Ingabe iGenesis ingaqhudelana ngempela neMercedes-Benz, BMW ne-Audi - noma izobhekana nesiphetho esifanayo nesika-Infiniti? Kungani u-2022 kungaba unyaka ochazayo wohlobo oluphambili lwe-Hyundai e-Australia
I-GV70 midsize SUV iyimodeli ebaluleke kakhulu yase-Genesis Australia.
Kungashiwo ukuthi okwakulindelwe kwakuphansi ngesikhathi abakwaHyundai beqala ukuphotha iGenesis njengohlobo lwayo oluwubukhazikhazi e-Australia.
Phela, isinqumo somkhiqizo waseNingizimu Korea sokwethula uhlobo oluhlukile lokunethezeka sihambisane nokwehluleka okuhamba kancane nokubuhlungu komzamo kaNissan uqobo e-Infiniti.
Naphezu kwemizamo emihle yethimba lezentengiso, noma iliphi ithemba ngeGenesis ladanjiswa ukuthi lethule ama-G70 namaG80, okuyizinhlobo zezimoto ngisho nabathengi abawubukhazikhazi ababezishiyile bathanda amaSUV.
Nokho, ukukhuluma nabangaphakathi ngaleso sikhathi kwembula umbono wenkampani wesikhathi eside futhi kwanikeza ithemba ngekusasa.
Yize ingamenyezelwanga esidlangalaleni, bekunomqondo wokuthi i-G70/G80 "iwukwethulwa okuthambile" komkhiqizo, okuvula indlela futhi kusiza uhlobo olusha lukhiphe noma yiziphi izinkinga ngaphambi kokufika kwamaSUV amasha abaluleke kakhulu.
Futhi sebefikile, futhi i-GV80 enkulu kanye ne-midsize GV70 ifinyelele kuma-showrooms ezinyangeni eziyi-18 ezedlule. Ukuthengisa kwaba ngcono ngokufanele ngo-2021, kanti iGenesis ithengiswe ngamaphesenti angama-220 ngonyaka odlule, nakuba kulula ukubona ukukhula okukhulu kusukela enambeni elincane kangaka.
UGenesis udayise izimoto ezingama-229 ngo-2020, ngakho-ke izimoto ezingama-734 ezidayisiwe ezingama-21 zikhuphuke kakhulu, kodwa zisencane uma ziqhathaniswa nokuthengiswa kwezinhlobo zikanokusho “ezinkulu zintathu” - iMercedes-Benz (edayisiwe engama-28,348), iBMW (ethengisiwe eyi-24,891) kanye ne-Audi. (16,003 XNUMX).
Noma ubani ongaphakathi noma ngaphandle kwenkampani olindele ngempela ukuthi uGenesise ukuncintisana ne-trio yaseJalimane uyazikhohlisa. Ngakho-ke yimuphi umgomo ongokoqobo weGenesis ngo-2022 nangale kwalokho?
Okuhlosiwe okusobala kakhulu yiJaguar, uhlobo lweprimiyamu olusunguliwe, olunonyaka odumazayo ngo-2021 njengoba kudayiswe izimoto eziyi-1222 kuphela. Uma iGenesse ikwazile ukuyenza ngama-22, kufanele izibekele umgomo wesikhashana wokusondela ezinkampanini ezifana neLexus neVolvo, zombili ezidayise izimoto ezingaphezudlwana kuka-9000 XNUMX ngonyaka odlule.
Ukufeza zombili lezi zinhloso kuzodinga ukukhula okuqhubekayo, yingakho u-2022 ubaluleke kangaka. Uma lo mkhiqizo uzinzile futhi ulahlekelwa umfutho kulo nyaka, maduze nje ngemuva kokwethulwa, kuzokwenza inqubekelaphambili ibe nzima kakhulu.
Kungakho iGenesis Australia ikhethe indlela "ehamba kancane futhi ezinzile" enabathengisi abalinganiselwe (ababizwa ngokuthi ama-studio) kanye nezikhungo zokuhlola ukushayela. Njengamanje kunezitudiyo ezimbili kuphela zeGenesis, eyodwa eseSydney nenye eseMelbourne, enezikhungo zokuhlola ukushayela okwamanje eziseParramatta naseGold Coast, nezinhlelo zokuthi zizovulwa maduze eMelbourne, eBrisbane nasePerth.
