YOPE: izimonyo ezanqoba izinhliziyo zamaPole

Impumelelo emangazayo yomkhiqizo womndeni wasePoland esikhathini esingaphansi kweminyaka eyisithupha? I-YOPE - enabalandeli abakhulu hhayi ePoland kuphela, kodwa naseJapan nase-UK - ifakazela ukuthi kungenzeka.

Agnieszka Kowalska

Izihluthulelo zale mpumelelo? Ukusebenza kanzima nobuqiniso. Futhi, yiqiniso, umkhiqizo ngokwawo: wemvelo, wekhwalithi ephezulu, uhlanganiswe kahle futhi ngentengo engabizi. Izinto zokugcoba ze-YOPE, amajeli eshawa, amafutha omzimba, insipho, ama-shampoos, okhilimu bezandla abanezilwane ezivelele emalebula kuyinqobile imakethe yezimonyo zomhlaba. Kule ntwasahlobo, umkhiqizo uzokumangaza ngokuthile okusha ngokuphelele.

I-YOPE yibhizinisi lomndeni. Iphethwe nguKarolina Kuklinska-Kosovich noPavel Kosovich. Abazali abajabulayo bamadodakazi amabili amancane bebendawonye iminyaka engaphezu kwamashumi amabili. Bahlangana esikoleni esiphakeme eSlupsk. Ngo-2015, lapho beqala ukwenza insipho yabo yokuqala, babengakabi nawo umqondo womkhiqizo. U-Karolina usebenze njenge-stylist iminyaka eminingi, kuhlanganisa. komagazini i-Cosmopolitan ne-Twój Styl, kodwa wayedinga ushintsho. Uyakhumbula: “Ngazibuza ukuthi ngizibona ngikuphi eminyakeni emithathu noma emine. Futhi ngangingeke ngisakwazi ukuyishiya lapho. Izingane nazo ziyishintsha kakhulu indlela yethu yokuphila. Sekubalulekile kithina ukuthi yini esiyidlayo, siyihlanza kanjani indlu nokuthi yini esiyihlikihla emzimbeni. Ngaleyo ndlela ngaba nesithakazelo ezimonyoni zemvelo.

U-Karolina noPavel bayaphelelisana ngokuphelele. Ekuqaleni, wayekwezezimali, isu lokuthengisa nokukhushulwa, futhi wadala imikhiqizo emisha. Ngokuthuthuka kwenkampani, lokhu kuhlukaniswa kwezindima kwaqala ukufiphala, futhi benza izinqumo ezibaluleke kakhulu ndawonye. UKarolina uyachaza: “Okwamanje ekuthuthukisweni komkhiqizo, ngidinga ukwazi ukuthi kwenzekani enkampanini ukuze ngiqaphele zonke izici zebhizinisi lethu. Kodwa ngisadala imikhiqizo emisha, ngisebenza nomnyango wezokuthuthukiswa futhi ngengamele izici zokudala zemisebenzi yethu.

Izimonyo ze-YOPE zenziwe ngesidingo sangempela. UKarolina uyazibuza ukuthi yini yena nomndeni wakhe abayintulayo mayelana nokunakekelwa. Uphinde athole ugqozi ekuhambeni. Uthole iziqu esikoleni sobuciko, ufunda emnyangweni wezokwakhiwa kwemfashini e-Academy of Fine Arts e-Lodz, uqoqa ubuciko besimanje. Lokhu kuvezwa kumklamo wesimanje we-YOPE kanye nomkhathi ofuna ukucwiliswa kuwo - ujabule, unemibalabala, ulungile.

Ama-flavour ahlukile - kuhlanganisa. i-verbena, utshani, i-rhubarb, i-geranium, itiye, i-St. John's wort, amakhiwane - lena enye inzuzo yezimonyo ze-YOPE. Amakhasimende nawo ayalwazisa lolu phawu ngobungane balo bemvelo kanye nokungafihli lutho okugcwele. Amalebula ahlinzeka ngolwazi mayelana nokuthi mangaki amaphesenti ezithako ezemvelo, emithonjeni ephephile. Futhi kuhlale kungaphezu kwamaphesenti angama-90.

