziwayo.
Ukwakhiwa kwe-prototypes yokuqala yemoto yabantu kwathatha iminyaka emibili yonke. Sasingekho isikhathi esisele sokusebenza ngomklamo welogo. Ngakho-ke, kwanqunywa ukuthi amamodeli wokukhiqiza azothola i-logo elula ku-grille, esakazwa ngezilimi zabashayeli besimanje.
Amalogi okuqala
Inguqulo yokuqala yelogo yakwaVolkswagen yasungulwa nguFranz Xaver Reimspiess, isisebenzi senkampani yakwaPorsche. Leli bheji lalingesitayela se-swastika esidumile eJalimane lamaNazi. Kamuva (1939), yizinhlamvu ezijwayelekile kuphela ezasala embuthanweni ofana negiya. Ayebhalwe ngokugqamile endaweni emhlophe.
Ngo-1945, ilogo yaguqulwa futhi manje inezinhlamvu ezimhlophe kungemuva elimnyama. Eminyakeni emihlanu kamuva, ibheji lanezelwa esigcawini. Nombala wezimpawu wabuyela kwabamnyama. Lesi sibonakaliso saba khona iminyaka eyisikhombisa. Kwabe sekuvela uphawu oluluhlaza olunezinhlamvu ezingemuva elimhlophe.
Ilogo entsha yeVolkswagen
Kusukela ngo-1978, ilogo yenkampani ibe nezinguquko ezincane. Babengabonwa kuphela yilabo abathanda umlando wokudalwa kwezimoto zabantu. Kuze kube sekuqaleni kwenkulungwane yesithathu, ilogo yashintshwa izikhathi ezintathu. Empeleni bekuyi-VW efanayo embuthanweni. Umehluko wawusemthunzini wengemuva.
Esikhathini esisuka ku-2012 kuya ku-2020. isithonjana senziwe ngefomu le-three-dimensional. Kodwa-ke, embukisweni wezimoto waseFrankfurt ngoSepthemba 2019. inkampani yethule ilogo entsha yomkhiqizo. Ilungu lebhodi u-Jürgen Steckman uthe ukuklanywa kophawu olubuyekeziwe kuzongenisa inkathi entsha yeVolkswagen.
Izici zesithonjana
Ngenkampani entsha, ngokusobala, kusho inkathi yokudalwa "kwemoto yabantu" ekudonseni kukagesi. Izakhi eziyinhloko zelogo zahlala zingashintshile. Abaqambi basuse umklamo we-three-dimensional kuwo, futhi benza imigqa yacaca.
Ilogo ebuyekeziwe yomkhiqizo womhlaba wonke izovela ezimotweni ezikhiqizwe kusukela engxenyeni yesibili ka-2020.
