Impi yokudayisa phakathi kweKia neHyundai yashuba ngo-2021. Kodwa yimaphi ama-brand amabili eze ezochitha iqembu?
Enye yezinhlobo ezidayiswa kakhulu zakwaHyundai iTucson SUV yesizukulwane esisha.
Ezinyangeni ezimbalwa ezedlule, ukuthengiswa kweHyundai neKia e-Australia kwabhekana ngqo, okwaholela empini enkulu phakathi kwemikhiqizo yaseKorea.
Ukuphela kukaSepthemba 2021 idatha yokuthengisa ibonise iKia ilandela iHyundai ngamayunithi angaphezudlwana kuka-850 ngamayunithi angu-53,316 uma iqhathaniswa namayunithi angu-54,169 akwaHyundai.
Le mpi beyinzima kakhulu, ngoba inkampani yakwaKia - Hyundai Motor Group okuthiwa "yesecondary" - ayikaze ihambe phambili ngokudayiswa kweHyundai e-Australia ngonyaka wekhalenda futhi bekucaca ukuthi izimisele ngokukhuza.
Kepha manje, ngokukhishwa kwedatha yokuthengisa ekupheleni kuka-2021, kubonakala sengathi impi ebabazekayo bekungeyona yonke into ebabazekayo.
Imininingwane ye-VFACTS ekhishwe kuleli sonto ikhombisa ukuthi abakwaHyundai baqede unyaka besendaweni yesithathu ngokudayisa okungu-72,872, benyuke ngo-12.2% besuka ku-2020. Ilandele iToyota (223,642) endaweni yokuqala kwathi iMazda (101,119) isendaweni yesibili.
I-Kia izuze ukweqa okubalulekile kokuthengisa okungama-21.2% uma kuqhathaniswa no-2020, okuholele ekuthengisweni kwamayunithi angu-67,964, okwanele ukuba akleliswe endaweni yesihlanu ebhodini labaphambili.
KwaHyundai bakwazile ukunweba igebe kwaKia ngamayunithi angu-850 lafinyelela ngaphansi kuka-5000 XNUMX ezinyangeni ezintathu nje kuphela.
Ngisho neSportage edayisa kahle ayikwazanga ukusiza uKia ehlula ukuthengiswa kwaHyundai ngo-2021.
Akubonakali kuyinani elikhulu, kodwa uma kubhekwa ukuthi ukuthengiswa kwakusondele kangakanani phakathi kwendawo yesithathu, yesine, yesihlanu neyesithupha ngo-2021, kwanele ukuthi abakwaHyundai baqhubekele phambili.
Sengikushilo lokho, kwaFord, ethathe indawo yesithathu, bethuse kakhulu kwaHyundai. Uhlobo lweBlue Oval luphele ngo-2021 ngokuthengiswa okungu-71,380, izimoto eziyi-1492 kuphela ngaphansi kweHyundai.
Umphumela wakwaFord ukhombise ukwenyuka ngo-19.8% ngonyaka ka-2020, okusizwe wukudayiswa okuqinile kweRanger (50,279) ne-Everest (8359), ezoshintshwa maduze nje.
Ukube iFord ayizange ihlangabezane nezinkinga ezibalulekile ze-COVID kanye nezingxenye zokuhlinzekwa kwezingxenye zama-SUV ayo e-Escape enziwe e-Europe kanye ne-Puma, umphumela ngabe uhluke kakhulu.
AbakwaHyundai baphinde babhekana nenkinga yokushoda kwezinto, ikakhulukazi izinhlobo ezisezingeni eliphezulu ezifana neSanta Fe kanye neTucson entsha.
Ukudayiswa kweRanger kugcine iFord isendaweni yesine ngokwenani eliphelele.
Kodwa inkampani ikwazile ukukhulisa ukuthengisa ngo-Okthoba futhi izinzile ngoNovemba, kanti iKia isalele emuva kuzo zombili lezi zinyanga. Lokhu kwenze kwaHyundai ukuthi banyuse umthofu wabo.
Ibhrendi ngayinye inamamodeli ezingxenyeni okungekho omunye umkhiqizo onawo. Isibonelo, abakwaHyundai bathengisa iSUV yesibili enkulu (iPalisade) eduze neSanta Fe kanye neveni lezohwebo (i-Staria-Load).
I-Kia Telluride SUV enkulu ayikaqinisekiswa e-Australia, kanti ne-Pregio commercial van kade yashiywa.
Ngakolunye uhlangothi, abakwaKia badayisa i-Picanto microcar, ingxenye abayikhonyayo, kanye ne-Rio light hatchback. AbakwaHyundai abasakwazi ukunikezwa kunoma iyiphi ingxenye ngemva kokulahla i-Accent ne-Getz.
Naphezu kokuthengisa okuqinile, i-Kia ayizange ikwazi ukuhlala endaweni yesihlanu. IMitsubishi ibisondelene kakhulu nezimoto ezidayisiwe ezingu-67,732 232, ngamayunithi angama-XNUMX kuphela ngaphansi kweKia.
I-Triton ibidayisa kakhulu kwaMitsubishi ngonyaka odlule.
IMitsubishi iqophe ukweqa okungu-16.1% isuka kumiphumela ka-2020, imodeli yayo ngayinye ikhuphule isabelo sayo ngonyaka odlule, ngaphandle kwePajero enqanyuliwe.
I-Triton ute ibe ngumdlali wayo ophambili (19,232), kulandele i-ASX encane eyi-SUV encane (14,764) nentsha entsha ye-Outlander midsize SUV (14,572).
Kuthe sekuseduze ukuthi impi yokulwela indawo yesithathu neyesithupha kucace phakathi kweMitsubishi ehlezi endaweni yesithupha neNissan esendaweni yesikhombisa.
I-Nissan inyuse ukuthengiswa kwayo ngo-7.7% ngonyaka odlule kwaze kwaba nerekhodi lababhalisile abangu-41,263, kodwa kubukeka sengathi basembangweni wokuthengisa nama-brand at the top of top 10. Umenzi wezimoto waseJapan usanda kuthatha iVolkswagen (40,770), MG (39,025). kanye ne-Subaru (37,015).
Ngokukhula okumangalisayo kwe-MG kanye nezinhlelo zokunwetshwa e-Australia, maningi amathuba okuthi lowo oqhudelana naye waseShayina akhuphule iledi yokuthengisa ngo-2022.
Bona le ndawo.
