Ukugwema Amaphutha Ka-Holden: Impumelelo ye-Toyota empeleni isiza kanjani i-GWM, Isuzu, Kia, MG nabanye ukuthi bachume e-Australia, nokuthi kungani uhlobo kufanele lukhathazeke | Umbono

Ama-Toyota afana ne-RAV4, Yaris ne-HiLux ahlangabezane nokukhuphuka kwamanani amakhulu muva nje, okudonsela abathengi abaningi kwezinye izinhlobo.

Ngabe iGWM (yeGreat Wall Motors ehlanganisa iHaval), Isuzu, Kia neMG ifana ngani?

Bonke bajabulele ukukhula kwamaphesenti aphindwe kabili noma amadijithi amathathu ekuthengisweni kwase-Australia onyakeni odlule, futhi konke lokhu ngenxa yegebe elikhulu elisele emakethe ngenxa yokumaketha okungenakunyakaziswa kwe-Toyota ngenxa yokukhuphuka kwamanani okuhlala kubonakala njalo.

Yebo, ezinye izinhlobo ezifana ne-Alpine, Aston Martin, Bentley, Genesis, Jeep, LDV, McLaren, Peugeot, Skoda kanye ne-SsangYong nazo ziqophe izinzuzo zamaphesenti amakhulu uma ziqhathaniswa no-2020.

Nokho, amanani abo angempela asalokhu emancane uma kuqhathaniswa, kuyilapho i-GWM, Isuzu, Kia ne-MG zonke izidayisele zenyuka ngezibalo ezinhlanu.

I-MG isuke ku-15,253 yaya ku-39,025 ukubhaliswa esikhaleni sezinyanga ezingu-12, okumelela ukukhuphuka ngamaphesenti angu-156. Ukweqa kwe-Isuzu isuka ku-22,111 yaya ku-35,735 ngesikhathi esifanayo inyuke ngamaphesenti angu-61.6 kanti izinombolo zakwaKia zenyuka zisuka ku-56,076 zaya ku-67,964 kakade zathuthuka ngamaphesenti angu-21.2. Kepha inkanyezi yi-GWM, isuka kumayunithi angama-5235 ngo-2020 yaya ku-18,384, ngokuwina okumangazayo okungamaphesenti angama-251.2.

Umphumela usho ukuthi le mikhiqizo ingabadlali abasha abakhulu edolobheni ngo-2022, kanye nalabo abanye abadlali abakhulu abafana neFord, iHonda, iHyundai, iMazda, iMitsubishi, iNissan neVolkswagen okudingeka bayibukele eduze.

Ngakho-ke, iToyota isisize kanjani ngempela i-GWM, Isuzu, Kia ne-MG ukuthi bathole umusa kubathengi bezimoto ezintsha base-Australia?

Impendulo iyinkimbinkimbi, njengoba isidingo esikhulu somhlaba wonke esihlanganiswe nokubambezeleka kokukhiqizwa ngenxa yezinkinga eziphathelene nobhubhane kusho ukuthi uhlu lwabalindile seluqhume amamodeli amaningi, lwaze lwaphela izinyanga (uma kungenjalo iminyaka kwezinye izimo, njengama-RAV4 athile kanye LandCruiser 300 Series).

Kodwa-ke, empeleni, kuncike kumkhiqizi wethu wezimoto wesikhathi eside obonakala ezenza amanani angenakufinyelelwa kubantu base-Australia abaningi kunanini ngaphambili ekubeni khona kwale nkampani iminyaka engama-63 kuleli zwe - okungenani, kunjalo emehlweni abathengi abaningi. , ikakhulukazi kusukela ekuqaleni kwale minyaka eyishumi.

Eqinisweni, sesivele sikubalulile ukuthi izimoto zakwaToyota zithengeka kakhulu namuhla uma ukwehla kwamandla emali sekufakwe kukho kunanoma yisiphi isikhathi emlandweni walolu hlobo e-Australia. Kodwa, uma kukhulunywa ngamadola namasenti, izimbangi ezifana ne-GWM, Isuzu, Kia kanye ne-MG zithola imivuzo ngokunikeza amamodeli ahambisanayo anamanani aphansi kakhulu okuqala namazinga aphezulu emishini. Nabathengi bavota ngezinyawo zabo.

Ake sibheke isibonelo seToyota Yaris.

