Ngabe lisho ukuthini uphawu lweToyota?
IToyota ingesinye sezikhundla ezihamba phambili emakethe yomhlaba yabakhiqizi bezimoto. Imoto enophawu olunjengama-ellipses amathathu ngokushesha izethula kubashayeli njengokuhamba okunokwethenjelwa, kwanamuhla nobuchwepheshe obuphakeme.
Izimoto zalo mkhiqizo zidume ngokuthembeka kwazo okuphezulu, okwakhe nokusebenza kwazo. Le nkampani ihlinzeka amakhasimende ayo ngezinhlobo eziningi zewaranti nezinsizakalo zangemva kwewaranti, kanti amahhovisi ayo atholakala cishe emhlabeni wonke.
Nayi indaba ethobekile yokuthola idumela eliphakeme kangaka lomkhiqizo waseJapan.
История
Konke kuqale ngomkhiqizo onesizotha wama-looms. Ifektri encane ikhiqize amadivayisi anokulawula okuzenzakalelayo. Kuze kube ngo-1935, inkampani ayizange ngisho ithi iphakathi kwabakhiqizi bezimoto. Kwafika unyaka we-1933. Indodana yomsunguli we-toyota yathatha uhambo oluya eYurophu nasezwenikazi laseMelika.
U-Kiichiro Toyoda wayenesithakazelo kudivayisi yezinjini zangaphakathi zomlilo futhi wakwazi ukuthuthukisa uhlobo lwakhe lwamandla kagesi. Ngemuva kwalolo hambo, wancenga uyise ukuba avulele indawo yokusebenzela izimoto kule nkampani. Ngalezo zinsuku, lezo zinguquko ezinqala zingaholela ekuweni kwebhizinisi lomndeni.
Naphezu kwezingozi ezinkulu, umkhiqizo omncane wakwazi ukudala imoto yokuqala (1935). Kwakuyimodeli ye-A1, futhi ngemuva kwalokho kwazalwa iloli langempela - i-G1. Ukukhiqizwa kwamaloli ngalezo zinsuku bekufanele, njengoba impi ibisondele.
Umuntu omusha embonini yezimoto wathola i-oda elikhulu kuhulumeni - ukudala amayunithi ayizinkulungwane eziningana ezidingweni zebutho laseJapan. Yize izwe labe selinqotshwe ngokuphelele futhi lasulwa ebusweni bomhlaba, ibhizinisi lomndeni wakwaToyota likwazile ukuvuselela nokwakha ngokuphelele amafektri alo.
Njengoba inkinga yehlulwa, inkampani yakha amamodeli amasha ezimoto. Ezinye zalezo zibonelo zithole udumo lomhlaba wonke futhi nezizukulwane ezibuyekeziwe zalezo zinhlobo zisekhona.
Izimoto ezimbili zale nkampani zaze zangena nakwiGuinness Book of Records. Esokuqala isikhundla semoto ethengiswa kakhulu kunazo zonke emlandweni wemboni yezimoto. Sekuyiminyaka engama-40, ama-Corollas angaphezu kwezigidi ezingama-32 eshiye ulayini womhlangano walo mkhiqizo.
Irekhodi lesibili ngeleSUV egcwele ngokugcwele ngemuva kwepiki - imodeli yaseHillux. Siphakamisa ukuthi ubuke ividiyo emfushane ngaleli rekhodi lomhlaba:
Isitayela
Isiko labantu baseJapan liyingxenye yesibonakaliso. Futhi lokhu kubonakala ku-logo yomkhiqizo. Igama lokuqala lenkampani kwakunguToyoda. Kuleli gama, kufakwe enye incwadi esikhundleni sayo futhi lo mkhiqizo waziwa ngeToyota. Iqiniso ngukuthi lapho kubhalwa leli gama ngama-hieroglyphs aseJapan, okokuqala kusetshenziswe imivimbo engu-10, kanti kowesibili - kwesishiyagalombili.
Ngokwesiko laseJapan, inombolo yesibili luhlobo lwe-talisman. Okusishiyagalombili kusho inhlanhla nokuchuma. Futhi ngale njongo, ezimotweni zokuqala kufakwe izithombe ezincane, izintelezi, okukholelwa ukuthi ziletha inhlanhla. Kodwa-ke, namuhla azisetshenziselwa izizathu zokuphepha - ukuze zingakhuphuli ukulimala ezingozini ezibandakanya abahamba ngezinyawo.
Ekuqaleni, igama lomkhiqizo lalisetshenziswa njenge-logo, kepha ngokuthandwa okwandayo, kwakudingeka isibonakaliso esingafakwa ku-hood yemoto. Ngalo mfanekiso, abathengi kufanele babone ngokushesha lo mkhiqizo.
Njengoba sekushiwo, izimoto zokuqala zenkampani zazihlotshiswe ngebheji elinegama lesiLatin lomkhiqizo. I-logo eboniswe esithombeni esingezansi isetshenziswe kusuka ku-1935 kuya ku-1939. Kwakungekho lutho oluyinkimbinkimbi ngakho - nje igama lomsunguli.
Ibheji yenkampani, eyasetshenziswa esikhathini se-1939-1989, yehluke ngokumangazayo. Incazelo yale logo ihlala ifana - igama lebhizinisi lomndeni. Ngalesi sikhathi kuphela kubhalwe ngezinhlamvu zaseJapan.
Kusukela ngo-1989, uphawu selushintshiwe futhi. Lesi sikhathi siyi-oval esevele ijwayelekile kuwo wonke umuntu, lapho kufakwe khona amanani amancane afanayo.
Isifanekiselo seToyota sisho
Le nkampani ayikayivezi incazelo ngqo yalesi sibonakaliso. Ngalesi sizathu, kunezincazelo eziningi namuhla:
- Abanye babona kuyo okwedlule kwenkampani okuxhumene nomkhakha wezindwangu - iso lamalahle nentambo efakwe kuyo;
- Abanye babona imbulunga nesiteringi kulebuli, okukhomba ngomkhiqizo womhlaba wezimoto ezisezingeni;
- Kwabanye, isithonjana asiyinkimbinkimbi ngokukhethekile - uhlamvu oluyisigaxa T kuphela, olufakwe ku-oval;
- Futhi kukhona labo abakwazile ukubona uhlamvu ngalunye lwegama lomkhiqizo kumongo wama-ovals wesithonjana.
Ngokwesiko laseJapan, umbala obomvu okhona kwilebula yenkampani uwuphawu lwentshiseko namandla. Umbala wesiliva wesibonakaliso ungagcizelela ukuthinta kobuciko nokuphelela.
Yiba noma kunjalo, wonke umthengi wemodeli yomkhiqizo odumile uthola ngqo lokho akudingayo. Ngubani odinga ukuguquguquka okuhle kakhulu ukuthola amandla, odinga ukuthembeka - ukuthembeka, futhi odinga induduzo - induduzo.
Imibuzo nezimpendulo:
Iliphi izwe elikhiqiza izimoto zakwaToyota? I-Toyota yinkampani yezimoto edayiswa esidlangalaleni emhlabeni jikelele. Ikomkhulu liseToyota, eJapan. Izimoto zomkhiqizo zihlangene eRussia, eNgilandi, eFrance, eTurkey naseJapan.
Ubani oqhamuke nohlobo lweToyota? Umsunguli wenkampani kwakunguSakichi Toyoda (unjiniyela nomsunguli). Ibhizinisi lomndeni belikhiqiza ama-looms kusukela ngo-1933.
