U-Kia 'unovalo oluncane': Umdondoshiya waseKorea usabela ekukhuleni ngokushesha kwe-MG, iGreat Wall Motors nezinye izinhlobo zezimoto zamaShayina e-Australia
Ngo-2021, i-MG ZS SUV encane idlule bonke abaqhudelana nabo ekilasini layo.
Ukunyuka nokukhula kwemikhiqizo yamaShayina njenge-MG ne-GWM e-Australia kwenza umphathi wasendaweni wakwa-Kia u-Damien Meredith athuke, kodwa uyabajabulisa inqobo nje uma ehlala eshibhile futhi ejabule.
Kufanele ubheke kuphela imiphumela yokuthengisa ka-2021 ukuze ubone ukuthi ngisho nonyaka okhungethwe yi-COVID kanye nokubambezeleka kokuhlinzekwa kwempahla ngenxa yokushoda kwe-semiconductor, i-MG ne-GWM ibe nonyaka omuhle kakhulu.
Ngo-2021, i-MG yaba nempumelelo ngomzimba omncane we-MG3 we-hatchback kanye ne-HS kanye ne-ZS SUVs, yathengisa izimoto ezingu-39,025 ngo-2021 ngo-40,770. Uma kuqhathaniswa, iVolkswagen idayise izimoto ezingu-37,015 ngesikhathi esifanayo kanti iSubaru ikwazile ukudayisa izimoto ezingu-XNUMX. .
Lokho kwanele ukubeka i-MG endaweni yesishiyagalolunye ngaphambi kwe-Subaru ezinkampanini eziphezulu zezimoto eziyi-10 zango-XNUMX, okokuqala ngqa umkhiqizo waseShayina ungenile kuleli qembu legolide.
I-MG kungenzeka ukuthi ingeyaseBrithani futhi ikomkhulu layo lihlala eLondon, kodwa lo mkhiqizo manje usungaphansi kwenkampani yaseChina iSAIC Motor kanti izimoto nazo zenziwa eChina. Ngakho-ke umkhiqizo ungowamaShayina ngempela, noma ngabe usebenzisa "inhlangano yawo yaseBrithani" ngendlela efanayo nohlobo lweMini oluphethwe ngabakwaBMW.
IGWM (Great Wall Motors) ingaphansi kwamaShayina futhi ikhiqiza izimoto ezidumile iHaval Jolion neHaval H6 SUV. Kube nokuthengisiwe okungu-18,384 okuqoshwe ngo-2021, ngaphambi kweHonda ngezimoto eziyi-17,562 XNUMX.
UMnu. Meredith uhlabeke umxhwele ngempumelelo yemikhiqizo yamaShayina e-Australia futhi ukholelwa ukuthi bagcwalisa isikhala "eshibhile nesijabulisayo" esishiywe yi-Kia njengoba iba umdlali ophambili.
“Okokuqala, ngicabanga ukuthi benze umsebenzi omuhle kakhulu. Okwesibili, besihlale sazi ukuthi uma sisukuma, bazosithatha isikhala esisishiyile - ikakhulukazi uMG. Kodwa ukube besingagxili ohlotsheni lwethu njengoba kade senza iminyaka emine noma emihlanu edlule, ngabe sisashibhile futhi sijabule, okungeyona into esifuna ukuyenza lapho siya khona ngokwemibandela. umkhiqizo wethu futhi siyaphi ngokufaka ugesi,” usho kanje.
Lapho u-Kia efika e-Australia ngasekupheleni kwawo-1990, uhlobo lwaseKorea lwawina abantu base-Australia ngezinye izindlela ezingabizi kakhulu kumamodeli aseJapane abiza kakhulu futhi awaziwayo.
Maphakathi nawo-2000, u-Peter Schreyer we-Audi wajoyina i-Kia njengomphathi wemiklamo yomhlaba wonke, isikhathi esibone amamodeli ayo ashintsha kakhulu isitayela sawo ukuze abukeke kahle kakhulu.
Kusukela lapho, kwaKia balandele lesi sitayela sesitayela esiphezulu, esinamamodeli afana neSorento entsha, Carnival, kanye nemoto kagesi ezayo i-EV6 abagcinanga ngokuba yimbangi enkulu yakwaMazda noToyota, kodwa nabakwaVolkswagen.
Kodwa-ke, isinqumo sokushiya uhlobo lwesabelomali siza nezingozi, kuvume uMnu. Meredith.
“Kwakumele senze lesi sinqumo,” esho.
“Ngiqonde ukuthi, sikhuluma ngaphakathi ngaso sonke isikhathi ukuthi ngenxa yalokhu esikwenzile, uhlangothi lwethu olungalungile luyadalulwa, kodwa kufanele ukholwe esu olenzile mayelana nokuthuthukiswa komkhiqizo. ukuqina, futhi sicabanga ukuthi senza kahle."
Kodwa-ke, uMnu. Meredith ukubheke ngeso lokhozi ukukhula kwesabelo semakethe sika-MG. Ngenyanga enhle ngo-2021, abakwaKia babedayisa izimoto ezibalelwa ku-7000 5000, kodwa ngokuvamile babedayisa phakathi kuka-6000 3000 no-2021 4303. I-MG yanda ngaphezudlwana kuka-XNUMX XNUMX ngenyanga ngo-XNUMX, yaze yadayisa ezingu-XNUMX ngoJuni odlule. Lena imiphumela emihle kakhulu kunoma yimuphi umenzi wezimoto, futhi yanele ukumethusa.
“Ngiba novalo oluncane uma ngibona benza u-3000-3500. Kodwa bheka, benze umsebenzi omuhle futhi kufanele ukuhloniphe lokho.”— UMnu. Meredith.
Wengeze ngokuthi sekuyisikhathi sokuthi abakhiqizi bezimoto asezinze e-Australia babone i-MG nezinye izinhlobo zamaShayina njengezimbangi zangempela.
“Ngicabanga ukuthi imboni kumele iqonde ukuthi bayizimbangi – yindlela esibabheka ngayo,” kusho uMnu. Meredith.
I-MG edayiswe kakhulu ngo-2021 kube yiZS SUV, kanti ngonyaka kudayiswe izimoto ezingu-18,423 40. I-ZS bekuyiSUV encane edayise kakhulu ngaphansi kuka-$2021 ngo-14,764, ngaphambi kweMitsubishi ASX ehlala idumile enamathengiso angu-30, iMazda CX-13,309 edayiswe angu-12,748, kanye neHyundai Kona edayiswe angu-8834. KwaKia Seltos basalele emuva kakhulu ekuthengisweni kwezimoto ngo-2021.
