California Golden Boy - Nicholas Woodman

Ebusheni bakhe, wayenomlutha wokuntweza nokudlala iziqalo, ezingazange zilethe impumelelo. Wayengaveli emkhayeni ompofu, ngakho lapho edinga imali yebhizinisi, wayevele aye kumama noyise. Alishintshi iqiniso lokuthi umbono walo oyinhloko washintsha unomphela indlela ezemidlalo nayo yonke eminye imisebenzi ethulwa ngayo.

Wazalelwa eSilicon Valley. Umama wakhe kwakunguConcepcion Socarras kanti ubaba wakhe kwakunguDean Woodman, umphathi webhange lokutshalwa kwezimali eRobertson Stevens Bank owamsekela. Umama kaNicholas wahlukanisa noyise futhi waphinde washada no-Irvin Federman, omunye wabameleli abakhulu benkampani yokutshala izimali i-US Venture Partners.

ISIHLOKO: Nicholas Woodman

Idethi nendawo yokuzalwa: Juni 24, 1975, Menlo Park (California, USA).

Ikheli: I-Woodside (California, USA)

Ubuzwe: American

Isimo somndeni: ushadile, izingane ezintathu

Inhlanhla: $1,06 billion (kusukela ngoSepthemba 2016)

Umuntu oxhumana naye: [i-imeyili ivikelwe]

Imfundo: high school - Menlo School; IYunivesithi yaseCalifornia, eSan Diego

Okuhlangenwe nakho: umsunguli nenhloko yeGoPro (kusukela ngo-2002 kuze kube namuhla)

Izintshisekelo: ukuntweza, ukuhamba ngomkhumbi

Isithixo sethu sakhulela emhlabeni abasunguli abaningi nosomabhizinisi bezobuchwepheshe ababephupha ngawo. Nokho, angeke kushiwo ukuthi wasebenzisa isikhundla sakhe kuphela. Nakuba yena, kunjalo, kwaba lula kunabanye abaningi, kufanele kuvunywe ukuthi yena ngokwakhe wabonisa - futhi usabonisa - umoya onamandla wokuhweba. Ukuba yibhungu ubedayisa izikibha, ukukhulisa imali yeqembu le-surf ngoba kusukela esemncane, amabhodi namagagasi kwakuyisifiso sakhe esikhulu.

Ngemva kokuphothula e-UC San Diego ngo-1997, wanquma ukuzama isandla sakhe embonini ye-inthanethi. Eyokuqala ayisungula kwaba Iwebhusayithi ye-EmpowerAll.comeyathengisa izinto ze-elekthronikhi, ikhokhisa ikhomishini engaba amadola amabili. Okwesibili I-Funbug, igxile kwezemidlalo nokumaketha, inika abasebenzisi ithuba lokuwina imali.

Izithelo zokuhamba nge-surf

Ayikho kulezi zinkampani ephumelele. Ecasulwe yilokhu, uWoodman wanquma ukuqhela esiphithiphithi saseCalifornia. Wahambela e-Australia nase-Indonesia. Ngesikhathi entweza phezu kwamagagasi olwandle, waqopha amakhono akhe ekhamera engu-35-mm exhunywe engalweni yakhe ngebhande lokunwebeka, ukuze abonise umndeni wakhe kamuva. Kumuntu othanda ifilimu njengaye, lokhu kwabonakala kuwumsebenzi onzima, futhi imishini yobuchwepheshe yayimba eqolo. Nokho, isinyathelo ngesinyathelo, lokhu kwaholela uNicholas Umbono wekhamera yewebhu ye-GoPro. Umbono wokuqala owafika engqondweni yakhe kwakuyibhande elinamathisele ikhamera emzimbeni, okwenza kube lula ukuthatha izithombe nokudubula amavidiyo ngaphandle kosizo lwezandla.

UWoodman nomkakhe wakusasa, uJill, benza imali yokuqala yokuqala ibhizinisi labo ngokuthengisa imigexo yegobolondo ababeyithenge ngaphambilini e-Bali. UNick naye wayesekelwa unina. Okokuqala, ngokumboleka i-35. amadola, bese enikela, ayengenza ngawo amabhande amamodeli okuhlola amakhamera. Ubaba kaNick waboleka ama-200 XNUMX. amadola.

Wakhiwa kanje umqondo wekhamera yeGoPro ngo-2002. Imishini yokuqala yayisekelwe kumakhamera wefilimu angu-35mm. Umsebenzisi wayewagqoka esihlakaleni. Esigabeni sokuqala, umkhiqizo uye wenziwa izinguquko eziningana ukuze ekugcineni ube into eqanjwe kabusha emakethe. U-Woodman ngokwakhe uye wahlola ukusebenziseka kwayo emikhakheni eminingi nasezifundweni. Usebenze njengomhloli weGoPro, phakathi kwezinye izinto, wezimoto ezifinyelela isivinini esifinyelela ku-200 km/h.

