I-BMW ivinjelwe emsakazweni wase-UK ngokukhuthaza ukushayela okuyingozi

I-BMW kudingeke ukuthi isuse esinye sezikhangiso zayo zomsakazo e-UK ngoba i-Advertising Standards Authority ibone ukuthi ayinasibopho. Lo mkhiqizo utholwe unecala lokukhuthaza ukushayela ngesivinini esiphezulu kanye nokushayela budedengu.

E-UK, ngokusobala, imithetho yesimemezelo somsakazo yezinkampani zezimoto ivimbela umsindo wenjini egijimayo. Brand BMW M. uwuzwe umphumela walowo mthetho kuleli sonto ngesikhathi esinye sezikhangiso zakhe sivalwa yi-Advertising Standards Authority (ASA) e-UK., elawula ukukhangisa futhi ecabangela ukuthi ubani onesibopho. Futhi, kulokhu, akukho ukukhangisa.

Kwenzekeni ngesimemezelo sakwaBMW?

Okwakudingeka kwaba isikhalo ku-ASA mayelana nokungaphenduleki kwezokukhangisa, ngokusho kwe-UK Express. Ithimba elilawulayo livumile futhi lahoxiswa ngokusemthethweni.

Ngokusho kwe-Express, ukukhangisa kuqala nge-BMW engine rpm, okusikisela ummemezeli, othi, “Singasebenzisa amagama amakhulu anjengamagama agqamile, anemisipha, noma amnandi ukuze sikutshele ukuthi ubukeka kanjani. Noma singasebenzisa inhlanganisela ekhangayo yamagama anemibala ukuchaza kahle indlela ozizwa ngayo. Kodwa konke ofuna ukukuzwa yilokhu." Khona-ke isithuthuthu siyavuka futhi, kakhulu kulokhu..

I-athikili 20.1 ye-ASA ithi ukukhangisa kwezimoto "akufanele ikhuthaze ukushayela okuyingozi, ukuncintisana, ubudedengu noma budedengu noma ukugibela izithuthuthu. Ukukhangisa akufanele kusikisele ukuthi ukushayela ngokuphepha noma ukugibela isithuthuthu kuyingozi noma kuyisicefe.”

Ingabe umsindo wokusheshisa uyingozi ngokwemvelo ngaphakathi kwemikhawulo yesivinini?

Umthetho 20.3 uyaqhubeka: “Izikhangiso zezimoto akumele zibonise amandla, ukusheshisa noma izici zokusingatha ngaphandle kwasemongweni wokuphepha osobala. Ukubhekisela kulezi zici akufanele kubonise imizwa, ulaka, noma ukuncintisana." Ngokuhlukana, i-ASA ithi, “Ukukhangisa okuzenzakalelayo akumele kubhekisele esivinini ngendlela engase ithethelele noma ikhuthaze ukushayela okuyingozi, ukuncintisana, ubudedengu, noma ubudedengu noma ukugibela izithuthuthu. Izimangalo zangempela mayelana nesivinini noma ukushesha kwemoto zivunyelwe, kodwa akufanele zethulwe njengesizathu sokukhetha imoto ekhangisiwe. Izimangalo ezimayelana nesivinini noma ukusheshisa akufanele kube indawo yokuthengisa eyinhloko yesikhangiso."

Isethi yemithetho eqinile yomkhiqizo wokusebenza

Imibiko ye-Express. AbakwaBMW bazamile ukuvikela isimangalo sabo sokuthi umsindo we-acceleration awuthathe isikhathi esingaphansi kwesekhondi futhi uqoshwe imoto imile.. Lokhu akuzange kumsize ngalutho, i-ASA yasivuma isinqumo sayo.

Imisindo yokusheshisa iyamangalisa, nokho, uma uyizwa emsakazweni, ungase ungafuni ukugijima imoto yakho emgwaqweni, kodwa imithetho iyimithetho. Uma u-Boris Johnson esebenzisa uhlelo lwakhe lokuvala izimoto ezintsha zikadizili nophethiloli ngo-2030, umsindo wokukhala kukagesi usazothatha indawo yokuduma kwenjini evuthayo yangaphakathi.

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