Ukusuka ku-hi-tech kuye ku-lo-fi: kungani ukushoda kwama-semiconductors kungaphuca imoto yakho entsha elandelayo ubuchwepheshe bezinga eliphezulu
Ukushoda kwama-semiconductors kulimaza i-JLR.
Ukushoda kwe-semiconductor okukhungethe umhlaba wezimoto kulimaza izinhlelo ze-Jaguar Land Rover e-Australia njengoba uhlobo luxwayisa ngokwenza "izinqumo ezinzima" mayelana nezimoto ezizihlinzekayo kanye namathuluzi.
I-powerhouse yaseBrithani ayiyona yodwa lapha: ukusuka e-Subaru kuya e-Jeep, kusukela kwa-Ford kuya e-Mitsubishi, futhi cishe wonke umuntu ubhekene nezinkinga zokukhiqiza ngenxa yokushoda. Ngenxa yalokhu, izinkampani zezimoto emhlabeni jikelele, okuhlanganisa i-JLR, empeleni zibuyisela emuva iwashi uma kuziwa kubuchwepheshe bezimoto, futhi ukushoda kuphoqa ezinye izinhlobo ukuthi zilahle imishini yobuchwepheshe obuphezulu ukuze zivune izixazululo ze-analog zesikole esidala ukuze ziqhubeke nokuletha. imikhiqizo. izimoto.
Akungabazeki ukuthi ukushoda kuthinta ama-premium kanye nemikhiqizo kanokusho kakhulu kunezinye ngenxa yezinga lobuchwepheshe obujwayelekile ebhodini, futhi iJaguar Land Rover iyafana.
Ngenxa yalokhu, umkhiqizo usezinhlelweni zokwenza "izinqumo ezinzima" ukuze uhambisane nokugeleza kwezimoto osekuthinteke kakhulu ukushoda kokukhiqiza.
"Cishe zonke izimoto zethu zisezingeni eliphezulu ngakho-ke zisezingeni eliphezulu," kusho uMqondisi Ophethe we-JLR uMark Cameron.
“Sinezinqumo ezinzima okumele sizithathe uma siya phambili. Futhi nakanjani kuzofanele sithathe isinyathelo esithile e-Australia sokunciphisa ukutholakala kwamamodeli athile noma izinto ezithile ukuze sigcine ikhono lokukhiqiza izimoto zale makethe futhi sanelise amakhasimende ethu.”
Ukulindela izinkinga ezingase ziphakame ngo-2022, umkhiqizo uthi isisombululo sisasebenza, kodwa saphawula ukushintshwa kwezikrini zethu zedijithali ezisezingeni eliphezulu emgqonyeni womshayeli ngokudayela kwe-analog yesikole esidala, ezokugcina ezingadingi ama-semiconductors. . Kufanele futhi kuqashelwe ukuthi izimoto eziya e-Australia njengamanje zizolethwa ngokuvumelana nemibandela yazo evamile.
“Ngeke ngicacise njengoba singakanqumi,” kusho uCameron. “Kodwa kufanele ubone abanye abakhiqizi bebheka ideshibhodi egcwele ye-TFT uma iqhathaniswa ne-analogi, noma ubuchwepheshe obuthwala ukuminyana okuphezulu kwe-chip nezinye izindlela.
"Kufanele siqinisekise ukuthi siphila ngokuvumelana nalokho okulindelwe ngamakhasimende, futhi uma senza izinguquko kusobala ukuthi sinethemba lokwengeza izici eziyisinxephezelo, kodwa umsebenzi ojabulisa kakhulu."
