Juni 5.06.1998, XNUMX | IRolls-Royce idonswe yiVolkswagen

Umlando wokutholwa kwe-elite brand Rolls-Royce inhloko-dolobha yaseJalimane awujwayelekile. 

NgoJuni 5, 1998, iVolkswagen yathola imvume yokuthenga iRolls-Royce Motor Cars ngo-$703 million, kodwa umnikazi uVickers wagodla uphawu lokuthengisa lweRolls-Royce kanye nelogo ukuze kuhlale ezandleni zabo. AbakwaVolkswagen bathole imboni iCrewe namalungelo okwakha izimoto, kodwa abakwaVickers babesakwazi ukuba netende leRolls-Royce ababelisebenzisa ngokuyinikeza ilayisensi yakwaBMW.

Uhlobo lwaseBavaria lwalungumnikezeli omkhulu weRolls-Royce. Kwakuyizinjini zakhe ezinamasilinda ayishumi nambili ezazinika amandla, isibonelo, imodeli yeSilver Seraph. Ngenxa yokuthathwa kwenkampani yimbangi, inkontileka ingase ikhanselwe, futhi iVolkswagen ayikwazanga ukuthuthukisa ngokushesha idrayivu elungele iRolls-Royce.

Zombili lezi zinkampani seziqalile izingxoxo zokuthi zingaqedwa kanjani lezi zingqinamba. Ngenxa yalokho, iVolkswagen yavuma ukudayisa amalungelo elogo kanye neSpirit of Ecstasy.

Kuze kube ngu-2003, i-Rolls-Royce yakhiwa ngaphansi kobuholi beVolkswagen, ifakwe izinjini ze-BMW, ​​futhi okwamanje, ukukhathazeka kwaseBavaria kwakulungiselela imodeli entsha ngokuphelele, kanye nemboni kanye nazo zonke izindawo zokuphatha.

Imboni yaseCrewe, eyasala ezandleni zakwaVW, yaba yiBentley Motors Limited, kwathi abakwaBMW basungula inkampani entsha, iRolls-Royce Motor Cars.

Ingeziwe ngu: Iminyaka engu-3 edlule,

isithombe: Cindezela izinto