Vula i-akhawunti ye-Facebook - idatha yakho isivele ikhona

Ngabe i-Facebook izovinjelwa e-EU? Kuzwakala kushaqisa kancane. Uma kuvela ukuthi imithetho le portal esebenza ngaphansi kwayo iphula izimfuneko ze-EU zemvume ecacile yomsebenzisi we-inthanethi ukuze alandelele futhi asebenzise lokho okubizwa. amakhukhi, amathuba angeke akhishwe.

Ngokombiko olungiswe yiBelgian Privacy Commission, Facebook ihlaziya umsebenzi wabo bonke abasebenzisi bayo, okuhlanganisa nalabo abashiye isayithi noma basuse i-akhawunti yabo!

Amaqembu azimele abacwaningi abavela e-Catholic University of Leuven naseVries University e-Brussels bathi lokhu kungenxa yamakhukhi afakwe kumakhompyutha abasebenzisi abaxhuma Facebook plugins. Abamele osaziwayo cishe baqonde ukuthi lolu daba lubucayi.

Bakhiphe isitatimende esisemthethweni lapho belinganisele umbiko wososayensi ngokuthi "empeleni awunakwethenjelwa." Bakugcizelele ukuthi ababhali bocwaningo abazange baxhumane nophiko lwenkonzo ukuze bacacise ngezinto ezichazwe embikweni. Ephendula, abaseBelgium batshele i-BBC ukuthi bangakujabulela ukuzwa ukuphawula okuphusile ngemiphumela yabo. Idiplomacy egcwele.

ikhukhi Monster

Abahlaziyi baseBelgium bomsebenzi wephothali edumile bahlole izinguquko kunqubomgomo yayo mayelana ukuvikelwa kobumfihloyethulwe ngoJanuwari 2015. Ngokusho kwabo, abazange balethe lutho olusha - bashintsha ngokusemthethweni kuphela, futhi eminye imithetho ivezwa ngokucacile kunangaphambili.

Kodwa-ke, okutholakele okuhlobene nokulandela umkhondo wabasebenzisi be-inthanethi kuvele kwaba mnandi. Eqinisweni, le nqubo ayithinti kuphela labo abavale i-akhawunti yabo kule sayithi, kodwa nalabo abasuse amakhukhi kumakhompyutha abo.

Mhlawumbe okuxakayo kakhulu ukuthi i-Facebook iphinde ilandelele abasebenzisi be-inthanethi abangakaze babe ne-akhawunti endaweni eluhlaza okwesibhakabhaka. Kungenzeka kanjani lokhu? Njengoba wazi, ungakwazi ukuvala i-akhawunti yakho ye-Facebook. Kodwa-ke, amakhukhi ahlala ekhompyutheni yomsebenzisi futhi asetshenziselwa ukulandelela ukuziphatha kwabo kokuphequlula.

Uma sivakashela amawebhusayithi analokho okubizwa nge-Facebook Social Plug-ins (isibonelo ngenkinobho ethi "Like"), amakhukhi esitolo sethu sekhompyutha futhi sithumela idatha kumaseva enethiwekhi yokuxhumana nabantu. Akudingekile nokuthi sicindezele noma iyiphi inkinobho. Ngokwetiyori, lokhu kuvimbela idatha enjalo ukuthi ingathunyelwa. isusa amakhukhi kukhompyutha.

Nokho, ngokocwaningo olwenziwa ososayensi baseBelgium, ngisho noma ungayisebenzisi nhlobo i-Facebook, okudingeka ukwenze nje ukuvakashela ngephutha ikhasi le-Facebook lenkampani noma umcimbi ukuze umshini wabo ulande amakhukhi bese uqala inqubo yokulandela umkhondo. Ngokwethiyori, kungenzeka ukukhubaza lo mshini.

Iwebhusayithi ehlinzekwe yi-European Interactive Digital Advertising Alliance ku-www.youronlinechoices.com izosetshenziselwa le njongo. Nokho, ngokusho kwabacwaningi, lokhu akusebenzi. Facebook ngoba igodla ithuba lokulandelela okunye!

Ingosi iziphatha ngendlela ehluke ngokuphelele kunezinye izinkampani ezivumela ukususwa kwezihlonzi kumakhukhi lapho umsebenzisi ekhetha inketho yokuphuma, i.e. ukuyivula ngeke kuvumele ukulandelela. Uma kukhulunywa nge-Facebook, isici sokuphuma sisebenza kuphela e-US naseCanada, ngokusho kwabacwaningi.

isevisi blue Nokho, unezinkinga ngisho phesheya. Imisebenzi yakhe iphenywa yi-US Federal Trade Commission. Ngisho nezigele ezifana noJay Rockefeller, usihlalo weKomidi Lezohwebo, Isayensi Nezokuthutha, banesithakazelo kubo.

