Umlando wohlobo lomkhiqizo weCadillac

I-Cadillac ibe ngumholi ezimotweni zikanokusho iminyaka engaphezu kwe-100 futhi ikomkhulu layo lihlala eDetroit. Imakethe enkulu yalolu hlobo lwezimoto iNorth America. I-Cadillac yaphayona ukukhiqizwa kwezimoto eziningi. Namuhla, inkampani inentuthuko eminingi yemishini yezimoto namadivayisi.

Umsunguli

Le nkampani yasungulwa ngunjiniyela uHeinrich Leland nosomabhizinisi uWilliam Murphy. Igama lenkampani livela egameni lomsunguli wedolobha laseDetroit. Abasunguli bavuselele inkampani yezimoto eDetroit efayo, bayinika igama lesimo esisha bazibekela umgomo wokukhiqiza izimoto ezisezingeni eliphakeme kakhulu nezisezingeni eliphezulu.

Le nkampani yethule imoto yayo yokuqala ngo-1903 wekhulu lama-20. Ingqondo yesibili kaCadillac yethulwa eminyakeni emibili kamuva futhi yathola ukubuyekezwa okungaka kwemodeli yokuqala. Izici zemoto bekuyinjini entsha nokwakheka komzimba okungajwayelekile kusetshenziswa ukhuni nensimbi.

Ngemuva kweminyaka eyisithupha ikhona, inkampani yatholwa ngabakwaGeneral Motors. Ukuthengwa kubize ukukhathazeka ngezigidi zamaRandi, kepha bekufanele ngokuphelele ukutshalwa kwezimali okunjalo. Abasunguli baqhubeka nokuhola inkampani futhi bakwazi ukuqhubeka nokuhumusha imibono yabo kumamodeli weCadillac. Ngo-1910, ukukhiqizwa kwe-serial yezimoto kwase kusungulwe ngokuphelele. Ukuqamba okusha kwaba ukuqala, okhulule abashayeli isidingo sokuqala imoto ngesandla besebenzisa isibambo esikhethekile. ICadillac ithole umklomelo ngohlelo lwayo olusha lokukhanyisa ugesi nokuthungela. Lokhu kube ukuqala kohambo lwesikhathi eside lwenkampani edume umhlaba wonke, ezimoto zayo zithole isikhundla sezimoto ezihamba phambili esigabeni se-premium class.

Isifanekiselo

Uphawu lweCadillac lushintshe izikhathi eziningana. Ngemva kokusungulwa kwenkampani, igama lavezwa kuyo ngezinhlamvu zegolide. Umbhalo wenziwe ngefonti enhle futhi ufana nokuchuma. Ngemva kokudluliselwa kobunikazi kwaGeneral Motors, umqondo wophawu wabuyekezwa. Manje wawufanekiselwa isihlangu nomqhele. Kuneziphakamiso zokuthi lesi sithombe sithathwe ku-de Cadillac family crest. Ukuthola umklomelo weDewar ngo-1908 kwaholela ezinguqukweni ezintsha ekwakhiweni kophawu. Umbhalo othi "izinga lomhlaba" lanezelwa kulo, lapho i-automaker ihambisana nayo njalo. Kuze kube ngama-30s, kwenziwa izinguquko ezincane ekubukekeni kwebheji ye-Cadillac. Kamuva kwengezwe amaphiko, okusho ukuthi le nkampani iyohlale ikhiqiza izimoto, kungakhathalekile ukuthi isimo sinjani ezweni nasemhlabeni.

Izinguquko zaba ukuqala kweMpi Yezwe II, lapho wonke amabutho ayeqondiswe ekuhlangabezaneni nezidingo zamasosha. Lokhu akuzange kuvimbele inkampani ekwakheni injini entsha, eyethulwa ngeminyaka yama-40s. Kuleli qophelo, uphawu lwashintshwa lwaba luhlamvu V, olwenziwe isitayela futhi lwakhiwe kahle. Ukukhishwa kwenjini engu-V kuboniswe kuphawu olusha lwemoto.

