Umlando wohlobo lwemoto yeBrilliance

I-Brilliance Auto Group ingumkhiqizi wezimoto eziningi eChina. Indlunkulu itholakala eShenyang. Ingenye yabakhiqizi bezimoto baseChina abakhulu futhi ikleliswe endaweni yesikhombisa embonini yezimoto. Igcina ukubambisana kwebhizinisi ne-BMW. Ukwenziwa komkhiqizo kukhethekile futhi kuhloswe ngama-micro-vanes, izimoto, amaloli, ukuthuthwa kwabagibeli, kanye nokwenziwa kwezingxenye. Le nkampani inamagatsha amaningi.

Umlando wale nkampani esencane ubuyela emuva ku-1991. Igama lomsunguli wenkampani ngelikasomabhizinisi odumile waseChina uYang Rong. Ngenxa kaRong, amaveni amancane enkampani aba yimikhiqizo ehamba phambili eChina.

Kusukela yasungulwa, inkampani ibisebenza. Ayizibonakalisanga ekwakhiweni kokukhiqizwa kuphela, kepha nasekuthengisaneni okuningi okuphethwe yizinkampani ezaziwayo embonini yezimoto emhlabeni. Umlingani wokuqala webhizinisi kwakuyiToyota Motor.

Iminyaka engu-7 ngemuva kokusungulwa kwayo, kube nokwanda okuphawulekayo ngokutholwa kwezinkampani ezimbili ngasikhathi sinye: i-Ningbo Ym., Ekhethekile ekukhiqizeni ingilazi yezimoto, kanye noMianang Xinxen, obegxile ekwakhiweni kwamandla kagesi.

Futhi ngo-2003, ngenxa yokubambisana kwebhizinisi okuphelile nenkampani yaseJalimane iBMW, kwasungulwa ibhizinisi elihlangene lokukhiqiza.

Futhi ngo-2007, i-Brilliance Jinjue M2 yaqanjwa njengemoto ehamba phambili onyakeni.

Inkampani ikhula ngokushesha futhi iyanda minyaka yonke. Kakade ngo-2009, ngokusho kwezibalo zonyaka, yakhiqiza izimoto ezingaphezu kweziyikhulu eziyikhulu zabagibeli namabhasi ayizinkulungwane eziyi-100 ngonyaka.

Ukwanda okuphawulekayo kwaholela ekwakhiweni kwezinhlangano ezimbili ezinkulu zokukhiqiza, amabhizinisi ayisithupha okukhiqiza izimoto, anezitshalo eziningana zokwenza amayunithi kagesi kanye neziningana ngokwehlukana zokukhiqiza izingxenye zezimoto.

Umsunguli

Kunemininingwane emincane yomlando womsunguli, kuyaziwa ukuthi usomabhizinisi waseChina uYang Rong wazalwa ngo-1957 eShanghai.

Ngemuva kokukwazi ukuzimela kwezezimali, uRong wacabanga ngokukhiqizwa kwezimoto futhi wakha i-Brilliance ngo-1991 ukukhiqiza izimoto namaveni amancane. Kwakungeyokugcina okwaletha impumelelo enkulu kusomabhizinisi.

Ngo-2001, ngokomhleli wephephabhuku iForbes, wangena ohlwini oluphezulu lwabamabhizinisi eChina, ethatha indawo yesithathu eza kuqala lapho.

Ngo-2002, kwaba nokungaboni ngaso linye neziphathimandla zaseChina kwaqubuka ingxabano eyaphoqa uRong ukuba ashiye izwe ebalekela izifundazwe.

Iyaqhubeka nokuthuthukisa imboni e-United States. Kepha uma kuqhathaniswa ne-Brilliance, ayikho isidingo esinjalo.

Isifanekiselo

Lona kanye igama elithi "Brilliance" lihambisana nemiqondo enjengokubamba, ukugqama, ukukhazimula. Ophawulweni ngokwalo kunezinhlamvu ezimbili zesiShayina, okuhunyushwa ngokuthi idayimane, eliveza le miqondo.

Umlando wemoto ye-Brilliance

Ngo-1996, i-microvan yokuqala yenkampani ye-JinBei model yaxhuma emgqeni womhlangano. Ngokususelwe kule modeli, kwaklanywa imodeli yemoto yabagibeli enomzimba weSY7200 Zhonghua sedan.

IBrilliance Grance iyimodeli yeMicrovan eyenziwe ngokuhlangana neToyota Motor.

IJinjue M2 yazakhela udumo njengemoto ehamba phambili onyakeni ngo-2997.

I-Brilliance A3, noma imoto enqamula ezweni ene-powertrain enamandla nomklamo othakazelisayo, okokuqala kunakho konke ifakwe ubuchwepheshe obusha. Le khophi yethulwe embukisweni weShanghai.

Ukukhiqizwa okwengeziwe kwezimoto ezingekho emigwaqweni kwaholela ekuveleni kwezinhlobo ze-Brilliance M1 / ​​M2 futhi kwavunyelwa ukuthola isikhundla esiphambili phakathi kokukhiqizwa kwamaShayina ezimoto ezingekho emigwaqweni.

I-M1 ne-M2 zakhiwe kusuka eMitsubishi, kufaka ubuchwepheshe obusha kwimodeli ngayinye ukuqinisekisa ukunethezeka okuphezulu.

Ngesisekelo se-M2 SUV, imodeli ye-Brilliance FRV hatchback yathuthukiswa, idizayini yokuqala yase-Italiya eyanqoba imakethe.

Ngokulandelayo, i-V5 model SUV izoqala ukubonakala, edingeka kakhulu emazweni e-CIS. Ngaphandle, yayicishe ifane neBMW.

Ngo-2015, imodeli ye-Brilliance H230 iqala nge-sedan ne-hatchback. Okwakuthunyelwa ngobuningi emakethe yaseRussia.

Model Brilliance H530 ifakwe umzimba sedan. Le moto yesabelomali ifana nemodeli yeklasi lebhizinisi, kepha inzuzo yayo ngamanani ayo aphansi. I-analogue ye-H530 imodeli ye-M1 enezici ezifanayo.

Uhlobo lwesimanje lwe-M1 luyimodeli ye-M2. Futhi, isabelomali siyabakhona kanye nokufana kwemodeli esigabeni sebhizinisi.