Ngo-2019, intengo yohlu lwesisekelo se-Ascent yaqala ukusuka ku-$15,390 ngaphambi kwezindleko zomgwaqo; namuhla, umlandeli waleyo moto (ephakeme cishe ngazo zonke izindlela) manje i-Ascent Sport esuka ku-$23,740. Ngokuphambene, i-MG3 Core iphinde yathengiswa kusuka ku-$16,990 uma ushayela isikhathi esiningi sonyaka odlule. Akumangalisi ukuthi laba bakamuva badayise umholi wangaphambili wokuthengisa amayunithi angama-13,774 kuya ku-4495.

Okufanayo kuyasebenza nakwimodeli yakwaToyota eyi-RAV4 – 2021 edayisa kakhulu okungelona iloli e-Australia. Ngo-2019, isiqalisi se-GX siqale sisuka ku-$30,640, nokho namuhla sifinyelela ku-$34,300. uma uzimisele futhi ubekezele ngokwanele ukulinda eyodwa. Khonamanjalo, i-Haval H2021 entsha ka-6 ingena embangweni isuka ku-$31,990-drive-away. Umphumela? I-H6 yehle ngo-280% ngonyaka odlule, kwathi ukubhaliswa kwe-RAV4 kwehle ngamaphesenti angu-7.2.

Isibonelo sesithathu i-HiLux pick-up, i-perennial segment movement kanye ne-shaker eye yabhekana nokuncintisana okukhulu ezikhathini zakamuva kuwo wonke amakhona, futhi hhayi nje esitheni sayo sendabuko, i-Ford Ranger. I-Rogue flagship ibize u-$64,490 ngaphambi kwezindleko zomgwaqo ngo-2019 kodwa i-$70,750 namuhla, uma iqhathaniswa nenani elishisayo le-Isuzu D-Max X-Terrain lika-$65,900. Umphumela? Intengo yakamuva ikhuphuke ngamaphesenti angama-74 ngo-2021, uma kuqhathaniswa nenani elincane leToyota elingamaphesenti angama-22.

Lezi izibonelo ezintathu nje ezibonisa ukuthi kungani abanye abantu base-Australia bephambuka besuka kwaToyota baye ezinkampanini ezithengeka kakhulu ezikhathini zamuva nje, ukwethembeka kwabo kwacasulwa ukukhuphuka kwentengo enamadijithi amabili kwezinye izimo, kanye nasezimweni ezinzima kakhulu ukuqalisa.

Lokhu kungase kungabi yinkinga kakhulu kwaToyota kulesi sikhathi samanje - isabelo semakethe sika-2021 esingamaphesenti angu-22.3 ngaphezu kokuphindwe kabili kweMazda ephume isibili ngo-9.6% - kodwa sehle ngamaphesenti agcwele ngonyaka odlule. , futhi lokho kufanele kube isizathu sokukhathazeka uma kuqhubeka njengokuthambekela kwesikhathi eside.

Ukwengeza, uToyota odlulisela ukwenyuswa kwamanani amakhulu kubathengi ngezikhathi zobunzima obudlangile kungase kubonakale kubanda, ikakhulukazi njengoba isengenye yezinkampani ezicebe kakhulu emhlabeni. Eqinisweni, ngo-2021, iToyota yalinganiselwa cishe ku-$60 billion USD ($84 billion AUD), okuyibeka endaweni yokuqala njengomenzi wezimoto ocebe kakhulu eMhlabeni, ngaphambi kukaMercedes-Benz noTesla.

I-Factor in Holden's Dedeng ngo-2020 - uphawu lwesikhathi esisodwa lokuzigqaja kwe-Australia kanye nenkambiso abantu abaningi abaqhubeka nokudabuka ngayo ngemuva kokubulawa kwayo ngendlela engafanele ngabakwaGeneral Motors - futhi kuyacaca ukuthi ama-brand afana ne-GWM, Isuzu, Kia kanye ne-MG asebhange. isihlalo esishisayo sokuqala ubudlelwano obusha besikhathi eside nabathengi bendawo abafuna ikhefu elilinganayo.

Uma umlando usifundise okuthile, wukuthi imibuso akufanele iphumule. U-Holden uphathe amaphesenti angu-50 akho konke ukuthengiswa kwezimoto ezintsha ngasekupheleni kwawo-1950 futhi ukuphatha kwayo kwabonakala kungenakuphikiswa ngasekupheleni kwawo-'80s (futhi, kafushane, ngawo-'90s nasekuqaleni kwawo-'00s). Kodwa-ke, njengabathengi yonke indawo, abathengi base-Australia bahamba ngezinyawo uma bezwa sengathi bangathola imali engcono kwenye indawo.

Kumanje kuyenzeka, njengoba umfutho wabo udlondlobala ngesivinini izinkampani ezifana noGWM, Isuzu, Kia, MG nezinye sezinoToyota abazowubonga.