Umenzi we-Snap - u-Evan Spiegel

Wayenabazali abacebile. Ngakho-ke, umsebenzi wakhe awukhiwanga ngokuvumelana nesimiso "kusuka ezigqokweni kuya engcebweni nasezigidini." Mhlawumbe kwakuwumcebo nokunethezeka akhulela kukho okwathonya izinqumo zakhe zebhizinisi, lapho enqaba kalula futhi ngaphandle kokungabaza noma inkinga enkulu enqaba izigidigidi zezithembiso.

I-CV: Evan Thomas Spiegel

Idethi nendawo yokuzalwa: I-4 i-1990 г.

Los Angeles, USA)

Ikheli: Brentwood, Los Angeles (USA)

Ubuzwe: American

Isimo somndeni: Mahhala

Inhlanhla: $6,2 billion (kusukela ngoMashi 2017)

Umuntu oxhumana naye: [i-imeyili ivikelwe]

Imfundo: I-Crossroads School for Arts and Sciences (Santa Monica, USA); I-Stanford University (USA)

Okuhlangenwe nakho: umsunguli kanye ne-CEO ye-Snap Inc. - umnikazi wenkampani wohlelo lokusebenza lwe-Snapchat

Izintshisekelo: izincwadi, ngokushesha

imoto

Wazalwa ngoJuni 4, 1990 eLos Angeles. Abazali bakhe, bobabili abameli abahlonishwayo, bamnikeze ubuntwana obungenandaba nobukhazikhazi kanye nemfundo enhle kakhulu. Wafunda eCrossroads School for Arts and Sciences edumile eSanta Monica, wabe esengena kwelinye lamanyuvesi aphambili emhlabeni - iStanford University. Nokho, njengoBill Gates noMark Zuckerberg, wayeka ezifundweni zakhe eziphakeme ngaphandle kokungabaza lapho yena nozakwabo beqhamuka nombono ongajwayelekile...

Abantu abadala abaqondi

Lowo mbono kwakungu-Snapchat. Uhlelo lokusebenza, olwakhiwe ngu-Evan nozakwabo (ngaphansi kwenkampani yegama elifanayo, eyasungulwa ngo-2011 futhi yaqanjwa kabusha ngokuthi i-Snap Inc. ngo-2016), ngokushesha yaba yi-hit emhlabeni jikelele. Ngo-2012, abasebenzisi bayo bathumele isilinganiso semilayezo (izifinyezo) eziyizigidi ezingu-20 ngosuku. Ngemva konyaka, leli nani laphindeka kathathu kwathi ngo-2014 lafinyelela ezigidini ezingu-700. NgoJanuwari 2016, abasebenzisi bathumele izithombe ezifinyezwayo eziyi-7 billion nsuku zonke! I-tempo iwela emadolweni, nakuba kufanele kuvunywe ukuthi ayisamangalisa kangako. Abaningi bakuthola kunzima ukuqonda isenzakalo sokuthandwa kuka-Snapchat - izicelo zokuthumela izithombe ukuthi ngemva kwemizuzwana engu-10 ... zinyamalale. I-Stanford Faculty nayo ayizange "iwuthole" umqondo, kanjalo nozakwabo abaningi baka-Evan. Yena nabanye abathanda uhlelo lokusebenza bachaze ukuthi ingqikithi yombono ukwenza abasebenzisi babone ukubaluleka kokuxhumana. ukuguquguquka. I-Spiegel idale ithuluzi elikuvumela ukuthi ubone ukuthi kwenzakalani nomngane wakho lapho sivuka ekuseni, noma wabelane ngesikhashana esihlekisayo nomngane wakho ngendlela yevidiyo emfushane esezonyamalala ngoba empeleni ayikho. . kuwufanele ukonga. Ukhiye wempumelelo ye-Snapchat bekuwukushintsha i-schema. Ngokuvamile, izingosi zemiyalezo esheshayo nezinkundla zokuxhumana bezisekelwe ekuxhumaneni ngombhalo. I-Spiegel kanye nabasunguli benkampani banqume ukuthi uhlelo lwabo lokusebenza, ekuqaleni olwalubizwa ngokuthi i-Picaboo, luzoqhutshwa yizithombe esikhundleni samagama. Ngokusho kwama-stalwarts, i-Snapchat ibuyisela ubumfihlo nokuphepha okulahlekile iwebhu - okungukuthi, yiziphi izingosi zokuxhumana nabantu ezakhelwe phezu kwazo, ngaphambi kokuba abadali be-Facebook ne-Twitter banqotshwe isilingo sokudala i-Google entsha futhi baqale ukuthola abasebenzisi. . nganoma iyiphi intengo. Ungawubona umehluko uma uqhathanisa inani elimaphakathi labangane kusayithi elithile. Ku-Facebook, yiqembu labangane abangu-150-200 abaseduze nabakude, futhi sabelana ngezithombe neqembu labangane abangu-20-30.

