Izinhlelo zokusebenza zeselula zilandelela abasebenzisi futhi zithengise idatha

Isiteshi Sesimo Sezulu, uhlelo lokusebenza oluphethwe yi-IBM ngokungaqondile, sithembisa abasebenzisi ukuthi ngokwabelana nayo ngedatha yendawo yabo, bazothola izibikezelo zesimo sezulu sasendaweni eziqondene nawe. Ngakho, silingwa imininingwane ehlukahlukene, sinikeza idatha yethu ebalulekile, singaqondi ukuthi ubani ongayithola nokuthi ingasetshenziswa kanjani.

Izinhlelo zokusebenza zeselula ziqoqa idatha yendawo enemininingwane kubasebenzisi ngaso sonke isikhathi. Baqapha izimoto emigwaqweni yezimoto, abahamba ngezinyawo emigwaqweni, namasondo amabili emigwaqweni yamabhayisikili. Babona konke ukunyakaza komnikazi we-smartphone, ovame ukuzibona engaziwa ngokuphelele, noma ngabe wabelana ngendawo yakhe. Izinhlelo zokusebenza azigcini ngokuqoqa ulwazi mayelana ne-geolocation, kodwa futhi zithengisa le datha ngaphandle kolwazi lwethu.

Siyazi ukuthi uyihambisa kuphi inja yakho

I-New York Times isanda kwenza ucwaningo lokulandelela ukunyakaza kuka-Lisa Magrin, uthisha ojwayelekile ovela ngaphandle kwe-New York. Izintatheli zikufakazele ukuthi, ngokwazi inombolo yakhe yocingo, ungalandelela lonke uhambo oluzungeza indawo alwenza nsuku zonke. Futhi nakuba ubunikazi bukaMagrine babungekho ohlwini lwedatha yendawo, bekulula ukumxhumanisa negridi yokususa ngokusesha okwengeziwe.

Ezinyangeni ezine zamarekhodi e-geolocation ebukwa yi-New York Times, indawo ye-heroine yombiko yaqoshwa kunethiwekhi izikhathi ezingaphezu kuka-8600 - isilinganiso kanye njalo ngemizuzu engu-21. Uhlelo lokusebenza lwamlandela njengoba eya emhlanganweni wokulawula isisindo kanye nasehhovisi likadokotela wesikhumba ukuze ahlinzwe kancane. Indlela ayehamba ngayo nenja nokuvakashela emzini wentombi yakhe yakudala yayibonakala ngokucacile. Yebo, ukuhamba kwakhe kwansuku zonke esuka ekhaya eya esikoleni kwakuwuphawu lomsebenzi wakhe. Indawo akuyo esikoleni iye yabhalwa izikhathi ezingaphezu kuka-800, ngokuvamile ngebanga elithile. Idatha yendawo kaMagrin iphinda ibonise ezinye izindawo ezivakashelwa njalo, okuhlanganisa indawo yokuzivocavoca kanye nama-Weight Watchers ashiwo ngenhla. Kusukela kudatha yendawo iyodwa, iphrofayili enemininingwane efanelekile yowesifazane oneminyaka ephakathi ongashadile okhuluphele kanye nezinkinga ezithile zempilo ziyadalwa. Lokho cishe kuningi, uma kuphela kubahleli bezikhangiso.

Imvelaphi yezindlela zendawo yeselula ixhunywe eduze nemizamo yomkhakha wokukhangisa yokwenza izinhlelo zokusebenza ngokwezifiso nokukhangisa izinkampani lapho umsebenzisi wedivayisi eseduze. Ngokuhamba kwesikhathi, iye yashintsha yaba umshini wokuqoqa nokuhlaziya amanani amakhulu edatha ebalulekile. Njengoba kubhala lolu hlelo, idatha yase-USA ngalolu hlobo lwegesi ifika okungenani ezinkampanini ezingama-75. Abanye bathi bathungatha emishinini ephathwayo efinyelela ezigidini ezingu-200 e-United States, noma cishe ingxenye yemishini esetshenziswa kulelo zwe. I-database ebuyekezwa yi-NYT - isampula yolwazi eqoqwe ngo-2017 futhi ephethwe inkampani eyodwa - iveza ukunyakaza kwabantu ngezinga elimangalisayo lemininingwane, enembile ukuya kumamitha ambalwa, futhi kwezinye izimo ibuyekezwa izikhathi ezingaphezu kuka-14 ngosuku. .