- Lona uhlobo olunikeza abathengi hhayi insipho ewuketshezi kuphela, kodwa futhi nefilosofi ethile yokuphila. Ukusondelana nawe, abantu kanye nemvelo. Abamukeli bethu bangabantu abahlakaniphile futhi abanolwazi nokunakekela iplanethi kubaluleke kakhulu njengoba kubalulekile nakithi,” kusho uCarolina engxoxweni abe nayo ne-Avanti24.

E-YOPE, amabhodlela agaywe kabusha, amalebula e-biofoil, okhilimu bathengiswa ngamashubhu e-aluminium nalawo okuthiwa. i-bioplastic. Amabhodlela e-YOPE angagcwaliswa kabusha (hhayi kuphela esitolo saseWarsaw eMokotowska).

I-brand iphinde ibambe iqhaza ezenzakalweni ukuze kuzuze iplanethi nezenzo zomphakathi. Iminyaka emithathu, kanye ne-Łąka Foundation, ubelokhu esindisa izinyosi zedolobha. Uxhase ngezimali amathuluzi ezicishamlilo zase-Biebrza Valley. Usekela izisekelo ezisiza amaqembu asengozini emphakathini - abokufika, omama bezingane ezikhubazekile, asebekhulile. Eminye imisebenzi ezozuzisa imiphakathi yendawo ihlelwe kulo nyaka.

Kusukela ekuqaleni, u-Karolina no-Pavel babefuna i-YOPE ibe uphawu olusebenzayo oluzogcwalisa ikhaya, okwenza imisebenzi yansuku zonke evinjelwe ijabulise. Ngakho-ke, ngaphezu kwezimonyo, lesi sipho sihlanganisa nemikhiqizo yokuhlanza ikhaya eye yaqinisekisa abathengi ukuthi imikhiqizo yokuhlanza yemvelo iyasebenza. Isitifiketi se-Ecolabel siqinisekisa ukuthi ziphephile kubantu kanye nemvelo.

Ngaphandle kwezimonyo zabantu abadala, kwakukhona nomugqa wezingane - insipho, ama-gel okugeza kanye nama-gel okuhlanzeka okuseduze. Minyaka yonke amakhandlela anephunga elimnandi we-YOPE namakhalenda aba yisipho esihle.

U-Karolina, nakuba ayesebenza embonini yezemfashini (futhi mhlawumbe yingakho), akawuthandi umbuzo othi “ingabe i-YOPE iyawalandela amathrendi?” - Angikhathali ngalokho okusemfashinini, kodwa ngokwenzeka eduze kwami, emphakathini wakithi noma emhlabeni. Ngisabela kulezi zidingo ngokulwela ukumosha okuncane, ngifuna izixazululo ezintsha, ezintsha, ngizama ukucabanga isinyathelo esisodwa ngaphambili. Kubalulekile ukuba lapha futhi manje, ukuphila ngokuqaphela nokwenza kanjalo,” usho kanje.

Ngo-2018, uKarolina waba ngowesifazane "obukhazikhazi" bonyaka. Ngaphandle kwemikhiqizo yemvelo, wakwazi ukukhuthaza imodeli entsha yowesifazane - owesifazane webhizinisi ophumelelayo osebenza kanzima, kodwa akenqabi ukuxhumana nomndeni wakhe, ukuzijabulisa nokuhamba.

Lapho ebuzwa ngengqopha-mlando empilweni yakhe, uyaphendula: "Ngesikhathi ngiba yi-CEO yenkampani yami."

Futhi impumelelo enkulu kaJope? Uphambi kwethu! Ngo-Ephreli, sizobonisa ubuso obusha be-YOPE. Ngijabule kakhulu ngalokhu, kodwa okwamanje kuyimfihlo, kusho uKarolina. - Ngiyaziqhenya kakhulu ngokuthi abantu bathanda ngempela lezi zimonyo. Nomaphi lapho ngiya khona, ngizibona emashalofini ezindlini zangasese, emakhishini nasematafuleni aseceleni kombhede. Mayelana ne-YOPE ngingasho ukuthi lolu "uphawu lothando".

Izithombe: Yope materials

Ukuze uthole ugqozi oluthe xaxa namathiphu mayelana nendlela yokuhlobisa ingaphakathi lakho, ungathola esigabeni sethu. Ngiyahlela futhi ngihlobise. Ukukhetha okukhethekile kwezinto ezinhle - v I-Strefi Design eyenziwe yi-AvtoTachki.