Izinguquko ezilandelayo zenziwe kuphela kuma-50s. Babuyisa ingubo yezikhali, ebikhonjiswe ngaphambili kubheji, kepha ngokulungiswa okuthile. Esikhathini esizayo, isibonakaliso sasiguqulwa kaninginingi, kodwa ngaso sonke isikhathi sasigcina izinto zaso zakudala. Ekupheleni kwekhulu lama-20, ibheji lenziwe laba lula ngangokunokwenzeka, kwasala kuphela isihlangu esenziwe umqhele. Ngemuva kweminyaka eyi-15, umqhele wasuswa kwasala isihlangu kuphela. Kwaba wuphawu lwenselelo kubo bonke abanye abenzi bezimoto, ukukhumbuza isimo sezimoto zeCadillac.

Umlando womkhiqizo wezimoto kumamodeli

Inkampani ngo-1903. Ukutholwa okuyinhloko kukaLeland kwakuwukusetshenziswa kwesiqalo sikagesi esikhundleni sesibambo. Ukukhiqizwa kwezimoto kwakushesha ngamandla, kwakhiqizwa izimoto ezingaphezu kwezinkulungwane ezingama-20 ezivela olayini benkampani yeBolo emashumini ambalwa eminyaka. Ukukhuphuka kokuthengiswa bekuhambisana nokukhishwa kohlobo lwe-Type 61, ebelivele lunama-wiper nezibuko ezibheka emuva. Lokhu bekuyizinto zokuqala ezintsha kuphela inkampani ezomangaza ngazo ngokuphindaphindiwe abashayeli bezimoto ngazo.

Ekupheleni kwawo-20, umnyango wokuklama wawusuvele uhleliwe, oholwa nguHarlem Earl. Ungumdali "wekhadi lokushayela" elidumile lezimoto zeCadillac - i-radiator grille, ehlala ingashintshiwe namuhla. Uqale wasebenzisa lokhu emotweni yakwaLaSalle. Isici bekuwumnyango okhethekile wekhomishana, oklanyelwe ukugcina izesekeli zegalofu.

Iminyaka yama-30 yabona usuku oluhle lwenkampani yakwaCadillac ekuletheni izinto zokunethezeka nezobuchwepheshe ezimotweni zabo. Le nkampani inesikhundla esiphambili emakethe yezimoto yase-US. Ngalesi sikhathi, kwafakwa injini entsha eyenziwe ngu-Owen Necker ezimotweni. Ngokokuqala ngqá, intuthuko eminingi yahlolwa, okwathi kamuva yathola ukusetshenziswa okubanzi. Isibonelo, ukumiswa okuzimele kudalelwe isondo langaphambili lamasondo, ngaleso sikhathi okwakubhekwa njengesixazululo sezinguquko.

Ekupheleni kweminyaka yama-30s, i-Cadillac 60 Special entsha yethulwa. Ihlanganise ukubukeka okubukekayo okuhlangene nokusebenza okulula. Lokhu kwalandelwa yisiteji sezempi, lapho amathangi, hhayi izimoto ezisezingeni, zikhiqizwa kuma-conveyors e-Cadillac. Phakathi neMpi Yezwe Yesibili, abakhiqizi bezimoto abaningi baphinde baqeqeshelwa izidingo zempi. Indlela yokuqala emisha yangemva kwempi evela enkampanini kwakuyi "fins" ye-aerodynamic kuma-fender angemuva. Ngesikhathi esifanayo, injini iyashintshwa, ishintshwe yi-compact futhi iyonga. Ngenxa yalokhu, i-Cadillac ithola isimo semoto yaseMelika esheshayo nenamandla kakhulu. Umfelandawonye weDeVille usewine izindondo ezihlonishwayo kwaMotor Trend. Ushintsho olulandelayo ekusetshenzisweni kobuchwepheshe obusha kwaba ukuqiniswa kwesondo lokuqondisa, okwenza kube lula ukulawula. Imoto yakwa-Eldorado, eyakhululwa ngo-1953, yasebenzisa imibono yokulinganisa izihlalo zabagibeli ngogesi. Ngo-1957, kwakhululwa i-Eldorado Brougham, ehlanganisa zonke izindinganiso eziyinhloko zenkampani yeCadillac. Imoto yayinesimo esihle kakhulu futhi ibukeka kahle, izinto ezingcono kakhulu zazisetshenziselwa ukuqedela ingaphandle nengaphakathi lemoto.