Imephu yokuhamba Lisa Magrin

Lezi zinkampani zithengisa, zisebenzisa, noma zihlaziye idatha ukuze zihlangabezane nezidingo zabakhangisi, izitolo, ngisho nezikhungo zezezimali ezifuna ukuqonda ngokuziphatha kwabathengi. Imakethe yokukhangisa eqondiswe ku-geo isivele inenani elingaphezu kwamabhiliyoni angama-20 ngonyaka. Leli bhizinisi lifaka elikhulu kunawo wonke. Njenge-IBM eshiwo ngenhla ethenge uhlelo lwesimo sezulu. Inethiwekhi yokuxhumana nabantu eyake yathanda ukwazi futhi ethandwa kakhulu i-Foursquare isiphenduke inkampani ye-geo-marketing. Abatshalizimali abakhulu emahhovisi amasha bahlanganisa uGoldman Sachs noPeter Thiel, umsunguli we-PayPal.

Abamele imboni baphinde bathi banentshisekelo kumaphethini okunyakaza nendawo, hhayi ubunikazi bomthengi ngamunye. Bagcizelela ukuthi idatha eqoqwe izinhlelo zokusebenza ayihlotshaniswa negama elithile noma inombolo yocingo. Kodwa-ke, labo abakwazi ukufinyelela lezi sizindalwazi, okuhlanganisa abasebenzi benkampani noma amakhasimende, bangakwazi ukuhlonza abantu kalula ngaphandle kwemvume yabo. Isibonelo, ungalandela umngane ngokufaka inombolo yocingo. Ngokusekelwe ekhelini lo muntu ahlala echitha futhi elala kulo, kulula ukuthola ikheli eliqondile lomuntu othize.

Abameli badoba nge-ambulensi

Izinkampani eziningi zasendaweni zithi uma abasebenzisi bezingcingo bevumela indawo yabo ukuthi yabiwe ngokusetha idivayisi yabo, igeyimu ilungile. Nokho, kuyaziwa ukuthi uma abasebenzisi becelwa ukugunyazwa, lokhu kuvame ukuhambisana nolwazi olungaphelele noma oludukisayo. Isibonelo, uhlelo lokusebenza lungase lutshele umsebenzisi ukuthi ukwabelana ngendawo yakhe kuzomsiza ukuthi athole ulwazi lwethrafikhi, kodwa angasho ukuthi idatha yakhe izokwabiwa futhi ithengiswe. Lokhu kudalulwa kuvame ukufihlwa kunqubomgomo yobumfihlo engafundeki cishe engafundi muntu.

Ibhange, abatshalizimali besikhwama, noma ezinye izikhungo zezezimali zingasebenzisa lezi zindlela zohlobo oluthile lobunhloli bezomnotho, njengokwenza izinqumo zekhredithi noma zokutshala izimali ezisekelwe kuzo ngaphambi kokuba inkampani ikhiphe imibiko esemthethweni yeholo. Kuningi okungashiwo ngokwaziswa okungasho lutho njengokwanda noma ukuncipha kwenani labantu abasefekthri noma abavakashela izitolo. Idatha yendawo ezikhungweni zezempilo iyathandeka kakhulu mayelana nokukhangisa. Isibonelo, i-Tell All Digital, inkampani yokukhangisa yase-Long Island eyiklayenti le-geolocation, ithi iqhuba imikhankaso yabameli bokulimala komuntu siqu ngokukhomba amagumbi ezimo eziphuthumayo ngokungaziwa.

