Umlando wohlobo lomoto weDS

Umlando wohlobo lwe-DS Automobiles uqhamuka enkampanini ehluke ngokuphelele nakumkhiqizo wakwaCitroën. Ngaphansi kwaleli gama, kuthengiswa izimoto ezisencane ezingakabi nesikhathi sokusabalala emakethe yomhlaba. Izimoto zingengxenye ye-premium, ngakho-ke kunzima kakhulu enkampanini ukuthi incintisane nabanye abakhiqizi. Umlando walo mkhiqizo waqala eminyakeni engaphezu kwengu-100 edlule futhi waphazamiseka ngokoqobo ngemuva kokukhishwa kwemoto yokuqala - lokhu kwavinjelwa yimpi. Kodwa-ke, noma eminyakeni enzima kangako, abasebenzi bakwaCitroën baqhubeka nokusebenza, bephupha ukuthi kuzongena imoto eyingqayizivele kungekudala emakethe. 

Babekholelwa ukuthi angenza uguquko lwangempela, futhi bakucabanga - imodeli yokuqala yaba ihlelo. Ngaphezu kwalokho, izindlela, ezihlukile ngalezo zikhathi, zisize ekusindiseni impilo kamongameli, okuhehe kuphela ukunakwa komphakathi nabathandi bezimoto kumenzi. Esikhathini sethu, inkampani ivuselelwe, yethula amamodeli ayingqayizivele athole ukunakwa nothando lwesizukulwane esisha ngenxa yomklamo waso wokuqala kanye nezimpawu ezinhle zobuchwepheshe. 

Umsunguli

Izimpande zeDS Automobiles zikhula ngqo zisuka kwenye inkampani yakwaCitroen. Umsunguli wayo u-André Gustav Citroen wazalelwa emndenini ocebile wamaJuda. Lapho umfana eneminyaka engu-6 ubudala, wathola ifa elikhulu kubaba wakhe nasebhizinisini lakhe, elalihlotshaniswa nokuthengiswa kwamatshe ayigugu. Nokho, lo somabhizinisi akazange afune ukulandela ezinyathelweni zakhe. Ngaphandle kokuxhumana okuningi nesimo esivele sikhona. Wathuthela emkhakheni ohluke ngokuphelele futhi waqala ukukhiqiza izindlela. 

Ngesikhathi seMpi Yezwe Yokuqala, u-Andre wazakhela ifektri yakhe yama-shrapnel shells, eyayiseduze ne-Eiffel Tower. Isakhiwo saqedwa ngezinyanga ezi-4 kuphela, ngaleso sikhathi kwakuyisikhathi sokuqopha. Ama-shrapnels ayekhwalithi ephezulu kakhulu, ngaphandle kokubambezeleka komshado owodwa nokulethwa kwezidingo. Ngemuva kokuphela kwempi, u-André wasungula inkampani ekhiqiza izimoto. Kwakubaluleke kakhulu kosomabhizinisi ukuthi babehlonipheke futhi basebenzise kalula ngangokunokwenzeka. 

Ngo-1919, inkampani yethula imoto yokuqala. Ibinokumiswa okugcwele entwasahlobo okwenza abashayeli bazizwe bekhululekile emigwaqeni enamagqubu. Kuliqiniso, uphawu "ludubule" kuphela ekuzameni kwesibili. Ngo-1934, u-André wathatha umhlalaphansi: inkampani yayiphethwe uMichelin, kanti umnikazi omusha uPierre-Jules Boulanger weza nenye iphrojekthi. Ekuqaleni yayibizwa nge-VGD, kodwa yabe seyithola igama elithi DS. Inhloko yakwaCitroen ibifuna ukukhiqiza ngobuningi izimoto ezingama-premium ezizohlanganisa ukwakheka okuhle, izixazululo ezintsha kanye nokulula. Amalungiselelo okukhonjiswa aphazanyiswe yimpi yesibili yomhlaba, kepha noma kunjalo abashisekeli abayekanga ukusebenza kulo msebenzi. Ukuze abanikazi be-DS Automobiles bakwazi ukushayela ngisho nasemigwaqeni enamagqubu, abasiki bezinto baqhamuka nokumiswa okusha, okufana nokufaniswa kwabo okungamelwe yimikhiqizo engadumile kangako. Izimoto zithole inzalo yabathengi abangaba khona, ikakhulukazi ngoba abasebenzi bakwaCitroen bahlala beza nezindlela ezintsha zokwenza ngcono umkhiqizo ongaphansi. 

Abazange bafune ukuma lapho, ngoba babehlala bekholelwa ekwakhiweni komqondo onjalo. Inkinga yango-1973, lapho inkampani yayisengcupheni yokuqothuka, yafaka iphuzu lokukhuluphala ekuthuthukisweni kwe-DS Automobiles. Ngemuva kwalokho kudalwe ukukhathazeka kwe-PSA Peugeot Citroen, okusize inkampani ukuthi iqhubeke nokuntanta. Nokho, ukukhiqizwa kwezimoto ngaphansi kwegama sub-brand wayeka iminyaka eminingi. Izinkampani ezazibambe iqhaza ekhonsathini zazigxile ekusindeni, ngoba kwakunzima kakhulu ukuhlala emakethe. 