Ngama-60s, ukutholwa kwangaphambilini kwenziwa ngcono. Eminyakeni eyishumi ezayo, kwethulwa izinto eziningi ezintsha. Ngakho-ke ngo-1967 kwaqhamuka imodeli entsha u-Eldorado. Intsha yaphinde yamangaza abashayeli ngezinjiniyela. Onjiniyela benkampani bahlala bebeka ukugcizelela ekuhloleni izinto ezintsha nezitholakele zakamuva. Khona-ke kwakubonakala izixazululo wamavukelambuso, kodwa namuhla itholakala cishe zonke imodeli imoto. Zonke izibuyekezo zisiza uhlobo lweCadillac ukuthola isimo semoto entofontofo futhi elula ukushayela.

Le nkampani igubhe iminyaka engama-XNUMX yakhululwa ngezimoto eziyizinkulungwane ezingamakhulu amathathu. Eminyakeni edlule, i-automaker izisungule njengenkampani ethembekile ehlala ithuthuka futhi ithuthuka, iqinisekisa isimo sayo emakethe yezimoto.

Izixazululo ezintsha zokwakhiwa zaqala ukusebenza kuphela ngo-1980, lapho kukhishwa iSeville ebuyekeziwe, kwathi ngeminyaka yama-90 inkampani yathola umklomelo weBaldrige. Iminyaka eyisikhombisa ephelele, umenzi wezimoto bekunguye kuphela owathola lo mklomelo.

ICadillac isungule umkhombandlela ekuthuthukiseni imboni yezimoto, ekhiqiza izimoto ezinokwethenjelwa, ezisezingeni futhi ezinhle. Ukwenziwa okusha ngakunye kwenza imoto yokukhathazeka ibe ngcono kakhulu. Kokubili ubuqili bokuqamba kanye nezici zobuchwepheshe kuyabhekwa. Isinqumo esingalindelekile bekuyiCatera, ebhekwa njengemodeli encane kunazo zonke phakathi kwezimoto ezisezingeni eliphakeme. Kuma-200s kuphela lapho i-CTS sedan ikhishwe khona esikhundleni sale modeli. Ngasikhathi sinye, kwakhululwa ama-SUV amaningi emakethe yezimoto.

Eminyakeni eminingi kangaka yomsebenzi, inkampani ayikaze iphambuke ezimisweni zayo ezibalulekile ekukhiqizeni izimoto. Amamodeli anokwethenjelwa kuphela, afakwe ubuchwepheshe bamuva futhi anokubukeka kwesimo, ahlala eshiya umugqa womhlangano. I-Cadillac iyisinqumo sabashayeli abazisa ukunethezeka nokuthembeka, ukunethezeka nokuphepha. I-automaker ibilokhu ikwazi “ukugcina uphawu”, ingalokothi iphambuke eziqondisweni zayo eziyinhloko ekuthuthukisweni. Namuhla, inkampani iyaqhubeka nokukhiqiza izimoto ezintsha ezihlonishwa kakhulu ngabaseMelika abafuna ukugcizelela isimo sabo.

Bakhuluma ngeCadillac njengemoto "yezwe elinamandla". Ukukhethwa kwalo mkhiqizo kukuvumela ukuthi ugcizelele isimo sakho. Izinto ezisezingeni eliphakeme, izixazululo zokuklama zikanokusho, imishini yesimanje yezimoto izohlale iyisici esihlukile sezimoto zeCadillac. Lo mkhiqizo awuzange uthande abantu baseMelika kuphela, kodwa futhi uthole amamaki aphezulu emhlabeni jikelele.

Imibuzo nezimpendulo:

Ubani umkhiqizi weCadillac? I-Cadillac wuhlobo lwaseMelika olugxile ekukhiqizeni ama-sedans aphambili namaSUV. Lo mkhiqizo uphethwe ngabakwaGeneral Motors.

Zenziwa kuphi izimoto zeCadillac? Izakhiwo eziyinhloko zokukhiqiza zenkampani zigxile e-United States of America. Futhi, amanye amamodeli aqoqwe eBelarus naseRussia.