Izithiyo zivimbela ukuphinda uBorgward aqale kabusha
Ukusebenza kwe-Europe kubukeka kumile phakathi kokuthengisa okuphansi. Iphephandaba laseJalimane i-Automobilwoche libika ukuthi lo mkhiqizo ovuselelwe usenkingeni ngemuva kokuthi abakhiqizi bamaloli amancane baseChina i-Foton bethengise u-2019% wabo wokulawula inkampani yokudoba nokuqasha izimoto i-Ucar ngo-67 ngama- $ 614 million (£ 470 million). ).
I-Ucar isebenzise iBorgward BX5 neBX7 ngezinsizakalo zayo zeselula eChina. Lokhu kuqala kubhebhethekise ukuthengisa okunzima kwalowo mkhiqizo, kepha imodeli yokuthengisa okuphayona kuthiwa iyisithiyo ekusetshenzisweni okubanzi.
Abakwa-Automobilwoche babika ukuthi uBorgward uthengise kuphela izimoto ezingama-5000 2020 engxenyeni yokuqala yonyaka ka-XNUMX futhi ubhekene nokungaqiniseki okwengeziwe njengoba umninimasheya we-Ucar uCharles Zhengyao Lu eba yisihlava sokubalwa kwezimali.
Umthengisi wase-Europe kuphela ka-Borgward - e-Luxembourg - usahweba, futhi i-Automobilwoche icaphuna umdayisi u-Andre Laserd: "Sijabule kakhulu ngaleli bhizinisi." Umthengisi kubikwa ukuthi uthengise izimoto ezingaphezu kwekhulu kusukela maphakathi no-2018, kanti i-BX100 ne-BX5 zisatholakala ukuze zithengiswe ngo-€7 (£36) kanye no-£200 (£32) ngokulandelana.
ULaserda utshele lolu shicilelo ukuthi azikho izimpawu zokuthi uBorgward uhlela ukushiya iYurophu, kodwa izibalo zokuthengisa zingaphansi kakhulu kwezinhloso zokuqala zalo mkhiqizo zokuthengisa amayunithi angama-800000 emhlabeni wonke ngo-2020.
Ngasekupheleni kuka-2018, abezindaba babike ukuthi iBorgward izokwethula izinhlobo zayo zeSUV e-UK nase-Ireland ngonyaka ozayo, ngokubambisana nomngenisi wezimpahla ozinze eBirmingham i-International Motors. Akukaze kube nokuvuselelwa okusemthethweni kwalolu hlelo ezinyangeni ezingama-20 ezedlule, futhi imininingwane ikhombisa ukuthi lo mkhiqizo awusenayo indlunkulu yawo yase-Europe eStuttgart, eJalimane, njengoba wawunjalo ngo-2018.
Isibuyekezo sezindaba zakamuva esizeni somkhiqizo saseYurophu sisuka ngomhla ka-14 kuZibandlela wezi-2018, kuyilapho i-BXi7 electric SUV ibonakala iseduze nokwethulwa njengoba yayinjalo ngenkathi yethulwa ngo-2017.
UBorgward wayehlele ukuvula isitshalo saseYurophu eBremen, eJalimane, kepha ukubekiswa kwaso indawo engama-140000 square meter kwaphela ngoJuni 2019.
