Imikhuba yokuthenga ye-inthanethi yaseBrithani

Ukubheka imikhuba yokuthenga ku-inthanethi e-UK

Ubuchwepheshe besimanje benza ukuthenga usohambeni kube lula kunangaphambili. kulinganiselwa ukuthi ngo-2021 93% wabasebenzisi be-inthanethi e-UK bazothenga ku-inthanethi [1]. Sinalokho engqondweni, besifuna ukuthola ukuthi yiziphi izindawo eziyinqaba nezimangalisayo abantu abazithengayo ku-inthanethi - noma ngabe kusemotweni, embhedeni, noma ngisho nasendlini yangasese - futhi uma ukuvala shaqa kushintshe noma yini.

Senze ucwaningo lwabantu abadala baseBrithani ngaphambi[2] nangesikhathi[3] sokuvalwa ukuze sithole imikhuba yabo yokuthenga ku-inthanethi nokuthi ukuqhelelana komphakathi kungase kukuthinte kanjani lokhu. Ukuhlaziya kwethu kungena ezindaweni ezixakile abantu abathenga ku-inthanethi, imikhiqizo eyinqaba abayithengile, ngisho nezinto okungenzeka ukuthi bangazithenga ku-inthanethi.

Yiziphi izindawo ezingajwayelekile abantu abazithenga ku-inthanethi

Akumangalisi lokho Abantu baseBrithani bathanda ukuthenga kusofa (73%), becasha embhedeni (53%) ngisho nangokuzifihla emsebenzini (28%). Kodwa ebesingalindele ukukubona ukuthi indlu yokugezela nayo iyintandokazi: u-19% wabathengi uvuma ukuthenga behleli endlini yangasese, kanti abangaphezu koyedwa kwabayishumi (10%) benza kanjalo ngenkathi begeza. endlini yokugezela.

Ucwaningo lwethu lwembule izindawo ezithandwa kakhulu zokuthenga ku-inthanethi ezingajwayelekile, okuhlanganisa nokuphuma ngesikhathi somshado (ngethemba ukuthi akuwona umshado kamakoti nomkhwenyana), amafidi angu-30,000 endizeni, ohambweni lokubuka indawo, futhi okuthusa kakhulu, emngcwabeni. .

Okujwayelekile okusha yilapho abantu bethenga ku-inthanethi ngesikhathi sokuvalwa

Ngenkathi imingcele yokuthi singavakashela kuphi isiqala ukukhula, abantu bakhathazekile ngokuthenga emigwaqweni ephezulu, futhi njengoba abaningi besachitha isikhathi esiningi besekhaya, ukuthenga online kuyadlondlobala. Besifuna ukubona ukuthi abantu bebethenga kuphi ku-inthanethi ngesikhathi sokuvalwa. 

Okumangazayo ukuthi U-11% uvumile ukuthi uhlezi emotweni yabo ukuze bathenge ku-inthanethi. qhela kumlingani wakho, izingane noma umndeni. Kuyahlekisa ukuthi u-6% ubuye uthenge ku-inthanethi ngenkathi uzivocavoca, futhi u-5% uyavuma ukuthi ukwenzile ngisho naseshaweni.. Siyethemba ngempela ukuthi banawo umshwalense walawa mafoni! 

Asimangalanga ukubona abangu-13% besebenzisa ukulinda isikhathi eside kolayini bezitolo ezinkulu ukuze bathenge ku-inthanethi - lokho kuwukusebenzisa kahle isikhathi esichithwe kahle.

Izinto Eziyinqaba Nezimangalisayo Abantu Abazithenga Ku-inthanethi

Nakuba bekukuningi kakhulu esingakubalula, sibone yonke into kusukela kuthikithi lendiza yenja kuya kubuso bendlovukazi obumise okwe-jelly ngisho nesethi yezinyosi.

Nokho, izintandokazi zethu zihlanganisa imvu eyodwa, iphepha langasese lika-Donald Trump, kanye ne-autograph ka-Wolf ephuma emdlalweni we-TV wama-'90s Gladiators. - mhlawumbe okungajwayelekile kakhulu kulezi ukukhanya okungeziwe okuvela emihlobiso kaKhisimusi yoMkhandlu waseCleethorpes!

Abantu bajabule kunangaphambili bethenga ku-inthanethi

Ngaphambi kokuvalwa kwendawo, cishe uhhafu (45%) walabo okwaxoxwa nabo bathi abasoze bathenga ingubo yomshado ku-inthanethi, kodwa ngemuva kokuvela kwezinyathelo zokuphambanisa umphakathi, leso sibalo sehle safinyelela ku-37%. Abantu kungenzeka bathenge ingubo yomshado (63%), imithi (74%) ngisho nendlu (68%) ku-inthanethi manje kunangaphambi kokwethulwa kokuhlukaniswa komphakathi.

Ngaphezu kwesigamu sabantu baseBrithani (54%) bathenga ku-inthanethi ngokuzethemba, okumangazayo lesi sibalo sikhuphukela ku-61% kwabaneminyaka engu-45-54 uma kuqhathaniswa nabaneminyaka engu-18-24 ubudala lapho isibalo sehla safinyelela ku-46%. Bangaphezu kwababili kwabahlanu (41%) abaphendulile bathi bajabulela ukuthenga ku-inthanethi., ngezimangalo ezihhafu zokuthi kungenxa yokunethezeka nobulula okunikezwa wukuthenga nge-inthanethi.

Isimo sengqondo sokuthenga izimoto sishintshe kanjani ngesikhathi sokuhlukaniswa

Ngaphambi kokuvalwa, ama-42% abantu baseBrithani bathi ngeke bakujabulele ukuthenga imoto nge-inthanethi, kanti iGeneration Z (abaneminyaka engu-18-24) iyona enabantu abaningi okungenzeka ukuthi baningi (27%), uma kuqhathaniswa no-57% wama-Baby Boomers (abaneminyaka engama-55+) ). ), okungenzeka mancane kakhulu ukuthi bathenge imoto nge-inthanethi.

Kodwa-ke, ukuzihlukanisa kungase kushintshe umbono kusuka u-27% kuphela manje othi ngeke ukhululeke ukuthenga imoto nge-inthanethi., okuwumehluko we-15%.

[1] https://www.statista.com/topics/2333/e-commerce in the UK/

[2] Ucwaningo lwemakethe lwenziwe iResearch Without Barriers phakathi kukaFebhuwari 28 noMashi 2, 2020. Bekuhanjelwe abantu abadala baseBrithani abangu-2,023 ababethenga ku-inthanethi.

[3] Inhlolovo yemakethe yenziwa iResearch Without Barriers phakathi kukaMeyi 22 noMeyi 28, 2020, lapho abantu abadala baseBrithani abangu-2,008 babuzwa ngemikhuba yabo yokuthenga ngesikhathi sokuvalelwa.