I-Fiat 500 evela ku-Gucci ikhuthaza abadali

E-Milan, ngesikhathi somcimbi ohlelwe ngokukhethekile, amafilimu amahlanu amafushane anikezwa, umlingisi oyinhloko okwakuyi-Fiat 500 evela ku-Gucci. Lo mcimbi wawuwumphumela womsebenzi wabenzi befilimu abavelele abathi, ngesimemo sikaFiat kanye nomqondisi wenkampani yokudala uGucci - uFrida Giannini, udale izifundo zefilimu ezinhlanu eziyingqayizivele ukuze kuthuthukiswe "XNUMX" ethandwayo.

I-Fiat 500 kaGucci ikhuthaza abadali

Abethula umbono wabo wobuciko abalingisa i-Fiat yilaba: UJefferson Hack (Umhleli Omkhulu we-Dazed & Confused kanye ne-AnOther Magazine), uChris Sweeney (Umqondisi Wefilimu, uNOWNESS LVMH), u-Olivier Zam (Umhleli Omkhulu we-Purple Fashion Magazine), uFranca Sozzani (Umhleli Omkhulu we- Uhlelo lwesiNtaliyane lweVogue) no-Alexi Tan (umqondisi wefilimu).

Izihambeli ezimenywe kulo mcimbi - izintatheli ezihamba phambili emhlabeni wonke kanye nabenzi bemibono - zithole ithuba lokubuka imisebenzi eyethulwe ebhayisikobho eyingqayizivele, lapho i-Fiat 500 yangempela yaseGucci isebenze njengendawo yezethameli.

Amafilimu afakiwe ahlanganisa: I-Polaroid Papillon ka-Olivier Zama, The Race ka-Jefferson Hack, The Assembly Line kamqondisi uChris Swenny, Back to Perfection ka-Francesco Carrozzini kanye ne-"Divergence" ka-Alexi Tana.

I-Fiat 500 kaGucci yaqala ukudayiswa ekupheleni kukaJuni 2011 futhi yaba yimpumelelo yemakethe cishe ngokushesha. Isakhuthaza ukutuswa kwemininingwane yayo ecatshangelwayo, nenhle kakhulu kanye nokusebenza okuhle. Okufanayo kusebenza kuCabrio ekhishwe ngoSepthemba wonyaka ofanayo. I-Fiat 500C kaGucci, ngenxa yezixazululo zayo ezintsha, iyisiguquli esilungele noma iyiphi isizini. Abathengi abavela emhlabeni wonke nabo bawazisa idizayini yayo emangalisayo, esayinwe uhlobo lweGucci.

Umcimbi wabezindaba ohlelwe eMilan nakanjani uzoba nomthelela omkhulu emhlabeni wezimoto. Sikumema ukuthi ubuke amafilimu futhi ujabulele "ithalente lokulingisa" lemoto yedolobha lase-Italy.