I-UK ivala isikhangiso sakwaLand Rover ngokukhombisa izimoto edwaleni
Okuqukethwe
ILand Rover iphoqeleke ukuthi isuse esinye sezikhangiso zayo e-UK ngemuva kokuthola izikhalo ezimbili. Lesi sikhangiso sivinjelwe ngenxa yokudukisa ababukeli mayelana nokusetshenziswa okuphephile nokufanelekile kwezinzwa zokupaka.
Abakhiqizi be-ATV bathanda ukukhombisa izimoto zabo ngokwenza lokho abakwenza kahle kakhulu. Noma ngabe uzulazula phezu kwezihlabathi zasogwadule noma udweba phezu kwamadwala, konke kuwumdlalo olungile uma kuziwa ekukhangiseni. Isikhangiso sakamuva besinethemba lokwenza lokho kanye, kodwa sagcina sivinjelwe e-UK ngenxa yokuntuleka okuyingozi kwamaqiniso.
Siza kanjani isimemezelo seLand Rover Defenders?
Isikhangiso siqala kalula nje: I-Land Rover Defenders yehla esikebheni futhi ishayela phakathi kwedolobha nogwadule. Nokho, ukuphela kwesikhangiso okwasusa intukuthelo. Amashothi okugcina akhombisa ukuthi ama-Defenders amabili apake kanjani emaphethelweni ewa, bese kuthi owesithathu ahlehle esikhundleni. Lapho umshayeli efika onqenqemeni lomgwaqo, izinzwa zokupaka zazikhala, zikhomba umshayeli ukuthi ame. I-Defender iyama, ipake eduze komthambeka ongenela esigodini esingezansi.
Lesi sikhangiso sakha izikhalazo ngokushesha.
Kufakwe izikhalazo ezimbili kwa-UK Advertising Standards Authority (ASA) egxeka lesi sikhangiso ngokuqukethwe kwaso okuyingozi nokudukisayo. Ukukhathazeka kwakuwukuthi izinzwa zamanje zokupaka izimoto azikwazi ukubona izikhala ezingenalutho noma unqenqema lwewa, njengoba kuboniswe kuvidiyo. Izinzwa zayo ze-ultrasonic zikwazi ukubona kuphela izinto eziqinile ngemuva kwemoto. Uma umshayeli bekumele athembele kumasensa okupaka lapho esekela iwa, ubevele ashayele onqenqemeni bese izinzwa zokupaka zingawukhiphi umsindo.
ILand Rover ivikela futhi ithethelela ividiyo yayo
IJaguar Land Rover iphawule ngokukhathazeka ngokusebenza kwenzwa yokupaka, kodwa yaphendula ngokuthi izithombe ezisesikhangisweni "zibonise ngokusobala ukuthi ibuyela edwaleni", okungenzeka ukuthi idale izinzwa.
Kuzomangaza abantu abambalwa ukuthi i-ASA ayizange isamukele lesi sicelo. Iziphathimandla ziphendule ngokuthi "akubonakali" ukuthi izinzwa bezisabela emadwaleni ohlaka, obekucatshangwa ukuthi abenzeke nje endaweni yesigameko. Ngenkathi amanye amatshe ebonakala ekuboniseni isithombe se-Defender, mancane amathuba okuthi izinzwa zokupaka zizokhubeka kule mfucumfucu encane, ephansi iye phansi.
Ukukhangisa okudukisayo nokuyingozi kwabanye abashayeli
Ifingqa isinqumo sabo, i-ASA yaphawula ukuthi "sikholelwa ukuthi ezinye izibukeli zihumusha lokhu njengokusho ukuthi izinzwa zokupaka ziyakwazi ukubona lapho abashayeli bengase bahlehle eduze kwewa, okungase kuhlanganise unqenqema oluncane lwegquma noma ukuwa ngaphambi kokuba lishaye amanzi." ezindaweni zomgwaqo, ezindaweni zasemadolobheni nasezindaweni zasemakhaya.
Siqhubeka sidingida ukuphikisa kukaJaguar, isiphathimandla sengeze ngokuthi "ngoba siyaqonda ukuthi izinzwa zokupaka zemoto zisabela ezintweni ezingemuva kwemoto, kunokuba zichithe indawo efana nokuwa, namadwala ayengenamandla ngokwanele. Ukuze simelane naleyo ncazelo, saphendula uphethe ngokuthi izikhangiso zimelela kabi umsebenzi wenzwa yokupaka."
Abalawuli bezokukhangisa bahlale bebukela phansi ukuhlanekezela amaqiniso, kodwa kulesi simo, kukhona nesici esibalulekile sokuphepha okufanele sicatshangelwe. Umshayeli obone isikhangiso wazama ukusebenzisa izinzwa zokupaka eweni angaba sengozini yokulimala kabi noma ngisho nokufa uma kwenzeka okubi kakhulu.
AbakwaLand Rover bahlulwe empini
Isinqumo se-ASA sisho ukuthi iJaguar Land Rover ayikwazi ukudlala kabusha izikhangiso e-UK. Inkampani "iphoxeke kakhulu" ngalesi sinqumo futhi yasekela isimangalo sayo sokuthi "imoto, ubuchwepheshe kanye nesigameko esethulwe kuyiqiniso".
Kodwa-ke, imithetho iyimithetho, futhi inkampani yaphawula ukuthi "Yebo, sizohambisana nesinqumo sabo, esasisekelwe ezikhalweni ezimbili kuphela."
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