Kusho ukuthini uphawu lweHyundai

Izimoto zaseKorea zisanda kuncintisana namagama amaningi amakhulu embonini yezimoto. Ngisho nemikhiqizo yaseJalimane, edume ngekhwalithi yayo, maduze nje izoba yisinyathelo esisodwa sokuthandwa nayo. Ngakho-ke, kaningi emigwaqweni yasemadolobheni aseYurophu, abadlulayo babona isithonjana esinohlamvu olutshekile "H".

Ngo-2007, lo mkhiqizo uvele ohlwini lwabakhiqizi abakhulu bezimoto emhlabeni. Wazuza udumo ngenxa yokwenziwa ngempumelelo kwezimoto zebhajethi. Ifemu isakhiqiza izinketho zezimoto ezibiza kancane ezitholakala kubathengi abaneholo elimaphakathi. Lokhu kwenza umkhiqizo udume emazweni ahlukene.

Wonke umkhiqizi wezimoto ulwela ukwakha ilebula eliyingqayizivele. Akudingeki nje ukuthi ibukise ku-hood noma kuma-radiator mesh yanoma iyiphi imoto. Kumele kube nencazelo ejulile ngemuva kwayo. Nawu umlando osemthethweni welogo yakwaHyundai.

Umlando welogo yakwaHyundai

Inkampani enegama elisemthethweni elithi Hyundai Motor, njengebhizinisi elizimele, yavela ngo-1967. Imoto yokuqala yaklanywa ngokuhlanganyela ne-automaker Ford. Umculi waqanjwa ngokuthi uCortina.

Okulandelayo ohlwini lomkhiqizo waseKorea osafufusa kwakuyiPony. Imoto ikhiqizwa kusukela ngo-1975. Idizayini yomzimba yathuthukiswa isitudiyo sase-Italy i-ItalDesign. Uma kuqhathaniswa nezimoto zaseMelika nezaseJalimane zangaleso sikhathi, amamodeli ayengenamandla kangako. Kodwa intengo yabo yayifinyeleleka emkhayeni ovamile oneholo elincane.

Isibonakaliso sokuqala

Ukuvela kwelogo yenkampani yesimanje enegama lesiKorea iHyundai ihlukaniswe izinkathi ezimbili. Esokuqala sihlobene nokukhiqizwa kwezimoto ezimakethe zasekhaya. Kulokhu, inkampani yasebenzisa ibheji elihlukile kunalelo elikhunjulwa abashayeli bezimoto besimanje. Isikhathi sesibili sibe nomthelela ekushintsheni kwelogo. Futhi ihlotshaniswa nokuhlinzekwa kwamanye amazwe kwamamodeli.

Ekuqaleni, ilogo ye-"HD" yayisetshenziswa kuma-radiator grilles. Uphawu, ngaleso sikhathi olwaluphethe uphawu, luhlobene nekhwalithi ephezulu yazo zonke izimoto zochungechunge lokuqala lwezimoto. Le nkampani iveze ukuthi abamele imboni yezimoto yaseKorea ababi kakhulu kunabesikhathi sabo.

Ukudiliva emakethe yamazwe ngamazwe

Kusukela ngonyaka ofanayo wama-75, izimoto zenkampani yaseKorea zavela emazweni afana ne-Ecuador, Luxembourg, Netherlands neBelgium. Ngo-1986, i-United States yafakwa ohlwini lwamamodeli okuthekelisa.

Ngokuhamba kwesikhathi, izimoto zaqala ukuthandwa kakhulu. Futhi abaphathi benkampani banquma ukushintsha uphawu. Kusukela lapho, ibheji elingu-H eliyinkimbinkimbi livele kuma-grille awo wonke amamodeli.

Njengoba abadali belogo bechaza, incazelo efihlwe kuyo igcizelela ukubambisana kwenkampani nezinhlobo ezihlukahlukene zamakhasimende. Inguqulo esemthethweni - uphawu lubonisa omele umkhiqizo exhawula umuntu ongase abe umthengi.

Le logo igcizelela ngokuphelele umgomo oyinhloko wenkampani - ukubambisana okusondelene namakhasimende. Impumelelo yokuthengisa emakethe yase-US ngo-1986 yenza umenzi wezimoto waduma kakhulu kangangokuba enye yezimoto zayo (i-Excel) yabalwa phakathi kwemikhiqizo eyishumi ehamba phambili eMelika.

Imibuzo ejwayelekile:

Ngubani owenza iHyundai? Izimoto ezinencwadi ethambekele ku-H, etholakala ku-grill radiator, zenziwa inkampani yaseNingizimu Korea iHyundai Motor Company.

Iliphi idolobha iHyundai ekhiqizwa? ENingizimu Korea (Ulsan), China, Turkey, Russia (St. Petersburg, Taganrog), Brazil, USA (Alabama), India (Chennai), Mexico (Moterrey), Czech Republic (Nošovice).

Ngubani umnikazi weHyundai? Le nkampani yasungulwa ngo-1947 nguChung Joo-yeon (owashona ngo-2001). Isikhulu esiphezulu se-conglomerate nguJong Mon Gu (izibulo ezinganeni eziyisishiyagalombili zomsunguli we-automaker).