UZuckerberg ushaye udoti

Mayelana nokuthi ubani umdali wangempela we-Snapchat, kunezinhlobo ezahlukene. Esikhulu kakhulu sithi umbono wohlelo lokusebenza uhanjiswe nguSpiegel njengephrojekthi njengengxenye yocwaningo lwakhe. U-Bobby Murphy no-Reggie Brown bamsize ekwakheni inguqulo yokuqala yohlelo lokusebenza.

U-Evan Spiegel noMark Zuckerberg

Ngokusho kwenye inguqulo, lo mbono wazalwa ngesikhathi seqembu lobuzalwane, futhi umbhali walo wayengeyena u-Evan, kodwa uBrown. Kuthiwa wacela u-30% wesiteki, kodwa u-Evan akavumanga. UBrown wezwa ingxoxo nozakwabo yokuthi u-Evan wayehlela ukumxosha enkampanini. Lapho u-Spiegel emcela ukuthi anikeze ilungelo lobunikazi le-Snapchat, uBrown wanquma ukusebenzisa lesi simo ukuze kuzuze yena ngokusayina kuqala yonke indawo njengomtshali-zimali obaluleke kakhulu. Ngokushesha ngemva kwalokho, u-Evan wamkhipha olwazini oluvela enkampanini, eshintsha amagama ayimfihlo kuwo wonke amasayithi, amaseva futhi ephula uxhumano. UBrown ube esezehlisa izimfuno zakhe wathi uzophila kahle ngokuba nesiteki esingu-20%. Kodwa uSpiegel wamlahla ngokuphelele, ngaphandle kokumnika lutho.

UMark Zuckerberg, owasungula i-Facebook eminyakeni embalwa edlule ngaphansi kwezimo ezifanayo, wazama izikhathi eziningana ukuthenga i-Snapchat. Ekuqaleni, wanikela ngezigidigidi zamaRandi. U-Spiegel wenqaba. Akazange alungwe ngesinye isiphakamiso - 3 billion. Abanye bashaya amakhanda, kodwa u-Evan wayengayidingi imali. Phela, ngokungafani noZuckerberg, “wayecebile ekhaya.” Kodwa-ke, abatshalizimali abasha benkampani, kuhlanganise ne-Sequoia Capital, i-General Atlantic ne-Fidelity, bavumelana nomdali we-Snapchat, hhayi noZuckerberg, owambukela phansi ngokucacile.

Kuwo wonke u-2014, abanye abaphathi abanolwazi ku. Kodwa-ke, ukuqinisa okubaluleke kakhulu kwakuwukuqashwa kuka-Imran Khan ngoDisemba 2014. Usomabhizinisi ofake ohlwini iziqhwaga ezinjengo-Weibo kanye ne-Alibaba (i-debut enkulu kunazo zonke emlandweni) ungumqondisi wamasu kwa-Snapchat. Futhi nguKhan obambe iqhaza ekutshalweni kwezimali ku-Evan, i-China e-commerce mogul Alibaba, ethenge amasheya ngo-$200 million, okwenza inani lenkampani lafinyelela ku-$15 billion. Akukho ukubalekela ukukhangisa, kodwa izikhangiso zokuqala zavela ku-Snapchat kuphela ngo-Okthoba 19, 2014. Bekuyi-trailer yamasekhondi angu-20 elungiselelwe i-Ouija ngokukhethekileyo. U-Evan uqinisekise ukuthi izikhangiso kuhlelo lwakhe lokusebenza zizohlinzeka ngolwazi ngendlela ejabulisayo nethakazelisayo. Ngo-2015, wavakashela ama-ejensi amakhulu wezikhangiso namakhasimende amakhulu, echaza amandla okuba ku-Snapchat. Ukuheha ukufinyelela kubantu abasha abaneminyaka engu-14-24 abaxhumene kakhulu nohlelo lokusebenza futhi bachitha isilinganiso semizuzu engama-25 ngosuku kulo. Leli yinani elikhulu enkampanini, ngoba leli qembu liyathandeka kakhulu, nakuba libabalekela kalula abakhangisi abaningi.

Izingxenye ezintathu kwezine zethrafikhi yeselula zivela ku-Snapchat

E-US, i-Snapchat isetshenziswa ngu-60% wabanikazi bama-smartphone abaneminyaka engu-13 kuya kwengama-34. Ngaphezu kwalokho, u-65% wabo bonke abasebenzisi bayasebenza - bathumela izithombe namavidiyo nsuku zonke, futhi isamba senani lamavidiyo abukwayo lingaphezu kwezigidigidi ezimbili ngosuku, okuyingxenye yalokho u-Facebook anakho. Cishe ezinyangeni eziyishumi nambili ezedlule, idatha evela ku-opharetha weselula waseBrithani iVodafone yavela kunethiwekhi, ngokusho ukuthi uSnapchat unesibopho sezingxenye ezintathu kwezine zedatha ethunyelwe kuzo zonke izinhlelo zokusebenza zokuxhumana, okubandakanya i-Facebook, iWhatsapp, njll.

