I-American Dream, noma i-Dodge Brothers Story
Okuqukethwe
Indaba kaDodge Brothers
Noma yimuphi umlandeli wezemidlalo uqinisekile ukuzwa ngabantu abafana noJohn Francis noHorace Elgin Dodge. Siyabonga kubo, i-Dodge Brothers Bicycle & Machine Factory yakhiwe, ikhiqiza izimangaliso zezimoto ezinkulu izigidi zabantu eziphuphe ngazo futhi eziphuphe ngazo. Imikhiqizo ye-iconic ngokungangabazeki eyizimpawu ze-Dodge Brothers ngamaloli amakhulu nama-SUV adume ngokungapheli, ikakhulukazi kubantu baseMelika.
Isiqalo esinzima emakethe yezimoto
Indaba yabazalwane bakaDodge ifana kakhulu nanoma iyiphi indaba yenkampani enkulu. Baqala phansi bafika esicongweni samaphupho abo. Omunye wabazalwane wakhumbula ebuntwaneni bakhe ngemva kweminyaka eminingi ngala mazwi: "Sasingabantwana abampofu kakhulu edolobheni." Ukuzikhandla kwabo, ukuzinikela, namakhono abo kuye kwabenza baba amaphayona ensimini yabo. UJohn wayezazi kahle izindaba zenhlangano nezezimali, kanti uHorace omncane wayengumklami ohlakaniphile. Abazalwane ngokungangabazeki babemkweleta okukhulu uyise, owababonisa izinto eziyisisekelo zomakhenikha eshabhu yakhe yokusebenzela. Ngaphandle kokuthi wayesekulungiseni isikebhe, futhi uthando lukaJohn noHorace lwaba amabhayisikili kuqala bese kuba izimoto.
Unyaka ka-1897 wawuyisinyathelo sokuqala esikhulu kubazalwane, ngoba kulapho uJohn aqala khona ukusebenza nendoda okuthiwa u-Evans. Bendawonye benza amabhayisikili anamabhola okwakufanele amelane kakhulu nokungcola. Kubalulekile lapha ukuthi ukuthwala kwenziwa ngomunye umzalwane. Le yindlela eyasungulwa ngayo i-Evans & Dodge Bicycle. Ngakho, abazalwane bakwaDodge bathatha iminyaka emine ukuze bazimele ngokwezimali futhi basebenzele impumelelo yabo. Sekuyisikhathi eside behlanganyela ekukhiqizeni izingxenye ezisele ze-Olds brand, okwabalethela udumo olukhulu emakethe yezimoto.
UHenry Ford kanye neFord Motor Company
1902 kwaba impumelelo yangempela emisebenzini kaJohn noHorace, ngoba umdondoshiya wezimoto wanamuhla weza kubo futhi wanikeza ukubambisana. UHenry Ford wanquma ukubethemba abazalwane futhi wabanikeza ingxenye engu-10% enkampanini yakhe yakwaFord Motor ukuze athole umnikelo ka-$10 enkampanini yakhe. Ngaphezu kwalokho, uJohn waba iPhini Likamongameli kanye noMqondisi Ophethe. Njengoba iminyaka iqhubeka, udumo lwabazalwane lwakhula. Eminyakeni eyisishiyagalombili ngemuva kokusungula ubudlelwano nabakwaFord, isitshalo sokuqala savulwa eHamtramck, eduze kwaseDetroit. Nsuku zonke kwakukhona ama-oda amaningi, wonke umuntu wayefuna ukuba nesimangaliso sobuchwepheshe esakhiwe ngabakwaFord nabakwaDodge.
Ukungqubuzana kwezithakazelo
Ngokuhamba kwesikhathi, uJohn noHorace abazange bajabule ngomsebenzi wabo kaHenry Ford, bazizwa bengakwazi ukwenza okwengeziwe, futhi banquma ukuzakhela imoto yabo engaqhudelana nanoma iyiphi imodeli yakwaFord. Akunzima ukuqagela ukuthi lokhu bekungamfanele uzakwethu. Ngokusungula ubudlelwano, wayenethemba lokuthuthukiswa okusheshayo kwenkampani yakhe kanye nabasebenzi abazinikele. Efuna ukudlula abazalwane ngobuhlakani, wanquma ukuvula inkampani yesibili eyayihlanganyela ekukhiqizeni izimoto, intengo yayo eyayingama-dollar angu-250 kuphela. Izenzo zakwaFord zamisa imakethe, zenza ukuthi amasheya okunye okukhathazayo ehle. Kulesi simo, uHenry waqala ukuwathenga ngemali eshibhile kakhulu kunaleyo ayeyifanele. Abazalwane bakwaDodge banqume ukungamvumeli uzakwethu futhi bamnikeze ukuthi adayise amasheya abo, kodwa ngentengo ekhuphukayo. Ekugcineni, bathola izigidi ezingamakhulu amabili zamarandi. Khumbula, umnikelo wabo kwaFord wawuyizinkulungwane eziyishumi kuphela. Ukutshalwa kwezimali kuka-John no-Horace bekuyinto yomhlaba wonke futhi ngokungangabazeki kubhekwa njengokunenzuzo enkulu kuze kube manje.