Ekuqaleni, ama-webcams kaWoodman ayethengiswa ezitolo zama-surf. Nokho, uNick ngokwakhe wayesasebenza kubo, elungisa umklamo. Eminyakeni emine, iGoPro isikhule yaba ngabasebenzi abayisishiyagalombili. Wathola inkontileka yakhe yokuqala enkulu ngo-2004, lapho inkampani yaseJapane i-oda amakhamera ayi-XNUMX ngomcimbi wezemidlalo.

Kusuka manje ukuthengisa kabili ngonyaka. Inkampani kaNick yathola izinkulungwane eziyi-2004 ngo-150. amadola, futhi ngemva konyaka - 350 ayizinkulungwane. Ngo-2005, kwavela imodeli eyisakhiwo sodumo I-GoPro Hero. Iqoshwe ngo-320 x 240 ukulungiswa ku-10 fps (-fps). Umphumela uba imuvi enyakazayo. Ubude bayo bebungafinyelela kumasekhondi ayi-10, kanti inkumbulo yangaphakathi yayingu-32 MB. Ukuze uqhathanise, sethula idatha yemodeli yakamuva, eyavela emakethe ngo-Okthoba 2016. I-GoPro Hero 5 Emnyama ingaqopha ngokulungiswa kwe-4K ku-30 ​​fps noma i-Full HD (1920 x 1080p) ku-120 fps. Inomsebenzi wokurekhoda wekhadi le-MicroSD ongagcina idatha ephindwe kayinkulungwane. Ngaphezu kwalokho, umenzi uye wanakekela: ukurekhoda ngefomethi ye-RAW, imodi yokuqiniswa kwesithombe esithuthukisiwe, isikrini sokuthinta, isilawuli sezwi, i-GPS, isikhathi sokusebenza izikhathi eziningi kunangaphambili. Kukhona namafu nezinhlelo zokusebenza zokwabelana kalula ngamavidiyo nabanye, njll.

NgoMeyi 2011, iGoPro yafinyelela imali kubatshalizimali bezobuchwepheshe - $ 88 million, kuhlanganisa. kusuka ku-Riverwood Capital noma i-Steamboat Ventures. Ngo-2012, uNick uthengise amakhamera weGoPro afinyelela ku-2,3 million. Ngawo lowo nyaka, umkhiqizi waseTaiwan uFoxconn wasayina inkontileka naye, wathola ingxenye engu-8,88% kuWoodman Labs ebiza ama-euro ayizigidi ezingu-200. Ngenxa yalokho, inani lenkampani lenyuka laya ku-$2,25 billion. U-Nikolai wake wakhuluma ngokuzidla ngomkhiqizo awusungula: “I-GoPro akuyona inkampani yamakhamera. I-GoPro yinkampani enikezela ngokuqoqa okuhlangenwe nakho. ".

UNicholas Woodman onebhodi elimhlophe nekhamera yeGoPro

Ngo-2013, ibhizinisi likaWoodman lazuza amaRandi ayizigidi ezingu-986. NgoJuni 2014 iGoPro yaba nempumelelo enkulu kwavela umphakathi. Le nkampani yasungulwa ngemva kwesigamu sonyaka. ukusebenzisana ne-NHL. Ukusetshenziswa kwamakhamera ewebhu ngesikhathi semidlalo yeligi ye-hockey ebaluleke kakhulu emhlabeni kulethe ukusakazwa komdlalo ezingeni elisha lokubuka. NgoJanuwari 2016, iGoPro yahlangana nayo Uhlelo lokusebenza lwePeriscopeukuze abasebenzisi bakwazi ukujabulela ukusakazwa kwevidiyo bukhoma.

Konke kuzwakala njengenganekwane, akunjalo? Kodwa-ke, muva nje, amafu amnyama abelokhu ezungeza phezu kwenkampani kaWoodman, engafani neze nezinganekwane.

Ingabe umkhiqizo muhle kakhulu?

Ekwindla ka-2016, kwaziwa lokho I-Karma iyi-drone yokuqala ye-GoPro – ihoxisiwe ekuthengisweni. Ngokwesitatimende, amayunithi ambalwa kwangu-2500 adayisiwe alahlekelwe amandla kungazelelwe ngesikhathi sendiza. Ngenxa yalezi zenzakalo (okufanele zengezwe, zingabandakanyi izigameko zomuntu siqu noma ezisongela impahla), i-GoPro inqume ukuhoxisa umkhiqizo emakethe futhi ibuyisele imbuyiselo kubo bonke abanikazi bedivayisi. Abasebenzisi be-Karma banikezwe ithuba lokubika endaweni yokuthenga, ukubuyisela okokusebenza futhi bathole imbuyiselo.

