AbakwaFord kungenzeka banikeze amakhasimende abo amabhodlela otshwala njengomvuzo ngemuva kokubambezeleka kweFord Bronco.

Ukushoda kwama-chips kanye nokuntuleka kwamakepisi aqinile eFord Bronco kushiye amakhulukhulu amakhasimende akwaFord ekhungathekile ngenxa yokubambezeleka. I-Ford ifuna ukunxephezela ngokunikeza abathengisi u-$1,000 ukuze baklomelise amakhasimende.

Kusha Ford bronco Bekuwunyaka wokuqala onzima emakethe. Naphezu kokwethulwa ngenjabulo enkulu, amakhasimende alinde izinyanga. Esikhundleni sokulindela ukuthi babekezelele, abakwaFord benza konke okusemandleni ukudambisa izinhlungu. umenzi wezimoto udale isikhwama "sokwaneliseka" ukuze abathengisi bazixazulule mathupha izinkinga namakhasimende abo.

IFord inikela ngo-$1,000 ukuze itotose amakhasimende ayo

Encwadini ethunyelwe abadayisi, uFord uyachaza lokho isikhwama sidalwe "emizamweni yokusiza abathengisi ngokusiza ukuphatha ukulinda kwekhasimende le-Bronco ngama-oda aqinisekisiwe.". Uhlelo luvumela abasabalalisi ukuthi bakhokhe izinkokhelo eziphezulu ezifika ku-$1,000 ngobudlelwano bamakhasimende. Ngokuphawulekayo, uhlelo alwenziwa ngendlela enqunyiwe. Umbono wukuthi abathengisi banokuqonda kangcono ukuthi amakhasimende abo afunani futhi akudingani, ngakho-ke banamandla engeziwe okwenza izinqumo mayelana nendlela yokusebenzisa imali.

Obani abazongenela lo mklomelo?

Ukunikezwa kwe-Ford ukuthi amakhasimende avakashela izindawo zokuthengisa ukuze athathelwe indawo ye-Bronco hardtop, alinde uku-oda, noma afake i-oda lemodeli yango-2022 angase abe amakhandidethi afanelekile wohlelo. Abathengisi bayakhuthazwa ukuthi basebenzise lesi sikhwama ukuze banikeze amakhasimende imikhiqizo ethile yamagama, ukukhokhela izindleko zokuqashisa noma ukuqasha izimoto abasalokhu bezilindile, noma ukubuyisela izindleko zokunakekela izimoto ezikhona.

AbakwaFord babekwazi ukuthengela amakhasimende abo ibhodlela lotshwala abawuthandayo.

Ngakolunye uhlangothi, Abasabalalisi bangathengela amakhasimende ibhodlela "lebhobhoni yabo abayintandokazi noma ugologo" njengesenzo sokubonisa umusa.. Akuvamile ukuthi inkampani yezimoto ithengele amakhasimende ayo utshwala. Kodwa-ke, lesi isenzo esingasiza kakhulu kubasabalalisi abanobudlelwano obuqinile bomuntu siqu nesizinda samakhasimende abo. Y, ngoba akukho okungalungile uma abantu abadala bejabulela isiphuzo esimnandi.

I-Ford ikubona ngokucacile ukubaluleka kokuxhumana nomuntu siqu ngakho-ke izimisele ukunikeza abathengisi ukufinyelela okubanzi esikhwameni. Eqinisweni, iDetroit Free Press iphawula ukuthi imenenja yomthengisi waseFlorida uJeff King uhlela ukusebenzisa imali ngobuchule. I-King's dealership ihlose ukuqasha indawo ye-Bronco Off-Roadeo e-Texas, ikhulise imali yokusingatha amakhasimende ayo angu-35 futhi ihlale ehhotela ubusuku obubili. "Kithina, singathanda ukudala isipiliyoni kunokuthengela abantu i-keychain," kusho iNkosi.

Imikhawulo iyasebenza kwaFord Foundation

Nokho, kuyaphawuleka ukuthi Lesi sikhwama asikuvumeli ukuthi kusetshenziswe u-$1000 kukhasimende ngalinye le-Bronco. ilindile Ngokusho kokuthunyelwe kuforamu ye-Bronco6G.com, i-Ford ithola uxhaso olugcwele lwabathengisi, lapho ingasebenzisa imali efika ku-$1000 ikhasimende ngalinye. Umbono wukuthi sonke isibalo sichithwa ezimweni ezikhethekile kuphela. UMark Gruber, umphathi wezokumaketha wakwaFord Bronco, waphawula ukuthi “wonke amakhasimende asesimweni esihlukile; abanye bangase bangadingi isinxephezelo.”

Akumangalisi ukuthi iFord isenkingeni; Ngaphezu kokushoda kwe-chip nezinkinga ze-hardtop, bekukhona nesidingo esikhulu. Ema-oda okuqala angu-190,000, abakwaFord baqophe isamba sama-oda ayi-125,000 phakathi nalo nyaka. Le nkampani isize yavala ukubhuka ku-inthanethi ukuze izame ukubhekana nalesi simo.

Ukuze bafanelekele uhlelo lokwaneliseka, abathengisi kufanele basebenzise imali bese becela imbuyiselo kwaFord., ngenkathi inikeza isiqinisekiso semininingwane kanye nobunikazi be-oda lekhasimende. Lapho abathengisi bengena, amakhasimende e-Bronco afuna ukuphathwa okukhethekile angase afune ukuqala ukwenza izinto ezinobungane—noma athukuthele—ukuze aqhekeze amabhodlela ambalwa otshwala obuhle.

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