Ikomkhulu le-Snap Inc

Izifiso zenhloko ye-Snap Inc. Sekunesikhathi mayelana nokufakazela ukuthi i-Snapchat ingaba yisizinda esibucayi. Lona bekuwumgomo wephrojekthi ye-Discover, eyasungulwa ngo-2015, okuyiwebhusayithi enemibiko emifushane yevidiyo ehlinzekwa yi-CNN, BuzzFeed, ESPN noma i-Vice. Ngenxa yalokho, i-Snapchat yathola ukuqashelwa okwengeziwe emehlweni abakhangisi abangaba khona, okwasiza ekuphethweni kwezinkontileka zokuqala. Kunoma ikuphi, ukuboniswa kwezinkampani ku-Snapchat akukwazi ukubizwa ngokuthi isikhangiso esivamile - kunalokho kuyinkhulumomphendvulwano phakathi komkhiqizo kanye neklayenti elingase libe khona, ukusebenzisana, ukuwadonsela emhlabeni womkhiqizi. Okwamanje, i-Snapchat isetshenziswa kakhulu ezokuxhumana kanye nezimboni zokudla, ezikhathalela abasebenzisi bokuqala, okungukuthi, abasebenzisi abangabokuqala ukuhlola amapulatifomu amasha nokusetha izitayela.

I-Spiegel yasungula i-Snap Inc. etholakala eduze kweMuscle Beach eLos Angeles, eyaduma ngeminyaka yama-70s, kuhlanganisa. ngu-Arnold Schwarzenegger. Indlunkulu yale nkampani iyisitezi esinezitezi ezimbili, esingesinye senqwaba yezakhiwo eziqashwe izinkampani eziseVenice, eLos Angeles County. Indawo egudle umgwaqo olwandle inamapaki amaningi okushibilika kanye nezitolo ezincane. Ezindongeni zebhilidi ungabona imidwebo emikhulu enezithombe zosaziwayo zeciko lendawo elicashe ngaphansi kwegama mbumbulu elithi ThankYouX.

Ukuhlolwa kwezimakethe zamasheya

Ngo-2016, ukukhula kwabasebenzisi abasha kwehle kakhulu, futhi abatshalizimali baqala ukufuna inkampani ka-Evan. ukufakwa ohlwini emakethe yamasheya. Ukwenza lokhu, inkampani yaqasha uGoldman Sachs noMorgan Stanley. Uhlelo beluzophumela obala ngoNdasa wezi-2017 ukuze kubanjwe i-American boom. Abatshalizimali bebekhathazekile ngokuthi i-Snap Inc. ayizange ihlanganyele isiphetho se-Twitter, ehlulekile ukwakha imodeli yokwenza imali esimeme futhi yalahlekelwa amadola ayizigidi eziyizinkulungwane ezingu-2013 emalini yayo yemakethe kusukela ekuqaleni kwayo ngoNovemba 19. (58%). I-debut, njengoba bekuhleliwe, yenzeke ngo-March 2, 2017, iphumelele kakhulu. Intengo inkampani edayise ngayo amasheya ayizigidi ezingama-200 ngaphambi kokuya emphakathini yayingamadola ayi-17 kuphela. Lokho kusho ngaphezu kuka-$8 enzuzweni ngesheya ngalinye. Inkampani Snap Inc. ikhuphule u-$3,4 billion kubatshalizimali.

I-New York Stock Exchange ngosuku lokwethulwa kwe-Snap Inc.

I-Snapchat isikhuphukele esicongweni seligi futhi ihlose ukuncintisana nezingosi ezinkulu zohlobo lwayo njenge-Facebook ne-Instagram. Izibalo zakamuva zibonisa ukuthi iwebhusayithi kaMark Zuckerberg inabasebenzisi abacishe babe yizigidi eziyizinkulungwane eziyi-1,3, kanti i-Instagram inabasebenzisi abayizigidi ezingama-400, abayisishiyagalombili nangaphezulu ngokuphindwe kabili kune-Snapchat, ngokulandelana. Inkampani Snap Inc. Akakenzi imali ngaleli bhizinisi - kule minyaka emibili edlule, leli bhizinisi selilahlekelwe cishe isigidigidi sengqikithi yokulahlekelwa. Ngisho naku-stock prospectus Spiegel, noma kunalokho, abahlaziyi bakhe babhale ngokuqondile: "Inkampani kungenzeka ingalokothi ibe nenzuzo".

Ubumnandi buphelile futhi abanikazi bamasheya maduze bazobuza ngemali etholwayo. U-Evan Spiegel oneminyaka engu-27 ubudala uzoyifeza kanjani indima yakhe njengenhloko yenkampani enkulu yomphakathi enabanikazi bamasheya, ibhodi yabaqondisi, ingcindezi emalini etholwayo nezinzuzo, njll.? Cishe sizothola maduze.