UNicholas Woodman wabhala esitatimendeni: “Ukuphepha yinto eza kuqala kithi. Abasebenzisi abaningi be-Karma babike izehlakalo zokuphelelwa amandla ngenkathi besebenzisa okokusebenza. Ngokushesha senze isinqumo sokubuyela futhi sibuyisele ngokugcwele ukuthengwa. Sisebenzela ukuxazulula lolu daba."

Kodwa-ke, izinkinga ze-drone zingenye igalelo ochungechungeni lwezehlakalo ezingezinhle osekuphele izinyanga eziningi zenzeka. Kakade ekupheleni kuka-2015, inani le-GoPro emakethe yamasheya lehle lafika ezingeni eliphansi kunawo wonke. Selokhu inkampani yaqala ukuvela esitokofeleni ngo-Agasti 2014, amasheya ehle cishe ngamaphesenti angama-89%. Ingcebo kaWoodman, kuze kube muva nje ilinganiselwa ngaphezu kwezigidi eziyizinkulungwane ezimbili zamaRandi, yehle ngohhafu.

Nicholas Woodman ngesikhathi kwethulwa ama-Karma drones

Ngekota yesine ye-2015, i-GoPro ithumele ukulahlekelwa kwezigidi ezingu-34,5 zamaRandi. Ukuthengisa kwehle kakhulu ekupheleni konyaka, ngesikhathi sokuthengiswa kukaKhisimusi - amakhamera ewebhu ayesemashalofini esitolo. Futhi sikhuluma ngesikhathi esivame ukusho isivuno sabakhiqizi begajethi nama-electronics. Ukuthengisa kwehle ngo-31% kunonyaka odlule. Inkampani iphoqeleke ukuthi idilize abasebenzi bayo abangu-7%.

Ochwepheshe abaningi bathi inkampani Woodman isibe isisulu sokuphumelela komuntu siqu. Ama-webcams akhe asezingeni eliphezulu futhi avele angaphuli. Ngesikhathi esifanayo, izizukulwane ezilandelayo zale mikhiqizo azinikezi amapharamitha angcono kakhulu noma impumelelo yezobuchwepheshe. Isisekelo samakhasimende athembekile nanelisekile, okuthi, ngaphandle kokweqisa, angabizwa nangokuthi abalandeli, ayeke ukukhula. Abalandeli abaningi bemidlalo eyingozi kakhulu noma engaphansi kakhulu sebevele bathenge imikhiqizo ye-GoPro, babe nayo futhi bayisebenzise. Azikho ezintsha.

Umzuzwana wesibili Izintengo zemikhiqizo ye-GoPro. Mhlawumbe awekho amaklayenti amasha ngoba aphezulu kakhulu? Ikhwalithi ibiza imali, lokhu kuyaqondakala, kodwa kufanele sivume ukuthi akuwona wonke umuntu ozosebenzisa amakhamera ngamamitha angu-30 ngaphansi kwamanzi. Abathengi abaningi bazowasebenzisa ezindaweni ezidlulele kakhulu. Ngakho-ke, lapho ukhetha ukusebenzisa u-$XNUMX ku-GoPro kanye ne-$XNUMX kuphela kumodeli yenkampani yangaphandle, umthengi kungenzeka akhethe umkhiqizo oshibhile ohlangabezana nokulindelwe okuyisisekelo.

Enye inkinga yeGoPro kwaba ukuthuthuka kwekhwalithi yamakhamera kuma-smartphones. Eziningi zazo zingenawo amanzi. Futhi uma izinga lihlala lifana, kungani uphatha amadivaysi amabili ephaketheni lakho lapho eyodwa yanele? Ngakho-ke, amadivaysi e-GoPro asebenza kahle kakhulu angase abelane ngesiphetho samanye amadivaysi edijithali ezithombe namavidiyo avele angenasidingo.

UWoodman uchaza ukuthi ama-GoPros asephenduke amadivaysi asetshenziswa emakethe ye-niche. I-niche yenziwe kahle futhi ayimumbi amadivayisi amaningi ngesilinganiso abanikazi bamasheya abangasithanda. Yena ngokwakhe wayefuna ama-webcams abe lula nakakhulu ukuwasebenzisa, okwakufanele akhulise izilaleli. Ukuthengisa kufanele futhi kube ngcono ngenxa yokutshalwa kwezimali okuhlobene nama-drones…

Cruise emanzini angaziwa

Phakathi naleso sikhathi, ngoDisemba 2015, lapho izimpawu zokuqala zenkinga zivela ku-GoPro, u-Nikolai wayala. Isikebhe esinezinga eliphezulu Ubude 54,86 m, intengo 35-40 million dollar. Isikebhe, okumele sinikezwe u-Woodman ngo-2017, sizoba ne-Jacuzzi, isiteji sokugeza kanye nama-sun terraces, phakathi kwezinye izinto. Hhayi-ke, angafisa nje ukuthi uma ethatha i-oda lakhe, usengakwazi ukulikhokhela ...