Ukuthengiswa kweGeneral Motors kuzoba kubi kakhulu kusukela ngo-1958 ngenxa yokushoda kwama-chip

Ukushoda kwama-chips kuthinte ukukhiqizwa kwezinkampani zezimoto ezahlukahlukene, okuphoqe ukuthi bamise inqubo yokukhiqiza izinhlobo ezahlukahlukene. IGeneral Motors ilungiselela ukwethula izinga lokudayiswa kusukela ngo-1958 ngemuva nje kweToyota

Ukuphelelwa izinto zokusetshenziswa ukuze ukhiqize umkhiqizo owuthengisayo kuyinhlekelele enkulu. Kuyinkinga enkulu nakakhulu uma uyi-automaker yomhlaba wonke futhi ungakwazi ukugqolozela ngokwethuka. ukuthi ikubeka kanjani endleleni eya ekuthengisweni okubi kakhulu konyaka kusukela ngeminyaka yawo-1950. Lesi isimo sikaGM njengamanje, kusondela ekupheleni kuka-2021.

Ukwehla kokuthengisa okungakaze kubonwe

Embikweni wayo wokuthengisa osanda kukhishwa wekota yesithathu ka-2021, General Motors зарегистрировала 446,997 218,195 поставок автомобилей в США. Это на автомобилей меньше, чем за тот же квартал прошлого года., и еще большее падение на 291,641 2019 по сравнению с третьим кварталом 1958 года. Это ставит GM в ногу с худшим объемом продаж в США с 80,000 года и отстает от Toyota примерно на продаж и продолжает расти.

Ikota yesithathu ka-2020 yeGM yabukelwa phansi ngokusobala yinhlanganisela yokuphazamiseka kokukhiqiza okuhlobene ne-COVID kanye nokugcwala kwabathengisi abampofu, kuyilapho i-GM iveza ukwehla kwayo okukhulu ngo-2021 ngenxa yokuphazamiseka kokuhlinzekwa kwezidingo eMalaysia. 

I-GM inethemba ngale nhlekelele

Naphezu kwalokhu futhi, i-GM isanethemba lokuthi izozuza umphumela wezezimali ngaphakathi "kwebanga eliqondiwe" lemigomo yayo yekhalenda yango-2021. ibika ukukhula ngo-27%, 11% no-8% ngokulandelana, kuyilapho imikhiqizo eminingana esezingeni eliphezulu ithumele ukukhula okuphawulekayo ingxenye yesithathu ka-2021.

Ikakhulukazi, ukuthengiswa kwamaloli agcwele usayizi ogcwele kwahlala kuqinile, isabelo sokudayisa sikhuphuke ngo-2% kuya kumayunithi angama-38 e-Chevy Silverado kanye ne-GMC Sierra, kuyilapho imikhumbi ithengisa ngo-13%. I-GM iphinde iqhubeke nokubusa ingxenye yeSUV enosayizi ogcwele cishe ngama-70% emakethe. I-Chevrolet Tahoe y I-Suburban, futhi gmc ukhon. 

I-Cadillac Escalade ibekwe njengeSUV edayisa kakhulu enkampanini.

Konke kwabona ukukhula kokuthengiswa, ikakhulukazi amakhasimende emikhumbi athenge ama-SUV angu-89% ngaphezulu, nakuba lingekho eliphumelele njenge-. Ukuthengiswa kwe-Cadillac esezingeni eliphezulu esezingeni eliphezulu kwenyuke ngo-123%, okuqinisekisa isimo sayo njengeSUV edayiswa kakhulu kanokusho.

Naphezu kokuba i-crossover yabantu abaphila izimpilo eziyisicefe, i-Chevy Trailblazer nayo yenze izinzuzo ezinkulu, ezikhuphuke ngo-147%, kuyilapho ingane yakubo yakwa-Buick Encore GX ikhuphuke ngo-3%. Futhi manje njengoba igijima ngokushesha njengama-turbos ku-C8 ZR1 ezayo, ukuthengiswa kwe-Chevy Corvette nakho kwenyukile, kukhuphuke ngo-60% kumodeli ka-2021.

Naphezu kokushoda, i-GM ibekwe njengenkulu

Ngakho-ke ngenkathi ukuthengisa kukonke kwehlile, i-GM iyazi ukuthi ukonga kuma-semiconductor chips amamodeli anenzuzo kakhulu yindlela okufanele uhambe ngayo. Ungakholwa ukuthi ikota embi ingaba wuphawu lokuthi leli lungu le-Detroit "big three" liyehluleka, ikakhulukazi ngemikhiqizo ye-halo efana ne-2022 GMC Hummer EV.

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