Umkhiqizi wamasondo i-Yokohama: umlando wenkampani, ubuchwepheshe kanye namaqiniso athakazelisayo
Namuhla, ikhathalogi yenkampani iqukethe amakhulukhulu amamodeli kanye nokuguqulwa kwamarempu anobukhulu obuhlukahlukene, izinkomba zomthamo womthwalo, umthwalo nesivinini. Le nkampani ikhiqiza amathayi e-Yokohama ezimoto namaloli, ama-jeep nama-SUV, amathuluzi akhethekile, izimoto zezentengiselwano nezimoto zezolimo. Inkampani "izicathulo" kanye racing izimoto iqhaza imibuthano international.
Amathayi aseJapan ahlonishwa kakhulu ngabasebenzisi baseRussia. Amathayi e-Yokohama anesithakazelo esikhulu kubashayeli: izwe lendabuko, ububanzi bemodeli, amanani, izici zobuchwepheshe.
Enziwa kuphi amathayi e-Yokohama?
Ngaphezu kweminyaka eyi-100 yomlando, i-Yokohama Rubber Company, Ltd ingomunye wabadlali abakhulu emhlabeni embonini yamasondo. Izwe lokukhiqiza amathayi e-Yokohama yiJapan. Amandla amakhulu kanye nezimboni kugxilwe lapha, iningi lemikhiqizo likhiqizwa.
Kodwa ungamangali lapho iRussia ibalwa njengezwe elikhiqiza amathayi e-Yokohama. Ihhovisi elimele inkampani lavulwa nathi ngo-1998, futhi kusukela ngo-2012 isitshalo sokukhiqiza amathayi senziwe e-Lipetsk.
I-Yokohama
Kodwa-ke, iRussia akuyona ukuphela kwendawo lapho izingosi zokukhiqiza zohlobo lwaseJapan zikhona. Kunamanye amazwe angu-14 asakazeke emazwekazini amahlanu, asohlwini lwezwe elikhiqiza injoloba yaseYokohama. Lezi yiThailand, i-China, i-USA, izifunda zaseYurophu nase-Oceania.
Ihhovisi elikhulu lenkampani lise-Tokyo, iwebhusayithi esemthethweni ithi yokohama ru.
Umlando wenkampani
Indlela eya empumelelweni yaqala ngo-1917. Ukukhiqizwa kwamasondo e-Yokohama kwasungulwa edolobheni laseJapane elinegama elifanayo. Kusukela ekuqaleni, umenzi uthembele izinga amathayi kanye neminye imikhiqizo yenjoloba lobuchwepheshe izimoto, okuyinto ayehlanganyela.
Ukungena kokuqala emakethe yomhlaba kwafika ngo-1934. Ngemva konyaka, izikhondlakhondla zezimoto iToyota neNissan zaqeda izimoto zazo ngamathayi eYokohama emgqeni wokuhlanganisa. Ukuqashelwa impumelelo brand abasha kwaba umyalo ovela enkantolo yasebukhosini - amathayi 24 ngonyaka.
Le nkampani yandisa inzuzo yayo, yandisa uhla lwayo, yethula okusunguliwe kwakamuva. Ngo-1969, iJapane kwakungaselona izwe kuphela elikhiqiza irabha yaseYokohama - isigaba somkhiqizo savulwa e-USA.
Ubuchwepheshe benjoloba ye-Yokohama
Namuhla, ikhathalogi yenkampani iqukethe amakhulukhulu amamodeli kanye nokuguqulwa kwamarempu anobukhulu obuhlukahlukene, izinkomba zomthamo womthwalo, umthwalo nesivinini. Le nkampani ikhiqiza amathayi e-Yokohama ezimoto namaloli, ama-jeep nama-SUV, amathuluzi akhethekile, izimoto zezentengiselwano nezimoto zezolimo. Inkampani "izicathulo" kanye racing izimoto iqhaza imibuthano international.
Irabha ye-Yokohama
Umkhiqizi akashintshi inkambo eyathathwa eminyakeni eyikhulu edlule ngekhwalithi yemikhiqizo. Izikebhe ezihlala isikhathi eside zasebusika kanye nesimo sezulu sonke, amathayi ehlobo akhiqizwa emabhizinisini esimanje kusetshenziswa ubuchwepheshe obusha kanye ne-automation. Ngasikhathi sinye, imikhiqizo esigabeni ngasinye sokukhiqizwa kwamathayi e-Yokohama ilawulwa yikhwalithi yezinga eliningi, bese kuba ibhentshi nokuhlolwa kwensimu nokuhlolwa.
Phakathi kwezinto ezintsha zeminyaka yakamuva, ubuchwepheshe be-BluEarth owethulwe emafektri buyagqama. Kuhloswe ngayo ukuthuthukisa ubungane bemvelo bomkhiqizo, ukuphepha nokunethezeka kokushayela imoto, ukuqinisekisa ukonga uphethiloli kanye nokunciphisa ukungakhululeki kwe-acoustic. Kuze kube manje, izinto ze-skates zibuyekeziwe futhi zathuthukiswa: ukwakheka kwenhlanganisela yenjoloba kuhlanganisa irabha yemvelo, izingxenye zamafutha e-orange, izinhlobo ezimbili ze-silica, kanye nesethi yama-polymers.
AmaJapane ayephakathi kwabokuqala abashiya izikhonkwane emathayeni asebusika, esikhundleni sazo bafaka iVelcro. Lobu ubuchwepheshe lapho ukunyathela kuhlanganiswe namabhamuza amancane angenakubalwa akha imiphetho ebukhali endaweni eshelelayo yomgwaqo. Isondo linamathela ngokoqobo kubo, kuyilapho libonisa izici zokusebenza eziphawulekayo.
Izimfihlo nezindlela zokukhiqiza zethulwa kanyekanye kuwo wonke amafekthri amasondo e-Yokohama.