Ngokusho kwe-MightySignal ngo-2018, inombolo enkulu yezinhlelo zokusebenza ezidumile ziqukethe ikhodi yendawo esetshenziswa izinkampani ezahlukene. Ucwaningo lwe-platform ye-Google Android lubonisa ukuthi kunezinhlelo ezinjalo ezingaba ngu-1200, kanye ne-200 ku-Apple iOS.

I-NYT ihlole ezingamashumi amabili zalezi zicelo. Kuvele ukuthi abangu-17 babo bathumela idatha ene-latitude enembile nobude ezinkampanini ezingaba ngu-70. Izinkampani ezingu-40 zithola idatha enembile yendawo evela kuhlelo lokusebenza olulodwa lwe-WeatherBug lwe-iOS. Ngesikhathi esifanayo, eziningi zalezi zihloko, lapho zibuzwa izintatheli mayelana nedatha enjalo, zibiza ngokuthi "akudingekile" noma "azinele". Izinkampani ezisebenzisa idatha yendawo zithi abantu bayavuma ukwabelana ngolwazi lwabo ukuze bathole izinkonzo eziqondene nawe, imiklomelo nezaphulelo. Kukhona iqiniso kulokhu, ngoba uNksz. Magrin ngokwakhe, umlingisi oyinhloko wombiko, uchaze ukuthi akaphikisani nokulandelela, okumvumela ukuthi aqophe imizila egijima (mhlawumbe akazi ukuthi abantu abaningi abalinganayo nezinkampani bangafinyelela yazi lezi zindlela).

Ngenkathi kubusa imakethe yokukhangisa yeselula, i-Google ne-Facebook nazo zingabaholi ekukhangiseni okusekelwe endaweni. Baqoqa idatha kuzinhlelo zabo zokusebenza. Baqinisekisa ukuthi abayithengisi le datha ezinkampanini zangaphandle, kodwa bayigcina kubo ukuze benze kangcono amasevisi abo, bathengise ukukhangisa okusekelwe endaweni, futhi baqaphe ukuthi ukukhangisa kuholela ekuthengisweni ezitolo ezingokoqobo. I-Google ithe ishintsha le datha ukuze inganembile kangako.

I-Apple ne-Google muva nje bathathe izinyathelo zokunciphisa ukuqoqwa kwedatha yendawo ngezinhlelo zokusebenza ezitolo zabo. Isibonelo, enguqulweni yakamuva ye-Android, izinhlelo zokusebenza zingaqoqa i-geolocation "izikhathi ezimbalwa ngehora" esikhundleni saleyo eqhubekayo eyayivame ukuba yiyo. I-Apple iqinile kancane, idinga ukuthi izinhlelo zokusebenza zithethelele ukuqoqa imininingwane yendawo emilayezweni eboniswe kumsebenzisi. Kodwa-ke, imiyalelo ye-Apple yonjiniyela ayisho lutho mayelana nokukhangisa noma ukuthengisa idatha. Ngoqokelwe ukumela abanye, inkampani iqinisekisa ukuthi abathuthukisi basebenzisa idatha kuphela ukuze banikeze amasevisi ahlobene ngokuqondile nohlelo lokusebenza noma babonise ukukhangisa ngokuhambisana nezincomo ze-Apple.

Ibhizinisi liyakhula, futhi ukuqoqwa kwedatha yendawo kuzoba nzima kakhulu ukukugwema. Amanye amasevisi angenayo idatha enjalo awakwazi ukuba khona nhlobo. Okungokoqobo ukungathandwa kwabathelisi esikubona nakho kusekelwe kakhulu kubo. Kubalulekile ukuthi abasebenzisi bazi ngezinga abalandelwa ngalo, ukuze bazinqumele ukuthi bazokwabelana ngendawo yini.