Ibhizinisi elizimele le-Dodge Brothers
Ngemva kwempi noHenry Ford, abazalwane bagxila ekudaleleni okwabo ukukhathazeka. Phakathi neMpi Yezwe I, basayina isivumelwano nebutho lokwakha amaloli ezempi. Lokhu kubenze baba umholi emakethe yezimoto yaseMelika. Kuyaphawuleka ukuthi bathathe indawo yesibili ezilinganisweni ngemuva komlingani wabo wangaphambili.
Ngeshwa, bobabili abazalwane bakaDodge bafa ngo-1920, uJohn wokuqala eneminyaka engu-52 noHorace ezinyangeni eziyishumi nanye kamuva. Ngemva kokufa okungalindelekile kwabazalwane, amakhosikazi abo uMatilda no-Anna bathatha inkampani. Nokho, behluleka ukuvala isikhala sabayeni babo. Ngenxa yamakhono aphansi okuphatha kanye nokuntuleka kolwazi lwezobuchwepheshe, inkampani yehla isuka endaweni yesibili yaya kweyesihlanu ezilinganisweni. Izingane zikaJohn noHorace nazo zazingenaso isithakazelo sokuthatha ububaba nokwenza ibhizinisi. Kulesi simo, abesifazane banquma ukuthengisa inkampani ngo-1925 esikhwameni sokutshala izimali saseNew York i-Dillon Read & Company. Eminyakeni emithathu kamuva, i-Dodge Brothers yahlanganiswa nokukhathazeka kukaWalter Chrysler. Iminyaka embalwa eyalandela yaphawulwa ngokuthuthukiswa okuqhubekayo komkhiqizo, okwaphazanyiswa ngeshwa ukugqashuka kweMpi Yezwe II.
Dodge Brothers, Chrysler kanye neMitsubishi
Ngemva kokuphela kweMpi Yezwe II, uChrysler kanye neDodge Brothers banquma ukubuyela emdlalweni. Ngokuthakazelisayo, ngemva kwempi, cishe amaphesenti angu-60 ezimoto emigwaqweni yethu yasePoland kwakungezabazalwane bakwaDodge.
Ngo-1946, kwasungulwa i-Dodge Power Wagon, manje ebhekwa njengeloli lokuqala. Imoto yamukelwa kahle kakhulu emakethe kangangokuthi yakhiqizwa ngaphandle kokulungiswa okungaphezu kweminyaka engamashumi amabili. Ngaphezu kwalokho, ngawo-50s, inkampani yethula injini ye-V8 emikhiqizweni yayo. Ngokuhamba kwesikhathi, i-brand ye-Dodge iwine isicoco esigabeni sezimoto zezemidlalo ze-Chrysler.
Ngo-1977, kwathathwa esinye isinyathelo ekuthuthukisweni komkhiqizo - inkontileka yasayinwa ne-Mitsubishi ukukhathazeka. "Izingane" ezazalwa kulokhu kubambisana zazingamamodeli agqamile njengeLancer, Charger kanye neChallenger. Ngeshwa, izinkinga nge-premiere yakamuva zavela ngo-1970, lapho inkinga kaphethiloli ifika emakethe. Izelamani zakwaDodge zabe sezingenelela, zanikeza abathengi izimoto ezincane abantu baseMelika abavamile abangazisevisa.
U-Dodge ubuyele kokwakudala ngemodeli yakamuva yenganekwane, ebizwa ngokufanelekile ngokuthi i-Vipera.
Namuhla, iDodge, Jeep neChrysler bakha inkampani yaseMelika iFiat Chrysler Automobiles futhi ikleliswe endaweni yesikhombisa ohlwini lwabakhiqizi bezimoto abakhulu emhlabeni. Ngeshwa, ngo-2011 bayeka ngokusemthethweni ukuthumela eYurophu.
