Iqanjwe izinhlobo zezimoto ezibiza kakhulu

I-Toyota ikleliswe endaweni yokuqala ohlwini lwe-Interbrand's 2019 Most Valuable Global Brands, ikleliswe endaweni yesikhombisa.

Ngokwezinga le-Interbrand's Top 100 Global Brands 2019, iToyota iphinde yahamba phambili ohlwini lwezimoto ezibalulekile futhi.

Ikleliswe endaweni yesikhombisa, inani leToyota likhuphuke ngo-56.2% unyaka nonyaka laya ku-$234.2 billion, i-Apple ($9 billion, +167.7%) kanye ne-Google ($8 billion, +125.3%). I-Amazon ($24B, +108.8%), i-Microsoft ($17B, +63.4%), i-Coca-Cola ($4B, -61.1%) ne-Samsung ($2B, +XNUMX%).

Kodwa-ke, endaweni yesishiyagalombili - kanye nomkhiqizo ohlonishwa kakhulu - bekuyiMercedes-Benz, nayo egxume ngo-50.8% yaya ku-$45.4 billion, ibeka uphawu lodumo lwaseJalimane ngaphambi kweMcDonalds ($4 billion, +44.4%) kanye neDisney ($11 billion). + XNUMX%).

IToyota kanye neMercedes-Benz yizona kuphela izinhlobo zezimoto eziphume eshumini eliphezulu, kodwa iBMW ibuyele endaweni yeshumi, inyuke ngephesenti elilodwa yafinyelela ku-$10 billion.

I-brand elandelayo ebaluleke kakhulu kwakuyi-Honda, ibekwe ku-21st, ikhuphuke ngo-24% kuya ku-$ 39.9 billion, nezinkampani ezifana ne-Facebook ($ 32.4 billion), i-Nike ($ 32.2 billion), uLouis Vuitton ($ 25.6 billion) kanye ne-GE (amaRandi ayizigidi eziyizinkulungwane ezingu-XNUMX). Brand kanye neBMW.

Kulandela i-Honda, iFord neHyundai zikleliswe endaweni yama-35 kanye nesama-36, ngokulandelana, nezangaphambili zikhuphuke ngo-14.3% zaya ku-$14.2B kanti ezokugcina zinyuke ngo-XNUMX% zaya ku-$XNUMXB.

IVolkswagen isendaweni yama-40 ngo-$12.9bn (+6%), kanti ezinye izinhlobo zaseJalimane i-Audi nePorsche zilandela ngenani ngo-$12.7bn (+4%) kanye no-$11.7bn (+9%) futhi zithatha indawo yama-42 nesama-50. .

INissan, esendaweni yama-52, ingenye yezinhlobo ezintathu zezimoto ezilahlekelwe yisisekelo kulo nyaka, yehle ngamaphesenti ayisithupha yafinyelela ku-$11.5 billion, enye kube iKia ($78 billion, -6.4%) kanye nendawo yama-7) iLand Rover ($85 billion ). , -5.9%).

Kodwa-ke, phakathi kweNissan neKia endaweni yama-77 kukhona iFerrari, egxume ngo-12% yaya ku-$6.5 billion, kuyilapho i-Mini ($ 5.5 billion, +5%) iqoqe izinhlobo zezimoto ku-100 ephezulu endaweni engu-90- m.

Ukulinganisa izindleko, I-Interbrand ayibheki nje kuphela ukusebenza kwenkampani kwakamuva kanye nokuqagela kwezezimali, kodwa futhi neqhaza lomkhiqizo namandla emakethe.

Inani lezinto zangaphakathi nazo ziyacatshangelwa, njengokuzibophezela nokusabela, futhi ubuqiniso bomkhiqizo, ukuhambisana nokuzibandakanya nakho kucatshangelwa kumphumela wokugcina.