Kuphela ngo-2009, kwenziwa isinqumo esibalulekile sokubuyisela umkhiqizo ongaphansi. Ifake amamodeli we-Citroen abiza kakhulu futhi abizayo. Izimoto eziningana zakhiqizwa egameni lalo mkhiqizo, kepha ngokuhamba kwesikhathi kwaba nzima kubo ukumelana nomncintiswano. Izimbangi ezinamandla zavela emakethe ezazivele zinegama elihle. Lokhu kwaqhubeka kwaze kwaba ngu-2014 - Izimoto zakwaDS zaba uphawu olwehlukile, zathola igama lazo ukuhlonipha imoto yodumo yeCitroën DS. 

Namuhla, abaphathi benkampani bayaqhubeka nokwakha nokwethula ubuchwepheshe obusha ekukhiqizeni izimoto eziphambili. Kaningi izimoto zeDSs ziyahamba zisuka kwi "progenitor" Citroen, ukuhlukaniswa kwazo kubonakala ngokusobala nasekwakheni, izici kanye nezici zezimoto. Abanikazi benkampani bathembisa ukuthi bazokwandisa kakhulu umkhiqizo, bandise uhla lwemodeli futhi bavule izindawo zokubukisa eziningi emhlabeni jikelele. 

Isifanekiselo

Uphawu lwe-DS Automobiles beluhlala lungashintshi. Imele zonke izinhlamvu ezixhunywe ku-D no-S, ezimelwe ngendlela yezinombolo zensimbi. Uphawu ngandlela thile lukhumbuza ilogo yakwaCitroen, kepha kungenzeka ukubadida omunye nomunye. Ilula, icacile futhi imfishane, ngakho-ke kulula ukuyikhumbula ngisho nakulabo bantu abangenantshisekelo yezimoto zeDS Automobiles. 

Umlando womkhiqizo wezimoto kumamodeli 

Imoto yokuqala enikeze igama lo mkhiqizo ibizwa ngeCitroen DS. Yakhishwa kusukela ngo-1955 kuya ku-1975. Khona-ke umugqa sedans kwabonakala ezintsha, njengoba design yayo yasetshenziswa izindlela ezintsha. Kwakunomzimba ohlanjululwayo nokumiswa kwe-hydropneumatic. Ngokuzayo, nguye owasindisa impilo kaCharles de Gaulle, uMongameli waseFrance, ngesikhathi sokuzama ukubulala. Imodeli yaba yisakhiwo sodumo, ngakho-ke yayivame ukusetshenziswa njengesibonelo sezimoto ezintsha, zamukele ukwakheka nomqondo ojwayelekile. 

Kuphela ekuqaleni kuka-2010, ngemuva kokubuyiselwa kwenkampani, i-hatchback DS3 encane yakhululwa, yaqanjwa ngemoto yodumo. Futhi ibisuselwa kuCitroën C3 entsha ngaleso sikhathi. Ngawo lowo nyaka i-DS3 yaba yiTop Gear's Car of the Year. Ngo-2013, yaphinde yaqanjwa njengemoto edayiswa kakhulu ngokuya ngamamodeli ahlangene. Ubusha buhlala bugxile esizukulwaneni esisha, ngakho-ke umenzi unikeze izinketho zemibala yomzimba eziningana kudeshibhodi nophahla. Ngo-2016, inkampani ivuselele ukwakhiwa nemishini. 

Ngo-2010, kwethulwa omunye umjaho iCitroën DS3, owaba yi-DS3 hybrid. Yakhishwa ngamakhophi ayi-1000 kuphela, okwenza yahlukile ngohlobo lwayo. Imoto ibinokumiswa okuphansi nokuzinzile, ukuhleleka okungcono kwe-injini nokuklanywa kwasekuqaleni.

Ngo-2014, izwe labona uhlobo olusha lwe-DS4, olwalususelwa kowandulelayo, iCitroën Hypnos ka-2008. Le moto yaba yimoto yesibili e-serial kulo lonke uhla lwemodeli lohlobo lwe-DS Automobiles. Ngonyaka wokukhishwa kwawo, wahlonishwa njengombukiso omuhle kakhulu onyakeni kumkhosi wezimoto. Ngo-2015, imodeli yasetshenziswa kabusha, ngemuva kwalokho yabizwa nge-DS 4 Crossback.

I-DS5 hatchback yakhiqizwa ngo-2011, yathola isimo semoto yomndeni ehamba phambili. Yayikhiqizwa okokuqala ngophawu lweCitroën, kodwa kwaze kwaba ngo-2015 lapho kwafakwa khona uphawu lwe-DS Automobiles. 

Ikakhulukazi emakethe yase-Asia, ngoba bekukule makethe (ikakhulukazi eChina) lapho onobuhle bethengiswa khona kakhulu, ikhishelwe izimoto ngazinye: DS 5LS neDS 6WR. Zakhiqizwa nangophawu lweCitroën, njengoba iDS Automobiles yayithathwa njengomkhiqizo ongaphansi. Izimoto ziphinde zakhishwa zadayiswa ngaphansi komkhiqizo weDS.

Ngokusho kwenhloko yeDS Automobiles, ngokuzayo uhlela ukwandisa kakhulu uhla lwezimoto ezikhiqizwayo. Kungenzeka ukuthi, izimoto ezintsha zizokwakhiwa kuzona lezi zinkundla ezisetshenziswa ePSA. Kepha izindinganiso zobuchwepheshe zamamodeli we-DS zizohluka ukuzenza zingafani neCitroën ngangokunokwenzeka.