Ebambe izigcawu zokulalelwa kokusetshenziswa kwamakhukhi kusizindalwazi sangemva kokuphuma, uthe: "Akekho okufanele ahlole amakhasimende ngaphandle kolwazi nemvume yawo, ikakhulukazi inkampani enamakhulu ezigidi zabasebenzisi esebenzisa inqolobane yedatha yomuntu siqu eyingqayizivele." Abamele ingosi bachaze izindlela zokulandelela kwabezindaba zaseMelika, kuhlanganisa. e-USA namuhla.

Bavumile ukuthi amakhukhi asetshenziselwa lokhu, futhi lokhu kusebenza kunoma yimuphi umuntu, nganoma yisiphi isizathu, olayisha ikhasi esizindeni se-Facebook. com. Nokho, bakugcizelela lokho izingodo zigcinwa izinsuku ezingama-90 kuphela. Bese ziyasulwa. Ngakho-ke i-Facebook akudingeki ilandele abantu "phakade".

Imithetho engenakwenzeka

Ubumfihlo, noma kunalokho izinsolo zokwephulwa kwayo ngendlela ebabazekayo, yikhanda elikhulu leziphathimandla okwamanje. facebook. Nokho, kuneminye imibuzo le nkonzo eyibuzile eminyakeni edlule engakaze iphendulwe ngendlela egculisayo.

Kodwa-ke, uma kungaziwa ukuthi umshini onomthelela omkhulu kangaka ekusetshenzisweni kwezindaba ngamakhulu ezigidi zabantu waziwa kanjani, kunokungabaza nokusola okuningi.

Muva nje, iqembu lososayensi - uCarrie Karahalios noCedric Langbort base-American University of Illinois, kanye noChristian Sandvig waseNyuvesi yaseMichigan - banqume ukuphenya ngalolu daba. I-algorithm yokuqukethwe kwe-Facebook.

Enye yazo iphathelene nokukhethwa kokuqukethwe okuboniswa kumsebenzisi ekuhambeni, ekhasini elibizwa ngokuthi "ikhaya". I-algorithm enesibopho sokuhlunga imilayezo kulokho okubizwa. I-News Feedzie iyimfihlo egcinwe kakhulu ka-Mark Zuckerberg. Abaphathi be-Facebook bacaphuna izimfihlo zezohwebo nezebhizinisi.

Wakha isicelo socwaningo i-FeedVis, umsebenzi wayo bekuwukubandakanya abasebenzisi abaningi benkundla ocwaningweni. Uhlelo lokusebenza lukhiqiza ukusakazwa kwakho konke okuqukethwe kubangani bomsebenzisi be-Facebook. Okunye kokubona kokuqala kwabacwaningi kwaba kanje: cishe u-62% wabantu abazi nhlobo ukuthi okuqukethwe abakubona kuphrofayela yabo kuhlunga ngokuzenzakalelayo.

Ukuqashelwa kokulandelela kubonise kakhulu izinguquko eziqhubekayo ezenzeka ku-algorithm. Uyanyakaza kangangokuba imithetho ebonakala namuhla ingase ingasasebenzi ngakusasa! Ekhuluma ngocwaningo lwe-NewScientist, uChristo Wilson waseNortheastern University eBoston wathi ezinyangeni ezimbalwa ezedlule: “Emlandweni wemithombo yezindaba, kuye kwaba neziteshi ezaziwayo ezifinyeleleka kakhulu, kodwa ngokuvamile umthwalo wemfanelo walokho ezikushicilele wawuwela phezu komphakathi. amahlombe omuntu ngamunye.

Isiphelelwe yisikhathi manje." Ngakolunye uhlangothi, ngokombiko weBBC ovela eYurophu owethulwe ngoFebhuwari nonyaka Ikomkhulu le-Facebook e-Dublin, lapho ithimba elizinikele liphethe kokubili ukuphepha nokuqukethwe kwesayithi, "isici somuntu", hhayi imishini nama-algorithms, anesibopho sezinqumo zokugcina enkundleni yezokuxhumana. Okungenani yilokho okushiwo abaphathi be-Facebook.