Esikhundleni sokutshala izigidi ekudayiseni okungaxhunyiwe ku-inthanethi okungadingeki kuhlu oluncane uma kuqhathaniswa, iGenesis Australia inqume ukugxila kumodeli yesevisi yamakhasimende ezozama ukuyihlukanisa nemikhiqizo emikhulu.
Isevisi yayo ye-concierge ethi "Genesis to you" iwumgogodla walo mqondo: inkampani iletha izimoto zokuhlola kubantu abanentshisekelo kunokuba ibaphoqe ukuthi beze kubathengisi. Insizakalo efanayo futhi yamukela futhi ilethe izimoto ukuze zilungiswe okuhleliwe, iminyaka emihlanu yokuqala efakwe enanini lokuthengwa kwemoto.
Kungaba eduze kokungenakwenzeka ukuthi izinhlobo ezinkulu zokunethezeka zinikeze isevisi enjalo yomuntu siqu, yingakho iGenesis okwamanje isebenzisa usayizi wayo omncane ukuze izuze. Kodwa akakwazi ukuhlala emncane unomphela. Lo mkhiqizo ukubeke kwacaca ukuthi inhloso yawo ukuthi ekugcineni uthole ingxenye yemakethe engamaphesenti angu-10 kunoma iyiphi ingxenye encintisana kuyo.
Njengamanje, imodeli esebenza kahle kakhulu kulesi simo i-G80 sedan, eyenza u-2.0% wemakethe enkulu yokunethezeka ye-sedan, enye yezingxenye ezincane kunazo zonke ezweni.
Ama-SUV awekho kangcono kakhulu, njengoba i-GV70 inesabelo esingu-1.1% sengxenye yayo ngo-2021 kanye ne-GV80 enesabelo esingu-1.4% uma kuqhathaniswa nomncintiswano.
Unyaka ozayo uzoba isivivinyo esiwujuqu somkhiqizo weGenesis kanye ne-GV70 ikakhulukazi. bekulindeleke njalo ukuthi kube yimodeli ethandwa kakhulu, ngakho unyaka wayo wokuqala ogcwele ukudayiswa kuzoba yinkomba yokuthi iHyundai yamukelwe kahle kangakanani esigabeni sikanokusho.
Okubaluleke kakhulu, nokho, uGenesise awukwazi ukuwela ogibeni olufanayo ne-Infiniti, okwakungumkhiqizo ongekho kahle kanye nomlayezo wokuthengisa odidayo. Kufanele izenze yaziwe futhi inikeze amamodeli ancintisanayo, noma ngabe athengiswa ngamavolumu amancane.
Ngenhlanhla yeGenesis, izoba namamodeli amasha amathathu kulo nyaka - i-GV60, i-Electrified GV70 ne-Electrified G80, zonke zizodingeka ngekota yesibili.
I-GV60 iyinguqulo kaGenesise ye-"e-GMP" EV yakwaHyundai-Kia, ngakho ihlobene eduze ne-Hyundai Ioniq 5 ne-Kia EV6, zombili ezidayiswe ngokushesha. Lokhu kuphoqa uGenesise ukuthi enze okufanayo, ngoba ngeke kube kuhle kakhulu ukuthi umkhiqizo we-premium ulwe nomsebenzi izinkampani ezivamile ezisingathwa kalula.
Okufanayo kuyasebenza naku-GV70 efakwe ugesi. Isidingo sezimoto zikagesi siyanda, futhi uGenesise sekuyisikhathi eside ethi ikusasa layo lisebenza ngogesi, ngakho-ke kuzodingeka ukuthi iphushe amamodeli ayo anamandla ebhethri ngobudlova ngo-2022, nakuba i-Electrified G80 izoba imodeli ye-niche enikezwe isithakazelo esilinganiselwe kuma-sedans.
Ngamafuphi, iGenesis inezithako ezizidingayo ukuze ibe wumkhiqizo wokunethezeka ophumelelayo eminyakeni ezayo, kodwa izodinga ukuqhubeka nokukhula kulo nyaka noma engozini yokulahlekelwa indlela yayo.
